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STUDY ON EFFECTIVENESS OF TEAM BUILDING
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MOTHER DAIRY, YELAHANKA
1.INTRODUCTION1.1 INTRODUCTION TO HRM
Human Resource Management (HRM) is concerned with the
people dimensions in management. HRM is the term increasingly used
to refer to the philosophy, policies, procedure and practices relating to
the management of people within organizations. Since every
organization is made up of people, acquiring their services, developing
their skills, motivating them to higher levels of performance, and
ensuring that they continue to maintain their commitment to the
organization are essential to achieving organization objectives.
HRM is that process of management which develops and manages
the human elements of enterprise. When individuals come to workplace,
they come with not only technical skills, knowledge, experience etc, but
also with their personal feelings, perception, desires, motives, attitudes,
values which is put together for the achievement of organizational goals.
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MEANING OF HRM
HRM is that process of management which develops and manages
the human elements of enterprise. It is not only the management of skills
but also the attitude and aspiration of people. When individuals come to
workplace, they come with not only technical skills, knowledge,
experience but also with their personal feelings, desire, motives,
attitude, value etc., so HRM means management of various aspects of
human resources.
In other words, HRM may be defined as a set of policies,
practices and programs designed to maximize both personal and
organizational goals.
DEFINITION OF HRM
According to Lavancevich and Gluck Human Resource
Management is the function performed in organizations that facilitates
the most effective use of people to achieve organizational and individual
goals.
According to Flippo Human Resource Management is the
planning, organizing, directing and controlling of the procurement,
development, compensation, integration, maintenance and reproduction
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of human resources to the end that individual, organizational and social
objectives are accomplished.
According to Leon.C.Meggisionthe term Human Resource can
be thought of as The knowledge, skills, creative ability talents and
aptitude of an organizations workforce as well as the values, attitudes
and beliefs of individuals involved.
FEATURES OF HRM
1. HRM is concerned with the employees both as individuals and asa group in attaining goals. It is also concerned with behavior,
emotional and social aspects.
2. It is concerned with the development of human resources i.e.,knowledge capability skills, potentialities and attaining and
achieving employee goals through different teams in the
organization.
3. HRM covers all levels (i.e., low level, middle level and top level)and categories (i.e., unskilled, skilled, technical professional,
clerical and managerial) of employees. It covers both organized
and unorganized employees.
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4. It applies to the employees in all types of organization in theworld (industry, trade service, commerce, economic, social,
religious, and political and government department). Thus it is
common in all types of organization.
5. HRM is the central sub-system of an organization and it permitsall types of functional management. Marketing management and
financial management.
OBJECTIVES OF HRM
Objectives are pre-determined goals to which individual or group
activity (team performance) in an organization is directed. Objectives of
HRM are influenced by organizational objectives and individual and
social goals. Objectives determine the character of an organization and
serve as the basic for voluntary co-operation and co-ordination among
employees. In this light the objectives of human resource management
may be summarized as follows.
To establish and maintain sound organization structure anddesirable working relationship among all members of the
organization.
To create and utilize an able and motivated workforce toaccomplish to basis organizational goals.
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To secure the integration of individual and group goals within theorganization by co-ordination of the individual and group goals
with those of organization.
To create facilities and opportunities for individual or groupdevelopment so as to match it with the growth of the organization.
To attain an effective utilization of human resources in theachievement of organizational goals.
To provide attractive, equitable, incentive, rewards, budgets,social security measures to ensure retention of competent
employees.
To maintain high employee morale and sound human relation bysustaining and improving the various conditions and facilities.
IMPORTANCE OF HRM
Human resource plays a critical role in the development of
modern economies. Arthur Levis observed there are great differences
in development between countries which seem to have roughly equal
resources, so it is necessary to enquire into the difference in human
behavior. It is often felt that despite of huge natural resource and
availability of physical financial resources along with international aid
that a prominent role in the growth of modern economies none of the
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above factors is more significant than efficient and committed
manpower. It is in fact said all development comes from the human
mind.
CHALLENGES BEFORE HRM
Some of the factors, which pose greater challenge to HRM, are: -
A longer and greater growth of industrialization is expected inthe next decade.
There is possibility for more takeover acquisitions and mergers infuture in India.
With the presence and influence of more multinationals andtransnational as well as higher standards and competitions.
There is a possibility for many indigenous units to be sick. There is a possibility for the emergences of many large and giant
enterprises having economies of scale, leading the units without
the merit of economies of scale and large production to wind of.
ISO 19000 and other international standardization requirementare bound to dedicate higher quality specification making it
difficult for less quality conscious business enterprise to survive.
Another major challenge towards organization in the present erais the employees retention in the organization. The different
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employees for the attainment of the organizational goals is possible
through proper directing.
CONTROLLING:After planning, organizing and directing various activities of
personnel management, the performance is to be verified in order to
know that personnel functions are performed in conformity with the
plans and direction of an organization controlling is also involves of
checking, verifying and comparing of the actual with the plans.
Identification division if any and correcting of identified deviation.
2. OPERATIVE FUNCTIONS: EMPLOYMENT:
It is a first operative function of human resource management.
Employment concerned with securing and employing the people
possessing the required kind and level of human resource necessary to
achieve the organizational goals.
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HUMAN RESOURCE MANAGEMENT:It is the process of improving, molding and changing the skills,
values, commitment etc. based on present and future job and
organizational requirements.
COMPENSATION:It is the process of providing adequate, equitable and fair
remuneration to the employees; it includes wage and salary
administration, incentives, bonus, fringe benefits, social security
measures etc.
HUMAN RELATIONS:Practicing various human resources policies and program like
making teams among the employees create a sense of relationship
between individual team members, among workers who are working for
achieving a particular task, among workers and trade union and the
management.
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1.2 TEAM BUILDING
The term team building generally refers to the selection,
development, and collective motivation of result-oriented teams.Team
building is pursued via a variety of practices, such as team self-
assessment and team-dynamic games, and generally sits within the
theory and practice oforganizational development.
Team Building
To succeed, a Quality push must engage the enthusiasm of the entire
team; as Team Leader, you must create the right atmosphere for this to
happen. Many aspects of team building can be addressed while Quality
remains the focus.
You must create the environment where each team member feels
totally free to express an idea or concern and this can only be done if
there is no stigma attached to being incorrect. No idea is wrong - merely
non-optimal. In each suggestion there is at least a thread of gold and
someone should point it out and, if possible, build upon it. Any
behaviour which seeks laughter at the expense of others must be swiftly
reprimanded.
http://www.answers.com/topic/teamhttp://www.answers.com/topic/group-dynamic-gamehttp://www.answers.com/topic/organization-developmenthttp://www.answers.com/topic/organization-developmenthttp://www.answers.com/topic/group-dynamic-gamehttp://www.answers.com/topic/team8/12/2019 Whole Project1
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One crude but effective method is to write down agreed ground rules
and to display them as a constant reminder for everyone, something like:
all criticism must be kind and constructive all our-problems are all-our problems BUGS WANTED: DEAD OR ALIVE (but not for long) if it saves time later, do it now
Another method is to constantly talk about the group as the plural
pronoun: "we decided", "we can do this", "we'll get back to you". This is
especially effective if it is used in conversation with outsiders
(especially management) within ear-shot of the team. Praise and reward
the whole team; get the team wider fame by a success story in an
internal newspaper.
