35
White Paper Version 3.1 May 2018

White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

  • Upload
    dangbao

  • View
    215

  • Download
    2

Embed Size (px)

Citation preview

Page 1: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

White Paper

Version 3.1

May 2018

Page 2: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

Contents

Executive summary Pages 3-4

Roadmap Page 5

What is INTRO Blockchain? Page 6

What problems we solve? Page 7

Target Markets Page 8

Revenue Forecast Page 9

Token Economy and ROI Pages 10-11

INTRO Blockchain: System Components Page 12

INTRO Analytica Pages 13-14

INTRO Sale Pages 15-16

INTRO COINvest Page 17

INTRO REstate Page 18

Competition & Partnerships Pages 19-20

Access and Subscription Fees Pages 21-22

INTRO Token Advantages Pages 23-25

ICO Schedule Pages 25-26

Development Plan Pages 27-28

Team Leaders

INTRO Technology Rus, JSC Pages 29-30

INTRO Blockchain, Ltd. Pages 31-32

Consultants Pages 33-35

2

Page 3: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

Executive summary

The team of INTRO Blockchain Ltd. is proud to present the INTRO Token that will

become a license to our services at the global real estate market.

Our team has been creating software for real estate professionals since 2016. Our first

project was initiated by Gosstroy Group, a property development holding established in

Russia in 2009. The portfolio of Gosstroy Group includes 14 completed property development

projects and 13 running projects with total area of some 200,000 square meters.

In the beginning of 2017, the IT division stood out as an independent business and registered

as INTRO Technology Rus, JSC. By 2018, the company had 30 staff members and about

20 freelance contributors. The team specialises in IT solutions for property market players

and state actors. INTRO’s international operations are carried out by the affiliated company

INTRO Blockchain Ltd. located in Estonia. The latter is also responsible for blockchain

development and the support of INTRO token holders.

Today, INTRO Technology Rus provides IT services to 30+ major developers and 300+ real

estate brokers. The services include a patented system for property market analysis and a

digital marketplace of real estate.

INTRO Analytica, our AI-based solution for market analysis, is recognized as one of the best

IT startups in Central and Eastern Europe by crunchbase. In December 2017, it was selected

for the acceleration programme in IIDF, the largest IT accelerator & venture fund in Europe.

INTRO Sale, our property marketplace, attracted 300+ users already in beta-version. The

closed release for real estate professionals took place at the Russian Property Congress in

Sochi (April, 2018). The public release is scheduled to June, 1st 2018.

Now we want to offer our pro-level services to private property buyers from all over the world.

To make services accessible for global users, the team launched blockchain development

and issued INTRO token compatible with ERC-20 standard.

INTRO token is an access key for current and future INTRO products. After the ICO, INTRO

services for global users will be only available to the token holders. Payments in any other

currencies will not be accepted. Right now you can check the demo versions.

Demo of INTRO Analytica for global users is available here

Login: ICOdemo Password: 100INTRO

Demo of INTRO Sale for global users is available here

Login: [email protected] Password: 1TokenINTRO

3

Page 4: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

Executive summary

Why we believe that the demand for INTRO Tokens (ITR) will grow?

1. Our mission is to make the real estate market transparent and open to all individual investors across the globe

The mission has been supported by international blockchain enthusiasts & crypto-investors

who believe in open economy & knowledge economy.

2. We have an excellent team of IT and real estate professionals

INTRO services are created jointly by the real estate professionals from Gosstroy Group and experienced IT specialists.

3. We have already brought two products to the market

INTRO Analytica entered the market in October 2017. INTRO Sale entered the market in April 2018.

4. We have a significant user base and a proven business model

INTRO Analytica has 30 users paying a subscription fee every month. INTRO Sales has 300+ users paying a 2% commission on each deal. INTRO COINvest has 1,000+ early subscribers awaiting the release.

5. The company operates in reliable jurisdictions

INTRO Technology Rus, JSC, is registered in Russia. You find all the credentials it in the Russian Tax Service (only available in Russian).

INTROBlockchain, Ltd., is registered in the European Union. You can find all credentials in

e-Business Register (available in English). Please use no space in search request.

6. INTRO tokens are an integral part of the system architecture

Tokens grant access to INTRO services and can be either bought on ICO or earned in a customer reward programme.

7. ITR supply is limited and global expansion will increase demand for tokens.

INTRO teams plans to cover 12 national markets by 2022.

