Windows Media Everywhere

Windows Media Windows Media Technologies Technologies 777-3067-306

Oliver PribramskyOliver PribramskyProgram ManagerProgram Manager

Digital Media Division Digital Media Division Microsoft Microsoft Corp.Corp.

Content AuthoringContent Authoring

DistributionDistribution

PlaybackPlayback

Windows Media EverywhereWindows Media Everywhere

SolutionsSolutions

Live FeedLive Feed EncodingEncoding WorkstationWorkstation

Windows MediaWindows Media Services Server Services Server

End Users: End Users: Home, Home,

Business Business

UNICAST, UNICAST, MULITCASTMULITCAST

Stored Stored ContentContent

Editing Editing Workstation Workstation

Live ContentLive Content

On-demand ContentOn-demand Content

AuthoringAuthoring DistributionDistribution PlaybackPlayback

Web Server Web Server

Windows Media Windows Media Content Development & DeploymentContent Development & Deployment

License License ServerServer

Streaming from a Streaming from a

Web ServerWeb ServerStreaming From a Streaming From a

WM ServerWM Server

Download & PlayDownload & Play

Windows Media Technologies 7Windows Media Technologies 7The The onlyonly Internet Broadband-Ready Digital Media Platform Internet Broadband-Ready Digital Media Platform

Highest Quality Audio & Video

Industrial StrengthSecurity

Highest Scalability& Reliability

Double the music with CD-quality audio Near Broadcast-quality video at 60

frames/sec “True-to-the-source” screen capture

Easiest to Use& Extend

All-in-one, customizable player Simple, yet powerful encoder Open platform for developers

Complete end-to-end secure distribution Secure streaming of audio and video Manage rights w/ new flexible business rules

Industry-leading server scalability Unparalleled server reliability Most cost-effective digital media platform

Technology ComponentsTechnology Components

Windows Media Player

Windows Media

Encoder

Windows Media Rights

Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services

Windows Media Technologies 7

Easiest to Use & ExtendEasiest to Use & Extend


Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


New Look and DesignNew Look and Design One-Click Portable Device and Storage One-Click Portable Device and Storage Media SupportMedia Support

Windows Media Player 7Windows Media Player 7

All-in-OneAll-in-One

Best Best Audio & Video Audio & Video

ExperienceExperience

More More PersonalityPersonality

Unified PlayerUnified Player CD Playback and Digital RecordingCD Playback and Digital Recording Enhanced Media LibraryEnhanced Media Library Media GuideMedia Guide Internet Radio TunerInternet Radio Tuner

Best Audio qualityBest Audio quality Best Video quality at all speeds Best Video quality at all speeds Eye-catching Visualizations SupportEye-catching Visualizations Support Improved Audio and Video ControlsImproved Audio and Video Controls

Great New Branding and Customization Great New Branding and Customization Opportunities for Content ProvidersOpportunities for Content Providers Interactive SkinsInteractive Skins AMG Enhanced Album and Artist InformationAMG Enhanced Album and Artist Information

Easy to Easy to UseUse

DemoDemo

Windows Media Player:Windows Media Player:EverywhereEverywhere

Fastest-growing streaming media playerFastest-growing streaming media player 34% usage increase from Sept-Oct vs. 5.3% for RealPlayer34% usage increase from Sept-Oct vs. 5.3% for RealPlayer Windows Media Player was used in more U.S. households Windows Media Player was used in more U.S. households

in December 1999 than any other multimedia in December 1999 than any other multimedia (Media Metrix)(Media Metrix)

Licensed Windows Media Player copies has Licensed Windows Media Player copies has reached over reached over 100 million100 million for the first time for the first time

Windows Media Player recently Windows Media Player recently

made available for many made available for many

devices including:devices including:Casio Cassiopeia E-100/E-105, Compaq Casio Cassiopeia E-100/E-105, Compaq

