Will Rising Virtual Market Place Make Troubles for Small Scale E-Retailers? A Report

In last few years, giant online retailers have emerged as virtual market places. E-retailers have broken the traditional chain of e-commerce that flows in supplier-e-commerce-consumers model. In new concept, they have lessened their risk of buying & selling goods by sewing physical retail stores in e-commerce chain. It turned online retailers in e-commerce business organization from virtual market places. Nowadays, they keep their responsibilities limited to selling, shipping, and customer service of the advertized goods. It causes polarization to e-commerce world. In prior model, all e-commerce stores were competing with each other and the victory was the result of customer-driven promotion, customer-focused product range, and timeline optimized product ranges. But, in new trend, the victory will be dependent on scale of business. The large-scale business organizations will give virtual market places an option to release their products on heavy discount. Some other aspects are also there, which will play their valuable role in the new age of e-commerce.

Open Source Applications

There are no doubts that virtual market places will soon make the competition difficult for small-scale e-retailers. However, the open source applications will give relief to such online retailers in meeting

with their break-evens. Technically, open source e-commerce friendly CMS tools are freebie in nature. They provide e-commerce facilities of high standards. While using an open source e-commerce tool, you do not need to look at other proprietary software applications for reinforcing your e-commerce your store with flexibility.

Role of Magento

Magento is one among all e-commerce dedicated open source CMS tools. However, it gets the maximum marks from the end-users. It is known for its extensive range of features and PHP based construction. You can easily make necessary changes in your e-commerce portal just by sensing the ongoing needs of your potential customers. Apart from this, the web structure of this CMS tool is extremely search engine friendly and possesses all to get good ranks from Google. So, small scale online retailers can go with Magento to reinforce their arsenal. It will give them an option to compete with virtual market places in terms of discount coupons and shipping options. Considerably, they will not have to pay a single penny on technology. Therefore, the savings can be invested on promotion, management, and improvements.

In case, you are gearing up for using Magento in your e-commerce then you can hire an experienced Magento Developer. Moreover, you can also think about associating with a Magento development Company for long-term engagement models.