WHY POLITICO · •Feature as ‘Presenting Partner’ in print and digital promotion •2 marketing messages in POLITICO Playbook •Premium branding throughout event space and

WHY POLITICO

Since our launch in 2007, POLITICO has maintained a singular focus: to cover politics, policy and power for the most influential readers in the world. With our headquarters in Washington and Brussels, and major offices in London, Paris and Berlin POLITICO is considered the most influential political media company on two continents.

Executives, world leaders, regulators, policymakers, newsmakers, civil society organizations — and those professionals looking to influence them — read POLITICO every day to ensure they know the latest on politics, policy and regulation, and their effects on business.

We create custom solutions to amplify your story:

• Thought leadership • Issue advocacy• Brand awareness • CSR

AUDIENCE

POLICYMAKERS

90% President Juncker’s Office

96% Commissioners

89% Commission Heads of Cabinet

91% MEPs

100% Tusk’s Cabinet

BUSINESS LEADERS

400+ CEOs subscribe to our newsletters

90% of European leadership fromGlobal Top 50 companies

Our audience drives global decisions.

Through first-party subscriber data, our exclusive audience includes:

OUR AUDIENCE IS:

2,5x more likely to be a government employee

2x more likely to be interested in Government

FUTURE OF FINANCE SUMMIT EVENT FORMATS & CONCEPTS

FOUNDING PARTNER BENEFITS

• Deliver opening remarks

• Recognition during opening and closing remarks

• Submission of up to two (2) Sli.do polls for the audience

• Distribute white paper at the event

THOUGHT LEADERSHIP

• Participate in pre-event Summit brainstorm with programming team

• Ongoing program and speaker review sessions

PROGRAMMING

• Feature as ‘Founding Partner’ in all print and digital promotion

• 4 marketing messages in POLITICO Playbook

• Premium branding throughout event space and on all marketing materials and POLITICO.eu

BRANDING & VISIBILITY

• 10 delegate passes for executives, clients, prospects for the Summit

• Green room access at the Summit

HIGH LEVEL NETWORKING

• Up to 4 POLITICO policy newsletter sponsorships-pending availability

• 3 full page print ads in POLITICO weekly

• 1 sponsored content article published and promoted online and in print

DEDICATED MEDIA CAMPAIGN

FUTURE OF FINANCE SUMMIT: WHY BECOMING A PARTNER

• Feature as ‘Presenting Partner’ in print and digital promotion




• Deliver opening remarks at the start of a session, setting up the framework for discussion


• Submission of up to one (1) Sli.do poll for the audience

THOUGHT LEADERSHIP

• 7 guest passes for executives, clients, prospects for the summit

• Green room access at the event






PRESENTING PARTNER BENEFITS – PANEL DISCUSSION

• Feature as ‘Presenting Partner’ in print and digital promotion




• Co-chair one of breakout sessions setting up the framework for discussion


THOUGHT LEADERSHIP

• 4 guest passes for executives, clients, prospects for the summit

• Green room access at the event





FUTURE OF SUMMIT: WHY BECOMING A PARTNERPRESENTING PARTNER BENEFITS – BREAKOUT SESSIONblockchain – cybersecurity – green finance

• Feature as ‘Supported by’ in print and digital promotion

• 1 marketing message in POLITICO Playbook

• Premium branding throughout event space, on all marketing materials, and POLITICO.eu



• Submission of up to one (1) Sli.do poll for the audience

THOUGHT LEADERSHIP

• 4 delegate passes for executives, clients, prospects for the summit


• 1 half page print ad in POLITICO weekly



SUPPORTING PARTNER BENEFITS

POLITICO’S FUTURE OF FINANCE SUMMIT

POLITICO’s Future of Finance Summit*, 100% developed and hosted by POLITICO Europe and co-hosted with l’AGEFI, is one of the regular multi-sponsor events that POLITICO Europe hosts every year.

In 2018 we mainly focused on Capital Markets, High level speakers included Bruno Le Maire, Minister of Economy and Finance, France , MEPs, Industry representatives, NGOs, innovators, etc.

The event was presented by the CFA Institute and Hogan Lovells whose high representatives introduced a session of the program.

Here’s what to expect in 2019…

*2018 highlights in appendix

AT FUTURE OF FINANCE SUMMIT 2019As the gears of European integration slow to a crawl, 2019 marks the last year for the current European Commission, Parliament and the entire United Kingdom. The future of finance is in a state of uncertainty: the fallout from Brexit, looming economic challenges in the Eurozone and the growing digital revolution spell the need for change. • What’s left for Eurozone reform? What will the EU have to do to

prevent the next financial crisis?• What’s next for the central bank policy? Can policy makers regulate

cryptocurrencies? • Will sustainable finance lead to green washing? What should

governments and the next European Commission do to rewire the sector?

