Priyaranjan Sahoo 08/08/2016 Content Writer

Why email marketing is the preferred channel for marketers today

The convenient way to make a perfect connection bridge between you and your audience and learn

more about them is by associating with them in an applicable way. This should also come in a budgeted

medium. Marketers who follow such processes aim on delivering ROI and revenues to their business.

Email marketing is one the commodious way of marketing from a longer time. Different modern

marketing trends come and go; however this will remain becoming one the best approach in the

industry.

Seeing different Social Media accomplishments, such as billions of likes and millions of followers in

Facebook & Twitter, Email doesn’t give you the appropriate desired aspect what you have imagined.

However if you consider some of the statistical facts, you will know the reality; likewise the total

number of email accounts were 4.35 billion by 2015 and the projected number is 4.9 billion by 2017.

Over 100 billion emails are exchanged per day. Email remains the paramount form of communication in

the business cloud. The forecast is that if the trend continues, by the end of 2017 over 132 billion emails

will be exchanged per day.

When it comes to pick out either between adding a subscriber to their email list or acquiring a new

Facebook fan, marketers prefer to go for the email subscriber every time. Taking an example; if you are

targeting around 10,000 people in a Facebook post, it will bring closely 200 people to see or check

within an hour of time, most of their News Feed will even be unseen. Instead, if an email campaign is

run for 10,000 subscribers at least 8,000 of them would receive it in inbox and 50% of them would open

to check it at that moment.

Email is also the most personal medium. Still lots of older people don’t have their Facebook or twitter

account, they prefer to get the messages directly through emails. Business people generally don’t log in

to Facebook or other social media to start up a professional conversation. Rather they rely on Gmail or

Outlook

As per study 61% of consumers like to receive weekly promotional emails and 28% seek it more

frequently. Around 80 per cent of Indian marketers believe that email campaigns with social buttons

results in a significant increase in conversion rates because of the click through rates which could be

expected as 158%.

Priyaranjan Sahoo 08/08/2016 Content Writer

A close study reveals that about 85% of the Indian marketers track revenues rendered through e-

marketing activities. 20% of people associates their email operations to their company’s primary

revenue source.

Email still is the most serious efficient strategy for business as it helps in building business relationships

and conveying the required info with partners and clients which generally is bit difficult on Social Media.

Email marketing isn’t only limited to inbox label. When it’s coordinated with other marketing channels

where your customer’s presence are there, you can acquire more about them and can start the

operations which you were yet to think.

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