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Windows Logo Program Windows Logo Program For HardwareFor HardwareTo Windows Vista and beyondTo Windows Vista and beyond
Raghu Ram – Group Manager, Raghu Ram – Group Manager, Windows Logo ProgramWindows Logo Program
Dave Block – Sr. Product Manager, Dave Block – Sr. Product Manager, Product MarketingProduct Marketing
Session ObjectivesSession Objectives
Logo Value PropositionLogo Value Proposition
The road to Windows Vista launchThe road to Windows Vista launch
Current state of the logo requirementsCurrent state of the logo requirements
Post-Windows Vista engagement modelPost-Windows Vista engagement model
At the end of this session, you should At the end of this session, you should have clarity onhave clarity on
Logo Value PropositionLogo Value Proposition
The Windows EcosystemThe Windows EcosystemCommitment to our hardware partnersCommitment to our hardware partners
Software Software QualityQuality
Generating Generating DemandDemand
Premium Premium ScenariosScenarios
Logo Logo ProgramProgram
A complete and compelling PC-based value proposition built A complete and compelling PC-based value proposition built around customer purchase drivers and adoption blockersaround customer purchase drivers and adoption blockers
Scenario DefinitionScenario Definition
A scenario shouldA scenario shouldIncrease Windows Vista PC salesIncrease Windows Vista PC salesDrive desire for Windows Vista PremiumDrive desire for Windows Vista PremiumDrive attach of relevant partner products and servicesDrive attach of relevant partner products and servicesBe well defined, well scoped, and “purchasable” Be well defined, well scoped, and “purchasable” Showcase innovation in the product and ecosystemShowcase innovation in the product and ecosystem
Benefits to the scenario approachBenefits to the scenario approachCustomerCustomer – Deliver increased value by focusing on the tasks and – Deliver increased value by focusing on the tasks and outcomes customers are trying to accomplishoutcomes customers are trying to accomplishPartnersPartners – Proactively align partners around key purchase drivers – Proactively align partners around key purchase drivers to accelerate industry growth opportunities; build on the to accelerate industry growth opportunities; build on the Windows Vista marketing momentumWindows Vista marketing momentumWindowsWindows – Grow the Windows Vista addressable – Grow the Windows Vista addressable market and drive PC industry health and relevancemarket and drive PC industry health and relevance
ConsumerConsumer Small BusinessSmall Business
MemoriesMemories
#1 upgrade driver#1 upgrade driver
Data Backup Data Backup and Securityand Security
# 1 IT concern for SB# 1 IT concern for SB
TV and MoviesTV and Movies
Rapid device growth, Rapid device growth, Top Mix Shift opp. Top Mix Shift opp.
Sales and MarketingSales and Marketing
#1 Small #1 Small Business concernBusiness concern
GamingGaming
Strong partner, Strong partner, consumer communityconsumer community
Financial ManagementFinancial Management
3 of top 8 software 3 of top 8 software purchased/used purchased/used in SBin SB
MusicMusic
High growth High growth opportunityopportunity
Collaboration Collaboration and Mobilityand Mobility
Mobile fastest growthMobile fastest growth
CommunicationCommunication
Top consumer priority, Top consumer priority, device proliferationdevice proliferation
Optimize Desktop Optimize Desktop InfrastructureInfrastructure
Deployment top Deployment top adoption blockeradoption blocker
ProductivityProductivity
# 2 software purchased # 2 software purchased Dual home/work UserDual home/work User
Find, Use, Share Find, Use, Share InformationInformation
People ReadyPeople Ready
Enable Mobile Enable Mobile WorkforceWorkforce
Mobile platform Mobile platform adoptionadoption
Security and Security and ComplianceCompliance
Top IT concernTop IT concern
Enterprise/ Mid MarketEnterprise/ Mid Market
Windows Vista Scenarios Windows Vista Scenarios
Windows Media Center
Windows Photo Gallery
Mobile Device Sync
Windows Backup
Windows Movie Maker
Can connect to 12 stations in ad-hoc mode*
Support Wireless Multimedia*
Responds to Send/Receive actions in 25ms*
Driver implements XPSDrv*
Complies with Windows color fidelity*
Stream-based image transfers with WIA 2.0*
Supports MTP functionality in firmware*
Supports streaming media requirements Supports DXVA 2.0
capabilities*
WDDM driver model
Supports minimum display mode and timings*
Complies with PlaysForSure
Support DVD-R/DVD-RW or DVD+R/DVD+RW
Supports USB Mass Storage Class Spec V1.2
Logo Devices And Scenarios Logo Devices And Scenarios MemoriesMemories
Minimum of one digital connector*
Display meets color fidelity requirements*
Supports link protection (06/01/2007)* Networking Imaging
Portable devices Graphics
StorageDisplay Memories
Lets you build professional looking home movies, with titles, transitions, and music
Helps you to automatically archive your most important memories for safekeeping
Lets you quickly perfect, organize, and find your pictures in ways that make sense to you
Lets you play music while watching slideshows on your TV in your living room
Helps you to get your pictures from your camera to your computer
* Indicates Premium hardware logo feature
Premium LogoPremium Logo
Basic LogoBasic Logo
Systems Devices