Most importantly, you must enable failure. If the team is unable to
try out ideas without rebuke for errors, then the scope of their solutions
will be severely limited. Instead, a failure should be an opportunity to
gain knowledge and to praise any safe-guards which were included in
the plan.
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Mutual Coaching
An important aspect of team interaction is the idea of mutual
support. If you can instill the idea that all problems are owned by the
entire team then each member will be able to seek help and advice when
needed from every other team member. One promoter of this is to
encourage mutual coaching. If one team member knows techniques or
information which would be useful to the rest, then encourage him/her
to share it. Specifically this will raise the profile, confidence and self-
esteem of the instructor at the same time as benefiting the entire group.
And if there is one member who might never have anything useful to
impart - send him/her to a conference or training session to find
something.
Projects
Clarity of purpose - this is the key to success. You need a simple,
stated objective which everybody understands and which everybody can
see achieved.
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Any plan to improve the quality or effectiveness of the group must
contain:
the objective the method the statistical display for monitoring the outcome the agreed criteria for completion or curtailment
By insisting on this format, you provide the plan-owners with a
simple mechanism for peer recognition (through the displayed notice
board) and yet enable them to manage their own failure with grace.
For a small established team, the "customer" includes any other
part of the company with which the team interacts. Thus any themes
regarding customer satisfaction can be developed with respect to these
so called internal customers. In the end, the effectiveness of your team
will be judged by the reports of how well they provide products for
others. A simple innovation might be for a member of your team to
actually talk to someone from each of these internal customer groups
and to ask about problems. The interfaces are usually the best place to
look for simply solved problems. The immediate benefit may be to the
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customer, but in the long run better communications will lead to fewer
misunderstandings and so less rework.
THE PROCESS OF TEAM BUILDING
The process of team building includes,
Clarifying the goal, and building ownership across the team andidentifying the inhibitors to teamwork and removing or
overcoming them, or if they cannot be removed, mitigating their
negative effect on the team.
To assess itself, a team seeksfeedback to find out both:
Its current strengths as a team. Its current weakness.
To improve its current performance, a team uses the feedback
from the team assessment in order to:
Identify any gap between the desired state and the actual state Design a gap-closure strategy
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7 Steps to Successful Team Building
"We are going to build a team". Replace the word "team" with the word
"house" - or any other noun that can be built and will take more than just
a few minutes - and most sensible people will want to adopt a structured
approach. The same goes for successfulteam building.
A Structured Process:
No - if you want to build a team rather than just bond the
individuals closer, you need a structured process. You need to decide
before you start what improvements you want and can realistically
expect the team to achieve. Next you can decide how long it will take to
achieve those results. Often, fun remains a key objective for such a
session. If it is the only one - or is only combined with a desire to get the
team to become closer - organising a team bonding session is an ideal
solution. If, however, your expectations are set higher than that - then
you need something more structured.
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I suggest the following 7 steps will lead to team building success:
1.
Have definite session and longer-term goals and know how the
session goals lead to the longer term ones.
2. Use an engaging and varied base activity that involves eachparticipant in something that he or she enjoys doing.
3. Use an activity that achieves that engagement while havinggenuine parallels to the workplace and has relevance with the
session goals.
4. Select an activity that requires the same kind of skill sets andteam approaches that are needed at work - albeit one that is
removed from the work itself.
5. Consider using an independent (internal or external) facilitator -to allow all levels to join in as equals and to avoid it feeling like
a "sermon from above".
6. Debrief using a predefined process that highlights theworkplace parallels and allows the participants to extract their
own learning rather than be preached to.
7. Use a proven mechanism to transfer the learning back to theworkplace, ideally integrated within the process itself.
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If none of these seem important, you are probably looking at a
pure fun bonding session. Whether that is a trip to the nearest (or
furthest!) bar or something that offers the group an experience that all of
its members will enjoy doesn't matter too much.
But if any of them do seem important, then I'd suggest that they all
are. If one or more are missing then your team building session will be
compromised. And that's a word that sits well alongside mediocrity and
underachievement.
Effective teams often produce lively discussions of divergent
viewpoints before reaching consensus. Diverse views can mean
unresolved argument, or they can mean increased team intelligence and
ultimate consensus. The difference is a well built team. To improve the
effectiveness of your team, Learning Center offers customized
teamwork training.
http://www.learningcenter.net/training/teamwork.shtmlhttp://www.learningcenter.net/training/teamwork.shtmlhttp://www.learningcenter.net/training/teamwork.shtmlhttp://www.learningcenter.net/training/teamwork.shtml8/12/2019 Whole Project1
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"A team is a group organized to work
together to accomplish a set of objectives that
cannot be achieved effectively by individuals."
A key to successful planning and implementation is the
development of teams. The table below provides a description of three
types of teams and their relative advantages and disadvantages:
Executive Model
Small teams of 3-8
All district managers No constituent or stakeholder involvement
Advantages: quick, focused, consensus among leaders Disadvantages:
isolated, no district-side ownership
District Model
Mid-size team of 15-20 Representatives from each key stakeholder group within the
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'boundaries' of district staff
Advantages: key representatives are involved, sense of district-wide
ownership
Disadvantages: representatives can take the narrow view, no
community-side ownership
Community Model
Large team of 25-30 Mix of district staff and community leaders (50:50 preferred)
Advantages: key district community leaders involved, sense of
community-wide ownership
Disadvantages: slow process, everyone needs to be heard, steep learning
curve as citizens become knowledgeable about issues and practices
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Ten characteristics of well-functioning teams:
Purpose: Members proudly share a sense of why the team existsand are invested in accomplishing its mission and goals.
Priorities: Members know what needs to be done next, by whom,and by when to achieve team goals.
Roles: Members know their roles in getting tasks done and whento allow a more skillful member to do a certain task.
Decisions: Authority and decision-making lines are clearlyunderstood.
Conflict: Conflict is dealt with openly and is considered important
to decision-making and personal growth.
Personal traits: members feel their unique personalities areappreciated and well utilized.
Norms: Group norms for working together are set and seen asstandards for every one in the groups.
Effectiveness: Members find team meetings efficient andproductive and look forward to this time together.
Success: Members know clearly when the team has met withsuccess and share in this equally and proudly.
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Training: Opportunities for feedback and updating skills areprovided and taken advantage of by team members.
Characteristics of a high-performance team:
Participative leadership - creating interdependence byempowering, freeing up and serving others.
Shared responsibility - establishing an environment in which allteam members feel responsibility as the manager for the
performance team.