8. A new service launch in INTRO ecosystem will increase demand for tokens.

INTRO ecosystem includes 4 services in total: Analytica, Sale, CoInvest & REstate.

9. After ICO, INTRO ecosystem will operate only on token-based transactions.

During the development period, we accept transactions in fiat currencies, but we are set to fully switch to token-based transactions in 1-2 years.

4

Page 5: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

Roadmap

March 2009

Gosstroy Group established

February 2016

IT-division created

June 2017

INTRO Technology Rus established

October 2017

INTRO Analytica released

February 2018

INTROBlockchain established

March 2018

Pre-ICO starts

April 2018

INTRO Sale released

June 2018

ICO starts

August 2018

ICO ends

Sept 2018

Development based on ICO

results

5

Softcap raised

Sept 2018

Start of COINvest development

2018 - May 2019

Global roadshow for marketing partnerships

May 2019

COINvest launch & switch to token-

based transactions

May 2021

1% penetration at the target real estate markets

Hardcap raised

Sept 2018

Start of COINvest & REstate

development

2018 - May 2019

Global roadshow for marketing partnerships

May 2019

COINvest, REstate launch & switch to

token-based transactions

May 2021

2,2% penetration at the target real estate markets

Page 6: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockhain is an ecosystem of blockchain-based solutions for real estate

market participants

We provide market analytics & management tools for property developers and investors.

We provide a digital marketplace of real estate to all market participants.

We will create a social network for property brokers & private investors.

We will provide smart contracts for shared property investment, property purchase by

installment payments and direct contracts with developers.

INTRO Ecosystem

What is INTRO Blockchain?

Property market data

stored in blockhain

Blockchain-protected

marketplace of real estate

Social platform for property

investors. Token-based

reward system

Platform for direct property investment by

installment payments

6

Page 7: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Ecosystem

What problems we solve?

• We record all property deals in a private blockchain.

• The records are obtained from official state sources.

Property market intransparency

• We exclude all market agents between a developer and a property buyer.

• The direct deals are protected by smart contracts.

Markup of banks & intermediaries

•We help homebuyers save up to 30% by booking a property on the construction stage.

•Developers’ business record is provided to minimize risks. High property price

•We develop a smart contract for property purchase by installment payments directly to the developer.

•No interest added = 0% property loan.

Inaccessible or expensive mortgage

•We develop a smart contract for timeshared investment.

•This allow for buying a 21/365 share in a summer house, which equals to a regular 3 weeks vacation per year.

Expensive vacation properties

•We develop a social network for private property investors.

•This allow for finding co-investors and split the costs and revenues of a profitable property (e.g., rent or resale).

High entry barriers at rental market

7

Page 8: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockchain

Target markets

Total Available Market (TAM)

Serviceable Available Market (SAM)

Serviceable & Obtainable Market (SOM)

• Residential property market (Primary and secondary)

• 11 countries

• Online sales of residential properties

• 11 countries

• 2,2% penetration at the residential property market

• 11 countries

Country Market size (TAM),

billion USD Source

Russia 64,10 Russia’s Central Bank

Brazil 107,7 Brazilian Government

India 181,1 IBEF

China 313,6 IMF

UAE 34,7 Dubai Land Department

Mexico 52,3 KPMG

Argentina 27,3 CBRE

Indonesia 46,6 Colliers International

Thailand 20,4 Colliers International

Poland 28,2 Colliers International

Total 876,0

8

Page 9: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INDICATOR 2019 2020 2021

Total market size (TAM),

thousands USD 876 000 000 000 876 000 000 000 876 000 000 000

Market penetration (SOM), % 0,50% 1,50% 2,00%

Property trade turnover in INTRO,

thousands USD 4 380 000 000 13 140 000 000 17 520 000 000

Transaction fee, % 5,00% 5,00% 5,00%

Revenue, thousands USD 219 000 000 657 000 000 876 000 000

INTRO Blockchain

Revenue Forecast

Conservative forecast: 2,0% penetration

9

INDICATOR 2019 2020 2021

Revenue, thousands USD 219 000 000 657 000 000 876 000 000

Costs, thousands USD 189 071 139 387 640 250 397 138 222

Product development 52 939 919 69 775 245 63 542 115

Legal expenses 37 814 228 73 651 647 75 456 262

Marketing & Sales 62 393 476 89 157 257 55 599 351

Infrastructure 9 453 557 46 516 830 47 656 587

Licensing & state fees 11 344 268 27 134 817 19 856 911

Team member bonuses 5 672 134 31 011 220 55 599 351

Research & partnerships 5 672 134 23 258 415 47 656 587

Other costs 3 781 423 27 134 817 31 771 058

EBITDA, thousands USD 29 928 861 269 359 750 478 861 778

EBITDA margin, % 14% 41% 55%

EBIDTA margin: 44% average in 2019-2021

INTRO Blockchain can achieve 44% EBIDTA margin by acquiring only 2% of total market.

