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32nd Annual International Convention & Trade Show
International Health, Racquet & Sportsclub Association
Where the Health and Fitness Industry Comes Together
Join your colleagues from across the globe Tuesday-Friday, March 19-22 at Mandalay
Bay in sunny Las Vegas for IHRSA’s 32nd Annual Convention & Trade Show!
It’s a sure thing. IHRSA 2013 is THE place to be, “where the global health and fitness industry comes together.” There is no event like it in the world, and there is no place like Mandalay Bay.
For the first time ever, IHRSA has combined the Trade Show, Education Sessions, General Session Speakers and Social Events, as well as the restaurants and lodging, in the same complex — to offer attendees the utmost in convenience. Everything in one centralized location under one roof!
Mandalay Bay Resort & Casino is a world-renown 44-story luxury destination located at one end of the Las Vegas strip in Paradise, Nevada. Owned by MGM Resorts International, one of its towers operates as THEhotel, while the Four Seasons Hotel occupies the top floors of the second tower.
This resort, with a tropical feel, offers these and many other attractions:
• A total of 3,309 hotel rooms and the 135,000 sq ft (12,500 m2) casino
• The 1 million sq ft (93,000 m2) Mandalay Bay Convention Center, one of the largest convention facilities in the US, and the largest meeting facility on the Las Vegas strip
• The 12,000-seat Mandalay Bay Events Center, which has hosted major events, including headlining concerts and boxing matches, Ultimate Fighting Championship events, the Latin Grammy Awards, and the Miss Universe pageant
• 24 restaurants to choose from, which can satisfy virtually any palate or style — from Wolfgang Puck to the House of Blues
• The Shark Reef Aquarium, which contains the third largest tank in North America, two tunnel-shaped, walk-through aquariums, and numerous other displays
• The 11-acre Mandalay Bay Beach, a world-famous aquatic playground that features 2,700 tons of real sand, a 1.6-million gallon wave pool and 100 rentable cabanas, day beds, bungalows, personalized villas, and a private club
Leave it to IHRSA to combine practical, productive and affordable . . . with fun and functionality!
Image couresty of flickr.com/photos/dalechumbley
©2012. GOJO Industries, Inc. All rights reserved. | #10093
Heighten
ExperienceYour Clean Club
Citrus GingerShampoo& Body Wash1250mL Refill
Shower Dispenser
RobustBody wash dispensers torture-testedfor 10 years in club showers
RefreshingContains invigorating botanicalextracts and natural moisturizers
CustomizableVibrant, durable graphics expressyour club identity and decor
©2012. GOJO Industries, Inc. All rights reserved. | #10093
Heighten
ExperienceYour Clean Club
Citrus GingerShampoo& Body Wash1250mL Refill
Shower Dispenser
RobustBody wash dispensers torture-testedfor 10 years in club showers
RefreshingContains invigorating botanicalextracts and natural moisturizers
CustomizableVibrant, durable graphics expressyour club identity and decor
1
Meet and share ideas with colleagues from over 70 countries!At IHRSA 2013, you will have a tremendous opportunity to hear the best and the brightest in the fitness and health club industry. You will find engaging, expert speakers who inspire, panels on special issues, education workshops on the most important topics of the day, and a wide variety of receptions and social events to network with your peers and industry leaders. Here are just a few examples:
“MAkIng ConnECTIonS” oRIEnTATIon Tuesday, March 19 | 7:00-8:30amIf you’re a first time attendee, or if you’re traveling on your own to this event, then plan to participate in this orientation session designed especially for you. IHRSA staff will be available to help you get acquainted with other members and make the most of your Convention experience.
4TH AnnuAL WoMEn’S LEAdERSHIp SuMMIT Tuesday, March 19 | 12:30-3:30pmJoin moderator Debra Siena, President, Midtown Health, along with a distinguished group of panelists as they explore the foundation of successful leadership. This interactive workshop intersperses panelist presentations, moderated roundtable discussions, and group presen-tations. Join this unique opportunity to learn from, and network with, woman leaders from around the world.
Get the recognition you deserve! Send in your applications for these IHRSA awards, which will be presented at IHRSA 2013:
• 5th Annual Julie Main Woman Leader Scholarship
• Outstanding Community Service Award
For more information and to download applications, visit ihrsa.org/awards.
THE dEAdLInE FoR EnTRIES IS dECEMBER 7, 2012.
EVEnIng nETWoRkIng RECEpTIonS Kick back with friends — new and old — at the end of the day at one or more of the following gatherings:
• Opening Welcome Reception Tuesday, March 19 | 7:00-9:00pm
• Go Canada! Reception (for Canadian delegates) Wednesday, March 20 | 6:00-7:00pm Sponsored by the Fitness Industry Council of Canada (FIC)
• IHRSA Regional Association Reception (for members of IHRSA affiliated US regional associations) Wednesday, March 20 | 6:30-8:30pm
• Planet IHRSA: The International Attendee Reception (for international delegates) Wednesday, March 20 | 7:00-9:00pm Sponsored by Snap Fitness
MdA’S AugIE’S QuEST Now in his seventh year with ALS, industry legend Augie Nieto is the Chief Inspirational Officer for the Muscular Dystrophy Association’s Augie’s Quest, which is striving to raise millions of dollars for research to find a cure. You can join the Quest by attending these two fundraising events:
• “Zumbathon!” FundraiserWednesday, March 20 | 7:00-9:00pmPre-Registration & Donation Required Visit zumba.com
• 8th Annual BASH for MDA’s Augie’s QuestThursday, March 21 | 6:00-11:00pmPre-Registration & Fee Required Visit augiesquest.org
RoundTABLE dISCuSSIonSPopular topics are discussed in a casual, interactive format. Among those being offered are:
• Sell Value, Not Price: Tips to Exceeding Your Sales Goals Tuesday, March 19 | 1:00-2:00pm
• Increase Retention by Exceeding Expectations Wednesday, March 20 | 1:30-3:00pm
• Corporate Fitness and Wellness Services & Programs Thursday, March 21 | 9:45-11:00am
AWARdS – A CALL FoR EnTRIES!
2IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
BERT JACoBSCo-Founder & Chief Creative Optimist, Life is good®
Optimism Can Take You AnywhereTuesday, March 19 | 11:30am-12:30pmSponsored by SPRI®
Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good® spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. Jacobs combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John launched a business that now sells products in over 4,500 retailers nationwide. Life is good® attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good® also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Jacobs’ innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.
About Bert JacobsAfter graduating from Villanova University in 1987 with a degree in communications, Jacobs enjoyed stints as a ski instructor, pizza delivery man, and substitute teacher. In 1994, with a combined sum of just $78 in the bank, he and his brother, John, officially launched Life is good®. Today, its products are sold by over 4,500 retailers nationwide. Believing that consumers are overwhelmed by too much “advertising noise” in the marketplace, Life is good® focuses on forging meaningful, emotional connections, and relies heavily on consumer word-of-mouth to build its brand.
gEnERAL SESSIon Speakers
nICHoLAS CHRISTAkIS, M.d., ph.d., MpHAuthor, and Professor, Harvard University
Connected: The Surprising power of our Social networks & How They Shape our LivesWednesday, March 20 | 8:30-9:30amSponsored by Technogym®
It is customary to think about trends in things like clothes or music as spreading in a social network. But all kinds of things, many of them quite unexpected, flow through social networks, and this process obeys certain rules. Dr. Christakis has become internationally renowned for his research on how our real-life, face-to-face social networks drive and shape aspects of our lives that we would never suspect. In his book Connected, he describes the results of this groundbreaking research, unlocking a revolutionary new understanding of the sway that we have over one another through our connections. He outlines the fundamental rules governing the formation and operation of social networks and de-scribes the myriad ways that they help to shape who we are and what we do. Dr. Christakis specializes in the impact our social networks have on our attitudes, behaviors, and wellbeing, and has analyzed networks ranging in size from 30 to 3,000,000 people, over periods of time as long as 30 years.
About nicholas Christakis Dr. Christakis is an internist and social scientist who conducts research on social factors that affect health, health care, and longevity. He is Professor of Medical Sociology in the Department of Health Care Policy at Harvard Medical School; Professor of Medicine in the Department of Medicine at Harvard Medical School; and Professor of Sociology in the Department of Sociology in the Harvard Faculty of Arts and Sciences. In 2009, Christakis was named by Time magazine to their annual list of the 100 most influential people in the world. In 2009 and in 2010, he was listed by Foreign Policy magazine in their annual list of Top 100 Global Thinkers.
“I was InspIred and it made me even more proud to work in this industry after attending IHrsa 2012” ~ rune Hummelsund Haugesund aerobic senter, norway
3For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
pETER SHEAHAnAuthor, and Founder & CEO, ChangeLabs™, AUSTRALIA
FL!p: Creative Strategies for Turning Challenge into opportunity, and Change into Competitive AdvantageFriday, March 22 | 11:30am-12:30pmSponsored by MyZOnE
Are you looking to give your leaders a more cutting-edge perspective on the world? Are you looking to exploit the opportunity that change brings?
• Embrace change and break free from thinking that made you suc-cessful in the past, but could undermine your success in the future
• Re-think competitive advantage; leverage intangibles to manufacture tangible points of difference in the market
• Improve your margins by driving non-sexy innovation, and finding new and better ways to do what you do
• Turn chaos into opportunity by leading the market in response to new regulation, customer expectations and technology
• Be inspired to take the intelligent risks required to innovate and drive change
About peter SheahanAs the founder and CEO of ChangeLabs™ Peter Sheahan’s insights into business trends and the changing needs of customers and staff have made him a regular presenter on Fox Business, with appearances on ABC and the BBC as well. In 2008 Sheahan was a featured expert in a five-part global series on Innovation on CnBC, and he has been profiled in the Washington Post and Fast Company magazine. His newest book Making It Happen offers his insights on the execution of ideas through focused business growth, understanding buying behavior, and compel-ling market positioning.
CHIP CONLEYAuthor, and Founder, Joie de Vivre Hotels
pEAk: How great Companies get Their Mojo From MaslowThursday, March 21 | 8:30-9:30amSponsored by Matrix Fitness
Chip Conley, founder and former CEO of Joie de Vivre Hotels (the second largest boutique hotelier in the U.S.) for 24 years, will talk about his bestseller PEAK and how humanistic psychology helped his company and others (from Apple to Zappos) create an operating model to under-stand the higher needs of employees and customers. Conley believes the most neglected fact in business is that we’re all human and that business schools don’t do enough to help us understand that creating peak experiences for stakeholders can create peak performance for a company. The PEAK model can be used to understand how a company can relate to relationships beyond those with employees and custom-ers: investors, vendors, the community, and, even with yourself. Conley’s humanistic business model has led him to speak at the TED conference and around the world about the importance of culture. As a practitioner who has used his own company (with over 3,000 employees) as a labo-ratory for understanding the human condition, Conley’s philosophical but prescriptive approach to leadership will be very illuminating.
About Chip Conleyno hotel executive has overseen the development and creation of more boutique hotels than Chip Conley, founder of Joie de Vivre Hotels, Cali-fornia’s largest independent hotel company. At the age of 26, Conley transformed a seedy 1950’s hotel into the Phoenix Hotel that catered to the likes of David Bowie, Linda Ronstadt and nirvana. Building on an in-novative design formula that inspires guests to experience an “identity refreshment” during their stay, Joie de Vivre Hotels now consists of over 40 unique and award-winning hotels, restaurants and spas, with annual revenues approaching $250 million. Conley and his company’s time-tested techniques and transformational leadership practices have been featured in Fast Company, Fortune, and the Wall Street Journal.
hear simultaneous translation of General session Presentations!
Translation will be offered in Spanish and Russian, in addition to the translation of select breakout sessions throughout the Convention
in both languages.
4IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
Every year for the past three decades, the IHRSA International Trade Show has showcased the hottest, the latest and the most innovative products on the planet. It is the event that defines the industry.
The IHRSA 2013 Trade Show will feature more than 330 exhibitors in a dynamic, thriving, high-energy environment spread over two full days. You can be the first to see the newest models of your favorite fitness equipment — many announced for the first time at the Show.
Be sure to bring your shopping list, as you will:
• Sample the latest cardio and strength machines equipped with the most cutting-edge digital electronics and ergonomic designs
• See what’s new in everything from club management software to locker room amenities to retention technologies
• Wake up and get your heart pumping with an Early Morning Workout and hot, new group exercise classes
• Save big — as you meet-face-to-face with vendors — and score big on special IHRSA Trade Show deals
If you’ve ever been to an IHRSA Show, you know it’s the fun side of doing business!
The IHRSA Show has all the products and services you need to truly “WoW” your members!
trade shOW hOUrsWEDNESDAY, MARCH 20
11:00am - 6:00pm Trade Show
THuRSDAY, MARCH 21 6:30 - 8:30am
Early Morning Workout
11:00am - 6:00pm Trade Show
See the nEWEST, Try out THE BEST!
“THe Trade sHow was awesome with a ton of new and interesting equipment” ~ Thor Lindh, axiom Fitness Boise, Id
5
Exhibitor product & Service CategoriesThese are just some of the categories of exhibitors that you can expect tosee at the IHRSA 2013 International Trade Show at Mandalay Bay:
Aquatic / Pools & Supplies
Architects / Facility Designers / Construction / Decor
Associations / Certification / Educational Organizations
Audio / Video Equipment / Music
Climbing Walls / Structures
Computer Software / EFT Billing & Collections
Consultants: Sales / Marketing / Promotions / Training / Personnel
Equipment Cleaning / Maintenance / Repairs
Fitness Equipment / Fitness Accessories
Fixtures / Furniture / Lighting / Lockers
Flooring / Courts / Mats / Sports Surfaces
Food & Beverage / Nutritional Products / Supplements / Services
Group Exercise / Programming / Instruction
Health Clubs / Gyms / Franchises
Insurance
Laundry
Leasing & Financing
Locker Room Amenities / Towels
Medical & Rehabilitation Equipment
Pilates / Stretching / Yoga
Publications / Magazines / Publishing
Security / Locks
Spa Services / Skin Care / Massage Equipment
Sporting Goods / Apparel / Pro Shop
Steam / Sauna
Tanning
Technology / Internet / Programming
Testing / Heart Rate Monitors / AEDs / Body Composition / First Aid
Youth Fitness / Children’s Programming / Playground Equipment
IHRSA would like to acknowledge the following companies for enhancing the attendee experience in Las Vegas:
goJo Industries Inc. will be sponsoring Sanitizing Stations to help provide all attendees with a clean and healthy environment.
Twin oaks Software will be sponsoring a Relaxation Station to assist attendees as they navigate the expansive Trade Show floor and to unwind after a good workout.
A Special THAnk YOu!
For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
6
ExERCISE programming
Burn Lab® • Tuesday, March 19 | 6:30-7:30am• Thursday, March 21 | 7:30-8:30am• Friday, March 22 | 8:00-9:00amBreann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Ignite the fire! A highly intensive, 45-minute, pre-choreographed cardio fusion program. Burn Lab® combines everything from kickboxing to boot camp drills in an interval-style format. Burn Lab® is pro-duced by Xercise Lab® — home of Xtreme Fitness®, Xceptional Results®.
Build Lab® • Tuesday, March 19 | 7:30-8:30am• Wednesday, March 20 | 6:30-7:30am• Friday, March 22 | 7:00-8:00am Breann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Build it with your body weight! This is our no-weights, weight workout. Build Lab® offers complete body-weight training in an intensive, 45-minute, pre-choreographed format. Build Lab® is produced by Xercise Lab® – home of Xtreme Fitness®, Xceptional Results®.
Recess Lab® • Wednesday, March 20 | 7:30-8:30am• Thursday, March 21 | 6:30-7:30am Breann Mitchell, Director of Training & Choreography, Xercise Lab® Jenny Rowe, Founder, Xercise Lab® Sponsored by Xercise Lab® Xercise disguised as fun! This 45-minute, pre-choreographed, cardio and strength training program is designed for children ages 4–12. Music for Recess Lab® is produced exclusively for Xercise Lab® and provides an intense workout disguised as fun and games. Recess Lab® can also be used as an addition or replacement for physical education in schools.
Helixing with the Helix Lateral Training • Wednesday, March 20 | 7:30-8:30amKristy DiScipio, Master Trainer, Reebok Interna-tional, Helix Master Trainer, and Area GroupSponsored by HelixThis is a group exercise formatted class to introduce new users as well as current users of the Helix Lateral Trainer and to the Group Exercise formatted
program. The class is typical of an interval style program maximizing the diversity of the movements available on the Helix and highlight-ing the Helix as the ideal tool for group exercise or NON-boring cardio training.
ZEN•GA™ Mindful Movement with the Mini Stability Ball™
• Wednesday, March 20 | 7:30-8:30amPJ O’Clair, Master Instructor Trainer, Merrithew Health & Fitness™ Sponsored by Merrithew Health & Fitness™
Merrithew Health & Fitness™ presents: ZEN•GA™, programs that consciously connect the body and the mind. The first 50 attendees will receive a FREE Express Mat and Mini Stability Ball™!
SpRI Step 360 Cardio HIIT• Wednesday, March 20 | 6:30-7:30amPresented by SPRI Master Instructors Sponsored by SPRI®
Experience cardio conditioning that has it all. Progres-sive phases of exercises and increasing demands of intensity will move from foundation-to-performance. Then, utilize metabolic conditioning cycles that incor-porate an effective “3-2-1” format of energy system overload. Learn how high intensity intervals using 3 planes of motion, 6 phases of conditioning and 0 rest performed using the Step 360 balance trainer will provide an integrated cardiovascular training challenge. This workout pushes caloric consump-tion, while developing dynamic stabilization, athletic performance and explosive power. pILoxIng®
• Wednesday, March 20 | 6:30-7:30amViveca Jensen, Creator, PILOXING®
Sponsored by PILOXING®
Transform yourself into a tough and agile boxer, graceful ballerina and hip street dancer all in one workout! PILOXING® is the first program that blends the muscle sculpting of Pilates, the strengthening and cardio of boxing, and the fun and sensuality of dance into a high energy cardio workout. Using the most current science, PILOXING® incorporates formats such as interval and barefoot training to burn maximum calories and increase stamina. This new workout is attracting die-hard followers including Hollywood celebrities and international stars and has been featured on TV shows such as The Doctors, The Steve Harvey Show, Access Hollywood, and ET!, and in magazines including Shape (US and Germany), Fit-ness Magazine, Redbook, Elle (Sweden), Vogue, OK!, People, US Weekly, topp HÄLSA, leva and iFORM.
MMA-Style Conditioning for Everyone • Thursday, March 21 | 6:30-7:30amScott Ramsdell, NASM CPT, CES, PES, MMACS, NASM – National Academy of Sports MedicineSponsored by NASM – National Academey of Sports MedicineTime to intensify your training! NASM brings to you a pulse-pounding workout featuring Mixed Martial Arts (MMA) conditioning including Jump Rope, SAQ and Striking Drills used by today’s top MMA athletes.
Cardio Bootcamp • Thursday, March 21 | 7:30-8:30amLeslie Grosshauser, Owner and President, Lexyfit ConsultingSponsored by Polar Electro, Inc.Experience an endorphin rush like no other! With Polar heart rate technology you’ll be able to see the effects that short bursts of energy have on your heart rate as you engage in cardio drills and body weight strength training. Bring a towel & water.
SpRI Step 360 HIIT CIRCuIT CHALLEngE• Thursday, March 21 | 7:30-8:30amPresented by SPRI Master Instructors Sponsored by SPRI®
Get energized with a circuit challenge to inspire peak performance. Small to large groups will benefit from progressive phases of exercises and increasing demands of intensity going from foundation-to-performance. Then, utilize metabolic conditioning cycles with multiple equipment options that incor-porate an effective “3-2-1” format of energy system overload. Learn how high intensity intervals using 3 planes of motion, 6 phases of conditioning and 0 rest performed using the Step 360 balance trainer will provide an integrated cardiovascular, strength and core training challenge. This workout improves cardiovascular capacity, caloric expenditure, muscular strength, endurance and power, while building stabili-zation and athletic performance.
There are plenty of great health clubs to visit and get in a workout while you are in Las Vegas. In addition, you can also join the Early Morning Workout on the Trade Show floor and try out the latest equipment. Or, you can participate in one or more of these classes offered to all Convention & Trade Show attendees listed below.
More will be added as we get closer to the event so visit ihrsa.org/convention for the latest updates.
IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
7
THANK YOu Sponsors!
For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
8IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
IgnITE! SessionsIHRSA will launch a new educational concept in Las Vegas, and YOU are invited to participate! IGNITE is a fast-paced, 1-hour event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all present-ers 5 minutes of fame. IGNITE presenters can share their personal and pro-fessional insights on a host of wide-ranging topics that can be informative, innovative, humorous, or just plain fun! To apply for this activity, simply complete our brief application form at ihrsa.org/ignite. Confirmed speakers will be posted on our website.
Workshops & Education Sessions presented by Associate Members Our half- and full-day workshops and Supplier Seminars, presented by a variety of our Associate members who are also exhibiting at the Trade Show, allow you to dig deeper into the programs and products that can increase success in your club. You will not only enjoy the hands-on aspect of these sessions, but also learn more about the products and services that you will be able to fully ‘test drive’ on the Show floor.
Education TutorialsOur tutorial program is designed to bring smaller groups of attendees together who are facing the same challenges and obstacles in their day-to-day operations with a business executive or industry professional who will facilitate practical ‘solution discovery’. These consultations will be limited in size to maximize interaction.
networking Roundtables The opportunity to network with club operators from around the world is one of the most requested IHRSA Convention activities each year. Facilitated by a moderator, these roundtable discussions provide attendees with the chance to connect and share knowledge and ideas on a variety of mission-critical topics.
Recognizing that everyone learns differently, IHRSA 2013 offers educational opportunities in a variety of interactive formats — in addition to the tradi-tional seminars offered throughout the four-day event. Among these offerings are:
WHAT’S YOuR LEARNING STYLE? You’re Sure to Find it Here!
ConTInuIng EduCATIon CREdITS (CECs)The following organizations will be offering CECs at IHRSA 2013. Visit ihrsa.org/convention for a complete schedule of activities.
• Aerobics & Fitness Association of America (AFAA)
• American Council on Exercise (ACE)
• Cooper Institute
• International Fitness Professionals Association (IFPA)
• National Academy of Sports Medicine (NASM)
• National Council on Strength & Fitness (NCSF)
• National Exercise & Sports Trainers Association (NESTA)
• National Federation of Professional Trainers (NFPT)
• National Strength & Conditioning Association (NSCA)
• SCW Fitness Education (SCW)
9For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
EduCATIon Topic AreasIHRSA 2013 education sessions have been organized by topic area so you can choose the ones that best match your interests and needs. In the sched-ule, each education session will be noted with its respective topic area code. For a complete view of the schedule listed by time and topic area, see the schedule-at-a-glance on the next several pages.
Customer Service & Retention [ CS-R ]Service Excellence | Retention Strategies | Member Engagement | Member Motivation | Generating Referrals
Exercise Classes [ E ]Product Training | Bootcamp | Pilates | Cardio | Dance Exercise | Interval Training | Body Weight Programming
Fitness & personal Training [ F-pT ]Personal Training Sales & Management | Group Exercise Management | Revenue Growth | Client Motivation | Functional Training
Health promotion & Wellness [ Hp-W ]Medical Referral Programs | Exercise as Medicine | Community Outreach | Corporate Wellness
Human Resources [ HR ]Recruitment, Interviewing & Hiring | Motivation Techniques | Staff Retention | Employee Training & Development | Human Resource Issues
Innovations & opportunities [ I-o ]Technology | Management Software | Emerging Market Segments | Social Media
Leadership [ L ]Implementing Vision | Overcoming Challenges | Skill Development | Strategic Philanthropy | Inspiring Team Leadership
Legal & Legislative [ L-L ]Avoiding Litigation | Employment Laws | Consumer Protection Issues | Legal Updates | Legislative Updates | Risk Management
Management & operations [ M-o ]Strategic Planning | Business Plans | Insurance | Revenue Growth | Franchising | Competition Strategies | Financing | Best Practices
Marketing [ M ]Marketing Strategies | Campaign Development | Social Media | Marketing to Women | New Technologies
Membership Sales [ MS ]Sales Strategies & Techniques | Selling Fitness | Converting Referrals | Performance Management
programming [ p ]Fitness | Weight Management | Group Exercise | Medical & Wellness | Non-Dues Revenue | Youth Programming | Community Interaction
Research [ R ]Global Report | Statistical Review | Industry Trends | Demographics | Performance Indicators
Supplier Seminars [ SS ]Associate Member Products & Services | Exercise Programming | Business Operations | Management Tools
“as sTudIo owners in a small community, we have held back from attending the full IHrsa Convention, but wow! we are so happy to have taken the leap! It was a much better value than we anticipated — the Trade show was top notch, classes were informative and there were many opportunities for networking . . . and the speakers at the General sessions — what a treat! Thank you IHrsa!” ~ Barbi Jackson, scott Jackson’s real Life Fitness | nevada City, Ca
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ecti
ons”
ori
enta
tion
ope
ning
Wel
com
e Re
cept
ion
Crea
te Y
our B
usin
ess
Plan
and
Fi
nd C
apita
l for
You
r Dre
am C
lub
Tax-
Exem
pt C
ompe
titio
n Fo
rum
Gai
n an
d Re
tain
Mor
e Cl
ient
s by
Thin
king
Diff
eren
tly
Build
ing
an Ic
onic
Pers
onal
Tr
aini
ng B
usin
ess:
Inte
grat
ing
Prov
en P
rincip
les
in Y
our C
lub
An In
-Dep
th A
ppro
ach
to
Mak
ing
Pila
tes
Profi
tabl
e
Crea
te a
Blu
e-Pr
int f
or S
ucce
ss
in th
e Fi
tnes
s In
dust
ry
Incr
ease
Pro
fits
with
a
12-M
onth
Inte
grat
ed S
ales
&
Mar
ketin
g Pl
an
The
Nut
s &
Bolts
of S
mal
l G
roup
Trai
ning
Max
imize
the
Impa
ct o
f You
r G
roup
Fitn
ess
Prog
ram
Step
s to
Suc
cess
fully
Lau
nch
a N
ew P
rogr
am o
r Ser
vice
Zum
ba S
enta
o™
Inst
ruct
or Tr
aini
ng
Max
imizi
ng P
rofit
s w
ith S
mal
l G
roup
Boo
tcam
p Tr
aini
ng
Com
mun
icatin
g &
Impl
emen
ting
Your
Hea
lth P
rom
otio
n In
itiat
ives
Th
roug
hout
You
r Com
mun
ity
Mat
ch P
oint
: Ens
ure
Your
Tenn
is Pr
ogra
m is
Ser
ving
Ace
s…an
d no
t Dou
ble
Faul
ting
Max
imize
the
Effe
ctiv
enes
s an
d Pr
ofita
bilit
y of
You
r Pe
rson
al Tr
aini
ng Te
am
Spec
ial P
rese
ntat
ion
by T
RX:
An Id
eal S
olut
ion
for P
erso
nal,
Smal
l and
Lar
ge G
roup
Trai
ning
Sell
Valu
e, N
ot P
rice:
Ti
ps to
Exc
eedi
ng Y
our
Sale
s G
oals
Ask
the
Indu
stry
Lea
der:
En
gage
& R
etai
n M
embe
rs fo
r Lo
ng-T
erm
Pro
fitab
ility
It’s a
Mys
tery
: Ins
ight
s int
o
Wha
t You
r Mem
bers
&
Pros
pect
s are
Trul
y En
coun
terin
g
Expe
rt Pa
nel S
hare
s In
sight
s to
Attra
ct, S
ell a
nd
Reta
in M
ore
Mem
bers
Club
Sta
ndar
ds to
Incr
ease
and
At
tract
New
Mem
bers
Secr
ets
of th
e W
orld
’s M
ost
Succ
essf
ul H
ealth
Clu
bs
Deve
lop
Sust
aina
ble
Co
mpe
titiv
e Ad
vant
ages
Bas
ed
on Y
our C
lub’
s St
reng
ths
Build
a M
ore
Lucr
ativ
e &
Re-
war
ding
Clu
b: Th
e Ar
t & S
cienc
e of
Mem
ber E
xpec
tatio
ns
Hold
‘Em
or F
old
‘Em
: Dea
ling
Aces
with
Sta
ff Pe
rform
ance
&
Acco
unta
bilit
yIm
prov
e Sa
les
Prod
uctiv
ity w
ith L
ean
Busin
ess
Prin
ciple
s
Crea
te a
Buz
z w
ith In
expe
nsiv
e M
arke
ting
Initi
ativ
es
Expl
orin
g th
e Fr
anch
ise
Busin
ess
Mod
el
Nat
iona
l Reg
ister
s an
d In
tern
atio
nal R
ecog
nitio
n of
Fi
tnes
s Pr
ofes
siona
ls
Expl
orin
g Be
st P
ract
ices
in
Hum
an R
esou
rces
& E
mpl
oyee
De
velo
pmen
t
Risk
Man
agem
ent f
or th
e He
alth
& F
itnes
s In
dust
ry
Boom
ing
Opp
ortu
nity
: Cat
erin
g to
the
Nee
ds o
f Old
er A
dults
Turn
ing
the
Heal
th C
risis
into
the
Club
Opp
ortu
nity
Fost
erin
g M
embe
r Ap
ostle
s an
d Ad
voca
tes
Choo
se Y
our O
wn
Adve
ntur
e:
Asse
ssin
g th
e Re
war
ds &
Ri
sks
to S
ucce
ss
Get
Not
iced
with
Lo
cal S
earc
h En
gine
O
ptim
izatio
n (S
EO)
The
Blue
prin
t for
Suc
cess
in
the
Fitn
ess
Indu
stry
Usin
g th
e Po
wer
of M
YZON
E to
Cut
to
the
Core
of M
embe
r Mot
ivatio
n
Rem
aini
ng R
eleva
nt to
Toda
y’s Te
ch
Savv
y Clie
ntele
: Soc
ial S
trate
gies
th
at W
ork
Best
One
Hour
Wor
kout
: The
Or
ange
theo
ry® F
itnes
s Fra
nchi
se
Oppo
rtuni
tyFr
iend
s w
ith “
Reve
nue”
Ben
efits
: Ho
w to
use
Fac
eboo
k, Tw
itter
&
Socia
l Med
ia to
Gen
erat
e To
p Li
ne
Reve
nue
Expe
rt Pa
nel S
hare
s Ins
ight
s to
Attr
act,
Sell
and
Reta
in
Mor
e M
embe
rs
Drive
New
Mem
bers
hips
by
Utili
zing
Spor
ts P
erfo
rman
ce
to C
aptu
re th
e Yo
uth
Mar
ket
SCH
EDu
LE-A
T-A
-GLA
NCE
• W
EDN
ESDA
Y, M
ARC
H 2
0
Sche
dule
sub
ject
to c
hang
e. V
isit i
hrsa
.org
/con
vent
ion
for s
ched
ule
upda
tes
and
enha
ncem
ents
.
LEA
dER
SHIp
In
no
VATI
on
S &
o
ppo
RTu
nIT
IES
/RE
SEA
RCH
MA
nAg
EMEn
T &
o
pERA
TIo
nS
LEg
AL
& L
EgIS
LATI
VE /
Hu
MA
n R
ESo
uRC
ES
CuST
oM
ER S
ERVI
CE
& R
ETEn
TIo
nM
EMBE
RSH
Ip S
ALE
S /
MA
RkET
Ing
FITn
ESS
& p
ERSo
nA
L
TRA
InIn
g /
pR
og
RAM
MIn
g /
HEA
LTH
pR
oM
oTI
on
6:30
-8:3
0am
7:00
-8:0
0am
“Mem
ber
Cent
er”
net
wor
king
Rou
ndta
ble
8:00
-9:3
0am
10:0
0-11
:00a
mEd
ucat
ion
Sess
ions
10:0
0-11
:00a
mEd
ucat
ion
Tuto
rial
s
10:0
0-11
:00a
mRo
undt
able
dis
cuss
ions
10:0
0-11
:15a
mpu
blic
pol
icy
Coun
cil
Mee
ting
11:0
0am
-6:0
0pm
12:0
0-1:
00pm
“Mem
ber C
ente
r”
net
wor
king
Rou
ndta
ble
1:30
-3:0
0pm
Educ
atio
n Se
ssio
ns
1:30
-3:0
0pm
Educ
atio
n Tu
tori
als
1:30
-3:0
0pm
Roun
dtab
le d
iscu
ssio
ns
6:00
-7:0
0pm
6:30
-8:3
0pm
7:00
-9:0
0pm
7:00
-9:0
0pm
TRA
dE
SHo
W
Publ
ic Po
licy
Coun
cil M
eetin
g (P
ublic
Pol
icy C
ounc
il
Mem
bers
& In
vite
d G
uest
s)
Exer
cise
Cla
sses
gEn
ERAL
SES
SIo
n: A
n o
verv
iew
of t
he g
loba
l Hea
lth &
Fitn
ess
Indu
stry
Joe
Moo
re; “
Conn
ecte
d: T
he S
urpr
isin
g po
wer
of o
ur S
ocia
l net
wor
ks &
How
The
y Sh
ape
our
Liv
es”
Nich
olas
Chr
istak
is, M
.D., P
h.D.
, MPH
Spo
nsor
ed b
y Tec
hnog
ym®
go
Cana
da!
Rece
ptio
n, C
anad
ian
Dele
gate
s Sp
onso
red
by F
itnes
s In
dust
ry C
ounc
il of
Can
ada
IHRS
A R
egio
nal A
ssoc
iati
on R
ecep
tion
, Reg
iona
l Mem
bers
& In
vite
d G
uest
s
plan
et IH
RSA
: The
Inte
rnat
iona
l Att
ende
e Re
cept
ion,
Inte
rnat
iona
l Atte
ndee
s &
Invi
ted
Gue
sts,
Spon
sore
d by
Sna
p Fi
tnes
s
“Zum
bath
on!”
Fun
drai
ser
for
MDA
’s A
ugie
’s Q
uest
, Pre
-Reg
istra
tion
& Do
natio
n Re
quire
d –
Visit
zum
ba.c
om
Mar
ketin
g Id
eas
that
Pr
oduc
e Pr
ofit
Crea
te a
Suc
cess
ful
Pers
onal
Trai
ning
Team
Man
agin
g an
Exe
mpl
ary
Tenn
is Pr
ogra
m
Succ
essf
ul H
ealth
Pro
mot
ion
Prog
ram
s
A Ca
se S
tudy
for O
utla
ndish
ly Su
cces
sful
Mem
bers
hip
Gro
wth
Rela
tions
hip
Build
ing:
Dev
elop
ing
Lead
s, Re
ferra
ls an
d N
etw
orki
ng
Opp
ortu
nitie
s
Inno
vativ
e M
arke
ting
Cam
paig
ns th
at D
rive
Lead
s
Ask
the
Indu
stry
Lea
der:
Alig
ning
the
Sale
s Pro
cess
with
Bu
yers
’ Exp
ecta
tions
The
Futu
re o
f Fitn
ess:
Putti
ng
Visio
n in
to A
ctio
n
Beco
me
the
Lead
er in
You
r Co
mm
unity
with
Suc
cess
ful
Med
ical a
nd C
orpo
rate
Wel
lnes
s Pr
ogra
ms
Redu
cing
the
Glo
bal W
eigh
t Ep
idem
ic: D
eliv
erin
g Su
cces
sful
, Ev
iden
ce B
ased
Wei
ght
Man
agem
ent P
rogr
ams
Pers
onal
Trai
ning
Man
age-
men
t: Bu
ildin
g a
Foun
datio
n fo
r Suc
cess
A Co
mpr
ehen
sive
Unde
r-st
andi
ng o
f Ret
entio
n &
Cons
umer
Tren
ds
Incr
ease
Ret
entio
n by
Ex
ceed
ing
Expe
ctat
ions
Beco
me
a Cu
stom
er E
xper
ienc
e G
iant
: Les
sons
Lea
rned
from
th
e G
reat
est B
rand
s
Striv
ing
for G
reat
ness
: Tip
s to
Bui
ldin
g a
Succ
essf
ul a
nd
Last
ing
Busin
ess
Meg
atre
nds
in M
anag
emen
t, Le
ader
ship
& N
avig
atin
g Ch
ange
Don’
t Let
a Tw
eet M
ake
You
a Tw
it: R
educ
e Ri
sks A
ssoc
iate
d w
ith Y
our S
ocia
l Med
ia S
trate
gy
Gen
erat
ing
Mem
bers
hips
: In
tegr
atin
g Te
chno
logy
with
Tr
aditi
onal
Sal
es M
etho
ds
“Lik
e” U
s –
Inte
grat
ing
Socia
l M
edia
into
You
r Mar
ketin
g In
itiat
ives
Gro
w R
eten
tion
& N
ew R
ev-
enue
Stre
ams
as a
Com
mun
ity
& Co
rpor
ate
Wel
lnes
s Fa
cility
Acce
ssin
g Ca
pita
l to
Laun
ch
or E
xpan
d Yo
ur B
usin
ess
Tran
sfor
m Y
our C
lub
by
Deve
lopi
ng K
ey C
ore
Valu
es
Cana
dian
For
um
Latin
Am
erica
n Fo
rum
A Sn
apsh
ot R
evie
w o
f Risk
s &
Expo
sure
s fo
r Clu
bs &
Trai
ners
SCH
EDu
LE-A
T-A
-GLA
NCE
• T
Hu
RSDA
Y, M
ARC
H 2
1
Sche
dule
sub
ject
to c
hang
e. V
isit i
hrsa
.org
/con
vent
ion
for s
ched
ule
upda
tes
and
enha
ncem
ents
.
LEA
dER
SHIp
In
no
VATI
on
S &
o
ppo
RTu
nIT
IES
/RE
SEA
RCH
MA
nAg
EMEn
T &
o
pERA
TIo
nS
LEg
AL
& L
EgIS
LATI
VE /
Hu
MA
n R
ESo
uRC
ES
CuST
oM
ER S
ERVI
CE
& R
ETEn
TIo
nM
EMBE
RSH
Ip S
ALE
S /
MA
RkET
Ing
FITn
ESS
& p
ERSo
nA
L
TRA
InIn
g /
pR
og
RAM
MIn
g /
HEA
LTH
pR
oM
oTI
on
6:30
-8:3
0am
7:00
-8:0
0am
“Mem
ber
Cent
er”
net
wor
king
Rou
ndta
ble
8:00
-9:3
0am
9:45
-11:
00am
Educ
atio
n Se
ssio
ns
9:45
-11:
00am
Educ
atio
n Tu
tori
als
9:45
-11:
00am
Roun
dtab
le d
iscu
ssio
ns
9:45
-11:
30am
17th
Ann
ual I
HRS
A
Fina
ncia
l pan
el
11:0
0am
-6:0
0pm
12:0
0-1:
00pm
“Mem
ber C
ente
r”
net
wor
king
Rou
ndta
ble
1:30
-3:0
0pm
Educ
atio
n Se
ssio
ns
1:30
-3:0
0pm
Educ
atio
n Tu
tori
als
1:30
-3:0
0pm
Roun
dtab
le d
iscu
ssio
ns
6:00
-11:
00pm
TRA
dE
SHo
W
Exer
cise
Cla
sses
& E
arly
Mor
ning
Wor
kout
gEn
ERA
L SE
SSIo
n: I
HRS
A’s
Ann
ual M
eeti
ng B
ill M
cBrid
e; “
pEA
k: H
ow g
reat
Com
pani
es g
et T
heir
Moj
o Fr
om M
aslo
w”
Chip
Con
ley,
Spon
sore
d by
Mat
rix F
itnes
s
8th
Ann
ual B
ASH
for
MdA
’s A
ugie
’s Q
uest
, Pre
-Reg
istra
tion
& Fe
e Re
quire
d; V
isit a
ugie
sque
st.o
rg
Build
ing
Loya
lty b
y En
gagi
ng
Your
Mem
bers
Prod
uce
Incr
ease
d Tr
aini
ng
Reve
nue
thro
ugh
an E
ffect
ive
Asse
ssm
ent P
rogr
am
A N
ew M
edica
l Mod
el: I
nteg
rat-
ing
the
Heal
th C
lub
Prof
essio
nal
with
the
Heal
th C
are
Team
Scor
e Bi
g w
ith a
Wor
ld C
lass
Te
nnis
Prog
ram
Corp
orat
e Fi
tnes
s an
d W
elln
ess
Serv
ices
& Pr
ogra
ms
Wei
gh Y
our O
ptio
ns: I
mpl
e-m
entin
g a
Succ
essf
ul W
eigh
t M
anag
emen
t Pro
gram
Mar
ketin
g to
Wom
en: S
truct
ural
To
ols
to M
ake
Your
Clu
b M
ore
Attra
ctiv
e to
Wom
en
Mem
bers
hip
Sale
s &
Serv
ice –
Two
Side
s of
the
Sam
e Co
inM
embe
rshi
p Sa
les
& Se
rvice
–Tw
o Si
des
of th
e Sa
me
Coin
Bui
ldin
g Yo
ur C
lub’
s Pe
rson
al
Trai
ning
Bus
ines
s
Crea
ting
Loya
l Am
bass
ador
s w
ith In
tegr
ated
Mar
ketin
g Ca
mpa
igns
Effe
ctiv
e St
rate
gies
for
Profi
tabl
e Pr
ogra
mm
ing
Man
agin
g in
the
Era
of Te
xts,
Twee
ts &
Fac
eboo
k: R
evie
w o
f Em
-pl
oym
ent L
aws &
Leg
al L
iabi
litie
s
Gen
erat
ing
Incr
ease
d An
cilla
ry
Reve
nue
via P
rofit
Cen
ters
Util
izing
IHRS
A Re
sear
ch to
Be
nchm
ark
Your
Clu
b
The
Wav
e of
the
Futu
re: T
rend
s in
Clu
b De
sign
Long
-Ter
m S
trate
gies
for
Com
batin
g VA
T
Team
Bui
ldin
g: Im
prov
e Em
ploy
ee M
oral
e, Re
duce
Tu
rnov
er &
Mob
ilize
You
r Te
ams
Enha
ncin
g th
e M
embe
r Ex
perie
nce:
Eng
agem
ent a
nd
Com
mun
icatio
ns in
a C
hang
ing
Wor
ld
A Bl
uepr
int f
or S
ucce
ss: C
reat
e Ra
ving
Fans
with
Rev
enue
Dr
iven
Even
ts
Lead
You
r Mem
bers
to S
ucce
ss
with
Inno
vativ
e Re
tent
ion
Stra
tegi
es
Cust
omer
Ser
vice
Initi
ative
s: Ex
plor
ing
Wha
t Mem
bers
De
sire
in a
Clu
b
An In
-Dep
th A
nalys
is on
th
e Fi
nanc
ial G
row
th o
f the
He
alth
Clu
b In
dust
ry
The
Inde
pend
ent C
lub:
In
sight
s fro
m S
ucce
ssfu
l Le
ader
s
Key
Indu
stry
Tren
ds
Tran
sfor
min
g He
alth
Cl
ubs
One
Size
Doe
sn’t
Fit
All:
Whi
ch S
ocia
l Med
ia
Plat
form
s Are
Bes
t?
Deliv
er S
ubst
antia
l Stra
tegi
c Va
lue
to Y
our C
lub
by
Iden
tifyin
g &
Ove
rcom
ing
Prob
lem
s
Posit
ion
Your
Clu
b fo
r Suc
cess
: A
Com
preh
ensiv
e G
uide
to C
lub
Man
agem
ent &
Ope
ratio
ns
Deve
lopi
ng N
atio
nal I
nstru
ctor
Re
gist
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SCHEduLEThe educational programming schedule and social events noted in this brochure are subject to change; please visit ihrsa.org/convention for updates, schedule changes, and new offerings.
TuESDAY, MARCH 19
6:30-7:30am | Exercise Class • Burn Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
7:00-8:30am | “Making Connections” orientationWhether you’re a first time attendee, or traveling on your own to this event, plan to participate in this orientation session designed especially for you. IHRSA staff will help you get acquainted with other members and make the most of your Convention experience.
7:30-8:30am | Exercise Class • Build Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
8:30-9:30am | Education Sessions • Fostering Member Apostles and AdvocatesStephen Tharrett[ Cs-r ]
• Building an Iconic Personal Training Business: Integrating proven principles in Your ClubLuke Carlson[ F-Pt, M-O ]
• An In-Depth Approach to Making Pilates profitableAdrienne McBride[ F-Pt, P ]
• Booming Opportunity: Catering to the needs of older Adults Maureen Hagan [ hP-W, i-O ]
• Create Your Business Plan and Find Capital for Your Dream ClubJim Zupanic, J.D.[ L, M-O ]
• Tax-Exempt Competition ForumHelen Durkin, J.D. & Thomas Richards, J.D.[ L-L, M-O ]
• Turning the Health Crisis into the Club opportunityPanel Discussion Moderated by Amy Bantham Panelists: Guillermo Velez, Lauretta Stace, & David Stalker[ L, M-O ]
• Gain and Retain More Clients by Thinking differentlyHeather Castellanos[ Ms ]
8:30-11:15am | Workshop • The Nuts & Bolts of Small Group TrainingScott RamsdellSponsored by NASM – National Academy of Sports Medicine[ F-Pt ]
9:00am-5:00pm | Full-Day Workshop • Zumba Sentao™ Instructor TrainingBeto PerezPre-Registration & Fee Required – Visit zumba.com[ F-Pt, P ]
9:45-11:15am | Education Sessions • Ask the Industry Leader: Engage & Retain Members for Long-Term profitability Panel Discussion Moderated by Paul BrownPanelists: Mike Hills, Michele Melkerson-Granryd, & Smaiyra Million[ Cs-r ]
• Maximize the Impact of Your Group Fitness programIngrid Owen[ Cs-r, F-Pt, P ]
• It’s a Mystery: Insights into What Your Members & prospects are Truly EncounteringJustin Tamsett[ Cs-r, M-O, Ms ]
• Get Noticed with Local Search Engine optimization (SEo)Casey Conrad[ i-O, M ]
• Choose Your Own Adventure: Assessing the Rewards & Risks to SuccessDavid Patchell-Evans[ L ]
• Secrets of the World’s Most Successful Health ClubsPhillip Mills[ M-O ]
• Club Standards to Increase and Attract new Members Kilian Fisher[ M-O, Ms ]
• Increase Profits with a 12-Month Integrated Sales & Marketing planAlan Leach[ M, Ms ] • Steps to Successfully Launch a New program or ServiceBonnie Patrick Mattalian[ P ]
11:30am-12:30pm | general Session • Optimism Can Take You AnywhereBert JacobsSponsored by SPRI®
[ L ]
12:30-3:30pm | 4th Annual Women’s Leadership Summit & Luncheon• Embracing Your Intelligence, Intuition & Ability to InspirePanel Discussion Moderated by Debra SienaPanelists: Allison Flatley, Trina Gray & Greta Wagner Pre-Registration Required, Details available in January.[ L, M-O ]
1:00-2:00pm | “Member Center” networking Roundtable • Sell Value, Not Price: Tips to Exceeding Your Sales GoalsModerated by Chuck Hall[ Ms ]
2:00-3:30pm | Education Seminars presented by Associate Members Several of our sponsors are preparing 90-minute pre-sentations designed to offer more information about their products and services. These interactive sessions will provide all participants with the specifics they need in order to continue a dialogue with these event sponsors during the Trade Show.
• using the Power of MYZONE to Cut to the Core of Member MotivationEmmett Williams & Dave WrightSponsored by MYZONE[ Cs-r, i-O, ss ]
• Expert Panel Shares Insights to Attract, Sell and Retain More MembersPanel Discussion Moderated by Daron Allen Panelists: David Patchell-Evans & Blair McHaneySponsored by Visual Fitness Planner[ Cs-r, Ms, ss ]
IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
15IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
• Maximizing Profits with Small Group Bootcamp TrainingBruce Mylrea & Mindy MylreaSponsored by Savvier Fitness[ F-Pt, M-O, P, ss ]
• Remaining Relevant to Today’s Tech Savvy Clientele: Social Strategies that WorkStephanie JenningsSponsored by MINDBODY, Inc.[ i-O, M, ss ]
• Drive New Memberships by utilizing Sports Performance to Capture the Youth MarketSteve Datte, Bill Parisi, & Martin RooneySponsored by Parisi Speed School[ Ms, P, ss ]
• Special Presentation by TRX . . . An Ideal Solution for personal, Small and Large group TrainingPresenter to be announcedSponsored by TRX[ ss ]
• Best One Hour Workout: The Orangetheory® Fitness Franchise opportunityDavid HardySponsored by Orangetheory® Fitness[ F-Pt, M-O, ss ]
• Friends with “Revenue” Benefits: How to use Facebook, Twitter & Social Media to generate Top Line RevenuePhilip CoadySponsored by Motionsoft, Inc [ ss ]
3:45-5:00pm | Education Sessions • Build a More Lucrative & Rewarding Club: The Art & Science of Member ExpectationsMeg Sharp[ Cs-r ]
• Maximize the Effectiveness and Profit-ability of Your Personal Training TeamScott Lewandowski[ F-Pt, hr, M-O ]
• Hold ‘Em or Fold ‘Em: Dealing Aces with Staff performance & AccountabilityFrank Ancharski[ hr, M-O ]
• Develop Sustainable Competitive Advantages Based on Your Club’s StrengthsArt Curtis, Ph.D.[ L ]
• Risk Management for the Health & Fitness IndustryBrian Heermance, J.D.[ L-L, M-O ]
• The Blueprint for Success in the Fitness IndustryTodd Durkin[ M-O ]
• Exploring the Franchise Business ModelConstance Ruiz & Pedro Ruiz[ M-O ]
• National Registers and International Recognition of Fitness professionalsRichard Beddie[ L, M-O ]
• Improve Sales Productivity with Lean Business principlesDoug Werner[ Ms ]
3:45-5:00pm | Roundtable Discussions• Communicating & Implementing Your Health promotion Initiatives throughout Your CommunityRoundtable Discussion Facilitated by Kevin Steele, Ph.D.[ hP-W ]
• Match Point: Ensure Your Tennis Program is Serving Aces . . . and not double FaultingRoundtable Discussion Facilitated by Kevin Kane[ P ]
3:45-5:00pm | Education TutorialsTutorials will have limited seating to ensure full interaction between the presenter and all participants.• Exploring Best Practices in Human Resources & Employee developmentDebby Carreau[ hr ]
• Create a Buzz with Inexpensive Marketing Initiatives Justin Tamsett[ M ]
7:00-9:00pm | opening Welcome Reception Join us for this social gathering as we celebrate the sights, sounds and excitement of Las Vegas!
16IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
WEDNESDAY, MARCH 20
6:30-7:30am | Exercise Classes• PILOXING®
Viveca JensenSponsored by PILOXING®[ e ]
• SPRI Step360™ Cardio HIITSPRI Master Instructors Sponsored by SPRI®
[ e ]
• Build Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
7:00-8:00am | “Member Center” networking Roundtable • Marketing Ideas that Produce ProfitModerated by Josh Gerber[ M ]
7:30-8:30am | Exercise Classes• Helixing with the Helix Lateral TrainingKristy DiScipioSponsored by Helix[ e ]
• ZEN•GA™ Mindful Movement with the Mini Stability Ball™
PJ O’ClairSponsored by Merrithew Health & Fitness™
[ e ]
• Recess Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
8:00-9:30am | general Session • An Overview of the Global Health & Fitness IndustryJoe Moore[ L, M-O, r ]
• Connected: The Surprising Power of Our Social networks & How They Shape our LivesNicholas Christakis, M.D., Ph.D., MPHSponsored by Technogym®
[ i-O, L ]
10:00-11:00am | Education Sessions • A Comprehensive understanding of Retention & Consumer TrendsMelissa Rodriguez[ Cs-r, r ]
• Create a Successful Personal Training TeamMark Nutting[ F-Pt, hr, M-O ]
• Grow Retention & New Revenue Streams as a Community & Corporate Wellness FacilityMichael Benton [ hP-W, M-O, Ms ]
• Don’t Let a Tweet Make You a Twit: Reduce Risks Associated with Your Social Media StrategyGarrett Felix[ i-O, M ]
• Striving for Greatness: Tips to Building a Successful and Lasting BusinessRoger Ralph[ L ]
• A Snapshot Review of Risks & Exposures for Clubs & TrainersJames Decker[ L-L, M-O ]
• A Case Study for Outlandishly Successful Membership growthLinda Mitchell & Amanda Konigsberg[ M, Ms ]
10:00-11:00am | Roundtable discussion• Relationship Building: Developing Leads, Referrals and networking opportunitiesRoundtable Discussion Facilitated by Marty Flanagan[ Ms ]
“I was posITIveLy overwHeLmed! I didn’t know what to expect as a first time attendee, but I learned so much and got so many good ideas. Great people, great networking!” ~ danielle reinbold, diversified Fitness Club Frankenmuth, mI
17
10:00-11:00am | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.• Accessing Capital to Launch or Expand Your BusinessPaul Bosley[ M-O ]
• Managing an Exemplary Tennis ProgramMichael Mahoney[ P ]
10:00-11:15am | Public Policy Council Meeting Public Policy Council Members & Invited Guests
11:00am-6:00pm | TRAdE SHoW
12:00-1:00pm | “Member Center” networking Roundtable • Successful Health Promotion ProgramsModerated by Amy Bantham[ hP-W ]
1:30-3:00pm | Education Sessions • Become a Customer Experience Giant: Lessons Learned from the greatest BrandsBlair McHaney [ Cs-r ]
• The Future of Fitness: Putting Vision into ActionCedric Bryant, Ph. D., Janet Frenkel, & Scott Goudeseune[ F-Pt, M-O, r ]
• Become the Leader in Your Community with Successful Medical and Corporate Wellness programsChristine Thalwitz[ hP-W ]
• Reducing the Global Weight Epidemic: delivering Successful, Evidence Based Weight Management programsNicki Anderson[ hP-W, P ]
• