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Why Water Innovation Matters and Why It’s Hard Matthew M. Nordan @matthewnordan E2 EcoSalon Friday, September 28, 2012

Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

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Page 1: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

Why Water Innovation Matters –

and Why It’s Hard

Matthew M. Nordan

@matthewnordan

E2 EcoSalon

Friday, September 28, 2012

Page 2: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

2 @matthewnordan

Page 3: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

3 @matthewnordan

% of population

facing severe water

stress:

Areas of severe water stress in 2007

Source: OECD

>75%

50-74%

25-49%

<25%

Page 4: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

4 @matthewnordan

Georgia:

Governor has convened

citizens regularly since

2007 to pray for rain

China:

Spending US$62B to

divert 45 km3 water/yr to

North China plains

Australia:

Ranchers slay their

sheep, sell water on

exchanges like WaterFind

Source: OECD

Areas of severe water stress in 2020

% of population

facing severe water

stress:

>75%

50-74%

25-49%

<25%

Page 5: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

5 @matthewnordan

On one hand, there’s plenty of water

0 10,000 20,000 30,000 40,000 50,000 60,000

Available

Used

In accessible basins

Global water availability and use, 2008 (km3)

Source: U.N. FAO

Page 6: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

6 @matthewnordan

Page 7: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

7 @matthewnordan

On the other hand, it’s poorly distributed

0 10,000 20,000 30,000 40,000 50,000 60,000

Available

Used

In accessible basins

Global water availability and use, 2008 (km3)

Source: U.N. FAO

Already beyond definition of

severe water stress

(>40% utilization)

Page 8: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

8 @matthewnordan

Water means food

Page 9: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

9 @matthewnordan

Page 10: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

10 @matthewnordan

Page 11: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

11 @matthewnordan

Page 12: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

12 @matthewnordan

Page 13: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

13 @matthewnordan

Water means growth

Page 14: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

14 @matthewnordan

Water means energy

1 10 100 1,000 10,000 100,000

Coal mining

Coal washing

Coal slurry

Synfuel production

Coalbed methane

Uranium mining

Uranium processing

Oil extraction

Enhanced oil recovery

EOR (CO2 injection)

EOR (tertiary steam )

Oil-shale (in situ)

Oil sands

Oil refining

Oil shale (surface retort)

Oil storage

Natural gas extraction

Natural gas process

Natural gas pipeline (<1)

Hydrogen reforming

Corn for ethanol (irrigated)

Ethanol processing

Soy for biodiesel (irrigated)

Biodiesel processing

Gallons/MMBTU (log scale)

Source: U.S. DOE

Water needs of selected energy sources

Page 15: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

15 @matthewnordan

Water means peace

Page 16: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

16 @matthewnordan

Complex, interconnected

2007 revenue US$522 billion

Growing 4.8%/year

Four top-level categories:

• Services: $386 billion (74%)

• Equipment: $64 billion (12%)

• Chemicals: $8.9 billion (2%)

• Bottled water: $62 billion

(11%)

`

Bottled water

$62.3 billion

Agriculture Domestic

Extraction

Water treatment

$206 billion

Groundwater

1,053 km3/yr

Surface water

2,942 km3/ yr

Sea/brackish water

12.9 km3/yr

Industrial

pretreatment

Wastewater

treatment

$73 billion

Recycled water

treatment

$2.7 billion

Desalination

equipment

$2.2 billion

Energy recovery

devices

$120 million

Physical

equipment

$11 billion

Chemical

equipment

$511 million

General

equipment

$36 billion

Monitoring/

metering equip.

$4.2 billion

Chemicals

$9.1 billion

Residential

equipment

$1.1 billion

Water shipping

$100 million

Irrigation

equipment

$9.3 billion

Industrial

Precipitation

113,435 km3/yr

Storage

Engineering

services

$54 billion

Infrastructure

services

$38.2 billion

Analytical

services

$2 billion

6.8 km3/yr

Treatment service Other service Equipment Intermediate process User

Water flow

Waste flow

Desalination

$9.59 billion

Irrigation

Source: Lux Research Q4 2008 Water State of the Market report.

Mapping the water sector

Page 17: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

17 @matthewnordan

Markets for water innovation are…

Fragmented Hyper-local

Undervalued Conservative

Methodical

Page 18: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

18 @matthewnordan

1) GDP

= 98% of variance between countries

US$1M GDP/yr =

22,000 m3 of water

CAGR to 2030:

3.0%

$0

$50

$100

$150

20

07

20

09

20

11

20

13

20

15

20

17

20

19

20

21

20

23

20

25

20

27

20

29

World GDP (US$ trillions)

Source: IMF, World Bank

2) Irrigation

1 hectare of land/yr =

10,000 m3 of water

CAGR to 2030:

1.5%

0

100

200

300

400

200

7

200

9

201

1

201

3

201

5

201

7

201

9

202

1

202

3

202

5

202

7

202

9

Irrigated land (million hectares)

Source: U.N. Food and Agriculture Org.

3) Population

1 person/yr =

60 m3 of water

CAGR to 2030:

0.9%

0

2

4

6

8

10

200

7

200

9

201

1

201

3

201

5

201

7

201

9

202

1

202

3

202

5

202

7

202

9

Population (billion people)

Sources: U.N. Population Division

Three factors guarantee more water needs

Source: Lux Research

Page 19: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

19 @matthewnordan

Innovation

Page 20: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

20 @matthewnordan

Page 21: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

21 @matthewnordan

Page 22: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

22 @matthewnordan

Page 23: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

23 @matthewnordan

Page 24: Why Water Innovation Matters and Why It’s Hard ·  · 2012-09-28 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 2027 2029 World GDP Irrigated land (US$ trillions) Source: IMF,

24 @matthewnordan

Thank you

Matthew M. Nordan

[email protected]

@matthewnordan

blog: mnordan.com

(617) 995-2020