Page 10: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

10

INTRO Blockchain

Token economy & ROI

USER BASE

B2B property traders, number* 2019 2020 2021

Russia 28 500 28 500 28 500

Brazil 85 500 85 500 85 500

India 85 500 85 500 85 500

China 85 500 85 500 85 500

UAE 14 250 14 250 14 250

Mexico 28 500 28 500 28 500

Argentina 14 250 14 250 14 250

Indonesia 28 500 28 500 28 500

Thailand 14 250 14 250 14 250

Poland 14 250 14 250 14 250

User base at existing B2B-market, num. 399 000 399 000 399 000

User base at crypto-market, num.* 44 333 44 333 44 333

Total user base for INTRO Blockchain, num. 443 333 443 333 443 333

Penetration, % of user base 0,50% 1,50% 2,00%

Serviceable & achievable users, num. 2 217 6 650 8 867

User acquisition pace, % 50% 80% 100%

INTRO Blockchain users, num. 1 108 5 320 8 867

*Own research based on tax records, ICO records

User acquisition

INTRO subscription packages 2019 2020 2021

PRO Package users, number 1 108 5 320 8 867

Token expenditure in PRO package, ITR 6 927 083 33 250 000 55 416 667

BASIC Package users, number 10 318 49 525 82 542

Token expenditure in BASIC package, ITR 14 186 952 68 097 371 113 495 619

Tokens in use, ITR 21 114 036 101 347 371 168 912 285

Token expenditure rate*, % 12% 60% 99%

INTRO Token expenditure

*Team tokens excluded

Page 11: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

11

INDICATOR 2018 2019 2020 2021

Users of INTRO Blockchain, num. 361 11 426 54 845 91 409

Average transaction value, USD 55 000 55 000 55 000 55 000

Transactions in INTRO, num. 5 827 79 636 238 909 318 545

Token turnover in INTRO, ITR 666 759 21 114 036 101 347 371 168 912 285

Token expenditure rate, % 1,5% 12% 60% 99%

Price of 1 INTRO Token, USD $0,40 $2,73 $8,20 $10,93

Investor entry point Investor exit point

Investment in INTRO ICO at $0.40 rate Dec 2019 Dec 2020 Dec 2021

ROI,% 583% 1950% 2633%

ROI, X rate 6X 20X 26X

ROI @ investment 10,000 USD 58 331 194 992 263 323

ROI @ investment 50,000 USD 291 654 974 961 1 316 615

ROI @ investment 100,000 USD 583 307 1 949 922 2 633 229

ROI @ investment 500,000 USD 2 916 537 9 749 610 13 166 147

ROI @ investment 1,000,000 USD 5 833 073 19 499 220 26 332 293

ROI @ investment 5,000,000 USD (max) 29 165 367 97 496 100 131 661 466

Page 12: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

The blockchain integration ensures that INTRO as a data miner cannot change or hide

information from state registers. State officers and market players can be sure that the data

in the system is reliable and unchanged.

State sources (Property rights

registries, construction reports) Industrial sources

(Builders associations, cartography)

INTRO Blockchain

System Algorithm

12

Page 13: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockchain Components

INTRO Analytica

INTRO Analytica is a Business Intelligence system for residential property market

used by developers, investors & analysts.

INTRO Analytica is processing raw data from the state property register and displays current

market trends in graphic charts and tables. The access is provided by paid subscription. There

are more than 30 subscribers among developers, investors & market analysts.

Today, the system covers 20 regions in Russia and generates the revenue of $150 000. The

system stores all the transaction & market data in the private blockchain, which can be

accessed by INTRO token holders. The system can be scaled to all the countries where

property register is publicly available at any online platform.