Aligned on purpose - having a sense of common purpose aboutwhy the team exists and the function it serves.
High communication - creating a climate of trust and open, honest
communication.
Future focused - seeing change as an opportunity for growth. Focused on task - keeping meetings and interactions focused on
results.
Creative talents - applying individual talents and creativity. Rapid response - identifying and acting on opportunities.
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Who is Part of Your Team and What Does the Team Do?
Management Team (Superintendent and Administration) plusGovernance Team (School Board)
Vision (Planning) School Board - creates, reviews and approves Administration - recommends process, develop and plans
(decides what), and implements plans (decides how)
Structure (policy) School Board - creates reviews and adopts Administration - recommends and implements
Advocacy (communication) School Board - represents public interest, seeks public
input
Administration - acts in public interest, seeks and providespublic information
Accountability (Evaluation)
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School Board - monitors progress toward goals, evaluatesthe board standards and personnel in accordance
Administration - implements evaluation of programs
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2.RESEARCH DESIGN2.1. INTRODUCTION
Human Resource Management is at the center of activating which
forms the curse of perspective management in the rapidly changing
management scenario of today HRM has a crucial role to play in the
modern business environment. HRM is concerned with the human
beings in an organization where there satisfaction is more important
hence an employer always thinks about the employees development
and building teams and through which attaining the main goals.
The term team building generally refers to the selection,
development, and collective motivation of result-oriented teams. Team
building is pursued via a variety of practices, such as group self-
assessment and group-dynamic games, and generally sits within the
theory and practice oforganizational development.
http://www.answers.com/topic/teamhttp://www.answers.com/topic/group-dynamic-gamehttp://www.answers.com/topic/organization-developmenthttp://www.answers.com/topic/organization-developmenthttp://www.answers.com/topic/group-dynamic-gamehttp://www.answers.com/topic/team8/12/2019 Whole Project1
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2.3 OBJECTIVES OF THE STUDY
The main objective is to find whether are there different teamsperforming to achieve a common goal.
To know the level of importance given to build teams. To know the employees opinion about working under a team. To know the co-ordination and co-operation among the team
members.
To know the employees opinion about their treatment in theirteams.
To know the problems and drawbacks in the employees teams. To know the level of communication within the team members
and organization of the teams.
2.4 SCOPE OF THE STUDY
The scope of the study is to know the Effectiveness of Team
Building at Mother Dairy, Yelahanka.
The study also brings out the importance of designing an effective
team building and to know industry practices, employees expectations
and competitive pressure etc.
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2.5 METHODOLOGY
A descriptive study was taken up to study the Effectiveness of
Team Building in Mother Dairy, Yelahanka and the Data was
collected from primary and secondary sources.
PRIMARY DATA:
The data, which is directly collected from the respondents, is
known as primary data.
Primary data was collected from the employees by reusing
questionnaires.
There were 50 respondents and out of them 35 employees were
male and rests of 15 were female employees.
SECONDARY DATA:
Secondary data is the existing data or it can also be called past
data. Secondary data was obtained from publication, journals, and
books. The data collected was classified and tabulated analyses using
statistical tools and applications.
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2.6 TOOLS OF DATA COLLECTION:
a) By survey we collected the primary information, it was samplesurvey and that was the convenient sampling.
b) Size of the sampling was 50 respondents, out of them 35 weremale respondents and the rest of 15 were female respondents.
They were from different age group and also from different
department. Because every department has the teams to achieve
their departments tasks.
c) Tools used for the collection of primary data were questionnairesand through personal interaction with the employees at lower
level as well as higher level. The main tools were questionnaires.
PLAN OF ANALYSIS:
i. The structural questionnaire administered to therespondents was aimed at eliciting the most essential data
relating to the objective.
ii. A scrutiny of all the response was done.iii. Data was further tabulated on different characteristics
relating to the study.
iv. Data was analyzed using a statistical technique.
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v. Bar diagram and pie charts are shown wherever it was feltrelevant to understand the clear breakup of the employed.
2.7 LIMITATIONS OF THE STUDY
A detailed study could not be carried out due to lack of time. The study was restricted to 50 employees. Interaction with the employees was very limited because of their
busy work schedule.
The result of the study is based on the assumption that allinformation provided by the respondents is correct.
The data collected from Mother Dairy, Yelahanka, which is a unitand the rest the units are scattered at different place. So the study
is restricted to a unit of Mother Dairy, Yelahanka.
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2.7 AN OVERVIEW OF THE CHAPTER SCHEME
The study is presented in following chapters:
CHAPTER ONE: INTRODUCTION
This chapter gives an introduction to HRM and the Team
Building.
CHAPTER TWO: RESEARCH DESIGN
This chapter gives an overview of the research design.
1. Brief introduction to subject.2. Statement of the problem.3.
Objectives if the study.
4. Scope of the study.5. Methodology.6. Tools of data collection.7. Limitations of the study.8. Chapter scheme.
CHAPTER THREE: COMPANY PROFILE
This chapter gives a complete profile of Mother Dairy,
Yelahanka.
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CHAPTER FOUR: EFFECTIVENESS OF TEAM BUILDING - AN
ANALYSIS
This chapter gives a detailed view of team building measures that
are exist in Mother Dairy, Yelahanka, Bangalore.
CHAPTER FIVE: SUMMERY OF FINDINGS, CONCLUSIONS AND
SUGGESTIONS
This chapter gives summery of all findings, conclusions and
suggestions derived from the study.
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3. COMPANY PROFILE
Mother Dairy a unit of Karnataka Milk Federation which is
located in Yelahanka in the Bangalore North Taluk, was established in a
total area of 28 acres during under of II with a processing capacity of
two lakh liters per day on 7.12.1984 later, the processing capacity of the
diary was expanded to handle 4 Lakh liters per day during 1993-94 with
an additional cost of Rs.3.64 Crores Total of investment for this project
is Rs.10.61 crores. The different facilities available at mother diary are
mother is procuring 2.4 lakh liters milk per day from kolar Milk sadali
and Gowribidnur are possessing bulk milk coolers, through road milk
taners. The Diary is processing and distributing on average 2.25 lakh
liters of Milk per day to the consumers in Bangalore city with the
increase in demand for liquid milk. It is planned to increase the
processing capacity of the Diary.
Milk is highly nutritive and majority of Indian population rely on
milk for their protein supplement milk is obtained by milking well
bread cows and buffaloes, either manually or through sterilized milking
machine milk cream, cheese ghee, condensed milk of milk-protein are
the dairy products which are separated form milk through various
process.
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The essence of organizational study relates to Co-ordination of
one department with area ores in this organization Industrialization is
taking place in such a rapid place that the entrepreneurs or industrialists
often forget to know the over all functioning of all the systems of an
organization in the most of corporate objectives. This mat be viewed all
one of the reason where most of our industries one becoming with day
to day. The magic behind the successful entrepreneur in this competition
age lines in one detailed knowledge of one functionary of the
organization system.
