#winning Create Your Opt-In - yelenakaganovsky.com€¦ · MUST Haves To Creating A #Winning Opt-In 1. Lead with your specialization that aligns with any offers that come after it

Create Your

Opt-In#winning

Turn Followers Into Lifers

Create A #Winning Opt-In That Turns Your Follower Into Lifers

The purpose of a free opt-in is to find the right people and take care of them. These are the people you love, they get you and you can be completely and unapologetically yourself around them.

Rather than sending your followers and ideal brand client on a wild goose chase, asking them to follow you on all the different social media platforms, you want all your social media platforms to point to a centralized focus point, which will be your #winning opt-in.

Your opt-in serves to get your people ready to either take action or build the confidence in themselves to take the next step.

You want to serve your people powerfully because you never know when their circumstances can change and when they will need and want what you have to offer. When you learn how to serve people, it will never feel like you have to sell.

MUST Haves To Creating A #Winning Opt-In

1. Lead with your specialization that aligns with any offers that come after it2. Speak to ONE specific person/group that you want to create this for 3. Helps your people achieve or move faster toward their end game4. Your opt-in aligns with the services, programs, or products you offer5. So good your people would pay for it6. Your follow-up email sequence makes sense

In order to eliminate any guesswork, before you spend your precious time, energy and effort creating an opt-in, I invite you and challenge you to put your opt-in to the test.

Test, Test, TEST!

Market Research and put your content to the TEST, TEST, TEST!• Poll or interview your people on live stream• Ask current clients or previous clients• Post a survey in different places online, FB groups, and your email list• Research what your people are struggling or complaining about most

Choose How You Will Test Your Opt-In…

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© 2016 Yelena Kaganovsky. All rights reserved.

Select Your Specialization

1. What are the top 3 questions your people ask you about?

2. What are their top 3 biggest pain points?

3. What do your people need to know, be aware of, believe or understand in order to want or need my service, program or product?

4. What is the next inevitable step that comes after your people consume your opt-in?

5. What content would they find extremely valuable that compliments and aligns with your specialization and their end game?

Your Top 3 Opt-Ins:

1. ______________________________________________________________

2. ______________________________________________________________

3. ______________________________________________________________

Put Them In An Order That Makes Sense:

1. ______________________________________________________________

2. ______________________________________________________________

3. ______________________________________________________________

Choose The One You Will Create First….

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Design & Build Your #Winning Opt-In

Create Your Powerful Content• 1 Topic• 1 Framework (step-by-step, how-to guide, 3-5 lessons/tips, challenge,

resource guide or recommendations)• 1 Relatable Story• 1 Call to action

Choose Your Topic…..

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Create An Attention Grabbing Title…

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Create A Sub Headline…

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Create A Call To Action For Your Sign Up Form…

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Develop Great Bullets Of The Benefits Your People Will Receive Don’t just share tools or strategies. Go deeper and paint the picture what is possible for them once they put your tools and strategies in place…

You’ll Learn:

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________


Use Power Stories That Are Relatable & Lead With Your Specialization

1. Results - Powerful Before/After (case studies or testimonials)

2. Social Proof - What are the top or leading experts doing in your area of expertise?

3. Role Model - Personal story of a challenge you overcame that your people are now facing and how you created an outcome they desire.

#POWERTIPIf you’re creating a video series or challenge, you can break each step into a video or live stream. The most important is to keep it simple, clear, and digestible for your people to take action on the topic you cover.

Create Your #Winning Framework

STEP 1: _________________________________________________________

Bullets:

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________

Relatable Story:

Call To Action:

STEP 2: _________________________________________________________

Bullets:

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________


Relatable Story:

Call To Action:

STEP 3: _________________________________________________________

Bullets:

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________

Relatable Story:

Call To Action:

Method Of Delivery• Video or video series• [#] Day Challenge• Live stream/repurpose into opt-in• Webinar• Bonus PDF, Workbook, Template/Swipe File, Checklist

#POWERTIPSYou can deliver your content live with live stream and repackage it into your opt-in. The reason this strategy is powerful is because you can build your list by:

*Having your followers opt-in*Get immediate feedback about how well your content will do as a free offer*Your followers can experience and get to know you, which will make them more inclined to buy from you when you share your offer

Choose Your Method Of Deliver…

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Double Opt-In Strategy & Follow-Up Sequence

When creating your follow up sequence, it’s essential to put yourself in the shoes of your people and what kind of experience you’re creating for them. Write your emails as if you’re writing to a dear friend. Use their language and make it personal.

Once you setup your first opt-in, to WOW your people even more, offer your second opt-as the next step your people need to take.

Remember, keep it short and sweet in order to lay the foundations. You can always go back and add in more bells and whistles as you go. Spread out the emails to go out every 2-4 days. Be clear on your offer, end game, and CTA.