Aero 1500/2100 and Aero 1500/2100 and

HP 430SE palm-size PCsHP 430SE palm-size PCs

Highest Quality Audio & VideoHighest Quality Audio & Video


Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


Windows Media Format 7Windows Media Format 7Highest quality, most secure digital Highest quality, most secure digital

media format available for streaming media format available for streaming and download-and-play applications on and download-and-play applications on PCs, set-top boxes, and portable PCs, set-top boxes, and portable devicesdevices

Improvements includeImprovements includeSupport for the new Windows Media 7 Support for the new Windows Media 7

codecs, including unique support for codecs, including unique support for screen capturescreen capture

Improved Input Video ProcessingImproved Input Video ProcessingDe-interlacing, Inverse TelecineDe-interlacing, Inverse Telecine

Enhanced security with Windows Enhanced security with Windows Media Rights Manager 7Media Rights Manager 7

Highest Quality AudioHighest Quality Audio

Windows Media Audio 7 codecWindows Media Audio 7 codec Provides unmatched audio quality for Internet broadband Provides unmatched audio quality for Internet broadband

streaming and high-fidelity downloadable musicstreaming and high-fidelity downloadable music Improves quality at all data rates from 16Kbps Improves quality at all data rates from 16Kbps 192 192

KbpsKbps substantial improvements made at >48Kbpssubstantial improvements made at >48Kbps

CD Quality at ½ the size of comparable MP3 files CD Quality at ½ the size of comparable MP3 files ReviewsReviews

ZD Labs: ~90% of consumers tested preferred or could not ZD Labs: ~90% of consumers tested preferred or could not tell the difference in quality between Windows Media and tell the difference in quality between Windows Media and MP3 MP3

NSTL research: 51% felt Windows Media at 64 Kbps sounds NSTL research: 51% felt Windows Media at 64 Kbps sounds more like the original CD file than MP3more like the original CD file than MP3

FM Stereo capable for 28.8 usersFM Stereo capable for 28.8 users High quality voice captureHigh quality voice capture

Highest Quality VideoHighest Quality Video

Windows Media Video 7 codec Windows Media Video 7 codec Best Frame/Field rate in industry-- Best Frame/Field rate in industry--

enhances video quality for all broadband enhances video quality for all broadband Internet users, consumers can enjoy TV Internet users, consumers can enjoy TV quality @ 750Kbps. quality @ 750Kbps.

20% reduction in file size or equivalent 20% reduction in file size or equivalent improvement in video qualityimprovement in video quality

Higher qualityHigher quality High-motion content (320x240x60fps)High-motion content (320x240x60fps) Overall improvements (640x480x30fps)Overall improvements (640x480x30fps)

Screen CaptureScreen Capture

New Windows Media Screen New Windows Media Screen Capture codec enables true-to-the-Capture codec enables true-to-the-source (lossless) streaming of source (lossless) streaming of computer screen images (up to computer screen images (up to 10,000:1 compression10,000:1 compression 800x600x10fps @ 28.8Kbps800x600x10fps @ 28.8Kbps 640x480x15fps @ 28.8Kbps640x480x15fps @ 28.8Kbps

Ideal for presentations, software Ideal for presentations, software demos, on-demand training and demos, on-demand training and helpdesk applicationshelpdesk applications

Video Pre-processing- Video Pre-processing- Achieving TV qualityAchieving TV quality

De-interlacingDe-interlacing Reduces flicker of interlaced sourced Reduces flicker of interlaced sourced

content on progressive scan line displayscontent on progressive scan line displays Inverse-Telecine Inverse-Telecine

Film-sourced content (24Kbps) is padded Film-sourced content (24Kbps) is padded with extra frames for video delivery with extra frames for video delivery (30fps) (30fps)

Inverse-telecine extracts original frames, Inverse-telecine extracts original frames, results in better quality (640x480 @ 24fps) results in better quality (640x480 @ 24fps) at lower bandwidthat lower bandwidth



Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


Windows Media Encoder 7Windows Media Encoder 7

An easy-to-use powerful An easy-to-use powerful production tool for converting production tool for converting both live and pre-recorded audio both live and pre-recorded audio and video to Windows Mediaand video to Windows Media

Ease of UseEase of Use Highest Quality EncodingHighest Quality Encoding Improved Programmability & Improved Programmability &

