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Front Back

4 | VISION

09/10.14VOLUME 35 / NO. 5

THIS ISSUE /COLOR TRENDS & CORD SAFETY UPDATES

14 Share Your Strengths to Grow Together A varied group of home décor companies pooled their talents for a special event. By Steve Roellchen with Jessica Harling

16 Don’t Leave Business on the Table: Sell the Table Selling custom window treatments is a good basis for an even bigger business. By David Hasely

18 Productivity is the Key to Profit Be ruthless when managing your own time. By Gail Doby

20 The Third Skin An ancient concept is updated by today’s architects. By Neil Gordon

22 The Hidden Benefits of Comfort Neil Gordon inteviews Stephen Selkowitz from the Lawrence Berkeley National Laboratory.

24 Making Sense of Compliant Shade Options Why smaller workrooms can still compete for this business. By Terri Booser

26 A Mission to Succeed Safe-T-Shade is committed to

making every window treatment risk-free.

28 CPSC Staff Urges Additional Changes Excerpts from a recent letter

from the Consumer Product Safety Commission.

30 In View: Shade Safety New safety products

34 The Benefits of First-Hand Experience A Q&A with Gillian Gillies and

Dean Einarson of DesignDocs.

37 IWCE Education Guide A preview of all the education

opportunities at this year’s Expo.

46 Subtle Sophistication Hilde Francq on the some of

this winter’s dramatic colors.

48 Looking Forward Donovan Freeland on the inspira-

tions behind color trends

50 New Palette for Custom Options A Q&A with Heather Elisabeth,

founder of Caleidoscope Color.

EVERY ISSUE

THIS ISSUE

6 Viewpoint: What We’re Loving Now Comments from contributors.

8 Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Color associations

12 Viewpoint: I’m Officially Obsessed With Ravi Pankhania on nature.

72 What’s Next

54 Optimistic Odyssey The 2015 Sherwin-Williams color forecast.

60 A Satisfied Mind Judy Wilfong on how to develop long-term clients.

64 An Appropriate Fit Susan Ginesi shares a great room makeover

68 Pillow-Tuck Finishing Jill Ragan Scully demonstrates

how to hide the lining.

On the cover:The Grand Vizier collection from No. 9 Thompson, a division of Jim Thompson, features woven and printed linen with patterns inspired by various Pan-Asian textiles.

This spectrum of lush velvets from Manuel Cano-vas is the perfect introduction to our annual color issue. For color trend information go to page 46.

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6 | VISION

Susan (Boxed Out)I love the opportunity to

think outside the box. For

example, I recently created

a cigar bar set-up com-

prising two swivel lounge

chair and a one-of-a-kind

cocktail table in a gentle-

men’s kitchen corner. In

another home which had no den, I created a TV viewing area

with comfortable wing chairs mirroring an end table in the

kitchen corner, while successfully steering both homeowners

to island sitting for meals.

Don (A History of Theft)I have sometimes felt guilty

and unoriginal about my

practices in stealing ideas

from other artists, design-

ers and stylists. Recently

inspired by author Austin

Kleon’s Steal Like an Artist,

I feel freshly affirmed that

‘stealing’ ideas from others isn’t a new thing nor something I

should feel guilty about. I am passionate about collaborating,

exploring and using new looks and ideas through my job, in my

artwork and for my home décor and I’ll guiltlessly continue to

embrace and be inspired by other artists.

WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • grace@wf-vision.com

Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.comEditorial Director • Susan Schultz • susan@wf-vision.com

Managing Editor • Tracy Powell • tracewriter2014@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com

WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.comWFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com

Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com

Rachel Lavoy • Social Media Coordinator • wfcp@wf-vision.com

SALESDirector, New Business & Strategic Partnerships • Shannon Leclair • shannonl@wf-vision.com

Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com

CONTRIBUTORS IN THIS ISSUETerri Booser, Gail Doby, Hilde Francq, Donovan Freeland, Neil Gordon, David Hasely,

Jill Ragan Scully, Steve Roellchen

DESIGNERS & WORKROOMS FEATURED IN THIS ISSUESusan Ginesi, Ravi Pankhania, Judy Wilfong

SPECIAL THANKS TODean Einarson, Heather Elisabeth, Karen Gastle, Gillian Gillies,

Jessica Harling, Will Lynch, Stephen Selkowitz

2014 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living

John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric

Joyce HoltSusette Kubiak, Drapery Connection

Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz,Horizons Window Fashions Inc.

Jane Shea, Blinds Unlimited

SUBSCRIPTIONS877-344-7406 • WFVision@pubservice.com

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by

AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel

651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class

postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and

subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698

North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S.

and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/

back issues $6 each, except for special issues, which are individually priced. (Payment must

accompany order.) Copyright ©2014 by AIM Communicaations LLC. Reproduction in whole or

in part without written permission prohibited. Canadian Publications Agreement Number:

#40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

WF-VISION.COM

Window Fashion Vision magazine makes every attempt to credit each person involved in

the process of creating a window covering and will not be responsible for crediting any

person whose name, company or participation did not surface during the information-

gathering process. Crediting disputes between parties other than Vision magazine are

solved at the discretion of those involved.

We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Keep up with all the IWCE 2015 Las Vegas tweets @IWCEVISION

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WHAT WE’RE LOVING NOW …

Heather (Foral Notes)I love my garden. It is

one of my color inspira-

tion sources as well as

a retreat from our hectic

world. Every morning at

dawn, I sit in my garden

for 'Zen' time with a cup of

coffee. It is a peaceful mo-

ment of day to reflect on the beauty of the flora and fauna

while I contemplate the day's color and design projects.

Terri (Gray Pride)I never thought I would say it

but—I LOVE gray. I previous-

ly felt gray tones were de-

pressing and sad, but now,

paired with crisp white and

a pop of bright color I think

it is fabulous and refreshing!

I have totally embraced gray

as “the new beige’ and my current go-to neutral color.

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8 | VISION

he Sept/Oct issue of Vision is always one of my favorites of the year for a few reasons. First of all, who doesn’t en-

joy a color issue? I love to see what’s on the horizon with trending colors; I plan to incorporate them into my home or wardrobe even if only in ac-cent pieces or accessories. Read a few perspectives on what to expect begin-ning on page 46. October is Window Covering Safety month, a very sensitive and criti-cal issue for our industry. We’ve sev-eral perspectives—from a supplier, a workroom and excerpts from the latest communication from the Con-sumer Product Safety Commission (CPSC). It’s very important for every-one in the industry to remain aware of new developments and proposed changes as our industry and the CPSC work together to eliminate this poten-tial threat to our customers. I recom-mend visiting wcmanet.org regularly to view the latest information. Regarding the possibilities of growth and change in our industry, there is a great opportunity that I want you to be aware of. I’ve just returned from a strategic planning meeting for

Design & Construction Week™, the umbrella event that the International Window Covering Expo (IWCE) is a part of. If this important home trade event is not on your radar, it needs to be. For the first time ever, five premier home-related trade events are collabo-rating to make one week of the year a huge one-stop shopping event for pro-fessionals in the home building and design arenas. The window covering in-dustry, represented by IWCE, is a critical component of Design & Construction Week. Here is what this means for you: If you are a retailer, designer/decora-tor, dealer, you will have the opportu-nity to not only see the latest in win-dow fashion products and education, but the same week, you can also visit: • Las Vegas Furniture Market • Kitchen and Bath Industry Show

(KBIS)• International Builders Show (IBS)• The International Surface Event

Many of you do more than window coverings, so imagine the incredible opportunity to see the latest in fur-nishings, kitchen and bath, flooring and building products and trends. Your IWCE badge will give you access

to this amazing collection of events for one important week next January! If you are a manufacturer or supplier to the trade, this collaboration offers you the opportunity to market your products to new audiences. Imagine the possibili-ty of testing new markets under one roof at the same time! We will work with you to promote your company and products through our extensive marketing col-laboration with all five events. This is an unprecedented chance for our industry to be recognized by other world-class events and players. What perfect timing for our industry to capitalize on the new housing and remodeling boom! 2015 is the year to take advantage of never before of-fered possibilities. Registration opens September 2—be sure to register in September for spe-cial discounted tickets—available for one month only. I know it seems early but January is around the corner and we want to see you there! V

Grace McNamaraPresident and CEO

A Whole World of DesignDesign & Construction Week offers new windows of opportunity

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10 | VISION

InfoBarColor Associations

Each color seems to collect certain meanings, values and attributes, both over time and across cultures. Here are some word cloud graphics for key colors.

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12 | VISION

Ravi Pankhania on nature

Officially Obsessed With

The color palettes and textures found in nature are a constant

source of inspiration for me. I strive to bring the feeling of nature

into the homes we decorate. I love how repetitive weather like wind

or rain patterns and wears natural materials, like driftwood and

stone. I am drawn to the random occurring shapes, patterns and

color gradation that we see in nature such as in a field of mussels

or a soft sunset. The way light is dappled through a cover of trees

is magical. Even the very simple patterns that waves create on soft

sand offer inspiration. When translating some of these inspiring

feelings to my work I love to use natural textiles like linen and wool.

I use creases and folds to create soft texture that mimics what we

see in nature, or I introduce texture by applying buttons, rivets,

grommets or certain stitched textures. Being in nature is harmoni-

ous and calming, I strive to bring that feeling into people’s homes

through soft furnishings. V

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I love working with linen, but I especially love playing with linen. Through cutting, piercing, ripping, piecing and other techniques, linen is endlessly transformative. It can look as neat and tidy as the acres of furrowed farmland you glimpse outside your car window, or as rough and rumpled as peeling bark.

WF-VISION.COM | SEPT/OCT 14 | 13

Ravi Pankhania ravidesign.ca

Blog: blog.ravidesign.ca

CLOSER LOOK

RAVI PANKHANIA AT IWCE 2015

Ravi Pankhania’s company, Ravi De-sign, is synonymous with exquisitely made soft furnishings—from couture draperies to handmade bedding—and for the first time he brings his insight and expertise to IWCE.

He will present “Modern Luxury Cur-tains” on Wednesday, January 22, showcasing some of his proprietary techniques for elegant, modern win-dow fashions. Questions are encour-aged as Ravi will also share his tips for connecting with those consumers interested in contemporary custom soft furnishings.

I see both the earth and the sky in these designs. The punched linen on the far left evokes a starlit sky at night, while the translucent light and softened folds of the ivory linen, left, reminds me of the grey and tattered clouds after a storm.

Pleating a fabric with a slight sheen and then allowing it to move and live—this could be ripples on a pond or a mysterious landscape seen from afar. The bottom shot, showing the peaks and valleys on the reverse side of a cartridge pleat panel, are my fabric version of sand dunes!

14 | VISION

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n the previous issue Bruce Heyman, one of my col-leagues in the International Window Coverings Ex-change, recommended participating in special events as a way to increase business. While the focus of his com-

ment on special events was interacting with potential custom-ers, my company, One Stop Decorating, recently participated in a St. Louis designer expo organized to provide advanced sales and window treatment product training to the sales teams of the organizing companies. I wanted to share our efforts to encourage more such events around the country.

The idea came from a brainstorming meeting between One Stop Decorating and Drap-ery Connection, to bring together two like-businesses of similar volume, team size, experience and values by providing a platform for sharing best practices and an accelerated training program for designers. Jes-sica Harling, the human re-sources director for Drapery Connection, organized all of the classes and round table discussions. In conjunction with Cheri Roellchen, an owner of One Stop Deco-rating, and Brandon Roellchen, another co-owner and the company’s sales manager, they reached out to others: Rick and David Baker of Galaxy Draperies and Jay Donnelly of Flannagan’s Paint and Décor.

With these four core businesses in place, plans were made for three days of classes, presentations, learning lunches, roundtable discussions and team-building events. Because all four companies were willing to work so closely together, we were able to put together some interesting and productive variations on the typical offerings. For example, each business compiled a list of the strengths and areas of improvement for

Cross-country collaboration

Share Your to Grow Together

every team member attending. The team members were also asked for their input. Jessica took all of this information and developed classes and roundtable discussion to provoke new ideas, strategic planning and intense conversation.

Another twist was the buddy system, which paired a team member from one company with a buddy from another compnay. Jessica worked to strategically place people together to provide the best personality and sales improve-ment matches. There’s an energy in learning from others and to interact with your peers, and this event allowed the team members and the management of the participating compa-

nies to share, learn and grow.

Cheri and David worked on the agenda, contacting vendors including Springs, Kravet, Lutron, Insolroll, Rob-ert Allen, Helser Brothers, Kasmir, Horizons Window Fashions and others who participated in the lunches and presentations. This three-day event took place in the St. Louis showroom of KDR, and founder Kevin Kenney served as the opening speaker. The topics ranged from Taking

Customer Service to the Next Level, WOW Your Customer, Outdoor Living, Finding Your Customer, Overcoming Objec-tions, 12 Closes and, of course, product information classes from the vendors including Lutron certification training modules.

The key to the success of this expo was engaging the team members on their opinions, wants and needs, as well as involving the owners to analytically look at their teams and be directly involved in their growth and training process. This is a specialized industry that we’re in, and the train-ing for experienced designers must be also be specialized.

by Steve Roellchen, member of the International Window Coverings Exchange, with Jessica Harling

An impressive list of speakers present-ed both in-depth product information as well as motivating guidance. I en-joyed that the break-out sessions were led by leaders from various parts of the country, allowing for different perspec-tives on selling techniques. —Kelly Brown, in-home design consultant, Drapery Connection

WF-VISION.COM | SEPT/OCT 14 | 15

The buying market today doesn’t accept average or “the norm” anymore, so everyone is forced to step up their game. Clients strive for personalized treatment and unique results, and we should provide that on a daily basis.

Overall the event was more than what I could have hoped for. We stayed on track the entire time, everyone was engaged, motivated and actively participating. Everyone came back energized, and started closing a lot of their open jobs, our purchases through the participating vendors went up, and over a month later our team members are still referring to what they learned from the event. V

Steve Roellchen started One Stop Decorating in 1995 and together with his wife Cherie, a licensed interior designer, has grown the business from one Kansas City shop to a chain of four regional showrooms.

The International Window Coverings Exchange is a group of 14 leading window coverings retailers from throughout the U.S. and Canada. Founded in 1981, the group is active sharing ideas and supporting industry growth. If you would like to help the Exchange in this effort, whether you are a retailer or supplier, contact Nigel Brown at nigel.brown@ruffell-brown.com. sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

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Allen Overbay of Robert Allen led the first day’s Lunch and Learn event.

It was great to get to talk and bounce ideas off of other professional sales-people who are experiencing the same situations. It helps to keep energized and not get discouraged or stagnant at appointments. —Nichol Cramer-Boeger, ASID, One Stop Decorating

16 | VISION

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ow many times have you heard: “Do you sell anything other than window treatments?” Or, “I really like working with you, so could you help me decorate my entire house?”

Expanding your business beyond window treatments can be a daunting challenge. Having good sources for a range of home furnishings products is only part of the battle. Product knowledge, receiving and delivering capability, management and marketing methods, and more sales coaching are just some of the additional tools you will need to power growth.

When exploring potentially new relation-ships with vendors, the most important eval-uations to make relate to cost and quality. Cost, of course, is the cornerstone for your profitability. Your goal should be to have the ability to purchase at true wholesale pricing. A discount to the trade is helpful, but buying at wholesale can give you the best competi-tive power.

To serve the widest range of client budgets, you should have good, better and best qual-ity options. Of course, you’ll need to be able to explain the features and benefits of each. That will require some product education on key points to communicate effectively with your client.

Since you already sell window treatments, you know how to discuss the value of custom-made without your client actually seeing and touching the finished product. You know how to work from catalogs, sample books and digi-tal media. Selling furniture and case goods is a bit different in that the customization you are selling now relates to a total design scheme specific to your client’s needs. It is essential to

Sell more custom

Don’t Leave on the Table: Sell the Table Too

communicate the quality of your products and the value you bring to the design project.

As you add new products to your business, you’ll surely confront new challenges. Did you ever have a question and didn’t know who to ask? It is imperative, especially when new, to have a group of colleagues to serve as mentors and act as a support group. Local competi-tors certainly won’t mentor you to help you be a better competitor, so you are forced to look outside your normal geographic area for such camaraderie.

by David Haseley, vice president, merchandising and marketing, Decorating Den Interiors

With corporate roots in the shop-at-home drapery business, collectively Decorating Den Interiors owners make nearly 40 percent of their sales in the custom window treatment category. This means that experienced window treatment designers, who already know the ins and outs of this tricky part of the business, can quickly build sales through custom furnishing options.

WF-VISION.COM | SEPT/OCT 14 | 17

Marketing for GrowthBuilding credibility in your market for your expanded line of home furnishings also can be an uphill climb. Your advertising will need to be more total design-driven than single product-driven and communicated through the use of room images. Now, you might ask: Where do I get room images if I don’t have any? Our interior decora-tors and residential designers share hundreds of  their professionally shot rooms with each other.

Like most of you, Decorating Den Interiors owners’ entry point into many clients’ homes is window treatments, which makes up 39 percent of our business. Once we have the opportunity to discuss window treatments, we also have the opportunity to discuss the many other home furnishings that we carry that will give the client a more completely designed look and pull it all together. This takes add-on sales well beyond tie-backs, hardware and passementerie.

Your new product categories also can be a powerful marketing tool. It is critical to build special advertising offerings that tell your customer you have more than window treatments, but also will make that phone ring. An effective merchandising and promotional campaign in cooperation with your new suppliers will help you grow sales, but not at the expense of profits. A successful business requires consistent, professional- looking marketing. You may need to explore web-based marketing tools that can help you design and manage your marketing and lead nurturing. Would you want to spend your time, however, in front of your customer de-signing and selling or creating ads and email campaigns? Managing ProfitabilityMaintaining a profitable business is the key to a healthy business. In our 45 years, we have consistently stuck to our original model of providing design services within the context of purchasing at wholesale and selling at retail. Today, we represent some 100 suppliers of window, wall and floor coverings; furniture and case goods, acces-sories, custom closet systems, and even some bathroom and kitchen furnishings.

Experience has taught us how important it is to under-stand the importance of managing profits through the leveraging of products when doing complete design schemes. Knowing how to do that and then having the right business management tools can remove uncertainty and costly mistakes. V

Editor’s Note: Decorating Den Interiors (decoratingden.com), founded in 1969, began as a shop-at-home drap-ery business. Today it is North America’s largest home furnishings and interior design franchise company with independent design professionals throughout the U.S. and Canada.

18 | VISION

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e just hosted a live event for interior designers and al-lied professionals in

Denver, CO, recently, and during one of the sessions, Drue Lawlor, FASID and I shared some of our best tips on productivity after we stunned the au-dience with how much time they are wasting and what it is costing them.

Your Personal Time EstimateA) How many hours do you spend

each week reading and respond-ing to emails, phone calls and texts? __________

B) What is your billable rate?________

C) How many weeks do you work per year? ________

D) Multiply A x B x C = $__________

Now, let’s talk about interruptions. E) How many times do you get inter-

rupted per week? ___________

F) Multiply (E) by 10 minutes, which is the time it takes you to get your mind back on your original task. ____________

G) Divide (F) by 60 minutes to get the number of hours you lose per week to interruptions (this does not include the time you spend on the interruption). ______________________

Clarify your priorities

Productivity Is The Key To

H) Multiply (G) by your billable rate $__________

Add H + D = _____________________

Get Rid of OPPsThe sum of H + D is what it is costing you in income per year by being interrupted by OPPs—Other People’s Priorities.

1. It is critically important to start your day with a plan of three major tasks or projects you will accom-plish during the day.

2. If you are getting interrupted constantly by staff, then you’re not delegating properly and you need to work on a complete hand-off of responsibilities with authority and understanding (theirs). Have them provide feed back about what they heard for clarity about the task, due date and the expectations of the result they should accomplish.

3. When your staff comes to you with problems, they should already have three options of ways a problem could be solved. They should also have an idea of which one is the best alternative in their mind. Give your team the authority to make de-cisions up to a certain dollar level.

4. Block your time during the day and week for projects that must be accomplished. Treat each project as if it were a client meeting. It is inviolable. Don’t get distracted!

5. Read your emails and texts twice a day at the most, at 11 a.m. and 4 p.m. Return all phone calls during those times, and train your staff to do the same. Train your clients about your available times. They will adapt.

6. Decide what you should be work-ing on—is it revenue-generating? Is it client-satisfaction focused? Is it something only you can do? Is it something that can be described in a process or checklist so you can delegate it to someone else? If yes, then schedule time to create a written process.

You are in charge of your time—be-lieve it or not—and if you are aware of the time drains, you can plug them and earn more money very quickly. Work on improving your productivity by saying no to Other People’s Priorities. Our LinkedIn group is “Design Success University.” We’d love to see you there and hear about your results. V

by Gail Doby, ASID

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Gail Doby is Chief Vision Officer and Co-Founder of Design Success University whose mission is to help you earn six fig-ures doing what you love.

Get the 2014 Interior Design Fee & Salary Survey eBook at www.interi-ordesignfees.com.

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he concept of the “third skin” is critical to our sur-vival. Human skin is the first skin, our clothing is our

second skin and our buildings are the third skin. Labeling our buildings as such, it further describes the intimate relationship between humans and their living space.

Today, the concept of the third skin has evolved into the popular designation of the “dynamic façade.” The dynamic façade is the filter between the indoor and outdoor environments that provides protection from the elements, an exchange of venti-lated fresh air, sufficient natural daylight, and a connection with the outdoors.

The intention of today’s building skin is to create a place for the occupants to live, work or learn in comfort along with a visual connection to the outside world. The dynamic façade is designed to filter and manipulate sunlight, regu-late heat exchanges, provide ventila-tion and reduce energy costs.

With the advent of today’s dynamic façades, window coverings play a criti-cal role in the success of the façade or third skin. With this need of high performance, window coverings have evolved into engineered shading solu-tions that are sustainable systems for interior and exterior window coverings, which engage the latest technologies to control heat, glare and light.The dynamic façade is seen among today’s most sustainable building throughout the world. One project of particular note is in Sydney, Australia, where the architect Christoph Ingen-hoven created a double-glass walled façade that takes advantage of Syd-

The purpose of the dynamic façade

The Skinney’s temperate climate. The building has a full-height atrium that uses the “stack effect” to accomplish natural ventilation. The automated windows open to allow the outside air to cool the building on warm days.

In between the double-glass façade are aluminum horizontal louvers that

tilt on command from the sun-tracking software. Since the glass envelope protects the blinds, there is no need for them to retract for high winds. The result is a fantastic example of the benefits of engineered shading solu-tions. Combining the creative applica-tion of scientific principles to concerns such as solar heat gain, glare and light, with the myriad options avail-able in shading systems, architects can achieve successful results in providing for the health, safety and welfare of the occupants of their designs. V

by Neil Gordon

The façade of 1 Bligh Street in Sydney features two distinct sets of glass skins. Automated horizontal blinds function between the skins. The outer glazing skin, (i.e. the external glass panel exposed to the elements), promotes airflow through fixed horizontal vents at the top and bottom of each level of the building, helping prevent excessive heat build-up. Images above and left via bookmarc.com.au. Top image courtesy of Ingenhoven Architects.

Neil Gordon is the founder of InSync Solar, a provider of edu-cational content on engineered shading solutions to the architec-tural commu-nity. As a 30 year veteran in the window covering industry Neil works with architects, designers and contractors to supply engineered shading solutions.

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tephen Selkowitz is the group leader of the Windows and Envelope Materials Group for Lawrence Berkeley National

Laboratory. Berkeley Lab is a mem-ber of the national laboratory system supported by the U.S. Department of Energy and is managed by the Uni-versity of California. Stephen is an internationally recognized expert on window technologies, façade systems, and daylighting.

Neil Gordon: Why does the Lawrence Berkeley National Laboratory study high-performance building façade solutions?

Stephen Selkowitz: All buildings constitute 39 percent of total energy used in the U.S. Commercial building energy use is almost half of that per-centage, or 18 percent of the U.S. total. Heating, cooling and lighting constitute 57 percent of that total energy end use

Interview with Stephen Selkowitz

The Hidden Benefits of

in commercial buildings and façades have a large influence over these loads.

NG: I understand that one of Berkeley Lab’s missions is to assist industry to bring sustainable engineered shading solutions to market. How is this done?

SS: First we work with manufactur-ers to help them develop dynamic shading products through our test facilities. We can advise on improved materials and controls. We assist architects and engineers to measure and optimize performance of various solutions and we collaborate with contractors and owners to measure and document field performance.

NG: What technology has Berkeley Labs developed?

SS: Sometimes, we develop our own technology that we license out to industry such as window sensors that send signals via wifi to con-trol shades based on the weather conditions. We have also worked with manufacturers such as Pella in developing an in-between glass motorized shade.

NG: As a function of the dynamic façade, how do we understand the cost benefit of installing engineered shading solutions? SS: One of the missing links of cal-culating the cost benefit is the invest-ment of comfort of the occupants. This measurement of productivity through comfort may be the driving force, not energy payback.

