Face ValueCreating a “Face” for Wiggio.com

Presented by Liz Costa

Current SituationOverview

Wiggio› Posting news articles and occasional facts.

Groundswell› Posting questions, testimonials &

frustrations.

Present in the Groundswell, but no engagement.

Social Media CampaignSuggestions for Wiggio

Create a “Face” !› Twitter› Facebook› YouTube

TwitterCurrent Situation

2011 Tweets

Re-Tweet (5)News (3)General (2)At-Reply (1)

45%

27%

9%18%

TwitterSuggestions & Goals for Improvement

What to Tweet› News & Events

Tweet as it occurs.

› Re-tweet & @Reply Three per week.

› Original Comments One per week.

FacebookCurrent Situation #1 – Too Many Options

FacebookCurrent Situation #2 – Not Much Activity

Statistics (Since 2009)

› 70 photos› 6 wall comments

THAT’S IT …?!

FacebookSuggestions & Goals for Improvement

Consolidate Accounts› Stick with main “Wiggio” page.

Photos› Upload one original photo per week.

Shows users how humble Wiggio is.

› Launch a photo submission campaign. Encourage users to send their creative photos.

Comment Evoking Posts› Reach out twice per week.

Encourages a conversation. Shows Wiggio’s interest in audience.

YouTubeCurrent Situation – The Basics

YouTubeSuggestions & Goals for Improvement

Organize› Creates a uniform and organized look.

“How-To” Videos› Promotes deeper understanding/loyalty.

Upload one per month.

“Wiggio-Walking” (Think: Leno’s “Jay-Walking”)

› Fun and builds character.› Local and Groundswell buzz.

Upload one per month.

Cross Promote› Tweet and post on Facebook

IncorporationsCurrent Wiggio.com

IncorporationsTwitter & Wiggio.com

IncorporationsYouTube & Wiggio.com

Summary of Goals Twitter

› Tweet news and events as they occur.› Three re-Tweets or @replies per week.› One original Tweet per week

Facebook› Consolidate accounts.› One Wiggio photo per week.› Launch photo campaign.› Two original posts per week.

YouTube› Organize current site.› Upload one “how-to” per month.› Upload one “Wiggio-Walking” video per month.› Cross promote on Twitter & Facebook.

Wiggio.com› Incorporate Twitter & YouTube components on homepage.

Thank You!