Demo access to the system: http://english.introa.ru

Login: ICOdemo Password: 100INTRO

13

Page 14: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

14

Page 15: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockchain Components

INTRO Sale

INTRO Sale is a private marketplace of real estate with a smart contract

In January 2018, INTRO Blockchain launched a B2B-platform for property trade between

developers & real estate brokers. Now more than 300 professional brokers in Russia are

using its national version named Ru.Sale.

Here brokers can purchase properties at the developers’ prices or get a discounted prorepry.

A developer can offer a noticeable discount when the company has a cashflow cap to close.

A smart contract secures the deal. The first deal under a smart contract completed in April

2018 – an apartment was sold on at the price 15% below the market.

Today INTRO Sale can become a game changer at the real estate market. During the ICO,

we invite individual property buyers to this professional platform. INTRO tokens will

provide access to direct trade with property developers. The raised funds will be dedicated to

global expansion of the platform and development of a blockchain-based property auction.

Demo access to the system: appeng.ru.sale/

Login [email protected] Password: 1TokenINTRO

15

Page 16: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

16

Page 17: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO COINvest is a social platform for individual property investors

INTRO COINvest is designed specially for the INTRO Token holders who can’t operate

at the property market due to the limited funds. We will provide you an opportunity to find

fellow co-investors at our social platform.

Here INTRO token holders will be able to buy a property for future re-sale or rent under a

smart contract for shared ownership. Our smart contract will support property ownership

with micro-shares that is useful for investment or timeshare model.

Property timeshare is typically used for vacation properties that are used for 2-3 weeks in

a year. A micro-share of holiday property often costs 20-30% less than rent or hotel stay in

a high-season if you buy the property directly from developer.

INTRO COINvest is now in development stage. The release of beta-version will take place

in October 2018 if the ICO meets its goal.

INTRO Blockchain Components

INTRO COINvest

17

Page 18: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockchain Components

INTRO REstate

INTRO REstate is a platform for property purchase by installment payments.

This is another part of INTRO Blockchain that is designed for token holders. INTRO

REstate is the final step of blockchain revolution in the real estate market. Before reaching

this point, INTRO users will be already able to trade with developers, collectively invest in

properties for own use, rent or re-sale.

INTRO REstate adds an opportunity to invest in under-construction properties and pay

by installments during the construction phase. A usual property development cycle is 3

years, so we limit the installment plan by 36 months.

In these terms, INTRO token holders will be able to sign a smart contract with developer and

get 0% interest. No banks and no homeloans involved. In a mean term, a booked property

will be collectively owned by all INTRO token holders.

Development of INTRO REstate will begin in October 2018 if the token sale attracts a hard

cap. In September, INTRO token holders will be able to vote on the roadmap of this project.

18

Page 19: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

19

INTRO Blockchain

Competition & Partnerships

Competitor /

Region

Property

register

Sales

dynamics

Managem

ent &

Analytical

Tools

Price

Index &

Mortgage

Monitor

Blockchain

technology

Public platforms

Russia: NashDom

India: APNA RERA

UAE: PSTS

+ - - - -

Property Monitor

(UAE)

+ + - + -

Glenigan (UK) + + + - -

RP Data Pro

(Australia)

+ + - + -

INTRO Analytica + + + + +

INTRO Blockchain has no direct competitors who would combine Business Intelligence for

real estate market, property sales platform and blockchain solutions in one ecosystem.

There are professional IT products for developers that have potential to grow in this direction.

Today we are 1,5 years ahead of the potential competitors’ threat in terms of IT production &

market penetration in the CIS / BRICS region.

Nevertheless, we welcome partnerships with property market participants & local IT teams

working for the industry. To discuss partnership opportunities, please introduce your project to

us via [email protected]

Competitive Analysis

Page 20: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

20

Cooperation with Public Institutions

Cooperation with Business Associations

Customers

Page 21: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Blockchain

Access and Subscription Fees

INTRO Analytica • Ready-for-use in the Russian market. Token holders can access

the system immediately after the ICO.

• Global scaling since September 2018. Token holders will be able to vote for country priority.

INTRO Sale • Ready-for-use in the Russian market. Token holders can access

the marketplace immediately after the ICO.

• Global scaling since September 2018. Token holders will be able to vote for country priority.

INTRO COINvest • In late development. The component can be completed in 2018 if

the ICO soft cap is collected.

• The release of beta-version: October 2018

INTRO REstate • In early development. The component can be completed in 2019 if

the ICO hard cap is collected.

