David Vogel-Northern European Sales Manager

January 2009

David.Vogel@Alfresco.com

The Leader in Open Source Content Management

● John Newton, CTO and Co-founder

Founder of Documentum

● John Powell, CEO and Co-founder

COO of Business Objects

● Dr. Ian Howells, CMO

VP Marketing at SeeBeyond

● Matt Asay, GM Americas

Founder of Open Source Business Conference

● Investors

Accel Partners, Mayfield Fund, SAP Ventures

Management Team & Investors

ECM Today

High Cost High Complexity Tie-In

4

Economic Reality

Alfresco is Different

Low Cost Simplicity Choice

Massive Market Momentum in 3 Years

1.5m Downloads

600+ Customers

Market Buzz

● 74,000 Community Members

● 50,000+ Live Sites

● 150 Forge Applications

● Major Banks, Governments

● Media, Publishing, Education

● Professional Services

● Greater Web Activity than EMC Documentum, Interwoven and OpenText

300%Growth for 2 Years

"[Alfresco] has the technical capabilities, and along with Microsoft is likely to be the most

disruptive player in the ECM market at the enterprise level in the next five years.“

Mike DavisSenior Analyst

Ovum

“Embracing Web 2.0 tools, using representational state transfer (REST), together with tackling document management, imaging, content archiving, records management and WCM, make Alfresco a real ECM suites contender.”

Kyle McNabbPrincipal AnalystForrester Research

“...[Alfresco 3.0] definitely provides an alternative for those organizations looking for basic content services a la SharePoint in a non Microsoft or mixed server OS, database and browser environments.”

Kathleen ReidySenior AnalystThe 451 Group

CMSwire on Alfresco’s integration with Adobe Flex: “…news which doubtless prompted innumerable Enterprise CMS developers to choke on their morning cereal with anguish because they hadn’t thought of it first.”

CMS Wire

Industry Recognition

Industry Leaders Choose Alfresco

Government Financial Services

Industry Leaders Choose Alfresco

Media, Entertainment & Publishing

OtherProfessional Services

Education & NFP

Alfresco Products

Our Business is about Successful Deployments

● Certified software you can trust

● Rapid deployment

● Global Support when you need it● 24*7*365 Experts

● Value● Low Cost, subscription model● Minimal upfront investment● Op ex vs. Cap ex

● Try before you buy

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Document Management

• CRIX – Consortium of over 20 leading pharma companies including Merck, Eli Lily, AstraZeneca, Pfizer and Novartis

• Secure standards-based electronic information exchange for clinical research

• Alfresco – Lower transaction fees, reduce human error, established standard, Lower transaction costs

• One of the world’s premier financial institutions with 53,000 employees and $31 billion in revenue

• Using Alfresco for an integrated document management and WCM platform; publishing content (analyst reports, etc.) to intranet portal and public-facing portal; trader ID platform; email system

• Alfresco - Open source, standards-based, easy to customize

• Apple - $24bn, 28,000 employees

• iRepository project, Sarbanes-Oxley compliance requirements

• Alfresco – Ease-of-development Apple UI

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Web Content Management

• Harvard Business School Publishing – Global thought leadership

• www.hbsp.harvard.edu, personalization with ATG, JSP

• Alfresco– Publish Time cut from 6 hours to 15 minutes, Rapid prototype in 2 weeks

• Activision – $2.9bn, #1 U.S. console and handheld game publisher

• 40 different franchise microsites, 5m registered users, 5m guest users, 6 languages, 6 servers, JSP and Flash

• Alfresco - Huge savings in license costs, No tie-In, Dramatic savings in media costs

• $1B leading travel site and a division of Sabre.

• Using Alfresco to customize and upon which to build its global template of web properties, e.g., Travelocity.com, LastMinute.com.

• Reasons for choosing Alfresco: Open source, extensibility, cost

Major OEM Relationships

• Quark • Workflow and content lifecycle management for

dynamic document assembly and publishing• Reasons for choosing Alfresco: Standards

based, lower cost

• Adobe - $3B+ software vendor that provides publishing tools and the ubiquitous PDF document technology

• Integrated Alfresco into its LiveCycle product line• Reasons for choosing Alfresco: Standards

based, highly flexible, superior performance

Why Alfresco?

Low Cost● 1/10th Cost of Traditional ECM

● 1/3rd Cost of SharePoint

● Added Savings of Open Source Stack

● One Price – No Hidden “Extra” Cost, or Charge per User

Simplicity• Rapid Deployment and Time

to Value

Choice● Lower TCO

● Reuse Hardware, Software, Skills

● Keep Control to Change Vendors

The Model

● Core Pricing Philosophy:● Charge ONLY for support

Large Upfront License

No Upfront License

Support & Maintenance

Support& Maintenance

● Traditional Enterprise Software Vendors

● Alfresco’s Open Source Approach

● Alfresco must focus on providing a high quality product and customer service to survive!!!

Support Options

● CPU-Based Model ● Pay for what you use.

● No User Limits!● Yearly cost depends on

Service-Level Agreement

Standard Support: Goldo 4 Business Hour Response

Platinum Support: o 24/7/365, 2 Hour Response

for Critical Issues