Why? Stroupe Group

Artfully uniting extraordinary homes with extraordinary lives.

Lake WashingtonQueen Anne

Downtown SeattleMadison Park

MontlakeLaurelhurst

West SeattleCapitol Hill

MagnoliaLeschi

BallardPhinney Ridge

FremontGreenlake

Wallingford

E V O L V I N G to your favorite seattle neighborhood

The Stroupe Group is known for their stellar success in urban communities within the city. They measure success not by another closed transaction, but by helping clients evolve into a new home and neighborhood. A passion to understand client’s needs and a commitment to deliver results beyond expectations motivates the team to be exceptional. They specialize in knowing each market dynamic and offer trusted insights vital for making sound investments in a changing market environment while being sensitive to their evolving lifestyles. The Stroupe Group intimate knowledge of Seattle’s neighborhoods coupled with their innovative marketing, research and honest negotiation offer an advantage to matching clients with their best new home solutions.

Buying or selling, the Stroupe Group will unlock opportunities for your next move.

stroupe group’s success

ENSO | 8 SOLD

NEWMARK | 9 SOLD

1521 | 8 SOLD

OLIVE 8 | 14 SOLD THE VINE | 11 SOLD

CONCORD | 11 SOLD

18 I REALOGICSSOTHEBYSREALTY.COM

JULIE ROH + 206 354 [email protected]

JAMES STROUPE + 1 206 910 [email protected]

unlock the possibilities where do you want to live?

MAKING SEATTLE REAL ESTATE OUR BUSINESS SINCE 1987

stroupe.com

The Stroupe Group is the leading downtown real estate team with well over $150,000,000 in sales. Specializing in the in-city marketplace, the group offers the public an extraordinary breadth of knowledge surpassed by none. Led by founder, James H. Stroupe, and partner Julie Roh, this team of dedicated experts with over 20 years of combined residential real estate experience is consistently ranked as downtown Seattle’s Top Producers. The collective team has sold more in-city condominiums than any other resale broker.

STROUPE SCOOP Subscribe to our monthly newsletter for the latest news and marketing updates that provide detailed information on statistics and trends in the Seattle Metropolitan market. Sign up at Stroupe.com/Subscribe

REALOGICSSOTHEBYSREALTY.COM I 19

find your key

James brings with him over 15 years of real estate experience in the greater Seattle area. He founded the Stroupe Group and has developed a team of specialized and dedicated urban real estate experts. Previously an architect, he brings a unique perspective to clients with a deep knowledge of the construction industry. Previously, as Assistant Manager of a highly successful real estate office, he was instrumental in helping run the office as well as assisting agents in their own success. He was also a past Member of the Standards of Practice Committee, which set ethics standards above and beyond what is required by law. Currently, Jim is a member of the Grievance Committee for the Seattle King County Association of Realtors, which is a committee for resolving disputes concerning real estate agents. He has also taught classes in real estate for advance training for agents to excel in the industry. He prides himself on attending many seminars, classes, & conventions throughout the year to stay abreast of current marketing, law, and trends. Meeting client's needs above and beyond their expectations is the foundation of Jim's success. His objective is to educate clients so that they can make informed decisions, and not be pressured by aggressive selling. By giving this level of service, he has developed a strong reputation from both the public and fellow agents. Jim strives to make the process of buying or selling as professional and stress-free as possible. His strong communication skills, as well as sincere desire to provide clients with the highest level of professional integrity are attributes you can rely on. Not only has this resulted in a strong referral business, clients deserve a dedicated, conscientious and energetic agent to represent them. As the urban market is ever changing, an agent who specializes and understands the trends and specific pros and cons of each building is vital when assisting clients to make informed decisions. This type of knowledge is what James offers clients. James' performance as your agent is guaranteed. His personal guarantee is as follows: 'If for any reason you become dissatisfied with my service, I will unconditionally release you from our agreement upon your request.' The realtor you choose will make a difference in successfully closing your property.

Realogics Sotheby’s International Realty

2715 First Avenue | Seattle, WA

c: 206.910.5000

p: 206.448.5752

[email protected]

Stroupe.com

Buying and selling real estate can be challenging and stressful, as there are many dynamics involved in the decision process. For this reason, working with a qualified agent you can trust to guide you through the process is critical; someone who not only understands the real estate market, but one who understands your particular situation. You can be sure Julie will be diligent, honest, fair, and always strive to do what's best for you. Julie brings over twenty years of experience in the financial industry to the team. Previously, as a licensed financial advisor, she has helped many clients navigate their financial future. She made this possible by providing an individual road map and helping people realize their goals and dreams. Prior to this, she was a Relationship Manager for a major global financial company, in charge of growing and fostering business relationships. Throughout her career, Julie's focus has always been about providing excellent customer service and delivering sound business solutions to customers. Today, she maintains that same business philosophy. She welcomes the opportunity to help you make the best real estate decision and provide the best client experience when it comes to the purchase or sale of your home. Julie's performance as your agent is guaranteed. Her personal guarantee is as follows: "If for any reason you become dissatisfied with my service, I will unconditionally release you from our agreement upon your request" The Realtor you choose will make a difference in successfully closing on your property.

