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Who We Are
Built on:
Integrity
Communication
Professionalism
Education
1.34 Million professional
members globally
200 professional groups
250 business partners
1000 members on
International Executive
Council
2001 2015
Certified Internet Marketer (CIM)
Satisfied Customers
Our Partners
… & 250 more!
111 Cities with IMA members (average 1,000)
Over 20 Domestic & International Groups!
IMA Research Lab
Mission: “To provide value to our members through leading-edge
perspectives on current and emerging Internet marketing trends,
best practices and related technology solutions.”
IMA Research Lab Lead
The Evolving Role of The Marketing Agency
Are marketing agencies strategic
growth partners?
66.7% of firms say YES
The Evolving Role of The Marketing Agency
Shift to Digital
Increasingly more agencies are shifting
to the digital model as it allows
for increased efficiency and lower
retainers for clients.
The Evolving Role of The Marketing Agency
“The Continuous Delivery Model”
Tech platforms play a large role.
Growing Importance of large-scale,
near real-time analysis of Big Data.
Is the Social Phase of the Internet Over?
Fred Wilson, Business Insider
Assertion 1
Little innovation in large platforms.
33.85% of responders say they see “Corporate Interest Only”
Assertion 2
“Messaging” as new social media
38.78% of responders say they use messages for more than social media
Is the Social Phase of the Internet Over?
Assertion 3
The Mobile OS Duopoly
International Data Corporation (IDC)
“96% of global mobile marketshare between iOS & Android.”
Is the Social Phase of the Internet Over?
Assertion 4
Mobile and messaging combine to affect enterprise.
Social and messaging are not changing and adopting to the current marketplace.
68.25% of IMA Lab responders = B2B Service Providers
Predictive Analytics & Audience Segmentation
64.4% use geographic data
53.3% use multiple forms of segmentation
1/3 of business are segmenting every
quarter
Predictive Analytics & Audience Segmentation
Predictive analytics are still in early
stages, while market segmentation is
heavily utilized.
Predictive Analytics & Audience Segmentation
53.3% of firms say that lack adequate data.
Lack of Big Data is a huge issue for most firms.
The Future of Television in Marketing
New TV mediums are surging and
taking over the “On-Demand” TV ad space.
The Future of Television in Marketing
TV ad space is evolving rapidly. Businesses have to adapt their strategy.
Traditional TV is far from being irrelevant.
Opportunity for software providers, TV, and Cable providers.
Marketing Concerns & Trends in 2015
Largest Concerns
Leveraging Big Data
Accurately Identifying Target Audiences
Creation of fresh, innovative content
Marketing Concerns & Trends in 2015
Increase in marketing budgets.
39.24% of firms will have larger marketing budgets.
Marketing Concerns & Trends in 2015
Marketing Investments
In Direct Mail, TV Advertising and Public Relations
Social Media, SEO/PPC, Email Marketing, Video Content.
Impact15 Partners
Impact15 Notable Speakers
Notables
Uber 51BB – in San Francisco alone $500MM/annual revenue
Airbnb 26BB
Snapchat 16BB – zuck story @ 2BB
Dropbox – 10BB – watch for superIPO buy hard
Spotify 9BB
Domo 2BB
Insidesales 2BB
Radius 1BB
Shazam 1BB
Up and comers: Box, GoPro, Beats, ConnectedYard, Rolltech
Contact
Email: [email protected]
Phone: (949) 443-9300
10 Mar Del Rey
San Clemente, California 92673
facebook.com/kcomm
linkedin.com/in/sinankanatsiz
@sinankanatsiz