• The release of beta-version: March 2019

21

Page 22: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO services are provided on subscription basis with a private key

All INTRO Token holders will get access to the subscription plans depending on the

number of tokens purchased. Pre-ICO participants will receive discounts on the annual

subscription for services.

We recommend individual property buyers to book the package of 3 services: INTRO

Sale, REstate and COINvest.

We recommend property developers & estate brokers to book the package of all 4

services. If you need to broaden the coverage of INTRO Analytica beyond 1 local market,

we can provide you individual terms. Please contact us at [email protected]

Product Subscription fee, USD

Subscription fee in INTRO Tokens (ITR)

Discount for early users (pre-ICO)

INTRO Analytica $2,000* per month

for 1 local market

5,000 ITR per month 20% for annual subscription

INTRO Sale $500 per month 1,250 ITR per month 20% for annual subscription

INTRO REstate $50 per month 125 ITR per month 30% for annual subscription

INTRO COInvest $50 per month 125 ITR per month 30% for annual subscription

Package of 3 services (Sale, Restate & COINvest)

$550 per month 1375 ITR per month 30% for annual subscription

Package of all 4 services

$2500 per month

for 1 local market in INTRO Analytica

6,250 ITR per month 40% for annual subscription

22

Page 23: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO Token is a license for access to INTRO Blockchain ecosystem. The total amount of 200,000,000 INTRO tokens of ERC20 standard are issued on the Etherium smart contracts.

The purchase of INTRO Tokens does not imply shareholding in the business. Token holders are not entitled to dividends, but can influence the business strategy by voting for new regions during the global expansion of INTRO Blockchain.

ITR provide the holders with access to property market analytics, a global online store of real estate, blockchain-based property auctions and property investors’ network.

INTRO Token Advantages

For homebuyers

INTRO Token

Advantages for Token holders

Homebuyers can buy properties directly from the developers. INTRO Analytica evaluates the project reliability: construction permits, building plans and ownership rights. The property data is collected from the state sources and kept in INTRO blockchain.

INTRO users can save up to 30% on property deals. Cooperation with global developers make to purchase property abroad via INTRO’s legal representatives.

In future, ITR holders will also be able to buy under construction properties by installment payment. INTRO REstate will offer installment plans for 36 months with 0% interest.

For property investors

Investors can participate in property auctions on blockchain-based platform INTRO Sale. Developers put up properties for auction starting from the prime cost.

ITR holders also will be able to use smart contracts for property co-investment. There will be 3 types of contracts: 1) co-investment in under-construction property; 2) co-investment in ready-made property; 3) property timeshare (micro-share investment). A social network of INTRO COINvest will help you to find fellow co-investors from around the globe.

23

Page 24: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

24

Now real estate investors have to pay for analytical services in foreign markets, but INTRO Token holders will receive the international market data and investment offers. INTRO Blockchain will expand with respect to the users’ requests to deliver all the hidden gems of the global property market!

The regular service fee on property transaction in INTRO Sale is 5%.

ITR holders have an advantage paying as little as 2% in service fees.

The fee is withdrawn from the seller’s account but it is not hidden from the buyer.

A broad geography

Fees

Activity bonus

Active users of INTRO COINvest will be rewarded for activities in the platform such as leaving

property reviews, using chats & feedback forms, creating new treads, etc. Bonus Tokens

earned at COINvest can be used to pay for any INTRO services.

Smart contracts at INTRO Sale protect the interests of both property seller & buyer.

Buyer cannot start a property deal without leaving a 2%-deposit. If buyer drops the deal, the frozen amount is transferred to the seller as compensation. If the deal is successful, deposit is returned.

Seller cannot cancel the ongoing deal without paying a cancellation fee of 5%. The buyer will receive 3% out of the fee as a compensation. If a seller cancels more than 5 deals and avoids fee payments, this seller will be banned from the platform.

Smart contracts with security deposits

Page 25: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

ICO Schedule

Token distribution and bonuses

A user need to register a personal account for purchasing INTRO Tokens (ITR).

ITR can be bought with Ethers (ETH) and Bitcoin (BTC) during the Pre-ICO round.

ITR can be bought with ETH, BTC and USD, EUR during the ICO round.

Each ITR holder will get a personal address (for each cryptocurrency) after the registration

and will receive a confirmation via email. The buyers will also be able to transfer ITR from

their wallets.