JULIE ROH

Julie Roh | Co-Founding Director Stroupe Group Realogics Sotheby’s International Realty 2715 First Avenue | Seattle, WA c: 206.354.1030 p: 206.448.5752 [email protected] Stroupe.com

#1 officeCREATIVE. ELEVATED. MEANINGFUL

• Realogics Sotheby’s International Realty is the #1 producing office for both condos and $1M+ condos and/or all residential for the past five years. Our volume in the last year is more than 10 times greater the closest competitor above $1M – that means we’re 10 times more likely to be successful.

• RSIR also has 7 of the top 20 producing brokers for the past five years in our office so internal collaboration has a greater propensity with RSIR than with any other office.

• RSIR has sold a half billion dollars in condos over the past five years in downtown area. • RSIR has 13% of condos listed in the downtown core and 24% of all those over $1M. • We’re actively listing high-profile listings at top-selling condo projects like 1521, Olive 8 and Harvard &

Highland and have exposure at new projects like Fairview Residences. We know what’s going on.

The Stroupe Group is known for their stellar success in urban communities within the city. The Stroupe Group is the leading downtown real estate team with well over $150 million in sales. They specialize in knowing each market dynamics and offer trusted insights vital for making sound investments in a changing market environment. Some have said that Jim Stroupe is the King of Seattle condos.

condo specialistCREATIVE. ELEVATED. MEANINGFUL

custom websitesCREATIVE. ELEVATED. MEANINGFUL

The Stroupe Group is the only team in Seattle that hosts individual website for each significant condominium in Seattle. Over 50+ websites generate an average of 8,000 visits per month from all over the world, 70% of those visitors being new. The www.stroupe.com website and it’s affiliate condo sites are highly ranked and appear most frequently in web searches under the competitive Seattle condo search.

stroupe scoopCREATIVE. ELEVATED. MEANINGFUL

The Stoupe Condo Scoop is a monthly magazine produced exclusively by our group to promote our listings and premier buildings in Seattle. It is considered a vital resource for downtown condominium information. • The premier newsletter for downtown condo information• Features a building of the month with sales stats• Features a Stroupe group exclusive listing of the month• Sent to thousands of subscribers monthly• Presented in an electronic magazine format

inside this issue

march 2013 E DITION | SaLES STaTS FOr FE b r uary 2013

Featured building

The Ellington

market analysis

Seattle area Trends & Prices

Sold Listings Last month

Downtown Seattle, Queen anne &

capitol hill / Eastlake

Featured Listing

Studs-out remodel in the market

020304

07c o n d o s c o o p

206.910.5000

www.stroupe.com

View the Ellington Profile

1

inside this issue

Apr i l 2013 E D iTiON | SAlES STATS FOr mArch 2013

Featured Building

Belltown court

market Analysis

Seattle area Trends & prices

Sold listings last month

Downtown Seattle, Queen Anne &

capitol hill / Eastlake

Featured listing

cristalla Elegance

020304

07c o n d o s c o o p

206.910.5000

www.stroupe.com

View the Belltown court profile

The Objectives• To get as many qualified buyers as possible into your property until it is SOLD.• To educate you on the market to help you make an informed decisions on offers.• To communicate the results of my marketing and activities weekly to you.• To answer any questions and concerns in a prompt and professional manner.• To assist you in achieving the highest possible price for your property with the least amount of

problems.• To constantly look for the best possible methods of exposing your property to the maximum number

of potential buyers in the market (adjusting to current market conditions).• Always have your best interest above my own.• To expose your property to the largest pool of qualified buyers specific to your offering. Establish a Strategy to Find a Buyer• Comparable Market Analysis.• Review timing influence of the current market conditions.• Show comparable properties to you if you desire to know your competition.• Consistently review market conditions and influences.• Establish a marketing plan. Preparing the Propertsy for Initial Exposure to the Market.• Initial walk-through.• Staging suggestions on furniture placement if needed-sometimes an empty unit is better.• I will assist you in effectively preparing your home so your property makes a good first impression on

potential buyers.• Suggest showing ideas.

strategic planCREATIVE. ELEVATED. MEANINGFUL

strategic planCREATIVE. ELEVATED. MEANINGFUL

When an Offer is Made• I will be present for all presentations.• I will negotiate all offers on your behalf, assertively yet with the utmost integrity, knowing that your

real estate goals are my number one priority.• Assist you in reviewing all contracts and documents.• Verify buyer’s financial ability.• Help you make the best decision based on your requirements for all offers and adjustments. After a Buyer Has Been Found: • Assist you with all issues that may come up.• Track contingencies and make certain contract deadlines are met.• Keep you updated on the status of buyers financing.• Keep you updated on all inspection activity.• Handle follow-up & keep you informed, during entire process of closing.• I will calculate the Sellers Net Proceeds.• Work with the escrow company to make sure all the documents needed are in order and are

completed in a timely manner.• I will offer to be present at closing (escrow).