#POWERTIPS• Keep it simple• Spend as much time on your subject line as you do on your email copy• Your email sequence must flow from one email to the next• Keep the focus on your people and use the word “you” often• Be yourself and express your personality with your words

#HEADLINETIPS• Spark their curiosity• Teach something• Use numbers• Ask a question• Make it about them with “you” statement• Tell them a story using the first sentence• Try lower case, upper case, and brackets

Welcome Email/Opt-in Delivery

*Thank your people for signing up and give link to access free training*Any inspiration or support to take the first step and get them excited*Keep email short and the CTA the main focus*CTA - Link to access your opt-in

Attention Grabbing Subject Line:

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Access Link To Opt-In:

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Follow Up Email #1 – Did They Watch Your Free Opt-In?

*Check in with them to see if they had a chance watch your free training*Power question that relates to why they need to learn your free training*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Keep email short and the CTA the main focus*CTA - Link to access your opt-in

Craft Your Email #1


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Power Question:

Relatable Story:

CTA:

Follow Up Email #2 – What Are Their Thoughts About Your Free Training?

*Ask if they enjoyed your opt-in and if they experienced any results*Power question that relates to what they are learning or what’s possible for them*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Keep email short and the CTA the main focus*CTA - Link to access your opt-in once more

Craft Your Email #2


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Power Question:

Relatable Story:

CTA:


Follow Up Email #3 – Provide The Next Step With Your 2nd Opt-In

*If they liked your first opt-in, check out this next one*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story relating to this next step*Keep email short and the CTA the main focus*CTA - Link to access your 2nd opt-in

Craft Your Email #3


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Power Question:

Relatable Story:

CTA:

Follow Up Email #4 – Offer Your 2nd Opt-In Again

*Power question that relates to what they are learning or what’s possible for them*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story relating to this next step*Keep email short and the CTA the main focus*CTA - Link to access your opt-in once more

Craft Your Email #4


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Power Question:

Relatable Story:

CTA:


Follow Up Email #5 – Did They Go Through Your 2nd Opt-In?

*Check in with them to see if they had a chance watch your free training*Power question that relates to why they need to learn your free training*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Keep email short and the CTA the main focus*CTA - Link to access your opt-in

Craft Your Email #5


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Power Question:

Relatable Story:

CTA:

Follow Up Email #6 – What did they think about your 2nd opt-in?

*Ask if they enjoyed your opt-in and if they experienced any results*Power question that relates to what they are learning or what’s possible for them*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Keep email short and the CTA the main focus*CTA - Link to access your opt-in once more

Craft Your Email #6


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Power Question:

Relatable Story:

CTA:


Follow Up Email #7 Make Your Offer

*Check in how they are doing and what results they experienced with the next step you provided*Outline the next potential problem they may encounter*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Share what is possible for them when the next problem is solved*CTA - Make your offer

Craft Your Email #7


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Power Question:

Relatable Story:

CTA:

Follow Up Email #8 – Make Your Offer Again

*Power question that relates to what they are learning or what’s possible for them*1 Relatable Story – Before/After, Case Study, Testimonial, or Personal Story*Share what is possible for them when the next problem is solved*CTA - Make your offer

Craft Your Email #8


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Power Question:

Relatable Story:

CTA:


Create Your Irresistible Offer

Attention Grabbing Title:

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Pain Points:

Possibilities:

Irresistible Bullets Of The Benefits They Will Receive From Your Offer:

• ___________________________________________________________

• ___________________________________________________________

• ___________________________________________________________

Case Study or Testimonial:

Call To Action:


Setup & Integrate Your Lead Pages & Email Auto ResponderChecklist

3 Pages You Need To Setup1. Opt-in/Sign Up form2. Thank You Page3. Content Page (pages if you’re doing a video series or challenge)

3 Tools You Need1. Web Page Builder (Lead Page)2. CRM (Email Auto Responder)3. Video Hosting

Choose Your Lead Pages (Examples: Lead Pages, MegaPhone App, Optimize Press)

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Setup Your Lead Pages:

• Opt-in/sign up form

• Thank you page (Tip – add a link to join your FB Group if you have one)

• Landing page for content (or pages if you are doing a video series or challenge)

Choose Your CRM (Examples: Mailchimp, Aweber, ConvertKit)

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Setup Your CRM

• Create a list

• Sign up Form

• Welcome Email/Deliver Opt-In

• Follow-Up Sequence


Choose Your Video Hosting (Examples: YouTube, Vimeo, Wistia)

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• Upload your video to video hosting platform

• Embed video link to landing page

Lead Page And CRM Integration

• Link Opt-in/Sign up Page to CRM

• Link Landing page to Thank you page

• Link Opt-in/Sign up page to Thank you page

• Link Thank you page to CRM

• Link Opt-in to your Welcome email & follow-up sequence

Share Your Opt-In

• Link your Opt-in into all of your social media profiles

• Email your current list

• Add your free offer to “sign up” on your business FB page

• Add an opt-in on your homepage/website

• Share link of video post or live stream

• Use ads (FB, Instagram, Twitter, YouTube)


Documents

#winning Create Your Opt-In - yelenakaganovsky.com€¦ · MUST Haves To Creating A #Winning Opt-In 1. Lead with your specialization that aligns with any offers that come after it