Smartphone sales have surpassed PC sales.

Ownership

56%of American adults have a smartphone.

50% of all local searches are performed on mobile devices.

31% of current mobile Internet users mostly go online using a cell phone, not a computer.

30% of U.S.

consumers use mobile devices for shopping.

27% of emails are opened on mobile devices.

Usage

Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014.

2012 2014

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Behavior

81% of mobile owners use their devices in front of the television.

More than 70% of iPhone owners report using their phones to help them while shopping.

70% of all mobile searches result in action within 1 hour.

Sources:http://pewinternet.org • http://time.com • http://mobilewebrockstar.com • http://blog.sironaconsulting.com • http://tag.microsoft.com • http://nielsen.com • http://edigitalresearch.com • http://blog.cmbinfo.com •

http://socialmediatoday.com • http://emarketer.com • http://themobileplaybook.com • https://snaphop.com

Go Mobile

75% of customers prefer a mobile-friendly site.

77% of mobile phone Internet users say non-mobile sites don’t load as quickly as they would like on their devices. 77% of mobile phone Internet users say non-mobile sites don’t load as quickly as they would like on their devices.

61% of users are unlikely to revisit a website that is not mobile friendly.

PC SalesSmartphone Sales

2008 2009 2010 2011 2012

Sources:http://pewinternet.org • http://time.com • http://mobilewebrockstar.com • http://blog.sironaconsulting.com • http://tag.microsoft.com • http://nielsen.com • http://edigitalresearch.com • http://blog.cmbinfo.com •

http://socialmediatoday.com • http://emarketer.com • http://themobileplaybook.com • https://snaphop.com

40% of mobile Internet users have turned to a competitor’s site after a bad mobile experience.

Why You Need a Mobile Website

www.farreachinc.com

41% of iPhone owners have made purchases directly from their phones.