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Who is Hero Electric?
We are a pioneer and a market leader in the Indian
E2W industry and have been for over 10 years We
pledge ourselves in delivering innovative solutions
on the basis of various utilities of our consumers.
We have leveraged our extensive knowledge and
experience acquired from partnering with an array
of clientele to create sustainable, clean,
economical, and smarter e-mobility solutions for
India backed with robust after sales service
capabilities and network. Our motto is not just to
make an environment friendly two wheeler but to
ensure highest return on investments for our
customers.
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Hero Eco Overview
Hero Electric Vehicles Pvt. Ltd, is the flagship company of
Hero Eco Group entirely held by the Vijay Munjal family
Began developing electric vehicles over 10 years ago
and rolled out its first electric scooter in India in 2007
Has sold over 300,000 electric vehicles in India
Instrumental in drafting policy through SMEV (Society
for Manufacture of Electric Vehicles) and FAME, an
initiative under the National Electric Mobility Mission
Plan (“NEMMP”)
Only company to have built an extensive Pan India
distribution network; most competitors have only
regional presence
Has more than 300 full time employees in India and a
state-of-the-art manufacturing unit in Punjab with total
installed capacity of 250 bikes / day
Late Shri Dayanand Munjal
Mr. Vijay Munjal
Mr. Naveen Munjal
Hero Electric
A2B
Hero Eco
Mr. Gaurav Munjal
Hero Ecotech
Kross Bikes
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History and Milestones
1998 – 2006Launch of Battery Fitted E-Cycles
Prototype development to cater to
customer needs
Tied up with Ultra Motors as a
technology partner
2011 – 2013Reached 100 dealerships pan India
Introduced innovative charging
solutions
Introduced Door Step After Sales
Service
Created 900 Professional Garage
Owners
Acquired the assets of A2B UK, USA
2007 – 2009Launched Lead Acid Battery E-
Scooters
Founded SMEV – The only EV
recognized association in India
Helped Policy development for EVs
in India
2017 – 2019Launched 1st Li-Ion E-Scooter in
India
Expended exclusive network to 360
Introduced portable battery concept
for complete range
Test Launched E3Wheelers
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167 188 610 1230
Network Expansion
No. of outlets over the years
Every Hero Electric Dealership has the capability
of a full range Service Center
Dealers - 360
Sub Dealers - 250
2018-19
Manufacturing Plant
Distribution Centers
Pan India Presence
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Manufacturing Strength
The Company started its own manufacturing of Electric Bikes in year
2007 at its state-of-art manufacturing facility near Ludhiana, Punjab,
India. The built up area is 160,000 sq. ft. Total installed capacity is
250 bikes per day/75,000 bikes per year.
Every vehicle manufactured undergoes 42 stringent quality checks
and 2 Level Pre Dispatch Inspection ensuring that every bike
delivered to our customers are completely checked for build, finish,
and quality.
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Market Leadership
Innovation Technology Distribution Service
Moving the market
from low tech to
Lithium high speed
First to create
100% swappable
product range. Recognized as a
consistent category
leader
Only company to
have its complete
bike and components
ARAI certified
Play important role
in spreading
awareness and
education
PGOs, sub
dealerships, service
stations, doorstep
services.
Personalized
customer contact,
demo vans, bikes for
special abilities
Widest network of
dealers across India
1.5x growth year
on year
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Competitive Advantage
PRODUCT PORTFOLIO
Widest & most diversified portfolio: E-
Scooters, E-Rickshaw, E-Cycles, E-Bikes,
Specialty Vehicles, E-Tipper etc.
DISTRIBUTION NETWORK
610 Dealer & Sub Dealer Network with
Pan India presence in ~22 States: 5x more
than closest competitor
TECHNOLOGY
10 years understanding of what needs to
be tweaked in technology to suit Indian
conditions. First to market with innovative
products
MANUFACTURING STRENGTH
Modern manufacturing plant in Punjab
with a backup support of large Bicycle
knowledge base. 1.5x more capacity than
closest competitor
MARKET STRENGTH
>50% market share & single largest
player in the industry in terms of Sales
Value & Volume
BRAND VALUE
“Hero” is one of the most valued brand in
the automotive industry and brand Hero
in EV space belongs to us
RIGHT PRICE POSITIONING
We have a good foothold in the “value for
money” segment
SUPPLY CHAIN SUPPORT
Possibility of sourcing from Hero Group
ancillaries.