For the Zurich Insurance company headquarters in Milan, Italy, InSync Solar's industry partner developed a flexible exterior shading solution using FM 51 exterior shades. This system works on a tension mechanism, ideal for slopes and inclined applications.

Stephen Selkowitz

WF-VISION.COM | SEPT/OCT 14 | 23

the bottom part to reduce glare with a solar shade.

NG: What considerations go into choosing between an interior shad-ing solution and an exterior shad-ing solution?

RB: Many times that deci-sion depends on the perfor-mance of the glass and the local climate. High perfor-mance glazing can function fine with Inte-rior Shades in a cooler climate.

Meanwhile lower quality glazing may require Exterior Shades to lower solar

NG: What is your recommendation for an engineered shading solution, a solar shade or a horizontal louver?

RB: Most times that depends on the owner’s esthetics. Louvers provide some daylighting advantages by bouncing the light off the louvers into the space, while shades can disappear from view. A clever solution is a combination of splitting the façade treat-ment into two components. The top section of the engineered shading solution is to harvest daylight with louvers, and

SolarBlade by InSync Solar harvests natural daylight by bouncing natural light off aluminum louvers into the space, while reducing glare with its high performance solar shade fabric.

Berkeley Lab btus.lbl.gov/windows-and-envelope-materials

Neil Gordon insyncsolar.com

Facebook: facebook.com/DWFContract

LinkedIn: linkedin.com/in/insyncsolar

CLOSER LOOKThe increased productivity due to the increased com-fort of the occupants may be the driving force behind in-stalling these systems, not just the energy payback.—Stephen Selkowitz

NEIL GORDON AT IWCE 2015

Neil Gordon, the founder of InSync So-lar will present “An Architect’s Guide to Engineered Shading Solutions” on Tuesday, January 20 as part of the IWCE 2015 educational program. This hour-long presentation will address how to successful control solar heat gain, excessive glare in any building by integrating both interior and exte-rior window treatment solutions. Neil will present product examples and case studies along with his new book An Architect’s Guide to Engineered Shading Solutions. Although geared for architects; designers, contractors, builders and others will benefit from this information.

heat gain. In some instances, both are necessary: interior shades for glare control and exterior shades to control solar heat gain. V

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orded product safety has been at the forefront of our industry since the publication of the first ANSI/WCMA Provisional Standard in

September 2010. Before then, many custom drapery workrooms were not even aware of the existence of safety standards. Because all workrooms are classified as manufacturers; they assume the liability of these safety stan-dards if they are involved in the fabrication of soft shades.

Out of this fear of liability, many small work-rooms chose to no longer offer Roman shades or any of their variations, eliminating a very profitable commodity from their repertoire of products, while large manufactures and sup-ply vendors sought and developed innovative mechanisms, supplies and techniques to meet the compliance. Just as we were settling in to the provisional standard on June 1, 2013, the new ANSI/WCMA A100.1 American National Standard for Safety of Corded Window Cov-ering Products went into effect.

As noted by the Window Coverings Associa-tion of America (WCAA), “There [were] sev-eral significant changes to the standard that must be understood. This standard provides multiple options for achieving compliance without mandating any particular technology or solution.” Most of the products developed for the fabrication of these treatments re-mained relevant, with minor adjustments to the fabrication technique and labeling process.

Small workrooms are still searching for that absolute answer on what they need to do to comply with the standards. Weeding through the mumbo jumbo of the legal prose, it be-comes fairly simple:

Making the most of compliancy

Making Sense of Shade Options

Labeling compliant shades means including both the approved “hazardous” warning labels ando a label with the manufacturer’s name, contact information and manufacture date.

by Terri Booser, WFCP

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1. Avoid hazardous loops on all cords present on the shade, be it the op-erational cords or outer cords. This can be accomplished by fabricating a cordless shade or using ladder tape, shroud tape, or Ring Locks™ on the operational cords, and using an approved tension device on the continuous cord loop. Mechanisms such as the Fashion Wand™ can also be utilized.

2. Label the product accordingly with all the hazardous labels (available from Rowley Company). This also requires the shade to be labeled with the manufacturer’s name, location and manufacture date.

Shades are the single most profitable item in my workroom, and therefore will never be eliminated from my repertoire, nor do I believe should be eliminated from workrooms with the interest and expertise to create them. In addition to the options I will share during my seminar at IWCE (see the

call-out on this page, right column), there are national workrooms produc-ing beautiful and compliant shades which will take on this responsibility and liability. V

Whether you are new to residential interior design or someone who has been in the field forever, the Interior Design Society has much to offer. IDS members work in many settings including window coverings, color and fabric specialists and residential interior design. Our members come to the organization with a variety of experience and educational backgrounds. What we all have in common is a passion for beautiful design, a thirst for knowledge and a commitment to help clients create the home of their dreams.

Come see why IDS is where you belong!For more information on IDS Membership, visit our website at

www.interiordesignsociety.org/membership or call 336-884-4437 ext. 225

Mention this ad in the “How Did You Hear About IDS” section of your application and receive 10% off your dues! (Offer applies to new memberships only. Does not apply to membership reinstatements.)

TERRI BOOSER AT IWCE 2015

Terri Booser, owner of the Studio of Drapery and Fabrication Arts, a full service window treatment and soft furnishings fabrication studio in the Houston area, is also the senior advi-sor for the WFCP Workroom Certifica-tion Program, and the Construction Zone Coordinator for the International Window Coverings Expo.

Terri will lead a seminar, “Making Sense of Compliant Shade Options” where she will show actual samples for fabricating compliant shades, dis-cuss cost differentials and demonstrate proper labeling procedures, so that workrooms can evaluate all options.

Terri Booser draperyandfabricationarts.com

Facebook: facebook.com/studioofdraperyand-fabricationarts

International Window Covering Expo iwce-vision.com

Facebook: facebook.com/wfvisionmagazine

CLOSER LOOK

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wo events seemingly unrelated, but in hindsight seemingly providential, oc-cured near the end of 2009.

Will Lynch had sold his ninth suc-cessful business and the Consumer Product Safety Commission (CPSC) joined with the Window Covering Safety Council (WCSC) to announce a voluntary recall to repair all Roman and roll-up shades due to the poten-tial for infant stragulation caused by cord loops.

“In early 2010 I was research-ing possibilities for what to do with my time,” explained Lynch, “and my patent lawyer just so happened to also represent Bill Vestal, a window treatment industry veteran and the best inventor I have ever known. We were introduced, and I received an overview of the window covering business that opened my eyes to a new and very viable opportunity.”

A New Sector of the IndustryVestal, the co-owner of a success-ful workroom, recognized the need for cord-safe window treatments early. In 2008 he had already devel-oped a wide-band lift system, which eliminated the cords on the back of a Roman shade. By the time Vestal and Lynch were introduced, Vestal was already working on early versions of a new cord safety product.

“Bill knew that there was a major industry crowd-swell toward cord

Selling safety to all

A to Succeedsafety,” Lynch said. “He demon-strated that from a business perspec-tive, every company would have to provide safe products, whether that meant cord-free or non-looping options. I was definitely interested because it made sense both analyti-cally and emotionally. There was a business there, and it was a business that would allow me to ‘plant a tree,’ meaning to grow something that gives back and has a long-lasting impact on others.”

Things moved quickly after those first initial meetings. In June 2010 Vestal gave a presentation at the CPSC dem-onstrating the early version of what would be Lynch’s new company’s first product: The Fashion Wand.

Moving Quickly to Save Lives“I attended that presentation,” Lynch said, “and I was in the position to do something about the information that

was shared in that meeting.” By July 2010 Vestal and Lynch had formed a new company, Safe-T-Shade, Inc., with the goal of developing and supplying products to eliminate child strangula-tion due to window treatment cords.

Vestal and Lynch did not want to produce window treatments; instead their goal was to provide the tools for established names in the industry to manufacture safe blinds and shades. “Our driving force is to develop cord-less systems that look better, work

better and provide improved safety,” Lynch said. “Our mission is to elminate infant strangulation, not just address it.”

To meet that goal, the company is rigorous in its test-

ing procedures. Products are tested in-ternally, a demanding process that can take up to a year, then sent out to be tested by Bureau Veritas, an indepen-dent agency, and then sent to various workrooms and manufacturers to be tested in production before ever being released for sale.

Nearly five years into the Safe-T-Shade mission, Lynch believes the manufacturers, both major companies and the many small independent workrooms, are well aware of cord safety concerns. “Workrooms un-derstand cord safety is an issue but haven’t been given the most effective tools to do something about it,” Lynch said. “The best way to sell safety within the industry is to make it easy for the workrooms and other manu-

The ProLift System™, Safe-T-Shade’s answer to requests for an all-in-one, totally safe and afford-able lift system.

WF-VISION.COM | SEPT/OCT 14 | 27

facturers. Any ‘safety addition’ needs to be something that saves them time and money.”

Lynch states that some of the current inexpensive products on the market, such as tensioners and cleats, are “woefully inadequate” because while in practice they may seem easy to implement, the reality is that they are easy to ignore. “

Lynch provides the following hypo-thetical as an example: “ The installer may go into the home with the inten-tion of making the blinds secure with cleat cords. He’s told by the designer, the dealer or the workroom to install these, but if the homeowner says no, they don’t get installed.”

Lynch also believes that these type of products aren’t the best long-term solution because they go against one of his other tenets—to sell safety to the consumer, it has to be integrated into a beautiful design. And he’s ada-mant that the CPSC needs to revise

its stance on the use of the hazardous warning labels on products that are already cord-free, such as spring-loaded shades.

“As an industry we need to self-police, but there are so many products al-ready available that don’t need to be labeled as hazardous,” he said. “The industry wants to provide safe prod-ucts, the public deserves safe prod-ucts—what we at Safe-T-Shade are doing is providing the tools to achieve this goal.” V

Safe-T-Shade recently announced the intro-duction of the ProLift system (below), which includes traversing cord accumulator cones (detail shown left), newly introduced Forever™ clear rings guaranteed not to yellow, crack or break, and a leveling ring lock (detail shown right). Shades produced with this system are not required to have hazardous warning labels.

Safe-T-Shade safe-t-shade.com

Facebook: facebook.com/SafeTShade

LinkedIn: linkedin.com/company/safe-t-shade-llc

Consumer Product Safety Commissioncpsc.gov/en/Safety-Education/Safety-Education-Centers/ Window-Covering

Parents for Window Blind Safetyparentsforwindowblindsafety.org

CLOSER LOOK

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n July 22, 2014, George A. Borlase, the assistant executive director for hazard identification and reduction at the U.S. Consumer Product Safety Commission (CPSC), sent a letter to Ralph

Vasami, the executive director of the Window Covering Manufacturers Association (WCMA) to recommend several changes to the ANSI/WCMA A100.1-2012 standard. The majority of these recommended changes are based in the sections for cord cleats and cord tension devices.

Excerpts from this letter are as follows:

U.S. Consumer Product Safety Commission (CPSC) staff considers window covering strangulations one of the top five home hidden hazards. Staff is aware of 285 incidents (184 fatal strangulations and 101 near-miss strangulations) from 1996 to 2012, of young children en-tangled in window blinds cords. Of the 285 total reported incidents involving window covering cords, CPSC field staff completed follow-up In-Depth Investigations (IDIs) for 249 incidents. CPSC techinical staff’s review of these incidents revealed that free-hanging pull cords, com-monly used to operate horizontal blinds, and continuous loop cords, commonly used to operate vertical blinds, are the predominant types of cords in which children have become entagled.

Paragraph skipped.

Strangulation in Pull Cords… sections … of the current version of the standard al-low products to be designed and manufacturered with accessible operating cords that can be wrapped around the neck of a child or be knotted and tangled to create a hazardous loop or form a hazardous loop with the win-dow covering is raised. Technical staff strongly recom-mends that these sections be deleted from the standard and replaced with a performance standard to limit the length of an accessible operating cord to 8 inches .…[to} ensure that there are no accessible operating cords on the product that can form a hazardous loop under any condition of foreseeable use or misuse. CPSC staff believes these changes will save lives.

Consumer Product Safety Commission update

CPCS Staff Additional Changes

Strangulation in Continuous Loop ProductsStaff recognizes that tension devices, when they are prop-erly installed and intact, keep the looped cords taut and do not allow a child’s head to enter into tht loop. If tension devices are not present, or installed improperly, or are removed from the cord, a hazardous loop is present. CPSC techical staff’s IDI review shows that a total of 170 strangu-lations or near-strangulations occured in products in which the tension device was not installed or was broken .…

Staff is concerned that consumer may, and do, easily defeat or remove the tension device … and expose a hazardous loop. Therefore, the current requirements do not appear to address adequately the risks associated with looped cords.

Paragraph skipped.