Those are some of the questions that will be answered during the Summit.

KEY FEATURES OF FORMAT❖ High level speaker, global picture/more political conversation❖ Moderated by a POLITICO journalist❖ Content 100% developed by POLITICO’s newsroom❖ Speaker profile: Commissioner, National Minister, etc.❖ Live audience + Q&A + networking before/after

1-ON-1 INTERVIEWS WITH THE THOUGHT LEADERS

PANEL DISCUSSIONS: DEEP DIVE INTO POLICY

AT FUTURE OF FINANCE SUMMIT IN 20193 main panel debates:▪ Is the EU strong enough to prevent the next financial crisis? ▪ Quantitative Easing in the Eurozone: What comes next? ▪ 2019-2024: What should be the next European Commission’s top policy

priorities?

KEY FEATURES OF THE FORMAT❖ One specific topic, deep dive conversation❖ Moderated by a POLITICO journalist❖ Content 100% developed by POLITICO’s newsroom❖ Max 4 panelists, selected by POLITICO’s newsroom❖ Speakers profile (max 4): 1 Member State; 1 Commission; 1 MEP; 1 Industry; 1

academic/researcher/economist; 1 NGO/Civil society❖ Live audience + Q&A + networking before/after

ROUNDTABLE SESSIONS: EXPERT AUDIENCE3 roundtable discussion:

▪ BLOCKCHAIN AND THE FUTURE OF CRYPTO CURRENCIES▪ DATA MANAGEMENT & CYBERSECURITY▪ SUSTAINABLE AND GREEN FINANCE

KEY FEATURES OF THE FORMAT❖ 3 roundtable discussions❖ One specific topic, deep dive conversation to promote solution –oriented

discussion❖ Moderated by a POLITICO journalist❖ Each sessions features one co-chair and around 20 to 25 participants

FUTURE OF FINANCE SUMMIT MEDIA COMPONENTS

POLITICO FINANCIAL SERVICE NEWSLETTER SPONSORSHIP:

MARKETING MESSAGE IN POLITICO PLAYBOOK

FULL PAGE PRINT AD*: PUBLISHED IN PRINT IN POLITICO WEEKLY

11,600+ copies in Institutions:

• EUROPEAN COMMISSIONS: 6,300+ copies• EUROPEAN PARLIAMENT: 2,000+ copies• EESC: 270+ copies• COUNCIL OF MINISTERS: 400+ copies• EUROPEAN COURT OF AUDITORS: 220+

copies• NATO HEADQUARTERS: 150+ copies• BELGIAN PARLIAMENT: 200+ copies• FRENCH PARLIAMENT: 920+ copies• DEUTSCHE BUNDESTAG: 450+ copies• NL PARLIAMENT: 200+ copies• AUSTRIAN PARLIAMENT: 220+ copies

PUBLISHED EVERY THURSDAY

20,000+ copies across the EU

• BELGIUM: 66% of distribution• FRANCE: 8% of distribution• GERMANY: 6% of distribution• UK: 5% of distribution

7,300 copies in key places:

• Airports lounges/airlines• Eurostar• Social/Business clubs• Hotels

REACHING THE INFLUENTIALS: POLITICO’S PRINT

PRINT ADS, INFOGRAPHICS, SPONSORED CONTENTS

Appendix

2018 SUMMITS HIGHLIGHTS

SPEAKERS20 TOTAL SPEAKERS6 POLICY MAKERS10 NATIONALITIES

PRE & POST EVENT PROMOTION38 NEWSLETTERS4 PRINT ADS19 EMAILS100K+ ONLINE IMPRESSIONS

LIVESTREAM2.8K+ TOTAL VIEWS ACROSS

LIVESTREAM PLATFORMS

LIVE AUDIENCE115 ATTENDEES

MEDIA IMPACT2 MORNING FINANCIAL SERVICES NEWSLETTER1 MORGEN EUROPA NEWSLETTER1 LONDON PLAYBOOK NEWSLETTER1 BREXIT FILES NEWSLETTER7 ARTICLES IN POLITICO8 ARTICLES OTHER MEDIA

OVERALL RECEPTIONLIKELIHOOD TO RECOMMEND THE EVENT: 4.1/5

2018 SUMMITS HIGHLIGHTS

Documents

WHY POLITICO · •Feature as ‘Presenting Partner’ in print and digital promotion •2 marketing messages in POLITICO Playbook •Premium branding throughout event space and