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Branding as Narrative
Jeff Levine
Chief Marketing & Communications Officer
Whitney Museum of American Art
Geography is destiny.
Why should people care?
What do people care about?
Your brand is your story.
[click for video]
insert groundbreaking video
[Click for twitter.com/whitneymuseum] [Click for foursqure.com/
whitneymuseum]
insert groundbreaking video
Click for whitney.org/WhitneyStories
insert groundbreaking video
[click for video]
Don’t just show. Tell.
Thank you.
Jeff Levine
@jel718