CPSC Technical Staff Position on Cord CleatsFinally, we would like to make clear our position on the use of a cord cleat as a safety device. Staff does not believe that cord cleats are an effective means of mitigating the pull cord hazard because staff predicts that the likelihood of installing and using cord cleats is low.…For example, as more steps are required to install and use safety devices, or as the steps become more difficult to follow, it is less likely that consumers will make the effort needed to comply … Consumers will need a screwdriver or a drill to make a permanent hole in the wall or window frame to install the cord cleat. Thereafter…the consumer must wind, unwind, and rewind the cords each time the blinds need to raised and lowered. The more time the consumer uses the cleat with the blinds with no observed interaction between a child a the blinds, the “safer” the consumer feels. Failure to wrap the cord around the clear can result in a potentially hazardous situation …I n addition, cleats have to be installed high up to reduce the child’s access … For these reasons technical staff believes that reliance on the installation and use of cord cleats will very like not effectively address the risks associated with pull cords.

A complete copy of this letter can be found at cpsc.gov. Search for WCMA_Ltr_22_July_2014.pdf V

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COULISSEWith only a few intelligent components, all Coulisse blind systems can be easily made child safe. The parts were developed by Coulisse and can easily be clicked onto the systems. Loose-hanging cords and chains are secured in a manner that prevents them from creating dangerous situations. Also the Coulisse pleated blind system with integrated release-mechanism, as well as the Coulisse systems with electrical operation or wand control, guarantee a child-safe situation. en.coulisse.nl

In View: A range of options to fit any need

FOREST DRAPERY HARDWAREForest Drapery Hardware is pleased

to introduce the new Eco Shuttle. This motor has many of the same great features found in the origi-

nal Forest Shuttle, including touch control, ultra-quiet operation, and

a 10-year warranty. We call it the Eco Shuttle due to the space savings

provided by the internal receiver and the cost savings of its economical

price. Additional specifications and pricing information available online.

forestdh.com.

LUTRONUltra-quiet Serena® battery-powered roller shades offer luxury at an affordable price, backed by the quality of the Lutron brand. These automated shades come in a variety of fabrics and feature a 3- to 5-year battery life. Consum-ers can change batteries by simply tipping down the headrail. Serena shades also move in perfect accord across adjacent windows, giving the home a unified look both inside and out.lutron.com

INSOLROLLEngineered for beauty and safety, Insolroll’s proprietary Metal Select locking chain guide provides an attractive solution to the problem of potential strangulation hazards in clutch-operated roller shades. An Insolroll exclusive, Metal Select is ANSI/WCMA A100.1-2012 com-pliant and will not crack or fade with UV exposure. Available in five finishes to complement any design scheme: antique brass, nickel, white, brown and black. insolroll.com

SPECIALIZED SHADING SYSTEMSThe next big thing in innovative shading solutions. The ZipperLock holds the fabric in tension at all times as zippered shades traverse the side channels. Ideal for skylights of any degree of angle. Exceptional black-out, energy efficient, solar screen fabrics in a variety of colors. Operate with the push of a button or touch of an app on your smart phone. Inte-grate with home automation to cre-ate an intelligent shading system.specializedshadingsystems.com

Solutions to Match Your Imagination New York | MiamiMore info 877 324 2511 or info@sss-us.com

www.specializedshadingsystems.com

Functional Beauty with the Touch of a Button

Motorized Woven Wood Roman Shades

Visit us at CEDIA, booth 1010

Question: My client is looking for solutions to keep sun out of their south-facing wall of windows, what do you suggest?

Answer: Somfy powered shades, draperies or blinds combined with the Sunis Indoor WireFree™ RTS sensor offer a perfect solution. Sunis is a sensor that uses the intensity of the sun to provide automatic control of window coverings. This feature optimizes room temperature levels as well as protects furnishings from harmful UV rays. Having shades automatically raise or lower at certain times of the day helps to manage heat gain in the summer months and heat loss during the winter – reducing monthly energy bills.

Question: We recently installed accordion blinds in our customer’s skylights. However, in order to use them a pole is needed to access a metal loop to slide them open and closed and the customer is not happy. We would like to offer a motorized solution, however there is no power at the window. Please help.

Answer: Somfy offers a variety of battery powered options with the WireFree™ motor range. No power is needed at the window, and a solar powered solution may be ideal for skylights. A remote or wall switch can be used to control the skylight shade thus making the everyday task of opening and closing simple. Contact your local fabricator and ask for the Somfy WireFree Solar Pack solution.

Question: Over the weekend I stayed in a room that had the Somfy automatic roller black out shades and am extremely impressed. I would like to learn more about Somfy products.

Answer: Window coverings powered by Somfy provide convenience, comfort and control – all at the touch of a button. Problems such as glare control, privacy, security, protecting valuable furnishings and adjusting those hard to reach window coverings are now solved. Somfy motors can adapt to all types of interior window coverings including: roller, solar, pleated, cellular, sheer horizontal shades, blinds, roman or woven shades, or draperies. Visit somfypro.com/contact-us and we’ll put you in touch with a local fabricator to get started.

Ask

Our new “Ask Somfy” column is the perfect way to get all your questions answered from Somfy, a global leader in the manufacturing of strong, intelligent and quiet motors for both interior and exterior window coverings. Somfy has produced more than 110 million motors since 1980 and offers the industry experience to respond to any question related to motorized window coverings. So whether it be a technical question on motor/control options for a particular window covering application or how Somfy can assist you in expanding your motorization business… Somfy has the answers!

Have a question? Let us know, email it to asksomfy@gmail.com

Window Fashion Vision Magazine is Excited to Announce the Addition of a Somfy Motorization Featured Section

WHAT’S

TREND?YOUR

fabrics. trimmings. hardware. 800.945.3838 visit the new www.trend-fabrics.com

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illian Gillies is an experienced interior designer, having run her own residential design busi-ness in Toronto for more than 15 years. She, like many other successful small business owners,

soon found out that adminstration and paperwork grew exponentially as compared to projects. Frustrated that her successful business meant she was more of an office man-ager than a practicing designer, she was determined to find a better way. Fortunately her husband Dean Einarson is a CPA, and they worked together to develop the first version of the design industry software that would be launched as DesignDocs.

We had a quick Q&A with Gillian and Dean to discuss how DesignDocs evolved from the Excel spreadsheets Dean first put together to a cloud-based solution for interior design project management and accounting.

Vision: How did this all get started?

Dean Einarson: I’ve been creating reports for Gillian to give her greater insight into her business since at least 2003. As her business became larger and more complex, so did these reports. Initally these were all customized specifically for her business, but we realized these would be a valuable tool for any interior designer.

Vision: How did you make the move from customized re-ports to a fully operational software program?

DE: We worked with PepperTag, a developer that special-izes in transactional data management. Working with them, DesignDocs is built using a flexible Java architecture based on open standards. It is robust, secure and can easily grow and adapt to future needs.

Vision: What is the DesignDocs software solution?

Gillian Gilles: DesignDocs is custom web-based software built specifically for interior design professionals. The software seamlessly integrates project management and general accounting work, so everything you need is in one place. It's accessible from anywhere with an Internet

Streamlined solutions

The of First- Hand Experience

connection, and it can be shared with co-workers so that multiple people can work on the same project at the same time. It gives designers control and peace of mind and gives them access to detailed reports at a project level that no generic accounting system can provide without hours and hours of work.

Vision: As a cloud-based software is DesignDocs “generic” in regards to platform?

GG: Yes, DesignDocs is optimized for use on a Mac, PC or Android, as it is a browser-based system. Users can access the system concurrently from different platforms.

Vision: How does DesignDocs differ from other project manage-ment and/or accounting programs available?

DE: DesignDocs is about leveraging data, meaning that data is entered only once, and from there all business documents including POs and all types of client invoices are drawn. Simply put, you can generate clear and concise purchase orders with only a few mouse clicks following client approval of your proposal. DesignDocs allows you to include images with your purchase orders, which minimizes, if not eradicates, supply chain errors as your workroom can “see”exactly what it is they should be receiving and what they are being asked to create.

Vision: How does DesignDocs handle billing?

GG: All project-related hourly time flows into the client invoic-

DesignDocs encompasses a complete accounting system that has been built specifically to meet the needs of design and decorating businesses. Financial statements and comprehensive project-specific financial reports, as examples, are available at the click of a button. DesignDocs includes full general ledger accounting such as account detail reports, bank and credit card reconciliations, and sales tax reporting.

WF-VISION.COM | SEPT/OCT 14 | 35

ing queue to be billed out. Fixed-fee plans can be built with as much or as little detail as you want. The fixed-fee tools enable you to access company standard rates by staff member and task to help you build up a solid estimate for what your fixed fee would be. You also have the option to track actual time against a fee plan, and see the variances.

Vision: Do you need another accounting system to run alongside DesignDocs?

DE: No. DesignDocs encompasses a complete accounting sys-tem built specifically to meet the needs of design and decorat-ing businesses.

Vision: What support does DesignDocs provide?

DE: Every new DesignDocs user receives our 90-minute Orientation Session free to ensure a smooth start-up. In ad-dition, all members have full access to our support site, which includes our database of instructional topics (text and video) and unlimited communication with our Help Desk. We have an in-house team of DesignDocs Specialists and Accountants available to provide everything from basic training to account-ing conversion services.

Are you a DesignDocs user? How do you work with it? We’d love to know. Or if you’re interested in this software find out more at designdocs.com V

Sustainable systems for interior and exterior window coverings which engage the latest

technologies to control heat, glare and light.

To learn more visit InSyncSolar.com

36 | VISION

Successful Window Treatment Pros Have a Blog—Do You?Blogging is becoming the number one marketing tool for design pros, and we’ve tapped our in-house blogging expert, Marie Moudarian to show you how to get started and build a successful blog. In this four-part series, Marie will walk you through step-by-step how to set up, create content and maintain your own blog. You’ll be blogging in no time!

Sessions start online Tuesdays, October 7, 14, 21 and 28 at 11 a.m. EDT/ 10 a.m. CDT/ 8 a.m. PDT Each student receives:• The Beginner’s Guide to Design Blogging to keep as a reference manual• A WFCP certificate of completion stating they have successfully completed the WFCP Blogging

Coaching Program• Blogging Skill Badge to place on your website/blog• Press Release announcing student’s blog and describing it for local outlets, papers, radio, etc.• Access to our Community Pinterest board• Four 1 1/2 hour coaching lessons online and on demand• Lesson progress email follow-up during program• WFCP credits• Recognition on the WFCP web page• Opportunity to showcase and promote your blog in a WFCP webinar

Marie will offer one-on-one coaching after the series is finished.

www.wf-vision.com/blogbasics

WFCP Blogging BasiCs Made easy CoaChing PrograM

Monique Becker grew up watching her mother sew and soon began making her own clothing and decorative items. After a career in health education, Monique decided to start her own business and combine her true loves of sewing and teaching.

Monique is received a first place award from Window Fashion Vision magazine in 2013 in its Workroom Ingenuity Competition in the specialty window treatment category and has been published in Window Fashion Vision, Drapery and Design Professional, Montgomery County Town and Country Living magazine, Successful Workrooms, Workroom Intelligence and featured on ABC’s hit show Extreme Makeover: Home Edition.

She is a a Color With No RegretsTM Consultant and holds a certification in Interior Re-Design from the Decorating and Staging Academy. She also holds a certificate from the Custom Home Furnishings Academy and is a 2011 and 2013 CHFA alumni award winner with designs featured in Las Vegas and New Orleans at the International Window Coverings Expo.

WFCP is proud to welcome Monique to its roster of experienced instructors. Look for her schedule on classes online at wf-vision.com/webinars.

WFCP Workroom CertiFiCation instruCtor monique BeCker owner, Becker Window Fashions

YOUR GUIDE TO THEIWCE: VISION 15

EDUCATIONAL PROGRAM

IWCE15_Brochure_seminar_section.indd 1 8/8/14 1:35 PM

Digital Design Pro, D1 - 1:00-6:00Deb Barrett, Principal, Window Dressings,

WFCP Certifi cation Director A hands on coaching program developed specifi cally for design

professionals eager to master powerful digital technologies. Through demonstrations and real life exercises you’ll start to build your digital brand both on the important social media platforms, new media vehicles and with your tablet and laptops. Specifi cally developed to suit the needs of the design industry, the small class size will allow Deb to provide focused attention to each individual. You will need to bring your tablet (ios) and laptops to class. There

will also be a pre-workshop meet-up before the seminar.5 WFCP Technology Credits and .5 CEU

WFCP Certifi ed Member: $495 Non-Member: $495STRICTLY LIMITED TO 10 PEOPLE

Window Treatment Selfi es, D2 - 2:00-6:00Brandy Stoesz, Brandy Stoesz Photography

This is a hands-on in depth training session that teaches you how to get great shots of your designs in any conditions. Window treatments are notoriously diffi cult to photograph because

of their size, immobility and back lighting. We will cover camera settings, equipment, lighting techniques, tricks of the trade and

simple affordable solutions to everyday problems like a bad view or glare. The best part of this class is that you will learn on YOUR OWN equipment with a professional photographer there to guide

you and answer your questions. We will even practice staging, lighting and exposure with a real room. This class is designed to take your photos to the next level and make your designs look as

beautiful as they do in real life.4 WFCP Technology Credits and .4 CEU

WFCP Certifi ed Member: $495 Non-Member: $495STRICTLY LIMITED TO 10 PEOPLE

Register for all seminars online at wf-vision.com.