BACK GROUND
In June 1974, an integrated project was launched in Karnataka
restructure and reorganizes the Diary Industry on the co-operative
principle and to lay foundation for a new direction in diary
development. Work on the first are World Bank aided Diary
development was initiated in 1975. Initially the project covered its
southern districts of Karnataka and Karnataka diary Development
Corporation was setup to implement the project corporation was setup to
implement the project. The multi level, multiunit organization will total
vertical integration of all Diary development activities was setup with
cooperative societies at grass root level, milk unions at the middle level
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and Diary development cooperation at the state level as on apex body
vested with responsibility of implementing Rs.51 Crores project. At the
end of September 1984 the World Bank aided project ended and diary
development activates continued under operation flood- II.
The Activities were extended to cover the entire state except
costal taluks ultra Karnataka district and the process of diary
development was continued in the second phase form April -1984 as a
successor to KDDC. After the closure of operation flood. II, the diary
Development activates, which continued under operation flood-III
ended on 31.03.1996. The spills over works are financed by NDDB
from 1.04.1996 under different terms and conditions.
ORGANIZATION STATUS
At the End of March 2000, the network of Rs.8363 Diary co-
operative societies (DCS) have been organized and are spread over 166
taluks of the total 175 taluks in all the 27 districts of Karnataka. These
societies have been organized into 13 milk unions. The unions are
further federation there are 38 chilling centers (Capacity 12.49 LLPD) 4
number of farm coolers (Capacity 0.16) 17 number of liquid milk plants
and two products diaries for chilling and processing (21.20 LLPD)
conservation (25TPD) and marketing of Milk. To supply balanced cattle
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FEDERATION FUNCTIONS
Presently Mother Diary and Nandini Milk Products at Bangalore
are under the control of KMF fair cattle feed plants, a central training
Institute and centralized testing and quality control laboratory are
functioning under the direct control by KMF Co-operation of activities
between the unions and developing marketing in the area if union. The
federation manager surpluses and deficiencies of liquid milk amongst
the member milk unions. How ever the federation organizes marketing
of products. The major quality of the milk is sold as liquid milk. This
apart other products like butter, Ghee, SMP, Peda flavored milk, Burfi,
Panner, Khava, Jamoons, Mysorepak, Badam powder and Icecream are
also sold. Nandini Good Life pure Cow Milk with an ambient shelf life
of 45 days has been introduced by adopting ultra high temperature
treatment technology. The products are sold under the family brand
name of nandini. The federation organizes marketing of liquid milk and
products outside the state. Excellence in quality is maintained to lay a
solid foundation for widespread acceptance of Nandini Products. This
will ensure an assured market for the ever increasing milk production
Balanced cattle feed, by pass cattle feed.
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Mineral mixture frozen semen straws and liquid nitrogen are
produced by the federation and supplied to the unions. Training and
development senior management personnel, acquiring and applying all
new relevant technologies prescribing quality guidelines and norms are
also the functions of the federation.
MILE STONES
1955 - First Diary in Karnataka set up at Kudige, Kodagu
Dist.08.01.1955.
1965 - Biggest diary in Karnataka with 1.5 lakh ltrs per
day liquid milk processing factory.
Set up in Bangalore on 23.02.1981 Expansion date 01.02.1981.
1974 - World Bank aided Karnataka Diary
Development project implemented 19.06.1974.
1974 - Karnataka Diary Development Corporation
(KDDC) is Born .11.01.1974.
1975 - First spear head team is positioned 01.07.1975
1976 - First Registration of Union 23.11.1976
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1980 - Karnataka Milk products Ltd. Established
01.3.1980 01.3.1980
1982 - First Milk product Diary started at Gejjalagere,
mandya 12.06.1982
1983 - Corporate brand name Nandini given 13.02.1983
a) First cattle feed plant commissioned at
Rajanukunte 21.03.1983.
b) Capacity Expanded form 100 Mtr to 200 Mtr
01.06.1997.
1984 - Bull Mother form and Frozne semen Bank
Commissioned 01.01.1984. Operation Flood II
Implemented 01.04.1984 to 30.09.1987.
Operation flood II Implemented 01.04.1984 to
30.09.1987.
Karnataka milk federation is born 01.05.1984 KDDC
transformed into KMF into KMF 01.05.1984 KMPL
assets transferred to KMF 01.02.1984 product Diary
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Dharwad Commissioned 12.09.1984 Mother Diary
Started functioning 01.12.1984
1985 - Remaining government dairies transferred to KMF
14.02.1985.
1987 - Operation Flood- III implemented 01.04.1987
dairies at Hassan, Tumkur and Mysore transferred to
district milk unions 01.06.1987.
1988 - Dairies at Bangalore Gejjalagere, Dharwad
Belgaum and Mangalore transferred to district milk
union 01.09.1988 training centers at Mysore
Dharwad Gulbarga transferred to Unions 01.12.1988.
1989- Centralized marketing organized 01.05.1989 last
milk shed registered as a union (Raichur) 12.12.1989
milk supplied to kolkata Mother Dairy through
railway tankers from mother dairy, Bangalore
03.03.1989.
1991 - Karnataka Holstein Friesian Breeders Association
(KHAEBA) Registered 25.03.1991.
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1992 - Commercial production and marketing of
NANDINI flavored milk launched September 1992.
1993 - Milk procurement on single day cross million Kg
level in December 1986 and average milk
procurement per day for the year crosses million Kg
level 1991-1992.
1994 - Liquid Milk sale Crosses billion liters per day
February 1994.
1995 - Varieties of new Nandini Products Viz, Nandini
Panner, Burfi, Kava and sweet curds launched
December 1995.
1996 - Foundation stone laid for cattle feed plant at
Hassan 09.02.1996 production stated 09.09.1998.
1996 - Foundation stone laid for mega Dairy and new
powder plant at Bangalore, Mini Dairy schemes and
other development programmed 01.11.1996.
1997 - Inauguration of Ice Cream manufacturing unit at
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Mother Dairy premises Bangalore 12.06.1997
1998 - Launching new products Jamoon MixMarch 1998.
1999 - Tetea Fino Packaged Nandini Good Life Milk March.
2000 - Badam Powder -17.01.2000
QUALITY POLICY OF MOTHER DAIRY
Every employee of Mother Diary will strive to provide milk and milk
products of outstanding quality with competitive rates, prompt delivery and
total customers satisfaction.
OBJECTIVES OF MOTHER DAIRY
The main objectives of Mother Dairy are:
To provide assured and remunerative market for the farmermembers.
To provide quality milk to urban consumers To build village level institution in co-operative sector to manage
the diary activities.
To ensure provision of milk production inputs, processingfacilities and dissemination of know how.
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To facilitate rural development by providing opportunities forself-employment at village level, preventing migration to urban
areas, introducing cash economy and opportunity for steady
income.
