Windows VistaWindows VistaBusiness Scenarios Business Scenarios And OpportunityAnd Opportunity

Bryan KoskiBryan KoskiProduct ManagerProduct ManagerWindows Product MarketingWindows Product MarketingMicrosoft CorporationMicrosoft Corporation

AgendaAgenda

Windows Vista timingWindows Vista timing

Commitment to PartnersCommitment to Partners

The Scenario ApproachThe Scenario Approach

IHV OpportunitiesIHV Opportunities

Scenario Drill DownScenario Drill Down

ConclusionConclusion

Sept 2005Developer

engagement

PDC

TimelineTimeline

Q1 CY 2006Enterprise

engagement

Enterprise CTP

Q2 CY 2006Broad

engagement

Customer Preview Program

Partner CTP

Dec 2005Partner

engagement

Regular Regular TAP TAP

releases releases until RTMuntil RTM

November2006

Business availability

January 2007

Consumer and OEM

availability

The Windows EcosystemThe Windows EcosystemCommitment to our PartnersCommitment to our Partners

We will deliver the highest quality operating system We will deliver the highest quality operating system ever!ever!

Continuous Improvement to DevelopmentContinuous Improvement to Development

Early Customer and Partner InvolvementEarly Customer and Partner Involvement

Focus on Security and FundamentalsFocus on Security and Fundamentals

Create customer demand and excitement for Create customer demand and excitement for Windows Vista that creates business opportunity for Windows Vista that creates business opportunity for partnerspartners

Developed personas targeted at customers needsDeveloped personas targeted at customers needs

Focus on innovation and valueFocus on innovation and value

The Windows EcosystemThe Windows EcosystemCommitment to our PartnersCommitment to our Partners

Provide opportunity to actively participate in the Provide opportunity to actively participate in the way we go to market around consumer and way we go to market around consumer and business scenariosbusiness scenarios

Invest in programs that build customer Invest in programs that build customer awareness, drive premium experiences, and awareness, drive premium experiences, and draft off of the large investment in Windows Vista draft off of the large investment in Windows Vista Marketing and the Logo ProgramsMarketing and the Logo Programs

Scenario DefinitionScenario Definition

A scenario should A scenario should Increase Windows Vista PC salesIncrease Windows Vista PC sales

Drive desire for Windows Vista PremiumDrive desire for Windows Vista Premium

Drive attach of relevant partner products and servicesDrive attach of relevant partner products and services

Be well defined, well scoped, and “purchasable” Be well defined, well scoped, and “purchasable”

Showcase innovation in the product and ecosystemShowcase innovation in the product and ecosystem

Scenario selection criteriaScenario selection criteriaEnd User purchase driver or adoption blockerEnd User purchase driver or adoption blocker

Market opportunityMarket opportunity

Product strengths and assetsProduct strengths and assets

Ecosystem opportunity Ecosystem opportunity

A complete and compelling PC-based value proposition built A complete and compelling PC-based value proposition built around customer purchase drivers and adoption blockersaround customer purchase drivers and adoption blockers

Scenario BenefitsScenario Benefits

BenefitsBenefitsCustomerCustomer – deliver increased value by focusing on the tasks – deliver increased value by focusing on the tasks and outcomes customers are trying to accomplishand outcomes customers are trying to accomplish

PartnersPartners – proactively align partners around key – proactively align partners around key purchase drivers to accelerate industry growth opportunities. purchase drivers to accelerate industry growth opportunities. Build on the Windows Vista marketing momentumBuild on the Windows Vista marketing momentum

WindowsWindows – grow the Windows Vista addressable market – grow the Windows Vista addressable market and drive PC industry health and relevanceand drive PC industry health and relevance

Articulate the value of the new, innovative technology Articulate the value of the new, innovative technology available in Windows Vista and Partner offerings in terms available in Windows Vista and Partner offerings in terms that resonate with customer needs and aspirationsthat resonate with customer needs and aspirations

Scenarios In Our MarketingScenarios In Our MarketingKey element of our advertising Key element of our advertising

At our launch eventAt our launch event

Bring scenarios to life on our Web sitesBring scenarios to life on our Web sites

In briefings with PR and ARIn briefings with PR and AR

In all of our messaging to our customers In all of our messaging to our customers and through our partnersand through our partners

Will be our foundation at our industry Will be our foundation at our industry events events

Windows Vista ScenariosWindows Vista Scenarios

ConsumerConsumer Small BusinessSmall Business Enterprise/Midsize BusinessEnterprise/Midsize Business

Data Backup Data Backup and Securityand Security

Sales and marketingSales and marketing

Financial Financial managementmanagement

Collaboration and Collaboration and mobilitymobility

MemoriesMemories#1 upgrade driver#1 upgrade driver

TV and moviesTV and moviesRapid device Rapid device growth, top mix growth, top mix shift opportunityshift opportunity

