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Who is Hero Electric?

We are a pioneer and a market leader in the Indian

E2W industry and have been for over 10 years We

pledge ourselves in delivering innovative solutions

on the basis of various utilities of our consumers.

We have leveraged our extensive knowledge and

experience acquired from partnering with an array

of clientele to create sustainable, clean,

economical, and smarter e-mobility solutions for

India backed with robust after sales service

capabilities and network. Our motto is not just to

make an environment friendly two wheeler but to

ensure highest return on investments for our

customers.

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Hero Eco Overview

Hero Electric Vehicles Pvt. Ltd, is the flagship company of

Hero Eco Group entirely held by the Vijay Munjal family

Began developing electric vehicles over 10 years ago

and rolled out its first electric scooter in India in 2007

Has sold over 300,000 electric vehicles in India

Instrumental in drafting policy through SMEV (Society

for Manufacture of Electric Vehicles) and FAME, an

initiative under the National Electric Mobility Mission

Plan (“NEMMP”)

Only company to have built an extensive Pan India

distribution network; most competitors have only

regional presence

Has more than 300 full time employees in India and a

state-of-the-art manufacturing unit in Punjab with total

installed capacity of 250 bikes / day

Late Shri Dayanand Munjal

Mr. Vijay Munjal

Mr. Naveen Munjal

Hero Electric

A2B

Hero Eco

Mr. Gaurav Munjal

Hero Ecotech

Kross Bikes

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History and Milestones

1998 – 2006Launch of Battery Fitted E-Cycles

Prototype development to cater to

customer needs

Tied up with Ultra Motors as a

technology partner

2011 – 2013Reached 100 dealerships pan India

Introduced innovative charging

solutions

Introduced Door Step After Sales

Service

Created 900 Professional Garage

Owners

Acquired the assets of A2B UK, USA

2007 – 2009Launched Lead Acid Battery E-

Scooters

Founded SMEV – The only EV

recognized association in India

Helped Policy development for EVs

in India

2017 – 2019Launched 1st Li-Ion E-Scooter in

India

Expended exclusive network to 360

Introduced portable battery concept

for complete range

Test Launched E3Wheelers

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167 188 610 1230

Network Expansion

No. of outlets over the years

Every Hero Electric Dealership has the capability

of a full range Service Center

Dealers - 360

Sub Dealers - 250

2018-19

Manufacturing Plant

Distribution Centers

Pan India Presence

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Manufacturing Strength

The Company started its own manufacturing of Electric Bikes in year

2007 at its state-of-art manufacturing facility near Ludhiana, Punjab,

India. The built up area is 160,000 sq. ft. Total installed capacity is

250 bikes per day/75,000 bikes per year.

Every vehicle manufactured undergoes 42 stringent quality checks

and 2 Level Pre Dispatch Inspection ensuring that every bike

delivered to our customers are completely checked for build, finish,

and quality.

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Market Leadership

Innovation Technology Distribution Service

Moving the market

from low tech to

Lithium high speed

First to create

100% swappable

product range. Recognized as a

consistent category

leader

Only company to

have its complete

bike and components

ARAI certified

Play important role

in spreading

awareness and

education

PGOs, sub

dealerships, service

stations, doorstep

services.

Personalized

customer contact,

demo vans, bikes for

special abilities

Widest network of

dealers across India

1.5x growth year

on year

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Competitive Advantage

PRODUCT PORTFOLIO

Widest & most diversified portfolio: E-

Scooters, E-Rickshaw, E-Cycles, E-Bikes,

Specialty Vehicles, E-Tipper etc.

DISTRIBUTION NETWORK

610 Dealer & Sub Dealer Network with

Pan India presence in ~22 States: 5x more

than closest competitor

TECHNOLOGY

10 years understanding of what needs to

be tweaked in technology to suit Indian

conditions. First to market with innovative

products

MANUFACTURING STRENGTH

Modern manufacturing plant in Punjab

with a backup support of large Bicycle

knowledge base. 1.5x more capacity than

closest competitor

MARKET STRENGTH

>50% market share & single largest

player in the industry in terms of Sales

Value & Volume

BRAND VALUE

“Hero” is one of the most valued brand in

the automotive industry and brand Hero

in EV space belongs to us

RIGHT PRICE POSITIONING

We have a good foothold in the “value for

money” segment

SUPPLY CHAIN SUPPORT

Possibility of sourcing from Hero Group

ancillaries.

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Product Range

B2C Vehicles e-Scooters

e-Motorcycles

B2B Vehicles e-Scooters

e-Cycles

Special Utility Vehicles e-Rickshaw

e-Tipper/Loader

e-Cart

e-School Van

Delivery

E-Commerce

Bike Renting/Sharing

International Market A2B

E2W

E3W

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Motor : 250 W

Battery : 48 V /28 AH

Speed : 25 kmpH

Range : 65 kmpc*

Charging Time : 4-5 Hrs

Swappable Battery

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Motor : 950 W / 1300 W (Rated/Peak)

Battery : 48 V /28 AH x 2

Speed : 42 kmpH

Range : 100 kmpc*

Charging Time : 4-5 Hrs

Fixed or Swappable battery arrangement

Savings

By switching to an Electric Scooter you:

1,350 Litres of Petrol540 Units of Electricity

Consume Save

INR 1,38,490INR 7,560

Spend on Recharging Save on Refueling & Maintenance

Save Equivalent to Planting

3 Full Grown Trees3,240 KGS of COx Gasses

Benefits of Using an Electric 2 Wheeler

Convenient Charging

Lightweight and portable,

you can carry the batteries

home or to your office for

hassle free charging

Perpetual Range

Our Lithium Ion Batteries are

swappable, which means you

can switch your batteries at any

point and extend your range

No Rider Fatigue

e-Bikes are lightweight, easy to

ride, have no noise or vibration, all

of which prevents driver fatigue

even in peak traffic

High on Savings

No fuel cost and no maintenance

cost drastically reduces your

vehicular expense and gives you

huge savings year on year

Zero Petrol

These vehicles are powered by a

battery thus require no petrol or

diesel to operate, making them

clean and efficient

No Maintenance

e-Bikes have no oil, no grease, no

moving parts, which means there

is virtually no maintenance

required at all

No Sound Pollution

e-Bikes do not have an

engine, gear or any moving

parts, making the vehicle

quiet as a pin drop.

Environment Friendly

No petrol means no exhaust fumes.

E-Bikes have zero tailpipe emission

which helps reduce Co2 and keeps

the environment clean and green

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CSR Plan of Activity

Employment Generation

Empowering Youth

Environmental Sustainability

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CSR Plan of Activity

We would like to associate with a company where;

• Electric 2 Wheelers are donated to need one's for last mile deliveries, door step services.

• In current Covid 19 pandemic where many daily wage workers have been affected; we would like to empower people

by not only arranging Electric 2 Wheeler for them but arranging employment with the food, or eCommerce companies.

• These e-bikes will be used by riders of such organization who are working with them on pay as you go model where

payments are made to them on weekly basis and amount of work done by them.

• These riders will be able to save money which were earlier being spent on maintenance; fuel etc. of petrol 2 wheeler

• These e-bikes being Eco-friendly and lower running cost; the riders will also be able to contribute in reducing pollution.

• Green evolution under CSR Team sustainability plan

• Leads to clean drive city under Swachh Bharat Mission

• Joint PR and Marketing Activity with CSR Team

“We pay for pollution with our life”

“To Breathe Clean, Go Green”

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Recent CSR Activity

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https://indiacsr.in/csr-axis-bank-to-donate-85-electric-bikes-to-

bhopal-municipal-corporation-on-clean-city-drive/

Contd.

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Budget Required

Locations Targeted: PAN India

Initial Deployment Area: Delhi NCR, Uttar Pradesh, Madhya Pradesh

Per Vehicle Ex-Showroom Price: Rs 79,990/- (including 5% GST)

Per Vehicles RTO, Insurance, Accessories etc. charges: 12,000/-*

(*To be charged as per actual at the time of final invoicing)

Vehicles to be offered under this Programme: 500 Qty* (1 vehicle per individual)

Budget Required to donate electric vehicles under CSR: < Rs 5,00,00,000/- (subject to number of vehicles donated)

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Net Savings Over Petrol 2 Wheeler (NYX ER)

DESCRIPTION UNIT VALUE

Daily Running of Vehicle Kilometer 80

On-Road Price of Nyx INR 85,000

Cost of Recharging INR/3 Unit 24

Mileage of e-Bike KM/Charge 100

Maintenance Cost of e-Bike INR/Year 5,000

On-Road Price of Petrol Bike INR 70,000

Cost of Refueling INR/Liter 73

Maintenance of Petrol Bike INR/Year 20,000

Mileage of Petrol Bike KM/Liter 40

Time Period Years 2

Assumptions Result = Unmatchable Savings in 2 Years

48,000 kmTotal Distance Ridden

87,600

11,520

Cost of Petrol / Recharging INR

40,000

10,000

Cost of Maintenance INR

127,600 (OpEx) + 70,000 (CapEx)

21,520 (OpEx) + 85,000 (CapEx)

Total Cost in 2 Years

PETROL NYX

NET Savings in 2 Years by using 1 x Nyx: INR 91,080+ Depreciation Benefits when purchased by Corporate Houses

+ Income Tax Benefits on Interest Levied on Loan

+ Save 2 Tonnes of Carbon Emissions

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Marketing Activities

Digital

ATL

1. Auto Expo 2. Green Mobility Expo 3. Snapdeal TV Show

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3

PR & Product Launch

At Hero Electric, we believe, every Hero lives by a code, and a Hero is what one should feel like when he

does something for the environment. CODE GREEN recognizes these people as a Hero for choosing Hero

Electric Scooter and doing their bit towards environmental conservation.