What Happens in Vegas – Red Carpet Tour, D3 - 12:00-6:00 Jackie Von Tobel

From inspiration to installation this is an opportunity to peek the behind the scenes to see how, what and where luxury design

happens in Vegas. Our hosted tour will begin with a behind the scenes white glove tour of a few of the best hotels on The Strip

and their amazing soft furnishings, then on to the workroom where these projects take shape. Finally, you will have the opportunity to be treated like a super star designer with an

exclusive red carpet tour of the Las Vegas World Market Center where you will discover some of the best design sources at market and be treated to champagne receptions and light nibbles along

the way. You will never look at Vegas the same way again! 5 WFCP Design Credits

WFCP Certifi ed Member: $295 Non-Member: $295Transportation Included

Bottled Lightning: Monetize a Trend, D4 - 1:00-5:00Susan Schultz, Editor, Window Fashion Vision

Magazine, Principle Space DowntownBeing able to apply a relevant, deep-seated trend to your business

is an essential tool to innovation and growth. This course will introduce more than a dozen workable trends, identify emerging

consumer expectations and provide inspiration in how other companies are applying these trends. Susan will work with each

participant to develop a trend specifi c to your market and provide the framework that will jump start its application in your business. You’ll leave with a detailed implementation plan that will allow you

to immediately put your ideas to work and a schedule for post-show follow ups. Includes: Pre-show webinars on trend theory and trend spotting, a review of historical trends and a look at

current consumer trends will lay the groundwork for the creative development that will take place on site.

4 WFCP Design Credits and .4 CEUWFCP Certifi ed Member: $495 Non-Member: $495

STRICTLY LIMITED TO 10 PEOPLE

Start your education a day early with these master classes.

MONDAY, JANUARY 19, 2015

DESIGNOLOGY is a unique opportunity for more—more learning and more time to learn; more in-depth discussions and more hands-on; more focus on you and your business needs.

IWCE15_Brochure_seminar_section.indd 2 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

Tuesday, January 20

1TU - 9:15-10:30What Workroom Supplies Should You Use? Where? Why?Terri Booser, Studio of Drapery and Fabrication Arts (SDFA) Workrooms have so many choices of supplies to use, so how do you know you are using the right supply for the right job? Buckrams, cording, pillow forms, linings, threads, shirring tapes, fusible tapes will all be discussed, compared and analyzed in this presentation.1WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2TU - 9:15-10:30DIY Publicity 101: Pitch With Confi dence and Get Your Projects PublishedAmy Flurry, Author “Recipe for Press”, Creative Director Parlore and Contributor Why do some interior designers seem to get all the press and how can you become one of them? Amy Flurry, author of the popular DIY publicity guide, Recipe for Press, will share valuable insider knowledge on what editor’s really want (and what they don’t need) plus answer your most pressing questions and more! What one word should be front and center in every pitch? What does a winning pitch to a magazine editor look like? How does a magazine pitch differ from a pitch to a blogger? How do I fi nd the right editor or blogger to pitch? How can I anticipate what editor’s are looking for? Do I attach pictures? How far in advance should I pitch? Can I pitch the same idea to two editors? How and when should I follow-up? And what’s the #1 secret to getting press? Amy will share what editors everywhere look for (but never tell you) and give plenty of practical advice and tips contributed by shelter magazine editors that you can implement immediately!1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

3TU - 9:15-10:30Phenomenal Ripplefolds: Hottest Window FashionRavi Pankhania, Principal Ravi Design CompanyRipplefold drapery is quickly becoming the most desirable style of curtain heading. In this 1-hour seminar Ravi will throw back the curtain on some of the amazing fabrication and design techniques that he employs in fabricating some of the most phenomenal ripplefold curtains in the world. Including many tips and tricks and a comprehensive discussion on ripplefold spacing, participants will leave the class equipped with the knowledge to design and fabricate phenomenal ripplefolds that will wow their clients and help grow their businesses! There will be a good amount of time dedicated to Q &A and open discussion so bring all your questions!1 WFCP Design/Workroom Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

4TU-S - 9:00-12:00SUPER SESSION: Designing the Future: A Simulation to Connect with Today’s Custom ClientDeb Barrett, WFCP Certifi cation Director and Susan Schultz, Editor Window Fashion Vision MagazineA full workout for you and your business! This immersive experience kicks off with a pre-show webinar outlining the trigger issues for the Millennial Client, at the end of which, you’ll get a client assignment to fulfi ll once we all meet up in Las Vegas. At the show you’ll have the opportunity to interview your client in person and shop for product. There will be twists and surprises as you work to fi nalize your design presentation for your client—which will be done “Shark Tank”-style on the show’s main stage—with prizes for the winning designs! You’ll stretch your creativity, exercise your time management and team-building skills, and develop presentation and marketing abilities and so much more. Learn and retain these new skills by doing, not just listening. You’ll walk away understanding the Millennial Client, the drivers behind purchasing custom, and the keys to communicating your unique abilities, how to navigate changing projects specs and many more aspects of what it takes to close a sale with today’s custom client.3 WFCP Design Credit and .3 CEU WFCP Certifi ed Member: $220 Non-Member: $265STRICKLY LIMITED TO 32 PEOPLE

5TU - 11:00-12:15Hands on Hand StitchingAnn Johnson, Owner, Sew Easy WindowsThis is a fun hands-on class where attendees practice several different hand stiches while learning when and where to use them in the workroom. Emphasis is on choosing the best stitch for the job, economy of movement, and ergonomic care of hands. We also discuss quality tools–thread, thimbles and needles—as well as pricing structures for hand sewn treatments.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

6TU - 11:00-12:15 Quick Sketching SystemJackie Von TobelAnyone can learn to draw professional quality sketches using my proven system. You will learn step by step methods that simplify and systemize the drawing process that can be used by beginners and experts alike to add speed and accuracy to their sketches. Using my simple shapes combined to produce fabulous sketches is easy and will improve your communication as well as your bottom line.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Regiter online at wf-vision.com.

TUESDAY

IWCE15_Brochure_seminar_section.indd 3 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

7TU - 11:00-12:15Seriously, It Takes That Long: Time ManagementMichele Williams, Scarlet Thread Consulting, WCAA Do you really know how much time you spend on the tasks in your business? Most of us underestimate how long something takes us, then scramble to get it all done by the deadline. This session will help you manage the tasks in your business including billable and non-billable. You will also learn about creative calendaring to manage your effi ciency and profi tability.1 WFCP Business Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

8TU - 11:00-12:15Do What You Love, Love What You Do: Overcoming Occupational Blahs!Laverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCHave you ever said “If I didn’t have to work, I would ...?” This presentation will help you reconnect to your sense of purpose in your chosen occupation. Laverne shares real life experience that helps you refocus on what is important to you so you will love what you do again!1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

9TU - 11:00-12:15Astonishing Arched CornicesJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Expert and Certifi cation Director, WAOA, WCAA, IFDAThe grandiose arched cornice makes a statement in any room. You will be taken through the detailed fabrication process of intermediate to advanced level treatments of this type. Attendees will learn the history of various styles and different fabrication methods in which they can be made and installation methods for each. We will also cover embellishments and applications of trims and details.1 WFCP Workroom/Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

10TU - 1:00-2:00An Architect’s Guide to Engineered Shading SolutionsNeil Gordon, Founder of InSync SolarArchitects are recognizing the importance of integrating window coverings into today’s dynamic facades. As an element of the building system, window coverings are now regarded as Engineered Shading Solutions. In order to successfully control such things as solar heat gain, excessive glare or light into a space, Engineered Shading Solutions are part of the planning and design stages of building facades. The book, An Architect’s Guide to Engineered Shading Solutions, will accompany this presentation. This program provides 1 AIA CES HSW CreditFREE

11TU - 1:00-2:00Vendor PresentationTBDFREE

12TU - 1:00-2:00Vendor PresentationTBDFREE

13TU-S - 2:00-5:00SUPERSESSION: Roman Elegance Simplifi edTerri Horton, Puget Sound DraperiesLearning how to make these elegant smocked roman shades will turn you into an award winning workroom with your clients as well as being a beautiful addition to your custom shade repertoire. Brush up on your hand sewing skills as this hands on class will go through all the steps from start to fi nish, learning how to calculate the yardage, laying out the smocking pattern and making sure it meets the industry safety standards. You will leave with a working hand sample to take home along with step by step instructions for future reference. 3 WFCP Workroom Credit and .3 CEUWFCP Certifi ed Member: $120 Non-Member: $165

14TU - 2:30-3:45Controlling Your Business without it Controlling You!Michele Williams, Scarlet Thread Consulting, WCAA Feeling like a hamster on a wheel in your business and not sure how to stop or get off the wheel? This seminar will help you understand the fi ve areas where you are most likely to lose control of your business and provide you with practical suggestions for taking back control. After this session you will have a better grasp of your strengths, weaknesses and opportunities in business.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

15TU - 2:30-3:45The Choice is Yours: Adapting to ChangeLaverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCIf you have ever felt “stuck” in a world of change, this seminar is for you. Changes are occurring more rapidly than ever in our economy, politics, and culture. This presentation will help you realize that you can choose your response to these changes. Every attendee will take away practical insights.1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Register for all seminars online at wf-vision.com.

TUESDAY

IWCE15_Brochure_seminar_section.indd 4 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

7TU - 11:00-12:15Seriously, It Takes That Long: Time ManagementMichele Williams, Scarlet Thread Consulting, WCAA Do you really know how much time you spend on the tasks in your business? Most of us underestimate how long something takes us, then scramble to get it all done by the deadline. This session will help you manage the tasks in your business including billable and non-billable. You will also learn about creative calendaring to manage your effi ciency and profi tability.1 WFCP Business Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

8TU - 11:00-12:15Do What You Love, Love What You Do: Overcoming Occupational Blahs!Laverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCHave you ever said “If I didn’t have to work, I would ...?” This presentation will help you reconnect to your sense of purpose in your chosen occupation. Laverne shares real life experience that helps you refocus on what is important to you so you will love what you do again!1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

9TU - 11:00-12:15Astonishing Arched CornicesJill Ragan Scully, Owner Impressive Windows and Interiors, WFCP Expert and Certifi cation Director, WAOA, WCAA, IFDAThe grandiose arched cornice makes a statement in any room. You will be taken through the detailed fabrication process of intermediate to advanced level treatments of this type. Attendees will learn the history of various styles and different fabrication methods in which they can be made and installation methods for each. We will also cover embellishments and applications of trims and details.1 WFCP Workroom/Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

10TU - 1:00-2:00An Architect’s Guide to Engineered Shading SolutionsNeil Gordon, Founder of InSync SolarArchitects are recognizing the importance of integrating window coverings into today’s dynamic facades. As an element of the building system, window coverings are now regarded as Engineered Shading Solutions. In order to successfully control such things as solar heat gain, excessive glare or light into a space, Engineered Shading Solutions are part of the planning and design stages of building facades. The book, An Architect’s Guide to Engineered Shading Solutions, will accompany this presentation. This program provides 1 AIA CES HSW CreditFREE

11TU - 1:00-2:00Vendor PresentationTBDFREE

12TU - 1:00-2:00Vendor PresentationTBDFREE

13TU-S - 2:00-5:00SUPERSESSION: Roman Elegance Simplifi edTerri Horton, Puget Sound DraperiesLearning how to make these elegant smocked roman shades will turn you into an award winning workroom with your clients as well as being a beautiful addition to your custom shade repertoire. Brush up on your hand sewing skills as this hands on class will go through all the steps from start to fi nish, learning how to calculate the yardage, laying out the smocking pattern and making sure it meets the industry safety standards. You will leave with a working hand sample to take home along with step by step instructions for future reference. 3 WFCP Workroom Credit and .3 CEUWFCP Certifi ed Member: $120 Non-Member: $165

14TU - 2:30-3:45Controlling Your Business without it Controlling You!Michele Williams, Scarlet Thread Consulting, WCAA Feeling like a hamster on a wheel in your business and not sure how to stop or get off the wheel? This seminar will help you understand the fi ve areas where you are most likely to lose control of your business and provide you with practical suggestions for taking back control. After this session you will have a better grasp of your strengths, weaknesses and opportunities in business.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

15TU - 2:30-3:45The Choice is Yours: Adapting to ChangeLaverne Gehman, Allied ASID, Owner, Designer Treehouse Associates LLCIf you have ever felt “stuck” in a world of change, this seminar is for you. Changes are occurring more rapidly than ever in our economy, politics, and culture. This presentation will help you realize that you can choose your response to these changes. Every attendee will take away practical insights.1 WFCP Personal Development Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Register for all seminars online at wf-vision.com.