GamingGamingStrong partner, Strong partner, consumer communityconsumer community

MusicMusicHigh growthHigh growth

CommunicationsCommunicationsTop consumer Top consumer priority, device priority, device proliferationproliferation

ProductivityProductivity# 2 software # 2 software purchased dual purchased dual home/work userhome/work user

Find and Use Find and Use InformationInformation

Enable Mobile WorkforceEnable Mobile Workforce

Improve Security Improve Security and Complianceand Compliance

Optimize Desktop Optimize Desktop InfrastructureInfrastructure Deployment top adoption Deployment top adoption

blockerblocker

People ReadyPeople Ready

Mobile platform adoptionMobile platform adoption

Top IT concernTop IT concern

# 1 IT concern for# 1 IT concern forSmall BusinessSmall Business

#1 Small #1 Small Business concernBusiness concern

Three of top 8 Three of top 8 software software purchased/used in purchased/used in Small BusinessSmall Business

Mobile fastest growthMobile fastest growth

Windows Vista Hardware Logo Program Windows Vista Hardware Logo Program Available for Holiday ’06Available for Holiday ’06

Windows Vista Premium Windows Vista Premium Hardware LogoHardware Logo

Windows Vista Basic Windows Vista Basic Hardware LogoHardware Logo

Higher standard of Higher standard of performance and functionalityperformance and functionality

Designed to help deliver Designed to help deliver the best Windows Vista the best Windows Vista experienceexperience

Requirements aligned with Requirements aligned with Windows Vista premium Windows Vista premium OS featuresOS features

An evolution of the Designed An evolution of the Designed for Windows XP logofor Windows XP logoEstablish a baseline Establish a baseline compatibility bar for devicescompatibility bar for devices Indicates quality and reliabilityIndicates quality and reliability

Windows Vista Premium Logo Program Windows Vista Premium Logo Program

Available for Holiday ’06Available for Holiday ’06““Certified for Windows Vista” logoCertified for Windows Vista” logo

Align with premium experiences Align with premium experiences in Windows Vistain Windows Vista

Educate end users of the best Educate end users of the best experiences on Windows Vistaexperiences on Windows Vista

Many device categories rolledMany device categories rolledout for holiday includingout for holiday including

Networking, Graphics, TV Tuners,Networking, Graphics, TV Tuners,Printers, Cameras and morePrinters, Cameras and more

Others to follow with Windows Vista GAOthers to follow with Windows Vista GA

Windows VistaWindows VistaBasic Logo Program Basic Logo Program Available for holiday ’06Available for holiday ’06

““Works With Windows Vista” LogoWorks With Windows Vista” LogoEstablish a baseline Establish a baseline compatibility bar for devicescompatibility bar for devices

Provide end users a way to Provide end users a way to knowknow a device will work and a device will work and meet basic functionality barmeet basic functionality bar

Enterprise/Midsize Enterprise/Midsize Business Business

Scenario Drill DownScenario Drill Down

End UsersEnd Users

Improve Improve security and security and compliancecompliance

Find and useFind and useinformationinformation

Optimize desktopOptimize desktopinfrastructureinfrastructure

Enable mobile Enable mobile workforceworkforce

Windows Vista Windows Vista Key Business ScenariosKey Business Scenarios

IT ProsIT Pros

Find and Use Information Find and Use Information ScenarioScenario

Enterprise/Midsize BusinessEnterprise/Midsize Business

Find and Use Information Find and Use Information OverviewOverview

Find and Use InformationFind and Use Information

Increase ProductivityIncrease ProductivityQuickly find the Quickly find the

information you needinformation you need

Provide Information Provide Information ConsistencyConsistency

Find and Use InformationFind and Use Information Top FeaturesTop Features

Quickly find the Quickly find the information you needinformation you need

Search across Search across all file type and all file type and contentscontents

Save Save searches searches as foldersas folders

Preview Preview documents within documents within the explorerthe explorer

Interact with data Interact with data in new waysin new ways

Instant Search, Scope Picker,

Client-Side Cache

Search Folders, Metadata

WPF, Windows Sidebar, Windows

SideShow™ Live Icons,

Preview Pane, Reading Pane

Find and Use InformationFind and Use Information Top FeaturesTop Features

Provide Information Provide Information ConsistencyConsistency

Provide a single Provide a single interface for all interface for all connected devicesconnected devices

Access data across Access data across multiple PCsmultiple PCs

Quickly sync data over low Quickly sync data over low bandwidth connectionsbandwidth connections

Retrieve point-Retrieve point-in-time copies of in-time copies of deleted filesdeleted filesSecurely access the Securely access the

documents across the documents across the network and remote PC’snetwork and remote PC’s

Sync Center

Background Sync, Delta Sync

Windows ShadowCopy

Roaming User Profiles, Folder Redirection

Remote Desktop, Terminal Services Gateway*

*Requires Windows Server*Requires Windows Server™™ codename “Longhorn” codename “Longhorn”