AdministrationAdministration

36

Windows Media Encoder 7Windows Media Encoder 7Define multiplesources

Switch toand defineSourceson the fly

Separate archiveand broadcast controls

Visualfeedback,statistics,andmonitoring

Audio controland feedback

Encoder DemoEncoder Demo

Industrial Strength SecurityIndustrial Strength Security


Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


Windows Media Rights Windows Media Rights Manager 7Manager 7 Secure Distribution of Digital MediaSecure Distribution of Digital Media

Proven encryption schemes – content requires Proven encryption schemes – content requires license to decrypt and play filelicense to decrypt and play file

Licenses are unique to each computer – Licenses are unique to each computer – prevents illegal distributionprevents illegal distribution

Controls transfer to portable players and Controls transfer to portable players and portable media – supports Secure Digital Music portable media – supports Secure Digital Music Initiative (SDMI)Initiative (SDMI)

New for Windows Media 7New for Windows Media 7 Individualization prevents global breaks by making Individualization prevents global breaks by making

each player unique each player unique Secure Audio Path (SAP) protects the decrypted Secure Audio Path (SAP) protects the decrypted

audio stream within system audio stream within system

Flexible Business ModelsFlexible Business Models Enables super- and multi-tier distributionEnables super- and multi-tier distribution No transaction fees to MicrosoftNo transaction fees to Microsoft New for Windows Media 7New for Windows Media 7

Licenses define start/end times, duration to help create Licenses define start/end times, duration to help create subscription and rental modelssubscription and rental models

Limit number of plays for preview content Limit number of plays for preview content Silent licensing and pre-delivered licenses enhance user Silent licensing and pre-delivered licenses enhance user

experienceexperience Scalable platformScalable platform

SDK, COM-based platform enables easy integration with SDK, COM-based platform enables easy integration with appsapps

Streaming or downloadable media, video or audioStreaming or downloadable media, video or audio High volume licensing and packaging – 500K+ day per High volume licensing and packaging – 500K+ day per

serverserver Supported on over 100M media playersSupported on over 100M media players

Windows Media Rights Windows Media Rights Manager 7Manager 7

Highest Scalability & ReliabilityHighest Scalability & Reliability


Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


Windows Media Services: Windows Media Services: Best ScalabilityBest Scalability

Industry-leading scalability with Windows Industry-leading scalability with Windows 2000 Servers2000 Servers 9,000 concurrent streams at dial-up bit rates*9,000 concurrent streams at dial-up bit rates*

Windows Media Services offer scalable Windows Media Services offer scalable bandwidthbandwidth Support and deliver live broadcasts and streaming-stored Support and deliver live broadcasts and streaming-stored

multimedia contentmultimedia content Bit rates from 28 kbps to 10 MbpsBit rates from 28 kbps to 10 Mbps Intelligent Streaming – ensures that users will receive the Intelligent Streaming – ensures that users will receive the

highest quality regardless of connection speed or network highest quality regardless of connection speed or network congestioncongestion

**8-processor Dell P-III Xeon @ 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC8-processor Dell P-III Xeon @ 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC

Windows Media Services:Windows Media Services:Network-Friendly StreamingNetwork-Friendly Streaming Unicast and Multicast supportUnicast and Multicast support Live and On-Demand streamingLive and On-Demand streaming Adapts to Network conditionsAdapts to Network conditions Logging and Monitoring interfacesLogging and Monitoring interfaces Controlled access (Security)Controlled access (Security) Commerce and Advertising solutionsCommerce and Advertising solutions

Server AdministrationServer Administration

Most Cost-EffectiveMost Cost-EffectiveDigital Media SolutionDigital Media Solution

Windows Media is part of WindowsWindows Media is part of Windows No additional cost per serverNo additional cost per server No additional cost per streamNo additional cost per stream No additional cost for clients or toolsNo additional cost for clients or tools

Comparative Cost Analysis – Windows Media vs. RealSystem G2Comparative Cost Analysis – Windows Media vs. RealSystem G2 Corporate training and communications scenariosCorporate training and communications scenarios MoreMore economical than RealNetworks solution in every scenario economical than RealNetworks solution in every scenario

Windows Media ROI ranged from 23% - 730%Windows Media ROI ranged from 23% - 730% First-year returns were $536,920 dollars and $1.2 million, respectivelyFirst-year returns were $536,920 dollars and $1.2 million, respectively Three-year returns ranged from $1.07 million - $17 millionThree-year returns ranged from $1.07 million - $17 million

Source: Approach, Inc.Source: Approach, Inc.