The INTRO emission is conducted only once with a smart contract. The tokensale ends on

August 31, 2018. The agreement between the ITR holders and distributor will take legal

effect and become binding at that time.

No more INTRO Tokens will be issued after the ICO is finished. All unallocated ITR

will be burned. The total amount of 200 million INTRO Tokens will be issued; their

distribution is shown in the pie chart below.

Start date

January 15, 2018

(00:00 EST+3h)

End date

March 15, 2018

(23:59 EST+3h)

PRE - ICO

Start date

March 26, 2018

(00:00 EST+3h)

End date

May 31, 2018

(23:59 EST+3h)

ICO

Start date

June 1, 2018

(00:00 EST+3h)

End date

August 31, 2018

(23:59 EST+3h)

ICO Schedule

Private pre-sale

15%

3% 2%

80%

Team

Bounty campaign

Advisors

Tokensale

25

Page 26: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

Bonuses

PRE-ICO– 30% discount

Tokensale Specification

PRICE 1 INTRO Token (ITR) costs $0.40

Total Token Emission (tokensale + team) 200 million (200 000 000) ITR

Total Tokensale (hard cap) 15 million USD

Minimum Tokensale (soft cap) 3 million USD

When the hard cap is reached, no more ITR will be created.

The total amount of 200 million INTROs will not be exceeded.

Token price USD 0.40 (40 US cents)

Token code INTRO / ITR

Minimum purchase per one person 12 USD

Maximum purchase per one person 5 million USD

Pre-sale 2 million ITR

PRE-ICO 10 million ITR

ICO 148 million ITR

Accepted fiduciary currency EUR, USD

Accepted crypto-currency BTC, ETH

Countries where citizens are allowed to purchase INTRO Tokens

All countries, except the Socialist Republic of Vietnam

ICO 2: July 01th to July 14th

20% bonus

ICO 3: July 15st to July 31th

15% bonus

ICO 4: Aug 1st to Aug 14th

10% bonus

ICO 1: June 1st to June 30th

25% bonus

26

ICO 5: Aug 15st to Aug 31th

0% bonus

Page 27: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

September 2018

Detailed business plan based on ICO results

October 2018

INTRO COINvest: the release of beta-version

Nov 18 – Feb 19

Global distribution partnerships for Sale &

COINvest

March 2019

INTRO REstate: the release of beta-version

April – July 2019

Global distribution partnerships for all

products

August 2019

Team’s tokens unfreeze. Full transfer

to token-based transactions

Costs that will covered by raised funds Funds

Allocated

Product Development 25%

Legal Expenses 20%

Marketing & Sales 20%

Infrastructure (data mining, storage, etc.) 8%

Licensing & state fees (data from state sources) 8%

Team member bonuses 7%

Market research & partnerships 7%

Other costs 5%

27

Development Plan

Fundraising Goals

Page 28: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

INTRO’s Timur Zaynullin at

BRICS Business Summit

Ufa, BRICS / SCO Center October 2017

INTRO’s presentation

In Shanghai Business

Accelerator

Shanghai, May 2018

Left: Ru.Sale presentation

at the Russian Real Estate

Fair (Sochi, April 2018)

Right: INTRO’s Rustam

Akhmaev at the National

Developers’ Congress (Moscow, December 2017)

28

Page 29: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

•Founder and Board Chairman at Gosstroy Group (2009 – present)

•Director of Ufa State Agency for Mortgage Loans (2015 – present)

•Deputy in the Ufa Municipality Council (2012-2016), the Deputy & Vice Chairman in Ufa Municipality Council (2016 – present)

•Founder & Board Chairman of INTRO Technology Rus (2017- present)

Kirill Badikov

Founder

•Business Executive with 13-years-experience in Business Valuation, Online Sales and Retail

•Executive Director of retail chain ‘Matrix’ incl. 79 stores and an online shop (2012-2015)

•MBA in the Hult International Business School (2015-2016)

•Co-founder and CEO in INTRO Technology Rus (2017 – present)

Denis Vechkanov

CEO, Co-founder

•IT-business manager with over 15-years-experience

•Software developer & team leader in Yandex, the leading Russian search engine (2005-2012)

•CTO at Rambler, a major news aggregator (2012-2015)

•Co-founder and CTO in INTRO Technology Rus (2017 – present)