Property Preparation• Art direct and produce original photography • Assist with preparing property for sale – staging, maintenance and landscape recommendations

Events• Open Houses - Host one VIP broker open by appointment only – wine tasting event• VIP Client Event - Host one event for local CEO / VIPs with LUXE Magazine & Citi Private Bank

Advertising Options• PSBJ – RSIR Co-Op ad• Seattle Times Open House ad• Alaska Airlines – SIR NW Co-Op ad• Architecture Digest – SIR Co-Op ad - July 9 space / July 11 art / issue Sept / Oct• International Herald Tribune - Aug 15 / Sept 21 issue• Robb Report Exceptional Property – SIR Co-Op ad July 19 / October• Wall Street Journal (global edition) – SIR Co-Op ad Aug 1 / Aug 16• Financial Times – SIR Co-Op ad space & art Aug 15 / issue Sept 8 • RSIR Collections Magazine - Sept • Reside Locale – 1/2 page Sept Online Advertising• Wall Street Journal – Real Estate Home Page Sky Box Feature• New York Times – Real Estate Home Page Main Page Banner ad • Dedicated custom web site • Loaded to LuxuryRealEstate.com & Luxury Lounge• Uploaded to website – launch week make listing a “Featured Listing” on site• Uploaded to RealogicsSothebysRealty.com • Uploaded to SothebysRealty.com • Uploaded to SothebysRealty.com / Specialty Market – Waterfront – double exposure• Listing fed to over 30 List Hub web sites• Loaded to NWMLS• The Stroupe Scoop - Monthly newsletter of exclusive listings, statistics and market trends.

Social Media • Blog launch week on Luxury Lounge site of LRE.com• Sent to SIR Facebook page – featured property • Loaded to RSIR Facebook page – promoted on launch week• Loaded to Pinterest.com • Posted on LinkedIn and Sotheby’s International Realty pages

advertising CREATIVE. ELEVATED. MEANINGFUL

Brochure• SIR property brochure – local use (open house, yard arm flyer boxes, display and brokers) and send to

key feeder markets with custom letter introducing property• Property specific house book – perfect bound / die cut custom book

HTML emails• Property Specific SIR Open House HTML email announcement • Property specific HTML email 30 days after listing live• Promote at least 1x in weekly broker “Week In Review” – emailed to 120 BI brokers, 750 Seattle &

Eastside brokers and 300 SIR owners / brokers• Exclusive database of contacts gathered over 20+ years of experience.

Video• Custom property video – loaded on all associated web sites and Sotheby’s International Realty You

Tube Custom Channel PR / Editorial • Submit to Stacy for SIR corporate – home page of SothebysRealty.com and Sothebys.com • Submit to RSIR for “Seattle PI – Home of the week”• Send to Stacy to promote to SIR corporate as a Featured Property on NYT, WSJ, IHT, Globe and Mail,

PropGOLuxury, Frontgate others…

Office Promotion• Loaded to E-Gallery and viewed in all 600 SIR offices worldwide along with all Sotheby’s Auction

Houses – Paris, London, New York, Dubai, etc..

We have access to preferred print advertisement publications and placements with the best throughout the Pacific

Northwest. We develop custom media buys dedicated to the goals of our clients uniquely targeted to the appropriate

buyer profile. Our in-house design team offers a diverse range of property ad design formats from premium custom

ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Sotheby’s International

Realty platform. A broad range of local media includes LUXE magazine, Alaska Airlines, Luxury Real Estate Magazine,

Puget Sound Business Journal and our own custom Collection magazine.

Each office is independently owned and operated.

LOCALLY CONNECTED.

Realogics Sotheby’s International Realty leverages their award-winning marketing talents and produces a custom maga-

zine designed for the connoisseurs of life. The Collection magazine features 80 pages of living well in the Northwest.

Discover the vision behind our company and our brand, experience the passion of our people who artfully unite ex-

traordinary properties with extraordinary lives, both locally and globally. Our unique distribution includes being poly

bagged with LUXE magazine’ and distribution to top their wealthiest clients, private airports from Seattle, Portland,

Palm Springs, San Francisco to San Diego and Phoenix and Realogics Sotheby’s International Realty’s top clientele.


CUSTOM PUBLISHING. TARGETED DISTRIBUTION.

Exclusive to Realogics Sotheby’s International Realty is a partnership with Rezora, a company that offers industry lead-ing electronic campaigns that are unique, professionally designed, relevant to the consumer and still protect the pri‐

vacy of the broker’s client list. While the industry average is around 11% open rate, our custom campaigns typically

offer a 35‐40% open rate. It's a winning combination that's making a quantifiable difference on getting a home sold.


PROFESSIONAL. CUSTOM. MEANINGFUL.

With more than 400 million users active on Facebook.com and of which over 70% reside outside of the U.S., it is criti-

cal that we employ social media efforts where appropriate to drive awareness of your home. Prospective clients

gather a wealth of information on these social networking sites, which is why we make a great effort to gain exposure

of our listings with unique and professional communication strategies.


LEVERAGING SOCIAL MEDIA TO EXPOSE YOUR HOME.

Creating preferred alignments is the foundation of Realogics Sotheby’s International Realty’s success. The Dingman

Group is a concierge-style of relocation company specializing in the relocation of professional athletes. Owner, Chris

Dingman manages the na on’s largest professional athlete reloca on group based in Newport Beach, CA. And togeth-

er with Realogics Sotheby’s Interna onal Realty, we offer customized landing services, unparalleled access to the local

real estate market and a seamless experience for the athletes, their families and staff members alike.


A PREFERRED PARTNERSHIP WITH DINGMAN GROUP

Realogics Sotheby’s International Realty is a member of the Asian Real Estate Association of America (AREAA). Presi-

dent, & Owner Dean Jones attending the AREAA National Convention in 2012 along with Sotheby’s International

Realty President Mike Good. In 2013, Dean Jones is one of the presenters at the AREAA Global Summit in Honolulu

Hawaii and will be speaking on international investment opportunities in the Pacific Northwest.


ASIAN REAL ESTATE ASSOCIATION OF AMERICA

AREAA MEMBER

Sotheby’s International Realty offers an exclusive opportunity to advertise in the LP Luxury Properties magazine

reaching a top tier clientele in the Chinese market. All property information is translated into Mandarin Chinese with

key placements in private airports, CEOs, high net-worth clientele. Realogics Sotheby’s International Realty specializ-

es in developing media plans to attract discerning Asian buyers considering investment opportunities.


DISCERNING CHINESE BUYERS.

We look for every advantage for our clients. So in addition to our homes being featured on the #1 luxury property

web site of SothebysRealty.com, Realogics Sotheby’s International Realty brokers have access to additional online ex-

posure through our membership with Luxury Real Estate. LRE.com is an invitation-only, global property web site for a

broad range of top brokers and their distinctive listings. Realogics Sotheby’s International Realty is the Pacific North-

west’s exclusive member amongst our local brand affiliates.


PREFERRED MEMBERSHIP. EXCLUSVE ACCESS.

Realogics Sotheby’s International Realty is known for developing creative marketing relationships that elevate a

home’s awareness. Our top tier relationships has attracted numerous sought-after preferred consumer platform both

in print, online and in television. From HGTV, to Wall Street Journal to JetSet, our properties are uniquely exposed

on multi-tier platforms. It’s the kind of marketing the makes difference in being a listing or being sold.


UNEXPECTED. EXCEPTIONAL.

Realogics Sotheby’s International Realty brokers understand the importance of support from the local broker commu-

nity when partnering with a seller to promote a new listing. We create unique broker initiatives that foster intrigue

and ultimately a strong turn-out of top brokers. Instead of promoting a single property, we devise strategies to de-

velop meaningful co-broker tours or open houses that generate greater results for all. In today’s dynamic market, it

takes creative ideas for a property to stand out.


CREATIVE. ELEVATED. MEANINGFUL.

Realogics Sotheby’s International Realty is well connected to the New York Sotheby’s Art Auction House. In addition

to recent Chinese Works of Art and Fine Watches, our firm is hosting the Head of the Print Department of New

York City on April 13, 2013. This private reception will allow our brokers to extend an invitation to their clientele

for this special opportunity. In addition, the auction house will be inviting their select clientele that are collectors of

prints. The collaboration is truly for the Connoisseurs of life.


SPECIAL EVENT. TOP TIER CLIENTELE

We are dedicated to creating meaningful event experiences through our trusted network of preferred business part-

ners. Best-in-class companies come together to share clientele, lifestyles and discerning tastes in various special events

hosted at private residences—creating a new way to experience a property. Our creative events range from themed

events like, “The Great Gatsby” to lifestyle niches including luxury automobile test drives, fashion shows and wine

tastings. We specialize in artfully uniting extraordinary homes with extraordinary lives.


ENVIABLE. BEST IN CLASS. DISTINCTIVE.

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Why? Stroupe Group