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Making the Health/Wealth Connection at Brighter Beginnings. Why & How Brighter Beginnings is investing in Financial Education for all our Families. Outline for Presentation. Context for Who we are and Why we added Financial Education How we are implementing Financial Education Why be banked - PowerPoint PPT Presentation
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Why & How Brighter Beginnings is investing in Financial Education for all our Families
Making the Health/Wealth Connection at Brighter
Beginnings
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Outline for Presentation
Context for Who we are and Why we added Financial Education
How we are implementing Financial EducationWhy be bankedHome VisitingFresh approach Nutrition classesCEO Women Financial Education
Lessons and encouragements
3
Brighter Beginnings – Who we are
We believe every family matters and every child deserves to have a happy, healthy future.
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Multiple Risk Factors
Poverty, Homelessness Single parent status Low birth weight Exposure to environmental
toxins Exposure to traumatic
events or violence
Special needs in the family (disability, chronic illness, mental disorders)
Low proficiency in English Prenatal damage from
exposure to alcohol, illegal drugs, tobacco
Maternal depression Abuse & neglect
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Brighter Beginnings
Brighter Beginnings strengthens families by helping parents raise happy, healthy
children. We do this by helping families in high-stress neighborhoods access basic
services, and parenting education & support systems, to build resilience and skills so they
can improve the lives of their children, and future generations.
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Why we added Financial Education
September 2007: Brighter Beginnings has presentation about the Life Course gradient and Health Equity
December 2008: Cheri Pies, MCAH Director for Contra Costa included the staff of Black Infant Health, who are Brighter Beginnings employees, in the BEST trainings (where we also met Lauren/CFR)
March 2008: Unnatural Causes
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CFR – a tool and possibilities
March 2009: All Staff Training Lauren’s “pitch” that agencies like Brighter
Beginnings, who already have relationships with families who are struggling with poverty-related issues, are particularly well suited to engage in the financial education process.
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Evolution of a Financial Education Model
Coaching Training Operation Frontline partnership with Pacific
Coast Farmer’s Market Partnership with Patelco Credit Union CEO Women partnership
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Financial Education today
Became VITA site in Richmond, Antioch and Oakland
Enroller of CFR Debit Cards Training on “Why Be Banked” – now
delivering to fathers, at Antioch First 5, and to teen parents in Oakland
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Financial Education in Alameda County
Grant from First 5, Every Child Counts Teen family support program facilitates life
skills classes at 3 schools in Alameda county for for pregnant and parenting teens. 3 modules of FE delivered, specifically tailored for teens– Budgeting– How to Save and Creating a Financial Action Plan– Why Be Banked
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Financial Education, cont
Workshop series offered to community First 4 sessions well received. Have had
over 10 participants at each session. Creative incentives – participants receive $5
each class, BB matches if they attend at least 3 of the classes
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Financial Education in the home
Budgeting (income vs out-going expenses) If income, getting Banked (1-to-1 module) Building safety-net savings Creating financial goals Referrals – ACCAN, and FESP CFR card enrollment
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Evaluation
Evaluation: How do we know that our work is having an impact?
% of clients that set financial goals % of clients who report feeling competent to
achieve at least 1 financial goal Follow through with referrals – outcomes
from referrals
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For More Information
Barbara Bunn McCullough, Ph.D.Brighter [email protected](510) 903-7503www.brighter-beginnings.org