Oleg Obolenskiy

CTO, Co-founder

•Serial entrepreneur with a large project portfolio in eCommerce, gaming, retail and other fields

•Co-founder in InBreak Digital Agency (2009 – present)

•Founder of DeDe, an online perfume store (2015 – present)

•Founder & CEO in Mr Kim, a furniture store (2016 – present)

Alexey Mandrygin

BDM, Co-founder

Team Leaders

INTRO Technology Rus, JSC

29

Page 30: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• Businessman and politician

• Chairman for the Housing and Infrastructure Development Committee in the YCSA of Bashkortostan (2013 –2016)

• Deputy in the Ufa Municipality Council (2015 – 2016)

• Product manager of INTRO Analytica (2017 – present)

Timur Zaynullin

Product Manager

•Businessman & real estate expert with 15-years-experience

•Business trainer for property sales in the national real estate agency “Expert” (2010 – 2012)

•Founder and CEO of real estate agency “Expert Profi” (2012 – present)

•Product Manager of INTRO Sale (2018 – present)

Vladimir Karapetyan

Product Manager

•Senior Software Developer & Blockchain Integration Expert

•Software developer & team leader in RosGosStrakh Bank (2011 – 2016), a major Russian bank

•Software developer in Gosstroy Group (2016 – 2017)

•Team leader for INTRO Analytica development (2017 – present)

Denis Smolyar

Team leader

•Senior software developer in Bashinformsvyaz (2009 – 2013)

•Front-end developer in Toyota Center Ufa (2013-2015)

•Team lead in nedoma.ru, a hybrid mobile application on Kendo UI/ Javascript (2016)

•Team lead of INTRO Sale App, a mobile app on AngularJS + Ionic (2017 – present)

Andrey Machinskiy

Team leader

30

Page 31: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• Real estate consultant & Market Analyst

• Marketing manager & property market analyst in Gosstroy Group (2009 – 2016)

• Private consultant for real estate investment (2013 – present)

• Real estate consultant in INTRO Technology Rus (2017 – present)

Temirbek Kasimov

Market Analyst

•Business journalist in RBC, Deutsche Welle, The Local and EWDN (2010 – 2014)

•PR manager for Russia & the CIS in coLanguage (2015 – 2016)

•Master of Arts in Media Communications (Stockholm University, 2014 – 2016)

•PR manager in INTRO Technology Rus (2017 – present)

Diana Imamgaiazova

PR Manager

•Head of IT Division in MegaFon Bashkortostan (2004 – 2009)

•IT Director in Ural Loto (2009 – 2015)

•Project manager in IT Division of Gosstroy Group (2016)

•Project Manager in INTRO Technology Rus (2017 – present)

•Ph.D. of Technical Sciences in Information protection (2015)

Dmitriy Pogorelov

Project Manager

•Sales Professional with 6-years-experience in IT / tech field

•Sales Manager in SKB Kontur, a software developer of accounting and business management systems (2012 – 2016)

•Sales Manager in INTRO Technology Rus (2017 – present)

Rustam Akhmaev

Sales Manager

31

Page 32: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• 9 years of experience in building business processes and strategic planning of companies.

•Co-founder and CEO in InBreak digital agency (2009 – present)

•Co-founder of DeDe, an online perfume store (2015 – present)

Lev Slepenkov

Сhief strategic planning officer

•Marketing Expert with 10-years-experience in Online Marketing and B2B sales

•Marketing Manager in the Russian Trading Partner, a logistic firm (2010 – 2015)

•Co-founder and CEO in InBreak digital agency (2009 – present)

•Co-founder in INTRO Blockchain (2018 – present)

Alexander Kolesnikov

CPO, Marketing Manager

•Financial advisor at USAID in a team of international consultants (2014 – 2015)

•MBA in the Hult International Business School (2016)

•Private business consultant (2017 – present)

•Chief Financial Officer in INTRO Blockchain (2018 – current)

Aziz Mammadov

CFO

•Private consultant of early stage companies & tech companies seeking investment (2011 – 2015)

•CEO of Guotai USA, a subsidiary of Jiangsu Guotai Litian Enterprise Corp., Ltd., a Chinese apparel exporter (2016 – present)

•Business Development Manager in INTRO Blockchain (2018 – present)

Joseph Cohen

BDM in North America

Team Leaders

INTRO Blockchain, Ltd.