Case Study: Hewlett-PackardCase Study: Hewlett-Packard Hewlett Packard's streaming implementation paid for itself in one month, with Hewlett Packard's streaming implementation paid for itself in one month, with

an ROI over 1,800%an ROI over 1,800% By reducing the need for multi-city road shows, audio bridges, and satellite By reducing the need for multi-city road shows, audio bridges, and satellite

links, cost savings were approximately $1.2 million in first yearlinks, cost savings were approximately $1.2 million in first year Other benefit – created a sense of community worldwide and a connection Other benefit – created a sense of community worldwide and a connection

with headquarterswith headquartersSource: Aberdeen GroupSource: Aberdeen Group

Windows Media SDK 7Windows Media SDK 7


Windows Media

Encoder


Manager

Windows Media

Format

Windows Media SDK

Windows Media

Services


Windows Media SDK 7Windows Media SDK 7 Windows Media Player SDK 7Windows Media Player SDK 7

Enables developers to embed the player Enables developers to embed the player standalone, create Skins and Visualizationsstandalone, create Skins and Visualizations

Windows Media Format SDK 7Windows Media Format SDK 7 Enables applications to support reading, writing Enables applications to support reading, writing

and editing of Windows Media 7 filesand editing of Windows Media 7 files Windows Media Encoder SDK 7Windows Media Encoder SDK 7

Enables developers to fully automate the Enables developers to fully automate the Encoder’s functionalityEncoder’s functionality

Windows Media Rights Manager SDK 7Windows Media Rights Manager SDK 7 Enables developers to integrate support for Enables developers to integrate support for

second-generation digital rights management into second-generation digital rights management into their application.their application.

Windows Media Format AdoptionWindows Media Format Adoption

SummarySummary

Windows Media Technologies 7:Windows Media Technologies 7:

Easiest to Use & ExtendEasiest to Use & Extend


Industrial Strength SecurityIndustrial Strength Security

Highest Scalability & ReliabilityHighest Scalability & Reliability

ResourcesResources

Windows Media Product SiteWindows Media Product Site http://microsoft.com/windowsmediahttp://microsoft.com/windowsmedia

Windows Media Developer CenterWindows Media Developer Center http://msdn.microsoft.com/http://msdn.microsoft.com/windowsmediawindowsmedia

Windows Media JumpStart CDWindows Media JumpStart CD

http://microsoft.com/windowsmedia

http://msdn.microsoft.com/windowsmedia

http://msdn.microsoft.com/windowsmedia

Windows Media @TechEdWindows Media @TechEd

Windows Media 7: Platform OverviewWindows Media 7: Platform Overview Monday 6/5 12noonMonday 6/5 12noon

Incorporating Windows Media Into Web SitesIncorporating Windows Media Into Web Sites Monday 6/5 5pmMonday 6/5 5pm

Hosting Windows Media: Best PracticesHosting Windows Media: Best Practices Tuesday 6/6 315pmTuesday 6/6 315pm

Creating Skins for the Windows Media Player 7Creating Skins for the Windows Media Player 7 Wednesday 6/7 430pmWednesday 6/7 430pm

Windows Media SDK: Under the HoodWindows Media SDK: Under the Hood Thursday 6/8 315pmThursday 6/8 315pm

Digital Rights ManagementDigital Rights Management Thursday 6/8 430pmThursday 6/8 430pm

Windows Media Authoring: Capturing from Screen, Live & Windows Media Authoring: Capturing from Screen, Live & Pre-Recorded MediaPre-Recorded Media Thursday 6/8 615pmThursday 6/8 615pm

Documents

Windows Media Everywhere