TUESDAY

IWCE15_Brochure_seminar_section.indd 4 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

16TU - 2:30-3:45High End ServiceTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA InstructorIn the world of custom, there are several different levels of products and services. High end service is not just about the quality of materials and fabrication techniques; it’s about the overall experience. The goal should always be to exceed a client’s expectations, so how do you know what the expectations are? This class will discuss the high end approach to service. Interpersonal skills, how to locate the best resources and where to fi nd inspiration are just some of the topics that will be covered. Attendees will leave the class with an understanding of high end service that will set them apart from others.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Register for all seminars online at wf-vision.com.

Wednesday, January 21

1WE - 9:15-10:30Making Sense of Compliant Shade OptionsTerri Booser, Studio of Drapery and Fabrication Arts With so many changes in shade fabrications with compliance issues there are now so many options, how do we know what to choose or should I just opt not to make them anymore? Let Terri put your mind to rest and analyze the options for you. Terri will share several options with price points, advantages and disadvantages, and what you must do to stay compliant.1 WFCP Design and Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2WE - 9:15-10:30Deconstructing the WindowDeb Barrett, Principal, Window Dressings, WFCP Certifi cation Director This visual exploration of the materials and techniques found in custom window treatments will help you look at the window with a renewed perspective. Did you realize there are more than 100+ decisions the designer makes in the custom window design process? And at any one step things can go wrong. Deb will dissect inspirational images layer by layer, analyzing the individual design decisions that go into making a truly exceptional window treatment. Not only will she discuss proven methods, but she’ll share some new tricks and solutions to make your projects easier and more effi cient for the entire team. Communicating the right techniques, options, and details between the client, workroom and installer helps everyone understand what comprises a truly custom window fashion—and ensures the completed design will be a stunning success.1 WFCP Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

3WE - 9:15-10:30Technology and the Growing Needs of Interior Designers: Integrated WorldAmy Flurry, Author Recipe for Press, Creative Director Parlore and ContributorThe challenges of the business of interior design are increasingly being met with new technology. How has the abundance of information changed the design landscape? And how are today’s design professionals navigating the ocean of opportunity?This is a chance for attendees to spark conversation and to share both the benefi ts and challenges technology presents the interior designer and the entrepreneur. I will discuss that as a creative director for a new startup company the challenges and the tools we’ve used successfully to organize, to market, to streamline and communicate with our customers. We will also discuss what tools specifi c to the design community have changed owners business for the better and how new offerings can be integrated with platforms, like QuickBooks for example, they are already using. 1 WFCP Technology/Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

4WE-S - 9:15-10:30Super Session: The Ultimate Soft Treatment Runway ShowJill Ragan Scully and Tammy ParadoskiEncompassing two leading industry powerhouses, this all-new soft treatment runway show has endless inspiration and exquisite technique. We will be showcasing panel variations, valances, cushions, shades, slipcovers, upholstery, bedding, pillows and accessories to name a few. Be sure to bring your camera to capture your favorites and be prepared to be wowed with creativity. You will get twice the talent in one super session with Jill Ragan Scully and Tammy Paradoski.3 WFCP Design/Workroom Credit and .2 CEUWFCP Certifi ed Member: $120 Non-Member: $165

5WE-11:00-12:15Little Black Dress II: The Versatile ValanceTerri Horton, Puget Sound DraperiesThis builds on our little black dress concept for interchangeable accessories for drapery panels. Using a basic valance for our foundation piece you will be mesmerized by how you can change the look by changing out the accessory pieces. Adding swags, cascades, jabots, pennants and slipcovers to change the look and shape of your valances. This makes a great sales tool to show your clients/designers and lets them interact in the design process of creating their own unique top treatments. The versatility of interchangeable pieces will keep your clients coming back for more.1 WFCP Design Credits and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Register for all seminars online at wf-vision.com..

TUESDAY - WEDNESDAY

IWCE15_Brochure_seminar_section.indd 5 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

6WE - 11:00-12:15Forward Motions: Interior Design Trends for 2016 and BeyondSusan Schultz, Editor Window Fashion Vision Magazine, Principal Space DowntownA compilation of trend themes from some of the world’s top forecasters as well as those spotted at international design shows. With a focus on key palettes and material usage per theme, the session focuses on what’s next as seen in Paris, Milan, London, New York and other leading markets. Grouped by show and season you’ll spot the “theme and variation” of underlying trends that are shaping the patterns, colors and materials of the next wave of interior design.1 WFCP Design Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

7WE - 11:00-12:15Introduction to Motorized Window Coverings and How to Sell Them Confi dentially O’D McKewan, General Manager, Master Installer, 3 Blind Mice Window CoveringsIf you are intimidated by motorization, or would like to learn more about how to sell motorization, this is the easy to understand class and the fi rst step to becoming a master in motorization. You will learn and understand the correct terminology, the different motor types and control options, and you will be able to identify and suggest proper power supplies. By the end of the course you will have a fi rm grasp on the options available to you and how to relate that to your clients.1 WFCP Installation/Technology Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

8WE - 1:00-2:00Wilson FabricsFREE

9WE - 1:00-2:00Vendor PresentationTBDFREE

10WE - 1:00-2:00Vendor PresentationTBDFREE

11WE-S - 2:00-5:00Super Session: Challenging the Oversized TreatmentAnn Johnson, Owner Sew Easy WindowsOversized designs add a whole new level of challenges. The workroom must deal with the extra weight of fabrics and hardware, treatments that are larger than the table, and installation challenges. In addition, fabric tends to react differently on a larger scale. This technique-rich class focuses on tabling oversized treatments, building structure to control the fabric, hinging and fi nishing techniques to simplify transport and install, and some pricing considerations.3 WFCP Workroom Credits and .3 CEUWFCP Certifi ed Member: $120 Non-Member: $165

12WE-S – 2:00-5:00Social Media FitnessJill Ragan Scully and Tammy ParadoskiIn order to maintain a growing business that stays relevant it is important to have an online presence. If a potential client was to Google you, what would he/she fi nd and would it adequately represent you and your business? Join Tammy Paradoski and Jill Ragan Scully for this class as they assess your social media fi tness and review the many aspects of keeping your business updated. We will examine the benefi ts of having an online presence that accurately represents your business while reaching your target clientele. In order to provide a personalized assessment each attendee will be asked to submit specifi c information to the instructors in advance. Attendees will leave energized with practical ways to improve their business image.3 WFCP Business/Technology Credit and .3 CEUWFCP Certifi ed Member: $250 Non-Member: $250STRICKTLY LIMITED TO 16 PEOPLE

13WE - 2:30-3:45Profi t through Signature Products: Elevate Your BusinessJackie Von TobelLearn to take advantage of new technology and services available today to easily design, manufacture, and sell signature product lines to your customers. Open a whole new stream of revenue for your business by offering signature fabrics, pillows and decorative throws that represent your brand and design aesthetic. Jackie will show you step by step, how to enter into and profi t from a lucrative market while using it to elevate your brand at the same time.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

14WE - 2:30-3:45Modern Luxury CurtainsRavi Pankhania, Ravi Pankhania DesignRavi Design is synonymous with exquisitely made soft furnishings. From couture drapery to handmade bedding Ravi has been creating modern and luxurious soft furnishings for almost two decades. In this seminar Ravi will showcase some of his time-honored and proprietary techniques for fabricating amazing curtains. The class will also cover fi nding and selling to the right customer and how to grow your business in the luxury market. The class format will be informal with open discussion and questions strongly encouraged. 1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

Register for all seminars online at wf-vision.com.

WEDNESDAY

IWCE15_Brochure_seminar_section.indd 6 8/8/14 1:35 PM

IWCE: VISION 15 • EDUCATIONAL PROGRAM

15WE - 2:30-3:45Resolving Misunderstandings and Confl ictJudy Wilfong, Owner and Designer of Windows & WallsThis course prepares you for those unwanted but diffi cult times when a client is dissatisfi ed. You will learn how to calmly and diplomatically work through the confl ict with the client. You’ll walk away from the class feeling confi dent in your ability to handle challenging situations, come to an agreement, while retaining the client. You’ll have knowledge of what you must know before meeting with the unhappy client, what solutions to offer and how to present solutions.1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

SPECIAL EVENT!16WE - 5:15-7:00 2015 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

Register for all seminars online at wf-vision.com.

THURSDAY, January 22, 2015

1TH - 9:15-10:30 Fashioning the Pagoda Pelmet & CorniceJill Ragan Scully, Principal Impressive Windows, WFCP Expert & Certifi cation Director, WCAA, WAOA, IFDAThe grandiose pagoda pelmet/cornice makes a statement in any room. You will be taken through the detailed fabrication process of intermediate to advanced level treatment of this type. Attendees will learn the history of, various styles, different fabrication methods in which they can be made and installation methods of each. We will also cover embellishments and applications of trims and details.1 WFCP Workroom Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

2TH - 9:15-10:30Ripplefold Draperies in Depth Anita BoetsmaRipplefold draperies can be confusing even to a pro. In this class you will learn to calculate fabric easily and accurately. You will see working samples of four different hardware systems, including tapes and carriers. We will cover managing stack back, fabric fullness and calculating custom tape spacing. You will learn how to make installation easy and fast. When you leave this class you will have an excellent understanding of the Ripplefold style drapery.1 WFCP Window Credit and .1 CEU WFCP Certifi ed Member: $35 Non-Member: $50

3TH – 9:15-10:30Mastering Motorization of Custom Window TreatmentsO’D McKewan, General Manager, Master Installer 3 Blind Mice Window CoveringsIf you are comfortable selling standard motorization for window coverings, this class will take you to the next level of custom motorization. It will allow you to speak confi dently about motor options, power supplies and control options. It will defi ne the correct terminology when describing the motorized window coverings to prospective clients, electrical engineers and automation integrators.You will learn: • How to select the proper motor for your appliance • The difference between pre-wire and retro-fi t wiring • About home run and localized power supplies • Secret installation techniques to separate you from

your competitors.1 WFCP Installation/Technology Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

4TH - 9:15-10:30Secrets of Keeping Customers Coming Back for MoreJudy Wilfong, Owner and Designer of Windows & Walls For 30 years Judy has kept her customers coming back for more window fashions and more beauty. She shares her secrets, knowledge, and tips. Attendees will gain knowledge on how to develop a client’s trust, make a friend, and build client loyalty that can withstand fi erce competition. 1 WFCP Business Credit and .1 CEUWFCP Certifi ed Member: $35 Non-Member: $50

WEDNESDAY - THURSDAY

IWCE15_Brochure_seminar_section.indd 7 8/8/14 1:35 PM

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46 | VISION

TREN

DS Classic colors to focus on for the future

Subtle SophisticationHilde Francq, chief forecaster for Belgian trend company Box3, sees the return of classic chic colors, but in a more

out-spoken way than before. Dark blue, purple and wine red make their way to the winter catwalk and to interior design

products.They stand for sophistication and subtility, and exude a sense of mystery in a world that is all about transpar-

ency. These colors form a welcome alternative to black, gray and beige for classic outfits and interiors—a dash of yellow

or green adds an unexpected accent.

Social network sites make everything transparent. We publish our relationship status and allow strangers to see where we are. The more that be-comes the norm, the more attractive the opposite extreme becomes—mystery fascinates. Because of the digital transparency many people are living a double life: what is socially acceptable goes online, the rest happens behind the scenes. The Camera Obscura shows the subtle and clandestine. It mixes the mysterious ambiance of ‘film noir’ with a strong dose of glamour. Velvet purple and grey tones contrast with fresh yellow and green.

