This presentation will show who the target audience for Smarten
Up is and why it was chosen in accordance to research from real
media products of the same genre and gender preferences. Initially
gender stereotypes had to be explored in terms of what interests
each gender and attracts them to certain films. These may be
aspects of the mise-en-scene, production or genre. From my research
I found that males and females are biologically spirited
differently. Males are more stronger whereas females are more
vulnerable. Although this is a biological difference it is
portrayed in their film choices also. Females - RomanceFemales like
romance films because of the passion, the emotion and the affection
that the movie conveys. Love stories in films which usually include
love at the first sight, long-distance love, forbidden love etc.
often draw much attention from women as they bring great fantasies
to womens imaginative and creative minds. Women seem to prefer
fairy tale type movies due to their imagination of what they want
their love life to be like. Males Action&Adventure Males like
action films as they feel stronger, more energetic as weapons and
cars create intensity to stimulate males. Males watch adventure
films more than females are always eager to discover new and wild
experiences which happen to be the central topics of adventure
movies. Finally males they also want to show that they are brave,
strong and heroic as the main characters in every action films.
That is why they naturally find action and adventure movies
appealing. However.. One new convention of action films is the new
sub plot of a love story in movies such as Spiderman. This gets a
greater female audience that is previously did. The most effective
method to gather a greater female audience is the synergy of action
and comedy. This is effective as males and females both enjoy
comedy and there is still the sub plot of a love story. This is
shown in IMDB ratings as females are seen to enjoy action comedies
more than men even though there is still a greater male
audience
Statistics on IMDB reviews also show that these action comedies
are most favoured by under 18s. This shows that the target audience
for action comedies are both genders under 18.
Although it is highly favoured by under 18s it gathers a larger
audience of 18-29 year olds. From my research I conclude that the
audience Smarten Up is both genders aged 16-29. This is because
people who are over 16 are more likely to work and have a greater
disposable income. Another reason why it is over 15 is because of
the use of strong language and strong violence.