32

Page 33: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• Strategic Management Consultant with 10-yers-experience

• Business consultant in varied industries incl. Telecom, Banking and KPO (2010 – 2016)

• Startup advisor in IT accelerator in Delhi, India (2016 – present)

• Business Development Manager in INTRO Blockchain (2018 – present)

Tuhina Rathi

BDM in South East Asia

•Crypto- and stock market trader

•Trader in Sberbank Investment, a major Russian bank (2011 – 2014)

•Senior trader in ‘Otkrytiye Broker’, a trading platform (2015 – 2017)

•Master of Science in Business Informatics (USATU, 2015)

•Digital Asset Manager in INTRO Blockchain (2018 – present)

Dinar Semenov

Digital Asset Manager

•CEO of real estate agency KVARTAL (2010 – 2016)

•Managing partner of Assensus Interaction Academy (2016 – present)

•Best Salesman Award at Rosneft Business conference (2016)

•Sales Manager in INTRO Blockchain (2018 – present)

Alexander Lazarev

Sales Manager

•Senior software developer in URALSIB, a major Russian bank (2009 – 2015)

•Senior software developer in Bell Integrator responsible for a digital depositary system (2016)

•Back-end developer in INTRO Technology Rus (2017 – 2018)

•Blockchain developer in INTRO Blockchain (2018 – present)

Vadim Petrov

Blockchain Developer

33

Page 34: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• Honorary Director for International Cooperation at the BRICS International Forum (2015 - 2017)

• Co-founder and CEO at LDR Collection, an Indian apparel exporter (2012 – present)

• Business Manager in LDR Traders, an online shop of branded production (2014 – present)

• Serial entrepreneur in mobile tech, blockchain ecosystems, AI and ERP related business

• 20 years of proven track record on managing R&D, IT, sales, consulting service with 9 tech patents which are used in more than 2000 apps

• Head of PeopleSoft and JDE Solutions in Greater China.

• Expert of ICOBench and International Blockchain Consulting AG

Jason Hung

ICO Advisor

Amarpreet Singh Blockchain & ICO Advisor

Akil Mohammad BRICS Cooperation Facilitator

•Global Development & Anti-Corruption Policy Consultant

•Consultant for UNDP Business Development Programme in ASEAN – Thailand (2017 – 2018)

•Social Accountability Consultant in GIZ – Tanzania (2016)

•MBA in International Development & Management (Lund University, 2018)

David Kern-Fehrenbach

Global GR Advisor

ICO Consultants

INTRO Blockchain, Ltd.

34

• Technology expert with experience in operations, consulting and innovation

• Technology Consultant for Tier 1 firms such as Microsoft, the World Bank, Airbus, etc.

• Startup Advisor & Advisory Board Member of Blockchain projects

• B.E. in Computer Science, MBA in Business Management (Singapore University, 2015)

Page 35: White Paper - introa.io˜НТРО WP en.pdf · Our mission is to make the global off-plan property market transparent and to protect the developers ... parking lots and commercial

• Investment Advisor in Grant Thornton, LLP (2011 – 2013)

• Investment Director in Stankostroenie, LLP (2013 – 2015)

• Managing Partner in AsiaFinance (2015 – present)

• Ph.D. in Economics (2003)

• MBA in the Hult International Business School (2007)

• Certified Project Manager (PMP)

Marat Valiev

Financial Advisor

• Executive Engineer at KMA Power India (2012 – 2013)

• Researcher in Moscow Institute of Steel & Alloys ‘MISiS’ (2015 – 2017)

• Deputy Secretary General at UN Model in MISiS MUN (2016)

• R&D Engineer in the SHIP project with venture capital of MISiS NUST and Yandex (2017 – present)

Vivek Kumar Singh

R&D Advisor

•Marketing Expert with 15-years-experience

•Marketing Director in ER Telecom (2006 – 2012)

•Marketer in Aviasales / JetRadar / Hotellook, a booking service for travelers (2014 – 2015)

•Founder and CEO in Strakhovka.Ru, an online aggregator of insurance services (2016 – present)

Valeriy Kolyada

Marketing Advisor

• Customer Development Expert

•CPO in Silverplate, a digital marketing studio (2015 – 2016)

• Instructor & Custdev Consultant in the IIDF Startup Accelerator (2015 – present)

• Business Development Manager in GGRocket (2018 – present), a coaching platform on blockchain

Dmitry Sokolov

Custdev Advisor

35