CORPORATE

INITIATIVE

What Have We Done So Far?

Let India Breathe, in Association with India Today and Aaj Tak

Let India Breathe Campaign – a Citizen’s Charter movement which

involves the common man personally to act towards the change, promote

the change, and be the change.

Hero Electric and India Today, jointly have created this in a massive

collective effort bringing together Industry Experts, Politicians,

Environmentalists, Tech Gurus, Inventors, Investors, and the common man

on the same platform to identify the 3 biggest causes of air pollution:

Vehicular Emission, Crop Burning, Construction and City Dust;

discover its root cause, and find ways to solve it rather than blame parties

for having caused it.

It is aimed at a wakeup call, strive for change, assimilate goals for the road

ahead with active engagement from citizens.

As part of #CodeGreen, our initiative propagating greener, healthier living

powered by electro-mobility, Green Helmets will be handed out to every

person who makes #TheSmartMove and buys a Hero Electric scooter.

The helmets are a symbol of being an Eco Hero, and so far over 1000

helmets have been distributed in the cities of Delhi NCR and Chandigarh.

https://www.youtube.com/watch?v=4PVC0_IkTwI

Objectives of Code Green Corporate Initiative“CGCI”

We all keep talking about our worsening air quality yet only few do something about it. Every time one uses an electric

scooter, one contributes a tiny bit to a better environment and that’s what the code green is about.

Code Green Corporate Initiative is a corporate reach out program with the sole purpose to facilitate switch from fossil

fuel based vehicles to electric. This is an exclusive program for employer and employees who wish to go green and

contribute towards environmental conservation by using Hero Electric 2 Wheelers.

We invite you to become a medium of change and to make a significant impact

on “Carbon Footprint Reduction” by offering “Eco-Friendly” and “Economical”

Transport to your Corporate Family.

Benefits For Your Employees Under CGCI

The benefits offered under Code Green Corporate Initiative is exclusively available to

corporate purchase only. The benefits under this initiative can be availed by the employer

or by its employees.

Special discount on purchase of

E-Scooters and E-Cycles (Velocity)

under the Code Green

Preferred After Sales and Service,

deliveries, and vehicle care

including Doorstep Servicing

Easy financing options available

to your employees with preferred

banking partners

Vehicle Leasing facility is also

available for your employees &

the company.

How Can You Join CGCI?

SUPPORT REQUIRED FROM YOUR ORGANIZATION

Provide space & permission to

organize Demo & Test Drives for

employees for them to experience

Electric Vehicles first hand.

You can also help raise awareness and

generate buzz within your

organization by sending out emailers

to your employees making them

aware of the CGCI

Providing us with a time slot to

engage with your employees for us to

explain the Code Green Movement,

Benefits of E-Bikes, and benefits

under the scheme.

By Signing “Letter of Association” your organisation becomes a Code Green Corporate Initiative “CGCI” and your Employees can avail all benefits on purchase of E Bikes.

Carbon Savings

By using just 100 electric bikes, the

contribution helps in saving as much Co2

and other toxic gasses in just 3 years, as

2050 trees save in their lifetime.

Every tree planted saves

close to 100 kg of Co2.

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Other Savings

There are approximately over 165,000,000 ICE 2 Wheelers in India today.

Imagine the savings if just 20% shift to Electric!

Petrol Saved

Annually

Worth

INR

Carbon

Savings

Balances

The Grid

33

Million

Litres

2.47

Billion79 Million KGs

of CO and Other

GH Gasses

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Over 10 Million KGs

of CO2 and other

Greenhouse

Gasses Saved,

Over 65 Million

Liters of PetroleumSaved by

300,000 e-Bikes sold

over 10 Years

E: info.electric@heroeco.com | W: heroelectric.in | FB: facebook.com/heroelectricindia

Hero Electric CDM Project is accredited by the

United Nations. Accreditation of Carbon Credit

Project validates the above mentioned

contribution by Hero Electric towards environment

conservation.

Hero Electric is an SA 8000 certified organization.

SA 8000 certifies that as an organization we are

environmentally conscious, socially responsible

and professionally ethical in our business

operations.

Hero Electric Accreditations

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