ISO 9002 AND HACCP IS 15000 (HACCP) CERTIFICATE
Mother Dairy has obtained ISO 9002 and HACCP Certificate from
Bureau of Indian Standard (BIS) of government of India form December
2000. Mother Dairy is the first and only dairy to secure the comprehensive
certificate in the entire south India.
The importance of obtaining this certificate is to:
Procure Manufacture & distribute the products under controlled setof procedures as per ISO 9003.
To Identify a probable occurrence of Hazar as during the process ofprocurement manufacturing and distribution.
To identify the severity of Hazards during critical control point. To control the Identified Hazards and to produce the products of
International food produce the products of international food safety
standards.
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PRODUCT LINE
The Principle aim of mother dairy is to satisfy people with different
tastes and preference and income as such it has a broad product line satisfy
the people of different taste.
The product line of mother Dairy comprises of
Toned Milk Full Cream Milk Curd Butter Ghee Ice-Cream
COMPETITORS
The success of each and every business unit is mainly depending on
how brilliantly it faces the competitions Mother dairy is not out of
completion it has 80% market share in Bangalore & Presently it is the brand
leader for milk products. The main competitors to Mother Dairy are :
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Sl. No Name of Competitors Area of Procurement
1 Heritage Chitur
2 Jersey Tamil Nadu
3 Dodla Dairy Farm Ltd Bangalore
4 Aroghya Bangalore
5
Nilgiris Dairy Farm
Ltd
Erode
6
KCA Milk Chennai
Sara Enterprise
Josarpet Tamil Nadu
7 Swastika Diary Madanapally
8 Vamshi Krishnagiri
ORGANIZATIONAL OBJECTIVE AND STRATEGIES
The First step in an organization is the assessment of its objective and
strategies i.e., what business are we in? And at what level of quality do with
wish to provide or service? Where do we want to be in the future ? It is only
answering there and other related questions that the organizational must
assess the strengths and weakness of its human resources.
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NEEDS ASSESSMENT
Needs assessment diagnosis present problems and future challenges to
be meet through training and development organizations spend vast sums of
money (Usually as a percentage of turnover) on training and development.
Before committing such huge resource organization would do well to assess
the training needs of their employees organizational that implement training
programmes without conducting needs assessment may be malign errors.
SWOT ANALYSIS OF THE COMPANY
SStrength WWeaknesses
OOpportunities TThreats
Strength
Each department in the organization is very coordinative. All functions relating to milk and milk products are processed at
the same plant. It can minimize the cost of production.
Presently Mother Dairy is a brand leader as well as price leader inthe local market.
The time duration between the procurement and sale iscomparatively less.
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Providing the necessary welfare facilities for the employees thusputting the employees in the comfort zone and increasing the
relation level of employees.
Weakness:
As it is government organization, employee productivity is less. Mother Dairy is lacking enough authority to take decision. Still
traditional method of milk processing.
Lack of specialization of top-level management. Difficulty of change to an alternate fine production with the
existing machinery.
All functions relating to milk and milk products are processed atthe same plant. It can minimize the cost of production.
Opportunities:
Since NANDINI is well known brand it has an opportunity todiversify into some other business.
Since Mother Dairy is recruiting labors of both permanent &contractor to meet production as per fluctuating demand.
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Table No: 1 showing the ages of the respondents.
Options Frequency Percentage
20-30 9 18
31-40 12 24
41-50 16 32
51 and above 13 26
Total 50 100
Concept:The objective of the question is to know about the ages of the
respondents.
Analysis:From the above table it shows that 18% are between 20 and
30 of age, 24% are between 31 and 40, 32% are between 41 and 50 and
the rest of 26% are 51 and above of age.
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Graph No: 1 shows that the ages of the respondents.
Inference:From this it is clear that majority of the respondents are in
between 35-50. It shows that the employees are very loyal to the
company and happy to work in the company, so they have been working
in the company for so many years.
18%
24%
32%
26%
20-30 31-40 41-50 51 and above
0%
5%
10%
15%
20%
25%
30%
35%
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Table No: 2 showing the experience of the respondents in the
organization.
Options Frequency Percentage
0-8 10 20
9-15 9 18
16-24 12 24
25 and above 19 38
Total 50 100
Concept:the objective of the question is to know about the respondents
experience in the company, through which to know the loyalty of the
employees.
Analysis:From the above table it shows that 20% are have between 0
and 8 years of experience , 18% are between 9 and 15, 24% are between
16 and 24 and the rest of 38% are between 25 and above.
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Graph No: 2 show that the experience of respondents of the
company.
Inference: From this it is clear that majority of the respondents have
experience of 24 and above. It shows that the employees are working
from long before and it shows their loyalty and they are happy with the
company.
20% 18%
24%
38%
0-8 15-Sep 16-24 25 and above
0%
5%
10%
15%
20%
25%
30%
35%
40%
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Table No: 3 showing the employees whether they have specific
teams to perform the tasks.
Concept: The objective of the question is to know whether the
respondents have a specific team.
Analysis:The above table shows that 90% of the respondents say that
they have a team and the rest 10% could not tell whether they have a
team or not.
Response Frequency Percentage
Yes 45 90
No 2 4
Cant say 3 6
Total 50 100
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Graph No: 4 showing whether the employees have the teams to
perform.
Inference:It is clear that the majority of the respondents agree that they
have a team to perform. It shows that the organization has different
teams to achieve their goals.
Yes, 90%
No, 4%Can't Say, 6%
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Table No: 4 showing whether the employees preferred to work
under a team.
Concept: The objective of the question is to know whether the
respondents prefer to work under a team.
Analysis:The above table shows that 90% of the respondents prefer to
work under a team, 6% do not prefers and the rest of 4% could not say
anything about it.
Response Frequency Percentage
Yes 45 90
No 3 6
Cant say 2 4
Total 50 100
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Graph No: 4 showing whether the employees preferred to work
under a team.
Inference: Here it is clear that majority of the respondents prefer to
work under a team. It is clear that the employees keen to work under a
team.
Yes, 90%
No, 6%
Can't Say, 4%
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Table No: 5 showing whether the team work help in personal
growth.
Concept: The objective of the question is to know whether the team
work helps in the personal growth of the respondents.
Analysis: It is interesting to know that 70% of respondents agree that
the team work help in personal growth, 20% disagree and the rest of
10% could not say anything about it.
Response Frequency Percentage
Yes 35 70
No 10 20
Cant say 5 10
Total 50 100
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Graph No: 5 showing whether the team work help in personal
growth of the employees.
Inference: It is clear that majority of respondents agree that the team
work help in personal growth. It is clear that the team work will helps in
the employees personal growth.
Yes, 70%
No, 20%
Can't Say, 10%
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Table No: 6 showing whether they have any programs to build
teams.
Response Frequency Percentage
Yes 5 10
No 30 60
Dont Know 15 30
Total 50 100
Concept: The objective of the question is to know whether the
respondents have any team building programs.
Analysis: From the table it is depicted that 60% say that they do not
have any programs to build teams, 30% dont know about it and the rest
of 10% says they have some programs to build the teams.
