1. Where will your next crisis occur?
PodCamp 4
San Antonio, TX
May 22, 2010
2. Will it be.
A War Room
In the field
In the newspaper
A live protest
3. ITs more likely ..
A blog post
Facebook post or comment
Twitter
Followed bytraditional media
4. The Old Way (gold standard)
Crisis team assembles
Facts are gathered
Statement developed
More facts are gathered
Press release is drafted and released
Coverage, tone, sentiment monitoried
More facts are gathered
Press Conference is held
Lather, rinse, repeat
5. The new way(standards TBD)
Tweets happen
Event acknowledged; monitor coverage, tone and sentiment
Bridge communication during fact gathering
Repetitive cycle of bridge communication and fact gathering
Comprehensive recap, usually a blog post
Feed traditional media
Lather, rinse, repeat
6. Whats Changed?
Time standard
Communication depth
Communication frequency
Leadership commitment
Personas and voices
7. How can you prepare?
Have a plan
Modify the plan to include social media response
Assign some responsibilities in advance
Test out flow with tabletop drill
8. Case studies
Miracle on the Hudson
Death of Michael Jackson
Fort Hood shooting
Stranded passengers on Jet Blue
9. Discussion and questions
Fran Stephenson [email protected]
@fransteps
***The views expressed in this presentation are entirely my
own.***
