Whether your customers plan to enjoy a quiet evening on the patio, have friends over for a pool-party, or hit the beach for some fun in the sun, EXCELSIOR WINES has a full portfolio of CRISP, REFRESHING WHITE WINES that are perfect pairings for any summer soiree!

UltraPremium

Wines

PremiumWines

Value Wines

• c

oo l c l i m

at

e •

CO

AS

TA

L V I N E Y A

RD

S

OFF-PREMISENON-IRC

RIDE THE WAVE OF OPPORTUNITY• Chardonnay is the #1 varietal type, comprising 20% of Total Wine EQ Vol

• Americans are MAD for MOSCATO – now ranks #9 of all varietal types(more than Malbec!)

• Summer recipes tend to be light & cool so chilled & light-bodied wines are the perfect match

CHILLIN’ LIKE A VILLAIN WITH CHILEAN WHITES!• New! Frontera Specialties Pedro Jimenez! Introduce your customers to this

“charming” white wine and watch them be seduced by Pedro!• New! Casillero del Diablo “Devil’s White” – a proprietary blend from Legendary

winemaker, Marcelo Papa• “Best Buy” – Wine & Spirits Magazine (2011 Casillero del Diablo Coastal White)

• Concha y Toro – 2013 Winery of The Year - Wine & Spirits Magazine–19 of the past 27 years!

• Concha y Toro – Drinks International “2013 World’s Most Admired Wine Brand” – 3rd Year in a Row!

TANGO WITH TORRONTÉS & ARGENTINA • 90PTS “Best Buy” – Wine & Spirits Magazine (Amado Sur Torrontés 2012)

• New! Decopas Sauvignon Blanc! Put a Buenos Aires twist on “Happy Hour”!

WISH THEY ALL COULD BE CALIFORNIA… • Little Black Dress Wines are gaining momentum, up +13.1% in EQ Vol, with

growth in nearly every SKU: (Moscato +65.1%, Riesling +35.7%, Sauvignon Blanc +19.1%)¹ • Five Rivers Chardonnay – now designated Central Coast Appellation! • 93PTS GOLD MEDAL “Best in Class” – California State Fair (2011 LBD Moscato)

• 92PTS GOLD MEDAL – Los Angeles Int’l Wine Comp & GOLD MEDAL SFChronicle Wine Comp (2011 LBD Divalicious White)

• GOLD MEDAL SF Chronicle Wine Comp (2011 Five Rivers Central Coast Chardonnay)

POS ELEMENTS A. Case Card B. Cold Box Sticker C. MIR Bottle Necker D. Boat Wine Rack

A.

B.

C.

D.

MIR—SAVE UP TO $24 on assorted white wines from Concha Y Toro, Trivento, Decopas, Little Black Dress & Five Rivers

• Save $2 off two (2) 750ml or 1.5L bottles • Save $8 off six (6) 750ml or 1.5L bottles • Save $24 off twelve (12) 750ml or

1.5L bottles • Valid through Labor Day, Sept. 1, 2014

MEDIA SUPPORT • Bon Appétit full page ad & Phillips

Crab Recipe (June issue on newsstands

mid-May)

(June issue on newsstands

©20

14 Ex

celsi

or W

ine &

Spiri

ts, O

ld Br

ookv

ille, N

Y E

SWISS

14

¹ Niel

sen T

otal

XAOC

52we

eks e

nding

01/0

4/14

OFF-PREMISENON-IRC