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Sugary drinks have the
largest caloric countof any other single type of
food or beverage in our diet.i
FOR OUR CHILDREN AND FAMILIES
— C O A L I T I O N F O R A H E A LT H Y —
CALIF RNIA
FOR OUR CHILDREN AND FAMILIES
– ab2782 –HEALTHY CA FUND
AB 2782, Healthy California FundGenerates $3 billion annually from the distribution of sugary drinks to answer the call
for a dedicated revenue source that addresses the root causes of epidemic levels
of preventable diseases caused by over-consumption of sugary drinks in California.
SUGARY DRINKS ARE THE PRIMARY SOURCE OF ADDED SUGARAND CALORIES IN OUR DIET
• Liquid calories do not suppress “the hunger hormone” compared to solid foods like cake, leading
to an increase in total caloric intake.ii iii
• Teens consume 226 sugary drink calories per day, beating out pizza (213 calories
per day).iv
• 41% of children age 2-11 and 62% of teens 12-17 drink soda daily.vi
WHY SODA, NOT CAKE?
BIG SODA TARGETS OUR MOST VULNERABLE COMMUNITIES
FOR OUR CHILDREN AND FAMILIES
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CALIF RNIA
FOR OUR CHILDREN AND FAMILIES
– ab2782 –HEALTHY CA FUND
• The high levels of sugar and acid in sugary drinks combine to erode tooth enamel, leading to tooth decay and erosion of stomach lining.viii
• Sugary drinks displace consumption of milk, the principal source of calcium in the American diet. Intake of milk has dropped by 38% since the 1970s.viii
• Sugary drinks overwhelm the body’s ability to metabolically respond, causing problems such as weight gain, increased blood pressure, hypertension, impaired glucose metabolism, non-alcoholic fatty liver disease, and Type 2 diabetes.ix x
• The number of sugary drink ads on Spanish-language television nearly doubled from 2010 to 2013.
• Latino preschoolers and children saw 23% and 32% more Spanish-language sugary drink TV ads
in 2013 versus 2010.
• Beverage companies spend more to promote events and sponsorships specifically aimed at youth than companies in any other food category.
African American children and
teens see more than twice
the number of sugary drink
ads as their white peers.
SUGARY DRINKS ARE UNIQUELY HARMFUL
UNFAIR GOVERNMENT SUBSIDIES
FOR OUR CHILDREN AND FAMILIES
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CALIF RNIA
FOR OUR CHILDREN AND FAMILIES
– ab2782 –HEALTHY CA FUND
Pricing subsidies make sugary
drinks the least expensive
source of calories.i
• Production of sugary drinks is made cheaper and profits higher through federal government subsidies for corn ($2.7 billion in 2012) and the high fructose corn syrup used extensively as a sugary drink sweetener.xi
• Taxpayers spend $84.4 billion on corn production, $8.1 billion of which funded production of corn starch and sweeteners.xii
• Just as mattresses, oil, tires and electronics have disposal fees to offset product environmental impact, there should be a health impact fee on sugary drinks to offset the negative health impacts.
AB 2782, Healthy California Fund is co-sponsored by leading ethnic, state-based, and national health organizations:• Latino Coalition for a Healthy California• California Black Health Network• California Rural Indian Health Board• Asian Pacific Partners for Empowerment, Advocacy & Leadership• Roots of Change
• California Primary Care Association• California Dental Association• California School-Based Health Alliance• American Heart Association• Public Health Institute• American Diabetes Association
i A. Bremer, MD, PhD; R. Lustig, MD, Effects of Sugar-Sweetened Beverages on Children, Pediatric Annals 41:1, January 2012ii A. Bremer, MD, PhD; R. Lustig, Pediatric Annals 41:26-30, 2012iii Mourao DM, Bressan J, Campbell WW, Mattes RD. Effects of food form on appetite and energy intake in lean and obese young adults. Int J Obes (Lond). 2007;31 (11): 1688-1695.iv Fact Sheet: Sugary Drink Supersizing and the Obesity Epidemic, Harvard School of Public Health , June 2012v Robert I. Danoff, DO, Taking a Hard Look at Soft Drinks, American Osteopathic Association, http://www.osteopathic.org/osteopathichealth/ about-your-health/health-conditions-library/childrens-health/Pages/soft-drinks.aspxvi Bubbling Over: Soda Consumption and Its Link to Obesity in California, UCLA Health Policy Research Brief, 2009 http://www. publichealthadvocacy.org/PDFs/Bubbling_PolicyBrief.pdfvii Sugary Drinks FACTS 2014, Rudd Center for Food Policy & Obesity, as reported by Food Navigator USA, Nov. 2014viii Mayo Clinic (2008, February 10). When And How Often You Consume Acidic Foods Or Beverages Affects Dental Health. ScienceDailyix Bremer and Lustig, PediatrAnnals 41:26-30,2012x Malik VS, Popkin BM, Bray GA, Despres JP, Willett WC, Hu FB. Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: a meta-analysis. Diabetes Care. 2010;33(11):2477-2483.xi Corn Subsidies** in the United States totaled $84.4 billion from 1995-2012. http://farm.ewg.org/progdetail php?fips=00000&progcode=cornxii Apples to Twinkies, 2013
FOR OUR CHILDREN AND FAMILIES
— C O A L I T I O N F O R A H E A LT H Y —
CALIF RNIA
FOR OUR CHILDREN AND FAMILIES
– ab2782 –HEALTHY CA FUND