Camera Obscura

Artichoke

Lemon grass

Theater

Faded lila

New plum

Oxblood

Roots

Almost black© S

hutt

erst

ock

© S

hutt

erst

ock

© S

hutt

erst

ock

© S

hu

tters

tock

WF-VISION.COM | SEPT/OCT 14 | 47

Box3 en.box3.be

Facebook: facebook.com/Box3ColorWorks

Twitter: @Box3_ColorWorks

Blog: box3colorworks.tumblr.com

CLOSER LOOK

“African lives have already greatly improved over the past decade. The next ten years will be even better.” (The Economist)

For Spring/Summer 2015 Hilde suggests turning to Africa for inspiration.“What for a long time lseemed ike a lost conti-

nent, Africa now shows signs of revival. With the help of Asian investments infrastructure is improving. People are finding

better jobs and so the middle class is growing. And at the same time, creativity is booming. We realize that Africa has

enormous potential and we are going to see this continent as a source of inspiration on many fronts,” she explained. V

Africa 2.0

Organic

Horizon

Eucalyptus

Illusion sky

Urban green

Timeless pink

Mid-toned pink

Cranberry© S

hutt

erst

ock

© S

hutt

erst

ock

Over the last seasons an increasing number of design-ers have been working with traditional African techniques and materials, processingnatural fabrics with colorful prints into innovative silhou-ettes. In the coming years it will go much further than just fashion. The Africa 2.0 palette combines the ochre and brown of the earth with the blue of the sky and the green tones of African natural beauty. Flashy pink adds a cheerful accent.

© S

hutt

erst

ock

48 | VISION

TREN

DS Coloring the future with shades of the past

Looking Forward

“Any customer can have a car painted any color he wants as long as it’s black.”—Henry Ford, 1909.

by Donovan Freeland

t’s been over a century since Ford championed the radical idea of an ‘automobile for everyman.’ The idea was bold…inspired...impossible…genius…crazy. Ford knew this notion could change the world, but

what he didn’t know was that as “black” became ”black dia-mond”, it would also engage our hearts. I wonder how Ford might react knowing that many of his customers believe that looks are as important, if not more so than how the car works! Because today’s consumers seek opportunities to refresh and express their unique personality and prefer-ences through color.

The color continuum is fixed and fleeting, personal and pop-ular—navy blue for example will always have cultural signifi-cance, but a navy and white interior may be fashionable one moment, but seem “too dark” within a year or two. For those of us who remember the 1970s, a kitchen in the theme of Harvest Gold was something to aspire to—certainly popular and fortunately fleeting. While Avocado Green and Burnt Orange might today exist mostly in our memory, these colors were revolutionary and part of our journey toward the acid greens, bright yellows and cool blues that today saturate our mind’s eye.

I love the changing colors that make up our collectivememories. I’m inspired when I see colors, once shelved, re-invented. I value the freedom to have wildly different color preferences for fashion, home decor, recreation or trans-portation. I applaud those who choose colors in their lives that inspire, comfort or amuse them. From the brilliant and ever-present colors of nature to the gorgeous hues brought back in shows like “Downton Abbey,” we have given new permission to the subtle, the bold and the joyful.

It’s easy to become overwhelmed by the flood of colorcommentary available today, and in fact by the myriad

colors being used to capture our attention across the various new forms of media. While I value these discussions and insights, I’ve also given myself permission to glance into our collective past as I move intentionally forward and search for new inspirations that reinvent my surroundings.

Today, color is more than a decoration—it’s a conversation.Whether a banner for a group seeking to change our col-lective minds or a simple ribbon showing support for the remarkable women in our lives, it has become a powerfultool that can challenge our history and move us purposelytoward a better future.

Color will continue to be influenced by our economy, politics, climate, moods and activities. And it will also be a reflection of our past. For me, an appealing perspective for happiness is to maintain a positive attitude about the past, an ability to enjoy the present and a healthy, optimistic outlook for the future.

I’m looking forward and forward-looking, keenly aware thatwe are indeed influenced and inspired by our past and present favorites—and those that will color the exciting times ahead. For now, I’ll live present among the evolv-ing colors of this journey. I wish the same for each of you. V

Donovan Freeland, CMG is the President of Colwell, Inc., a global manufacturer of color merchandising aids for the paint and window fashions industry. With more than 40 years’ ex-perience, Freeland has helped conceive and implement industry leading con-sumer and professional merchandising programs, helping customers to more easily select color with confidence.

C

M

Y

CM

MY

CY

CMY

K

50 | VISION

TREN

DS

Digital printing opens up new options for creativity

A New Palette forCustom Options

he benefits of digital printing have been obvious for more than decade: inexpensive, on-demand photos, business cards, brochures, signs and more have allowed even small business to “look

big.” And recently, the digital printing of actual products—vases, bowls and even finials—has become more accessible and more affordable.

Many of the major fabric and wallcovering companies took the step into digital production several years ago and, with the advent of companies like Spoonflower, the idea of custom-coloring a short run of fabric became something style-savvy consumers were aware of. And yet, it seems that many interior designers have yet to make the leap into or-dering custom-print fabrics. It’s surprising considering that getting the “exact” color or repeat is so important to achiev-ing a cohesive interior design.

To hopefully clear up some of the reservations designers may have about custom printing, Vision magazine had a Q&A with Heather Elisabeth, the founder and principal designer of Caleidoscope Color, a supplier of professionally designed home-furnishing wallpapers and textiles, custom colored specifically to the client’s specifications. Heather has 20-plus years of experience designing high-end home

furnishing textiles and wallpa-pers for firms such as Cowtan Tout, Pierre Frey, Schumacher, Lee Jofa and Kravet. Here are her thoughts on how to get the best out of specifying custom-colored fabrics and wallcover-ings.

Vision: What are some of the “abc’s” of specifying color for digital textile or wallpaper printing?

Heather Elisabeth: Digital print colors are based upon CMYK color codes (Cyan-

Magenta-Yellow-Black). All inks, dyes and pigments offer different “casts” of a same code due to the chemical com-

position, and depending on the substrate. Substrates (cotton, linen, wallpaper, vinyl wallpaper, etc.) absorb the color differ-ently based upon the fiber content. For instance, a 100-per-cent cotton fabric will have brighter colors than a 100-percent linen, and dye inks have brighter colors versus pigment inks.

The most accurate way to specify color is to choose color from a color atlas/chart printed with the desired substrate and inks/dyes/pigments.

For Caleidoscope, I designed all the CMYK codes to offer a wide range of colors, but not to an overwhelming amount. A digital print mill may offer over a 1,000 colors, however working with this number of color is time-con-suming and over-whelming, even for a seasoned colorist. The Caleidoscope color charts offer 300 colors with a gradient of color to make it easy to match colors whether designing a tone-on-tone or a multi-colorway. In addition to simplifying the color chart, our website provides a visual reference to eliminate a great deal of guesswork. It allows the designer and client to have an idea of the final colorway before printing.

Vision: Are there any “do’s and don’t’s” regarding pattern design for digital printing?

HE: My experience with design development for digital printing is specific to Caleidoscope Color. I have always approached every new design, whether a print, wall-

Heather Elisabeth

A range of neutrals on different grounds from Caleidoscope.

info@familydistributors.net Authorized distributor

f A s h i o n i n w i n d o w c o v e r i n g s

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52 | VISION

paper, embroidery, or woven, with an artistic trial-and-error methodology. Over the years I have created some beautiful designs by not following any “do’s or don’ts’s” restrictions. I believe there is a great deal to be discovered creatively within digital printing, and we have only just began to realize its potential.

Vision: Does it differ from designing for traditional textile printing?

HE: The significant difference between traditional textiles and digitally printed is the screens. Screens are expen-sive to produce. Each color requires its own screen. The number of colors in a design increases costs with each ad-ditional screen. Screens also place limitations on the design repeat sizes.

A digital print can be any size that is divisible by the width of the substrate, and an unlim-ited amount of colors. It is less expensive due to reduced labor costs to print digitally (simply uploading a computer file into a queue for printing, once the printer is set-up). The reduced labor cost for trials in combination of no screen cost pro-vides greater creative freedom for designers in scale, color and amount of affordable design/color trials.

Vision: Given that digital printing technologies have evolved so rapidly over the past few years, how did you determine which printer(s) to invest in?

HE: My interest in digital printing began while doing a Parsons MA research internship for the Textile Depart-ment of the Cooper-Hewitt Design Museum in New York City. I came across an academic thesis discussing the pros and cons of the digital printing industry in the U.S. The thesis was a starting point within my research to find the best printers for home furnishings.

The requirements for Caleidoscope’s printers are: no mini-mums, fast order turnaround-time, and all qualities must meet industry standards. Wallpaper is an easy medium to digitally print due to paper and vinyl substrates. The fabric printer required the most research and product trials. I chose our fabric printer due to the use of dyes that are steam set and washed. The dyes provide a reliable fabric that can be upholstered and washed. Many digital fabric printers use pigment dyes. Pigment dyes have many nega-

tive inherent qualities, such as: color rubbing off with use (not appropriate for upholstery), washing eventually fades the color, and bright colors are not vivid, and dark colors are hard to achieve opacity. As a result, Caleidoscope does not use any pigment dyes.

Vision: How did you decide on your grounds for both tex-tiles and wall coverings?

HE: I chose a multi-purpose cotton-linen fabric to offer a wide gamut of uses from upholstery, curtains, bedding and pillows. I considered a 100-percent linen, but all-lin-en substrates frequently have problems due to the natural slubs in the fabric. These slubs are compressed during the printing and finishing process, and fall off when handled for upholstery, leaving white dots where the dye did not pen-etrate the cloth.

The blend that I chose is the most reliable substrate with a linen content, offering an el-egant look in both formal and casual interiors.

We also offer a 100-per-cent cotton sateen in a drapery weight. It is perfect for top of the bed, pillows and curtains and provides a a “dressier’”fabric option.

The wall-coverings have two choices: eco-wallpaper and vinyl wallpaper. The eco-wallpaper provides consumers with a “green’”choice and a traditional paper look. The vinyl offers a contract grade and durable covering that is fabulous for kitchens and bathrooms, and especially good for pets and children. V

Achieving bright, saturated colors that do not fade, wash out or rub off was one of the key qualifications for the printers Heather selected.

Heather Elisabeth, Caleidoscope Color.caleidoscopecolor.com

Facebook: facebook.com/caleidoscopecolor

Twitter: @studioatcc

Pinterest pinterest.com/designatcc

CLOSER LOOK

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TREN

DS

The Sherwin-Williams 2015 color forecast

Optimistic Odyssey

Every color forecast is the result of constant research and insatiable curiousity, usually by a team of people with divergent

interests and influences. The goal is to coalesce these varied inspirations into themes that are meaningful and relevant,

validated by documented observations and grounded by collective research. Jackie Jordan, director of color marketing with

Sherwin-Williams explains that the Sherwin-Williams team, which had its first 2015 planning meeting in February, had con-

versations that took them all over—“From outer space to under the oceans, from Africa to Brazil, from Japan to Hawaii,” she

said. “Research covered just about everything: architecture, community, urban development, economics, consumer behav-

iors, sporting events, fashion, craft, culture, change, astronomy, growth, balance, unexpected humor and serendipity.” The

team finally settled on four clear color and design tendencies. “And because, as we all know, trends are fluid—evolving and

morphing over time,” Jordan said, “several of our 2014 color forecast trends continuing to influence and develop in 2015.” V

VOYAGE From space tourism and undersea resorts, the far-fetched, sci-fi dreams of past decades are more viable than ever. The Voyage palette looks to these outer limits, featuring hues that represent the color spectrum imagined while emerging from the water into the atmosphere: undersea teal, bright green kelp, light watery blue and deep space purple.

“The colors of Voyage are supernatural and magical,” Jordan said. “The palette is largely driven by unusual atmospheric events, including a decade-best aurora borealis that will be keeping our eyes focused on the heavens. The lighter colors of the palette create a space that is uplifting, while the deeper tones can be combined for a more dramatic design.”

WF-VISION.COM | SEPT/OCT 14 | 55

CHRYSALIS As technology rushes relentlessly ahead, the colors of Chrysalis evoke a calm oasis, a place to pause and find balance. The palette, with colors ranging from off-black to chalky neutrals and dusty blues, is designed to create a more comfortable interior.

“An important influence for Chrysalis is the appreciation of earth’s natural striations,” Jordan said. “The patterns created by land and sky are driving design inspiration, therefore the palette’s colors are found in nature, from rocks found on the beach to a stormy sky.”

Another driver is the layering and deconstruction of geometric shapes to appear soft, which parallels the monochromatic couture found on fashion runways.

56 | VISION

WF-VISION.COM | SEPT/OCT 14 | 57

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Note: WE WANT THE FRAME IN THE AD.The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area.

THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.

crop/trim marks

UNRESTRAINED From bold, ethnic-inspired colors and designs to the Bohemian lifestyle, the Unrestrained palette celebrates a carefree spirit, wanderlust and pulsing color. The palette features saturated primary hues, including sunny yellow, lively turquoise and bright blue, as well as black and white. Each can be used on its own for a pop of color, or combined, to create a vibrant, energetic space.

“South Africa’s colorful art scene and focus on the 2016 Summer Olympics in Rio de Janeiro have strongly influenced a Carnival-like spirit. This spirit is inspiring design with a zest for life, and the vibrant colors of Unre-strained are a reflection of that design aesthetic,” Jordan said.

BUOYANT “We’ve weathered the reces-sion and are finally seeing hopeful signs of growth and expansion. Our revived good spirits echo the optimism that followed World War II, when GIs returned home from exotic locales, bringing a wave of tropical prints and tiki-inspired looks,” Jordan said. “Like that era, we’re expressing our enthusiasm with big, bright florals in fashion and interiors.”

The colors of Buoyant are reminiscent of vintage floral patterns—light and deep greens, violets and a pop of coral. In addition to renewed optimism, the palette is also in-spired by the natural healing of botanicals, as well as the incorporation of green spaces into even the most densely urban environments. Backyards, once a landscaping afterthought, are now as important as front yards, with builders investing in rear “curb appeal” and outdoor rooms.

Cordless/Chainless Spring Roll-Up

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for Vertical Blind

60 | VISION

IDEA

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Long-term relationships build business

A Satisfied Mind

For 30 years Judy Wilfong has kept most of her customers coming back for more beautiful window treatments. How does

she do it? She gives Vision readers a sneak peek at her IWCE 2015 seminar topic on the subject. V

KEEP THEM COMING BACK FOR MORE The benefits of a strong customer relationship are long-term, as relation-ships turn into repeat business; that is, in a sense, its own reward. For example, my first sale to this customer was eight cord-less cellular shades. From that humble beginning we began to form a trusting relationship. The husband had wanted his wife to hire an interior designer from the Washington, DC, area to just do the job without any input from them. But the wife had some vague ideas of what she desired, and from those eight simple shades we built a trusting relationship. She therefore valued my judgment and guidance and we gradually worked through the house, a room or two at time. The living room was the last room to be designed, with the the tallest, most challenging windows of all. I did the sketches, presented the fabric and trim, and she was thrilled with the design and eager to have the job completed. Selling this exquisite room of window treatments was almost as easy as selling the eight cellular shades because I had built a trusting, respectful relationship with my customer.

WF-VISION.COM | SEPT/OCT 14 | 61

Cu

sto

m H

ome Furnishings Academ

y

Est. 1993

Since 1993, students have traveled from around the world to attend the Custom Home Furnishings Academy, the premier destination for hands-on learning.

• This one-of-a-kind facility in Charlotte, NC, includes classrooms outfittedwithprofessionalworkroomequipment,industrialsewingmachines and a design studio, with instructors who are experts in their areas of study.

• Courses offered include Career Professional™ training in the areas of window treatment and slipcover fabrica-tion, upholstery, drapery installation and decorating.

Campus, home study, traveling and private training programs are available.

Call or email for a complete course catalog.

Drapery & Design PROFESSIONAL network

• Receive the Drapery & Design Professional magazine online or delivered to your mailbox six times per year.

• Gain 24/7 access to the CHFForumtopostques-tions and answers, share photos and connect to other custom home

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• Participate in monthly LIVE educational webinars with on-demand viewing on the most relevant and inspiring topics.

• CHFA ah-ha™ moments, network sponsor facility tours and real-life workroom activity.

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magazine_halfpage_ad_CHF_1-28-13.indd 1 1/28/13 11:20 AM

JUDY WILFONT AT IWCE 2015

Judy Wilfong, WFCP, owner of New Vi-sion Windows & Walls, a full service window treatment and soft furnish-ings company based in Winchester, VA, is two-time winner in the Envision Window Fashion Design Competition and was awarded Business Owner of the Year by Exiting! Windows.

On Thursday, January 22, Judy will present “The Secrets of Keeping Cus-tomers Coming Back for More” where she will share her 25+ years of tips and techiniques to develop client trust and long-term loyalty.

BUILD CONFIDENCE When I first met this client I worked only on four single window treatments, and given that she had photos of what she wanted, I was really just an order taker. But after that first project, she never presented photos again because she had begun to trust my abilities and experience. I have now worked with this client for five years, creating window coverings and bedding for most of her home, including this wonderful master bedroom. For this project I provided the win-dow treatments, bedding, the silk rugs and the custom bench.

© 2014 Trade Only Design Library, LLC. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library, LLC. All other trademarks are property of their respective owners.

1,200+ Manufacturers • 300,000+ Products • 70,000+ Trade Members

go to todl.com or call 1.800.631.3111 for your FREE membership

THERE IS A BETTER WAY

jobs.jcp.com

LOOKING FOR AN EXCITING CAREER IN CUSTOM DECORATING?

BRING YOUR TALENT HOME TO JCPENNEYCustom Decorating demand has been steadily rising. JCPenney offers an unmatched assortment of window treatments and a free in- home customer consultation with the recognition and trust that only JCPenney can provide.

We’d love to hear from you! JCPenney is looking for talented designers and installers across the country to join our Custom Decorating team.

Besides a rewarding career, we offer a competitive compensation package that includes:

• Comprehensive benefits.

• Aggressive marketing.

• Lead generation plan with best-in-class training.

To apply, visit our career website at jobs.jcp.com (select the source code “VISION”).

JCPENNEY CUSTOM DECORATING

BY THE NUMBERS

55+years in the Custom Decorating business

330studios nationwide

1,300+Associates on our Custom Decorating team

© 2014 Trade Only Design Library, LLC. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library, LLC. All other trademarks are property of their respective owners.

1,200+ Manufacturers • 300,000+ Products • 70,000+ Trade Members

go to todl.com or call 1.800.631.3111 for your FREE membership

THERE IS A BETTER WAY

64 | VISION

IDEA

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Customized designs to solve myriad issues

An Appropriate Fit

When Susan Ginesi was first approached to refresh her client’s cluttered living room, the stunning window wall was an

immediate concern. The expanse of windows was both welcoming and intimidating, letting in copious natural light, but

becoming a black hole in the evening. V

WORKING WITH NATURE The room Ginesi walked into featured a dated “Southwestern-style” fabric in pale blues and peach. “The main fabric, used for the cornice and on the table chairs, was lightweight, in both mood, coloring and the actual weave,” Ginesi said. “It didn’t work with either the interior or exterior details.”

WF-VISION.COM | SEPT/OCT 14 | 65

A striking fieldstone fireplace covers one full wall in the room, adding to the natural feeling provided by the win-dow wall. “The wife requested ‘Western’ while her husband leaned toward something more modern,” Ginesi explained. “I knew my mission was to enhance the natural beauty of the room, including the view to the outside.”

One of the first decisions was the selection of another Southwestern-inspired fabric, but this time in a mix of natural, earthy colors and in a wool blend for a heaftier look and feel. This was used for the window treatments and a Mission-style recliner. The pattern also satisfied the style demands for something “Western” and “modern”.

An ’80s-style curved green leather sectional was replaced with a straight-lined sofa upholstered in mohair-like fabric embellished with decorative tape details and nailhead trim, while an undersized round dining table was swapped out for a larger, rectangular glass surface mounted on two tree trunks, a look that better suited the space. Dated-looking

MULTIPLE WINDOWS, MUL-TIPLE ISSUES The window wall had been treated with several sets of vertical blinds, but because every set along the wall was a different width, this meant various stackback widths of blinds just added to the visual clutter in the space. And the previous cornice didn’t cover the top molding, making for a dark line under the pale fabric across the entire width of the room.

storage units were removed, the clutter cleared from the room…but the windows still needed work.

“When I began brainstorming I was intent on one long cornice that curved downward slightly over the window followed by a point—the bottom half of a diamond—over each wall space. I made drawings of this element and then drew in the panels. Some needed to stack left, and others to the right. The stacks were not equal because of varying window sizes, and they were much more substantial in size than previous verticals. It just wasn’t working,” she said. Both Ginesi and the client were concerned that this initial design covered too much of the view to the exterior, but on the other hand, both realized the importance of treating the windows.

“Because there was plenty of room for inside mount shades, we decided on this approach,” Ginesi said. “When

66 | VISION

raised they almost disappear, becoming part of the mold-ing. And it eliminates the differing stackback issue due to the variations in the window widths.” But without some type of overtreatment, the shades alone were merely a practical solution, not something fully integrated into the redesign of the room.

“Going back and reviewing the research I’ve done for previous projects has always been helpful,” Ginesi said. “In doing so I came up with the idea of ‘fabric totem poles’ centered on the three main beams that are attached to the architectural cornice in the room.”

The inverted ziggaraut design of the cornices is centered on a single chevron from the fabric pattern, building out to a size wide enough to be proportional to the space, while not covering too much of the window wall, and therefore the exterior view. All three “totem poles” are the same size, helping fool the eye into believing the windows are the same size as well. The finished room is an “Urban Cowboy” environment the clients love. V

DETAILSCREDITS: Designer: Susan Ginesi, Designs by Susan, Morristown, NJ. Workroom and Installer: Ella’s Window Fashions,

SOURCES: Shades: Horizons Window Fashions

Susan Ginesi DesignsbySusanGinesi.com

Houzzhouzz.com/pro/susangin/designs-by-susan-ginesi

CLOSER LOOK

68 | VISION

HO

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Hide that lining

Pillow-Tuck Finishing

Step 1: Layout the basics of a box- pleated valance, folded with 1" hem and press.

In this issue’s how-to Jill Ragan Scully, director of the WFCP Workroom Certification program, shares a method she uses

to finish off straight window treatments as well as some bed skirts. “It leaves the sides and backside of the treatment with

a partial self-lining and a nice side seam without the need to use any glue or hand sewing,” she explains. V

Step 2: A front view of the box-pleated valance.

Step 3: Fold under and press.

Step 4: Turn sides wrong side out and pin in place, paying close atten-tion to the pressed seam.

Step 5: Stitch the side seam to desired return measurement.

Step 6: Turn right side out and gently press.

WF-VISION.COM | SEPT/OCT 14 | 69

Jill Ragan Scully is the owner/opera-tor of Impressive Windows & Interi-ors, a fabrication and design studio located in Hastings, MN. She is also the WFCP Workroom Certification Direc-tor, managing the

online workroom certification program. Scully has extensive education and experience in fashion, apparel, textiles and de-

Step 7: The finished box pleated valance. sign from the University of Wisconsin-Stout and the University of Minnesota-Twin Cities. She holds several certifications such as Certified Professional Decorator (CPD), Certified Color Consultant (CNRCC), and Window Fashions Certified Profes-sional (WFCP) Expert for Design and Workroom. She is also a member of many industry organizations such as Workroom Association of America (WAOA), the immediate past Presi-dent for the local chapter of Window Coverings Association of America (WCAA)-Twin Cities as well as a current member of the Window Fashions Advisory Board.

To see additions to the WFCP online workroom certifica-tion program go to wf-vision.com/workroom.

70 | VISION

Product

ONA DRAPERY

Ona Drapery Hardware Com-pany brings exquisite designs and exceptional value togeth-er in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individu-ally handmade and finished ex-actly to your specifications. We pride ourselves on quality work-manship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026..

WOODMART

SUREWIN

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (nu-

merous colors, con-tinuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connec-tors, safety devices, C-Clips, alligator clips, tassels, lift cord, verti-cal components, cord locks, and the easy-to-fabricate low pro-file Sure Lift Roman

Headrail System for shades up to 50 lbs. Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571.

WOODMART

HT WINDOW FASHIONSCALHOOK

HT proudly introduces Fire Retardant Cellular Shade Fabrics.

FR fabrics are newest addition to our broad selection of cellular shade material. FR rated fabrics passed the latest NFPA 701 stan-dard. Building on our “everything cellular...” concept, HT is a leading

alternative supplier for all cellular shade needs.

Please contact us for detailed information. Call 800/879-9512, fax 626/839-8861 or visit our website www.htwfonline.com.

Take another look at value.

Take another look at HT Window Fashions

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CAL-HOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

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72 | VISION

What’s ALL THAT GLITTERS The Nov/Dec issue, our show issue for IWCE 2015 in Las Vegas, will be filled with all the news and informa-tion available for the show at press time. We’re looking forward to an event filled with exciting surprises, like these sparkling pretties featured at the Belagio Enterprises stand at the 2014 show. Could anything be more perfect for Las Vegas?

WF-VISION.COM | SEPT/OCT 14 | 73

800-879-9512

window fashionsTM

the Best System for Blinds & Shades

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Boiler steam irons and

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The ideal solution for larger tables:

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steam hose over any location on the table.

döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.comCall 800-962-8983 for more information

Ideal for the smaller workroom or

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- allows 2 hand irons to be attached

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