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Product Range
B2C Vehicles e-Scooters
e-Motorcycles
B2B Vehicles e-Scooters
e-Cycles
Special Utility Vehicles e-Rickshaw
e-Tipper/Loader
e-Cart
e-School Van
Delivery
E-Commerce
Bike Renting/Sharing
International Market A2B
E2W
E3W
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Motor : 250 W
Battery : 48 V /28 AH
Speed : 25 kmpH
Range : 65 kmpc*
Charging Time : 4-5 Hrs
Swappable Battery
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Motor : 950 W / 1300 W (Rated/Peak)
Battery : 48 V /28 AH x 2
Speed : 42 kmpH
Range : 100 kmpc*
Charging Time : 4-5 Hrs
Fixed or Swappable battery arrangement
Savings
By switching to an Electric Scooter you:
1,350 Litres of Petrol540 Units of Electricity
Consume Save
INR 1,38,490INR 7,560
Spend on Recharging Save on Refueling & Maintenance
Save Equivalent to Planting
3 Full Grown Trees3,240 KGS of COx Gasses
Benefits of Using an Electric 2 Wheeler
Convenient Charging
Lightweight and portable,
you can carry the batteries
home or to your office for
hassle free charging
Perpetual Range
Our Lithium Ion Batteries are
swappable, which means you
can switch your batteries at any
point and extend your range
No Rider Fatigue
e-Bikes are lightweight, easy to
ride, have no noise or vibration, all
of which prevents driver fatigue
even in peak traffic
High on Savings
No fuel cost and no maintenance
cost drastically reduces your
vehicular expense and gives you
huge savings year on year
Zero Petrol
These vehicles are powered by a
battery thus require no petrol or
diesel to operate, making them
clean and efficient
No Maintenance
e-Bikes have no oil, no grease, no
moving parts, which means there
is virtually no maintenance
required at all
No Sound Pollution
e-Bikes do not have an
engine, gear or any moving
parts, making the vehicle
quiet as a pin drop.
Environment Friendly
No petrol means no exhaust fumes.
E-Bikes have zero tailpipe emission
which helps reduce Co2 and keeps
the environment clean and green
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CSR Plan of Activity
Employment Generation
Empowering Youth
Environmental Sustainability
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CSR Plan of Activity
We would like to associate with a company where;
• Electric 2 Wheelers are donated to need one's for last mile deliveries, door step services.
• In current Covid 19 pandemic where many daily wage workers have been affected; we would like to empower people
by not only arranging Electric 2 Wheeler for them but arranging employment with the food, or eCommerce companies.
• These e-bikes will be used by riders of such organization who are working with them on pay as you go model where
payments are made to them on weekly basis and amount of work done by them.
• These riders will be able to save money which were earlier being spent on maintenance; fuel etc. of petrol 2 wheeler
• These e-bikes being Eco-friendly and lower running cost; the riders will also be able to contribute in reducing pollution.
• Green evolution under CSR Team sustainability plan
• Leads to clean drive city under Swachh Bharat Mission
• Joint PR and Marketing Activity with CSR Team
“We pay for pollution with our life”
“To Breathe Clean, Go Green”
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Recent CSR Activity
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https://indiacsr.in/csr-axis-bank-to-donate-85-electric-bikes-to-
bhopal-municipal-corporation-on-clean-city-drive/
Contd.
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Budget Required
Locations Targeted: PAN India
Initial Deployment Area: Delhi NCR, Uttar Pradesh, Madhya Pradesh
Per Vehicle Ex-Showroom Price: Rs 79,990/- (including 5% GST)
Per Vehicles RTO, Insurance, Accessories etc. charges: 12,000/-*
(*To be charged as per actual at the time of final invoicing)
Vehicles to be offered under this Programme: 500 Qty* (1 vehicle per individual)
Budget Required to donate electric vehicles under CSR: < Rs 5,00,00,000/- (subject to number of vehicles donated)
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Net Savings Over Petrol 2 Wheeler (NYX ER)
DESCRIPTION UNIT VALUE
Daily Running of Vehicle Kilometer 80
On-Road Price of Nyx INR 85,000
Cost of Recharging INR/3 Unit 24
Mileage of e-Bike KM/Charge 100
Maintenance Cost of e-Bike INR/Year 5,000
On-Road Price of Petrol Bike INR 70,000
Cost of Refueling INR/Liter 73
Maintenance of Petrol Bike INR/Year 20,000
Mileage of Petrol Bike KM/Liter 40
Time Period Years 2
Assumptions Result = Unmatchable Savings in 2 Years
48,000 kmTotal Distance Ridden
87,600
11,520
Cost of Petrol / Recharging INR
40,000
10,000
Cost of Maintenance INR
127,600 (OpEx) + 70,000 (CapEx)
21,520 (OpEx) + 85,000 (CapEx)
Total Cost in 2 Years
PETROL NYX
NET Savings in 2 Years by using 1 x Nyx: INR 91,080+ Depreciation Benefits when purchased by Corporate Houses
+ Income Tax Benefits on Interest Levied on Loan
+ Save 2 Tonnes of Carbon Emissions
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Marketing Activities
Digital
ATL
1. Auto Expo 2. Green Mobility Expo 3. Snapdeal TV Show
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PR & Product Launch
At Hero Electric, we believe, every Hero lives by a code, and a Hero is what one should feel like when he
does something for the environment. CODE GREEN recognizes these people as a Hero for choosing Hero
Electric Scooter and doing their bit towards environmental conservation.