Windows Vista LogosWindows Vista Logos
Windows Vista Logo Windows Vista Logo Program For DevicesProgram For DevicesAvailable for holiday ’06Available for holiday ’06
““Certified for Windows Vista” logo for PremiumCertified for Windows Vista” logo for PremiumHigher standard of performance and functionalityHigher standard of performance and functionality
Designed to help deliver the best Windows Vista experienceDesigned to help deliver the best Windows Vista experience
Align with premium experiences in Windows VistaAlign with premium experiences in Windows Vista
““Works with Windows Vista” logo for Basic Works with Windows Vista” logo for Basic An evolution of the Designed for Windows XP logoAn evolution of the Designed for Windows XP logo
Establish a baseline compatibility bar for devicesEstablish a baseline compatibility bar for devices
Provide end users a way to “know” a device will work Provide end users a way to “know” a device will work and meet basic functionality barand meet basic functionality bar
Current Status And The Current Status And The New Engagement ModelNew Engagement Model
Feedback Since WinHEC 2005 Feedback Since WinHEC 2005
Simplify the structureSimplify the structure
Increase the relevancy of requirementsIncrease the relevancy of requirements
Provide more flexibility for form factors Provide more flexibility for form factors and regionsand regions
Take into consideration component cost and Take into consideration component cost and availability of componentsavailability of components
Consider time to market issues faced by partnersConsider time to market issues faced by partners
Streamline and Improve the documentation Streamline and Improve the documentation
Ensure clear customer messaging Ensure clear customer messaging
We Listened…We Listened…Reduced the complexity and kept Reduced the complexity and kept the requirements relevantthe requirements relevant
Reduced # of Premium requirements by 50%Reduced # of Premium requirements by 50%
Actively enable innovation and differentiation with LogoActively enable innovation and differentiation with Logo““If Implemented” requirements can be implemented If Implemented” requirements can be implemented to differentiate your productto differentiate your productProvide feedback on new innovationsProvide feedback on new innovations
Aligned with new form factors Aligned with new form factors Ultra Mobile, Ultra Portable, and All-in-One PCsUltra Mobile, Ultra Portable, and All-in-One PCs
Rollout of a collaborative engagement model Rollout of a collaborative engagement model around defining future requirementsaround defining future requirements
Closed loop and collaborative processClosed loop and collaborative processImproved mechanism to communicate Improved mechanism to communicate the requirements and gather feedbackthe requirements and gather feedbackProcess improvements to increase effectivenessProcess improvements to increase effectiveness
……and we are committed to listen and improveand we are committed to listen and improve
Thanks To Our Thanks To Our Industry PartnersIndustry Partners
Logo requirements for Windows Vista Logo requirements for Windows Vista Client, Server, and Devices Ver 1.0 Client, Server, and Devices Ver 1.0 is now releasedis now released
Thank you for the valuable feedback and Thank you for the valuable feedback and support support
Continue to send us any feedbackContinue to send us any feedbackFeedback on the logo program can be sent Feedback on the logo program can be sent to [email protected] [email protected]
Future Direction – Driving Quality Future Direction – Driving Quality And Improving PartnershipAnd Improving Partnership
Premium
Basic
Requirements
MicrosoftProduct Teams
Windows Logo Program Management
HardwarePartners
Review and Provide Feedback
HardwarePartners
LogoPoint
“If Implemented”
New requirements refreshed annually – better alignment with the hardware refresh
cyclesNew requirements are
introduced as “If Implemented”
Requirements are moved to Premium,
Basic or retired when specific criteria is met
Introducing LogoPointIntroducing LogoPoint
Improved requirements communication and feedback Improved requirements communication and feedback response processresponse process
Requirements – clarity and consistencyRequirements – clarity and consistency
Expanded Hardware Newsletter to highlight Logo updatesExpanded Hardware Newsletter to highlight Logo updates
Rollout of LogoPoint @ MicrosoftRollout of LogoPoint @ MicrosoftQualitative improvements in requirement contentsQualitative improvements in requirement contents
Closer coordination between various product groupsCloser coordination between various product groups
Requirements linked to ScenariosRequirements linked to Scenarios
Partner Collaboration – coming in FY07Partner Collaboration – coming in FY07Will be a part of Winqual for safe and secure accessWill be a part of Winqual for safe and secure access
No more logo document releases – you get notified when No more logo document releases – you get notified when requirements are introduced or updatedrequirements are introduced or updated
Ability to interactively query the requirements database Ability to interactively query the requirements database
Ability to provide feedback onlineAbility to provide feedback online
What if we need a little more time to address contingent issues?
Logo Refresh PlanLogo Refresh Plan
Annual refreshes to Logo RequirementsAnnual refreshes to Logo RequirementsNew requirements go into effect 1st June of each New requirements go into effect 1st June of each year – better alignment with hardware refresh cyclesyear – better alignment with hardware refresh cycles
Advance notification of new requirementsAdvance notification of new requirements6 Months6 Months
Updates to existing requirements that has minimal impact (eg., Updates to existing requirements that has minimal impact (eg., Drivers, Aesthetic, or usability changes)Drivers, Aesthetic, or usability changes)
12 Months12 MonthsMost hardware requirements except those that are majorMost hardware requirements except those that are major
18 Months18 MonthsMajor chipset, architecture, or chassis changesMajor chipset, architecture, or chassis changes
Discuss with your Microsoft Contact or the Logo Team if you have any specific questions
The New Exception ProcessThe New Exception Process
Addresses temporary mitigation of partner Addresses temporary mitigation of partner specific technical implementation issuesspecific technical implementation issuesReview process based on business and Review process based on business and customer impactcustomer impactProvides for a 30-90 day exception period to help Provides for a 30-90 day exception period to help address the technical issuesaddress the technical issuesBased onBased on
Technical or business reasoningTechnical or business reasoningCustomer impact and mitigation planCustomer impact and mitigation planCommitted plan on path to meeting the requirementsCommitted plan on path to meeting the requirements
Begin planning for Windows Vista launch nowBegin planning for Windows Vista launch nowHave your products ready for the Logo and certify them for Windows Vista Have your products ready for the Logo and certify them for Windows Vista through the Windows Vista Hardware Logo Program for launch by through the Windows Vista Hardware Logo Program for launch by October 2006October 2006
Go to Go to http://http://www.windowsvista.comwww.windowsvista.com/partner/partner and review and review Windows Vista 101 to learn more about how you can plug into Windows Vista 101 to learn more about how you can plug into the Windows Vista opportunitythe Windows Vista opportunity
June 2007 requirements are now ready – finalize June 2007 requirements are now ready – finalize your post-Vista plans for new productsyour post-Vista plans for new products
Participate actively in the long term logo strategyParticipate actively in the long term logo strategyWe want to know about your roadmapsWe want to know about your roadmaps
Check out a preview of LogoPoint at the Check out a preview of LogoPoint at the Windows Logo BoothWindows Logo Booth
Let us know if you want to participate in the LogoPoint Beta Let us know if you want to participate in the LogoPoint Beta (August/September 2006)(August/September 2006)
Finally – let’s rock and roll!!
Call To ActionCall To Action
Where To Go For Where To Go For More InformationMore Information
Positioning and scenariosPositioning and scenarioshttp://www.microsoft.com/http://www.microsoft.com/windowsvistawindowsvista
Logo requirements and processLogo requirements and processhttp://www.microsoft.com/http://www.microsoft.com/whdc/winlogo/default.mspxwhdc/winlogo/default.mspx
Sign up for the Windows Hardware Newsletter – logo Sign up for the Windows Hardware Newsletter – logo communications will be sent using this mode communications will be sent using this mode
Send any feedback to [email protected] any feedback to [email protected]
Hardware and driver development resourcesHardware and driver development resourceshttp://www.microsoft.com/http://www.microsoft.com/whdcwhdc
Meet with the Logo Team – they are really cool
What Else To Do At WinHECWhat Else To Do At WinHEC
Attend more Logo sessionsAttend more Logo sessions
Ask the experts – check at the Logo BoothAsk the experts – check at the Logo Booth
Future of the Hardware Logo Program – Future of the Hardware Logo Program – panel discussion and Q&A session (25th panel discussion and Q&A session (25th @ 11AM – room #208)@ 11AM – room #208)
Check out the logo process improvements Check out the logo process improvements at the Logo Boothat the Logo Booth
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,
it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