Find and Use InformationFind and Use Information Top FeaturesTop Features

Increase Your Increase Your ProductivityProductivity

Better Online Better Online ProductivityProductivity Easily assign Easily assign

permissions to files permissions to files and foldersand folders

Share any Share any onscreen onscreen content as a content as a fixed format fixed format documentdocument

Present More Present More Efficiently Efficiently

Sharing Wizard

XPS Documents, XPS Viewer

Display Auto-detect, Presentation

Settings, Network Projection

Internet Explorer 7+, RSS Feed

support, Tabs and Quick Tabs

Work more Work more effectively with effectively with better hardware better hardware performanceperformance

Windows ReadyBoostTM, Windows ReadyDriveTM, Network Acceleration

and Offload

Find and Use Information Find and Use Information Partner OpportunitiesPartner Opportunities

IHVIHVWireless projectors supporting Network Wireless projectors supporting Network Projection via 802.11aProjection via 802.11aPrinters supporting XPS documentsPrinters supporting XPS documentsAuxiliary displays supporting Windows Auxiliary displays supporting Windows SideShowSideShowPhones, PDA’s, and devices that Phones, PDA’s, and devices that support Sync Centersupport Sync CenterVideo cards supporting the Vista Video cards supporting the Vista Display Driver Model and hot plug Display Driver Model and hot plug detectiondetectionUSB flash drives supporting Windows USB flash drives supporting Windows ReadyBoost™ReadyBoost™LAN cards supporting network LAN cards supporting network acceleration and offloadacceleration and offloadHybrid Hard Drives supporting Hybrid Hard Drives supporting Windows ReadyDrive™Windows ReadyDrive™

System IntegratorSystem IntegratorCentralized document Centralized document management systemsmanagement systemsKnowledge and Knowledge and intellectual property intellectual property management systemsmanagement systemsCollaborative systems Collaborative systems that support multi-format that support multi-format workspaces (instant workspaces (instant messenger, multimedia, messenger, multimedia, e-mail, documents) and e-mail, documents) and devicesdevices

Our Investment In A Our Investment In A Successful PartnershipSuccessful Partnership

Heavy investment in end-customer demand creationHeavy investment in end-customer demand creationLargest technology launch in a decade!Largest technology launch in a decade!Marketing that highlights products with the Marketing that highlights products with the “Certified for Windows Vista” logo“Certified for Windows Vista” logo

Technical resourcesTechnical resourcesEarly access to beta versionsEarly access to beta versionsTechnical trainingTechnical trainingDocumentationDocumentationMSDN supportMSDN support

Marketing and sales resourcesMarketing and sales resourcesScenario marketing guidanceScenario marketing guidanceCustomer-ready marketing materialsCustomer-ready marketing materialsPlacement on Windows MarketplacePlacement on Windows Marketplace

Tools to foster partner-to-partner connectionsTools to foster partner-to-partner connections

ConclusionConclusionLet Windows Vista open up new revenue streamsLet Windows Vista open up new revenue streams

Windows Vista is more secure, more reliable, Windows Vista is more secure, more reliable, easier to use than any previous version of Windowseasier to use than any previous version of Windows

Enables partners to build a new level of trust with customersEnables partners to build a new level of trust with customers

Offers opportunity to drive profit and growth through upgrade, Offers opportunity to drive profit and growth through upgrade, migration, software/hardware sales, and upsell opportunitiesmigration, software/hardware sales, and upsell opportunities

Drives additional opportunity by creating a foundation on Drives additional opportunity by creating a foundation on which to build complete solutions based on consumer demandwhich to build complete solutions based on consumer demand

Opportunities for your businessOpportunities for your businessMicrosoft is making significant investments in advertising, Microsoft is making significant investments in advertising, direct marketing, and other customer-demand creation activitiesdirect marketing, and other customer-demand creation activities

Microsoft is committed to assisting partners in selling Microsoft is committed to assisting partners in selling Windows Vista through marketing guidance, training, and supportWindows Vista through marketing guidance, training, and support

Call To ActionCall To ActionBegin planning for Windows Vista Launch nowBegin planning for Windows Vista Launch now

Take Windows Vista 101, and learn more about how you Take Windows Vista 101, and learn more about how you can plug into the Windows Vista opportunity can plug into the Windows Vista opportunity www.windowsvista.com/partnerwww.windowsvista.com/partner

Certify your products for Windows Vista throughCertify your products for Windows Vista throughthe Windows Vista Hardware Logo Programthe Windows Vista Hardware Logo Programhttp://www.microsoft.com/whdc/winlogo/hwrequirements.mspxhttp://www.microsoft.com/whdc/winlogo/hwrequirements.mspx

Additional hardware and driver development resources Additional hardware and driver development resources hhttp://www.microsoft.com/ttp://www.microsoft.com/whdcwhdc

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,

it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.