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Graph No: 6 showing whether the employees have any programs to
build the teams.
Inference:From this it is concluded that majority of the respondents say
that they dont have any special programs to build the teams. It shows
that the company is not conducting any programs to build the team to
achieve their goals.
Yes, 10%
No, 60%
Can't Say, 30%
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Table No: 7 showing how the employees feel the drawbacks in the
team building programs.
Response Frequency Percentage
Yes 15 30
No 15 30
Dont know 20 40
Total 50 100
Concept: The objective of the question is to know opinion of
respondents about the drawbacks of team building process.
Analysis: It is interesting to know that 40% of respondents dont know
about any drawbacks in the team building programmes, 30% says no
drawbacks and the rest of 30% says there were drawbacks in the team
building process.
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Graph No: 7 showing whether the employees feel any drawbacks in
their team building process.
Inference: By this it is clear that the majority of the respondents
disagree that there were no drawbacks in the process. Because of no
special programs to build the teams there is more number of respondents
dont know about this.
Yes, 30%
No, 30%
Can't Say, 40%
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Table No: 8 showing whether the employees ever feel to quit their
team.
Response Frequency Percentage
Yes 5 10
No 40 80
Cant say 5 10
Total 50 100
Concept: the objective of this question is to know whether the
respondents happy with the team or feel to quit their team.
Analysis: It is good to know that 80% of respondents do not want to
quit their team, 10% says they could not tell and the rest 10% says that
they want to quit their teams.
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Graph No: 9 showing whether the employees ever felt to quit their
team.
Inference:From this it is clear that majority of respondents are happy
with their team and they dont want to quit their team. It shows that the
employees are happy with the teams they are performing.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Can't Say
10%
80%
10%
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Table No: 9 showing whether the employees have opportunities to
voice their opinion in the team meetings.
Response Frequency Percentage
Yes 35 70
No 10 20
Cant say 5 10
Total 50 100
Concept:The objective of the question is to know that the respondents
opportunity to voice their opinion.
Analysis:From the above table 70% of respondents say that they have
opportunities to voice their opinion, 20% says that they dont have and
the rest 10% could not say anything about it.
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Graph No: 9 showing whether the employees have opportunities to
voice their opinion in the team meetings.
Inference: It is clear that majority of respondents feel that they have
opportunities to voice their opinion. It shows that the management
giving the employees to voice their opinion in the meetings conducted
by the management.
Yes, 70%
No, 20%
Can't Say, 10%
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Table No: 10 show whether respondents have regular meetings to
discuss team tasks.
Response Frequency Percentage
Yes 25 50
No 18 36
Cant say 7 14
Total 50 100
Concept:The objective of the question is to know whether the teams
organize regular meetings to discuss the tasks to be achieved.
Analysis:From the above table 50% of respondents say that they have
regular meetings to discuss team tasks, 36% says no meetings and the
rest 14% could not say anything about it.
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Graph No: 10 showing whether the employees have regular
meetings to discuss regarding the tasks to achieve.
Inference: It is clear that majority of respondents feel that they have
regular meetings to discuss team tasks achieved or to be achieved. It
shows that the management conducting meetings and allowing the
employees to participate in it.
Yes, 50%
No, 36%
Can't Say, 14%
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Table No: 11 show whether the respondents team need to be
improved.
Response Frequency Percentage
Yes 43 86
No 4 8
Cant say 3 6
Total 50 100
Concept: The objective of the question is to know opinion of
respondents about the improvement needed to their team.
Analysis:From the above table 86% of the respondents say that their
team needs to be improved, 8% says that need not and the rest 6% could
not say anything about it.
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Graph No: 11 showing the employees feel whether their team need
still more improvement.
Inference:It is clear that the majority of respondents feel that their team
should be improved. It shows that the team in which the employees are
performing needs still more improvement.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No Can't Say
86%
8% 6%
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Table No: 12 showing whether the superiors invite and appreciate
respondents suggestion.
Response Frequency Percentage
Yes 35 70
No 15 30
Cant say - -
Total 50 100
Concept: The objective of the question is to know that superiors are
inviting and appreciating the suggestions of respondents.
Analysis:From the table, it is predicted that 70% say that their superior
inviting and appreciating their suggestions and the rest of 30% disagree
to this.
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Graph No: 12 showing how the superiors inviting and appreciating
the employees suggestions.
Inference: From this we may conclude that majority of respondents
suggestions are appreciable, it means good suggestions are always
inevitable and appreciable.
Yes, 70%
No, 30%
Can't Say, 0%
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Table No: 13 showing is the respondents team well organized.
Response Frequency Percentage
Yes 33 66
No 15 30
Dont Know 2 4
Total 50 100
Concept: The objective of the question is to know the opinion of
respondents that their team whether well organized or not.
Analysis:From the above table 66% of respondents say that their team
is well organized, 30% says that the team is not well organized and the
rest of respondents dont know about it.
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Graph No: 13 showing the employees feel whether the team well
organized.
Inference:From this it is clear that majority of respondents feel their
team is well organized. It shows that the employees are happy with the
teams and the organization of the teams.
66%
30%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No Can't Say
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Table NO: 14 showing the opinion of the respondents is their team
designed to achieve the organizational goals?
Response Frequency Percentage
Yes 44 88
No - -
Cant say 6 12
Total 50 100
Concept: The objective of this question is to know that whether the
teams are designed to achieve the organizational goals or not
Analysis: It is interesting to know that 88% of respondents agree that
their team is designed to achieve the organizational goals and the rest of
12% says they cant say anything about it.
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Graph No: 14 showing the employees feel whether the team
designed to achieve the organizational goals.
Inference: From this it is clear that majority of respondents satisfied
with the team design to achieve the organizational goals. It shows that
the employees are satisfied with the tasks they are performing.
0%
10%
20%
30%
40%
50%
60%70%
80%
90%
Yes NoCan't Say
88%
0%
12%
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Table No: 15 showing whether the respondents treated fairly in
their team.
Response Frequency Percentage
Yes 40 80
No - -
Cant say 10 20
Total 50 100
Concept: the objective of the question is to know the opinion of
respondents that whether they treated fairly in their team.
Analysis:It is interesting to know that 80% of respondents say that they
are treated fairly in their team and the rest of the respondents agree that
they cant say anything about it.
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Graph No: 15 showing whether the employees treated fairly in their
team.
Inference:It is clear that majority of the respondents agree that they are
treated fairly in their team. It shows the respondents are happy to in their
team. It means there is an equal treatment in the team.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Can't Say
80%
0%
20%
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Table No: 16 showing whether the respondents satisfied with tasks
which their team performing.
Response Frequency Percentage
Yes 30 60
No 10 20
Cant say 10 20
Total 50 100
Concept: The objective of the question is to know the opinion of
respondents whether they are satisfied with the tasks they are
performing.
Analysis:The above table shows that 60% of respondents say that they
are satisfied with the tasks which their team performing, 20% say
disagreed to this and the rest of 20% says that they cant say whether
they are satisfied with the tasks which they are performing.