CORPORATE
INITIATIVE
What Have We Done So Far?
Let India Breathe, in Association with India Today and Aaj Tak
Let India Breathe Campaign – a Citizen’s Charter movement which
involves the common man personally to act towards the change, promote
the change, and be the change.
Hero Electric and India Today, jointly have created this in a massive
collective effort bringing together Industry Experts, Politicians,
Environmentalists, Tech Gurus, Inventors, Investors, and the common man
on the same platform to identify the 3 biggest causes of air pollution:
Vehicular Emission, Crop Burning, Construction and City Dust;
discover its root cause, and find ways to solve it rather than blame parties
for having caused it.
It is aimed at a wakeup call, strive for change, assimilate goals for the road
ahead with active engagement from citizens.
As part of #CodeGreen, our initiative propagating greener, healthier living
powered by electro-mobility, Green Helmets will be handed out to every
person who makes #TheSmartMove and buys a Hero Electric scooter.
The helmets are a symbol of being an Eco Hero, and so far over 1000
helmets have been distributed in the cities of Delhi NCR and Chandigarh.
https://www.youtube.com/watch?v=4PVC0_IkTwI
Objectives of Code Green Corporate Initiative“CGCI”
We all keep talking about our worsening air quality yet only few do something about it. Every time one uses an electric
scooter, one contributes a tiny bit to a better environment and that’s what the code green is about.
Code Green Corporate Initiative is a corporate reach out program with the sole purpose to facilitate switch from fossil
fuel based vehicles to electric. This is an exclusive program for employer and employees who wish to go green and
contribute towards environmental conservation by using Hero Electric 2 Wheelers.
We invite you to become a medium of change and to make a significant impact
on “Carbon Footprint Reduction” by offering “Eco-Friendly” and “Economical”
Transport to your Corporate Family.
Benefits For Your Employees Under CGCI
The benefits offered under Code Green Corporate Initiative is exclusively available to
corporate purchase only. The benefits under this initiative can be availed by the employer
or by its employees.
Special discount on purchase of
E-Scooters and E-Cycles (Velocity)
under the Code Green
Preferred After Sales and Service,
deliveries, and vehicle care
including Doorstep Servicing
Easy financing options available
to your employees with preferred
banking partners
Vehicle Leasing facility is also
available for your employees &
the company.
How Can You Join CGCI?
SUPPORT REQUIRED FROM YOUR ORGANIZATION
Provide space & permission to
organize Demo & Test Drives for
employees for them to experience
Electric Vehicles first hand.
You can also help raise awareness and
generate buzz within your
organization by sending out emailers
to your employees making them
aware of the CGCI
Providing us with a time slot to
engage with your employees for us to
explain the Code Green Movement,
Benefits of E-Bikes, and benefits
under the scheme.
By Signing “Letter of Association” your organisation becomes a Code Green Corporate Initiative “CGCI” and your Employees can avail all benefits on purchase of E Bikes.
Carbon Savings
By using just 100 electric bikes, the
contribution helps in saving as much Co2
and other toxic gasses in just 3 years, as
2050 trees save in their lifetime.
Every tree planted saves
close to 100 kg of Co2.
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Other Savings
There are approximately over 165,000,000 ICE 2 Wheelers in India today.
Imagine the savings if just 20% shift to Electric!
Petrol Saved
Annually
Worth
INR
Carbon
Savings
Balances
The Grid
33
Million
Litres
2.47
Billion79 Million KGs
of CO and Other
GH Gasses
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Over 10 Million KGs
of CO2 and other
Greenhouse
Gasses Saved,
Over 65 Million
Liters of PetroleumSaved by
300,000 e-Bikes sold
over 10 Years
E: [email protected] | W: heroelectric.in | FB: facebook.com/heroelectricindia
Hero Electric CDM Project is accredited by the
United Nations. Accreditation of Carbon Credit
Project validates the above mentioned
contribution by Hero Electric towards environment
conservation.
Hero Electric is an SA 8000 certified organization.
SA 8000 certifies that as an organization we are
environmentally conscious, socially responsible
and professionally ethical in our business
operations.
Hero Electric Accreditations
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