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Table No: 17 showing whether they are proud to be the team
member.
Response Frequency Percentage
Yes 35 70
No 10 20
Cant say 5 10
Total 50 100
Concept: the objective of the question is to know whether the
respondents happy with the team.
Analysis:From the above table 70% of the respondents say that they are
proud to be the team member, 20% of respondents disagreed to this and
the rest of 10% say they cant say anything about it.
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Graph No: 17 showing whether the employees feel proud to be the
team member.
Inference:From this it is clear that majority of respondents feel proud
to be the team member. It means the employees are happy with their
teams.
70%
20%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No Can't Say
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Table No: 18 showing whether the respondents getting strained in
their team work.
Response Frequency Percentage
Yes 18 36
No 27 54
Cant say 5 10
Total 50 100
Concept: The objective of the question is to know whether the
respondents getting strained in their work.
Analysis: From the above table 36% of respondents say that they are
getting strained in their team work, 54% says they are not getting
strained and the rest of 10% say they cant say about it.
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Graph No: 18 showing whether the employees feel them mentally
getting strained in their team work.
Inference:It is clear that majority of respondents agree that they are not
getting strained in their team work. It shows the employees are working
in their teams with the high morale.
Yes, 36%
No, 54%
Can't Say, 10%
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Table No: 19 showing the level of importance given to team building
in the mother dairy.
Response Frequency Percentage
Excellent 3 6
Good 30 60
Average 17 34
Poor - -
Total 50 100
Concept: The objective of the question is to know the opinion of
respondents that the importance to build the team in the organization.
Analysis:From the table it is depicted that 6% of respondents agree that
the importance to build the teams is excellent, 60% says that it is good
and the rest of 34% say that it is average.
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Graph No: 19 showing the level of importance given to team
building in the organization.
Inference: from this it is clear that majority of respondents agree that
the level of importance given to team building is good. It means the
company showing a lot of interests in building the teams.
Excellent, 6%
Good, 60%
Average, 34%
Poor, 0%
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Table No: 20 shows that the respondents opinion about the co-
ordination and co-operation among the team members.
Response Frequency Percentage
Excellent - -
Good 35 70
Average 15 30
Poor - -
Total 50 100
Concept: The objective of the question is to know the opinion of
respondents about the co-ordination and co-operation among the team
members.
Analysis:From the above table 70% say that the co-ordination and co-
operation among the team members is good and the rest of 30% agree
that it is average.
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Graph No: 20 showing the opinion about the co-ordination and co-
operation among the team members.
Inference:It is concluded that majority of the respondents agree that the
co-ordination and co-operation among the team members is good. It
means the relationship among the team members is good.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Excellent Good Average Poor
0%
70%
30%
0%
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Table No: 21 show how the team building improved their
knowledge about various tasks associated with their job.
Response Frequency Percentage
Excellent - -
Good 45 90
Average 5 10
Poor - -
Total 50 100
Concept:The objective of this question is to know about how the team
building helps in improving the knowledge of respondents about their
job.
Analysis: From the above table 90% say that the team building
improves their knowledge at good extent and the rest of 10% say it is
average.
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Table No: 22 shows that the quality if team building program
conducted.
Response Frequency Percentage
Excellent - -
Good 16 32
Average 28 56
Poor 6 12
Total 50 100
Concept: The objective of this question is to know the opinion of
respondents about the quality of team building program conducted.
Analysis:From the above table 32% of respondents say that the quality
of team building program conducted is good, 56% says it is average and
the rest of 12% says it is poor.
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Graph No: 22 showing the quality of team building programs
conducted.
Inference:From this it is clear that majority of respondents agree that
the quality of team building program conducted was average. It means
the quality of the programs conducted to build the teams were not so
good.
Excellent, 0%
Good, 32%
Average, 56%
Poor, 12%
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Table No: 23 shows that the opinion of respondents about the
company.
Response Frequency Percentage
Excellent - -
Good 47 94
Average 3 6
Poor - -
Total 50 100
Concept: The objective of this question is to know the opinion of
respondents about the company.
Analysis:From the above table it is depicted that 94% of respondents
say good about the company and the rest of 6% say it is average.
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Graph No: 23 showing the respondents opinion about the company.
Inference: It is clear that majority of respondents agree that the
company is good. It means the employees have good beliefs and feels
good about the company.
0%
10%
20%
30%
40%
50%60%
70%
80%
90%
100%
Excellent
Good AveragePoor
0%
94%
6%0%
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Table No: 24 show the level of safety measures taken by the
company to overcome the team drawbacks.
Response Frequency Percentage
Excellent - -
Good 30 60
Average 15 30
Poor 5 10
Total 50 100
Concept: The objective of this question is to know about the safety
measures taken to overcome the team drawbacks.
Analysis:From the above table 60% of respondents say the measures
taken to overcome the team drawback are good, 30% say it is average
and the rest of 10% say it is poor.
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Graph No: 24 showing the level of safety measures taken by the
company to overcome the team drawbacks.
Inference: It is clear that majority of respondents say that the safety
measures taken by the company to overcome the team drawbacks are
good. It means the company taking a lot measures to overcome the
drawbacks of the teams.
Excellent, 0%
Good, 60%Average, 30%
Poor, 10%
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Table No: 25 shows the level of effectiveness of tools and machines
provided by the company.
Response Frequency Percentage
Excellent - -
Good 30 60
Average 20 40
Poor - -
Total 50 100
Concept: The objective of this question is to know the opinion of
respondents about the effectiveness of tools and machines provided by
the company.
Analysis: The above table shows that 60% of respondents say the
effectiveness of the tools and machines provided by the company are
good and the rest of 40% say it is average.
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Graph No: 25 showing the respondents opinion about the
effectiveness of tools and machines provided by the company.
Inference:From this it is clear that majority of respondents agree that
the effectiveness of tools and machines provided by the company are
good. It means the tools and machines which are provided by the
company were at good quality with new technologies.
0%
10%
20%
30%
40%
50%
60%
70%
Excellent GoodAverage
Poor
0%
60%
40%
0%
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Graph No: 26 show the level of communication among the team
members.
Inference:From this it is clear that majority of respondents agree that
the communication among the team members is good. It shows the
information and communication in the teams is good.
0%
74%
26%
0%
Excellent Good Average Poor
0%
10%
20%
30%
40%
50%
60%
70%
80%
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Table No: 27 shows that the level of motivation in respondents
team.
Response Frequency Percentage
Excellent 5 10
Good 35 70
Average 10 20
Poor - -
Total 50 100
Concept: The objective of this question is to know the level of
motivation in the respondents team.
Analysis:The above table shows that 10% of respondents agree that the
degree of motivation in their team is excellent, 70% says it is good and
the rest of 20% says that the degree of motivation in their team is
average.
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Graph No: 27 showing the degree of motivation in respondents
team.
Inference:It is clear that majority of respondents agree that the degree
of motivation in their team is good. It means the superior motivates the
employees for the great extent.
Excellent, 10%
Good, 70%
Average, 20%
Poor, 0%
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Table No: 28 show the level of job security in their team.
Response Frequency Percentage
Excellent 3 6
Good 40 80
Average 7 14
Poor - -
Total 50 100
Concept: The objective of the question is to know the opinion of
respondents about the job security in their team.
Analysis:The above table shows that 6% of respondents say that the job
security in their team is excellent, 80% says it is good and the rest of
14% says that the job security in their team is average.
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Graph No: 28 showing the level of job security in their team.
Inference:It is clear that majority of respondents agree that the level of
job security in their team is good. It means the employees feel that they
are secured in their team.
Excellent, 6%
Good, 80%
Average, 14%
Poor, 0%
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Table No: 29 shows the level of innovations implemented in their
team work.
Response Frequency Percentage
Excellent - -
Good 30 60
Average 15 30
Poor 5 10
Total 50 100
Concept: The objective of this question is to know the opinion of
respondents about the innovations implemented in their team work.
Analysis:It is interested to know that 60% of the respondents agree that
the innovations implemented in their team work is good, 30% says it is
average and the rest of 10% says it is poor.
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Graph No: 29 showing the level innovations implemented in their
team work.
Inference:From this it is clear that majority of respondents agree that
the level of innovations implemented in their team work is good. It
means the company implementing new technologies and innovations to
their work.
Excellent, 0%
Good, 60%Average, 30%
Poor, 10%
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Table No: 30 shows the opinion of respondents whether employees
who are weak in their team are covered by the way of periodical
training.
Response Frequency Percentage
Yes 15 30
No 25 50
Cant say 10 20
Total 50 100
Concept:The objective of this question is to know whether the teams
are undergone periodical training.
Analysis: The above table shows that 30% of respondents agree that
they are covered under periodical training, 50% of the respondents
disagreed to this and the rest of 20% says that they cant say anything
about it.
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Graph No: 30 showing whether the employees who are weak in their
team are covered by the way of periodical training.
Inference:From this we may conclude that majority of respondents
agree that the periodical training is not provided to those who are
weak in performing their team tasks. It means the company providing
the training to employees where they feel its necessary.
30%
50%
20%
Yes No Cant say
0%
10%
20%
30%
40%
50%
60%
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5. FINDINGS AND CONCLUSIONS
A study on Effectiveness of Team Building with Management
was undertaken with the guidance of Human Resource Department of
Mother Dairy and the following findings are drawn which are purely
based on the response provided by the employees.
Mother Dairy believes in evaluating its corporate values like
customer satisfaction, Human assets to develop their competencies,
Transparency in all operations, Mutual trust and mutual prosperity
determine healthy vendor relationship, High concern for quality, Safety
and work environment in Managing operations, Passion for share
holders interest and last but not least emotional and intellectual
integrity.
During the study at Mother Dairy, it has fetched a great amount of
experience and knowledge for me. It was possible to learn a wide range
things relating to organization culture, its discipline, its behavior, its
concern towards the employees, employees roles and responsibilities of
the HR manager, functions of HRD, team building process and policies,
functions of other departments, the product range and so on.
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5.1 FINDINGS
During the course of the study the following findings are made
with the help of questionnaire.
Most of the respondents fall into 45 to 55 years of age group andalso they have an experience of around 20 to 30 years.
Majority of the respondents prefers to work under the teams andthey feels that the team works will helps in personal growth.
Majority of the respondents feel that they do not have anyparticular team building programs and because of it there is no
drawbacks in those programs.
Majority of the respondents agree that they are happy with theirteams and the tasks which they are performing.
Majority of the respondents agree that they are getting goodmotivation in their teams and they feel that their teams are well
organized.
Majority of the respondents says that the regular meetings areheld and discussing their tasks to be achieved and in such
meetings they are participating and getting opportunities to voice
their opinion.
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Majority of the respondents say that they are treated fairly by theirsuperiors and good opinions and suggestions are appreciated in
their teams by their superiors.
Majority of the respondents agree that in their team there is agood co-ordination and co-operation and also there is a good
communication in their teams.
Majority of the respondents feel good about the company and alsothe tools and machines which are used by the employees.
Majority of the respondents agree that the company isimplementing the new technologies and innovations in their team
works and also they are getting training in their regular process of
team work.
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5.2 CONCLUSION
The project study was carried out at the Mother Dairy, Yelahanka
to find out the factors that have influenced effective team building with
management to create organizational commitment.
The data has revealed that there was average team building
programs and process in the organization, the special areas of high
satisfaction are team work, mutual discussion and better co-ordination
and co-operation among the team members.
Considering all these factors projected report comes to conclusion
that The Mother Dairy, Yelahanka, the effectiveness of team building
with management is high.
Team building, team work, team performance has the overall
impact on the company, if the teams are not properly build teams it may
have a negative impact on the organization.
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5.3 SUGGESTIONS
ORGANIZATION THAT BUILDS EFFECTIVE TEAMS AND
TREATS THEM WELL ALWAYS RACE AHEAD OF OTHERS
AND DELIVER EXCELLENT RESULTS.
Here are given few suggestions to the management to project a
good image of the company.
Employees should be motivated the employees in the organizationto being the team members.
Company should provide at least some of team buildingprogrammes to the employees. It may be through the training
programmes.
The company should create a sense of belongingness among theteam members i.e., employees. They should identify themselves
with the goals of the organization.
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The organization should plays a role in creating the sense ofbelongingness among the employees by allowing them to
participate in some meetings and accepting their suggestions.
The organization has to provide basic sources and requiredinformation to prepare teams to achieve their goals through teams.
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BIBLIOGRAPHY
Shashi .K Guptha and Rosy Joshi, Human ResourceDevelopment, Himalaya Publications.
C.B. Mamoria, Human Resource Management. HimalayaPublications.
A.M.Sharma, Personnel Management, Himalaya Publications. P.Subba Rao, Human Resource Development, Himalaya
Publications.
Company Magazines and Journals.
WEBSITES
www.hrm.com www.google.com - information about team building www.kmfnandini.co.op
http://www.hrm.com/http://www.google.com/http://www.kmfnandini.co.op/http://www.kmfnandini.co.op/http://www.google.com/http://www.hrm.com/8/12/2019 Whole Project1
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QUESTIONNAIRE
Dear Sir/Madam,
I, SUNIL KUMAR M P, student of Dr. N S A M First Grade
College, Yelahanka, Bangalore. As partial fulfillment of BBM Course, I
am doing my project on EFFECTIVENESS OF TEAM BUILDING.
So, I request you to spare your valuable time to answer few questions in
an anticipation of your kind co-operation and give opinion about your
company. I assure you that all the information provided by you will be
kept strictly confidential.
PART-1:
1. Name : -
2. Sex : -
3. Age : -
4. Designation : -
5. Qualification : -
6.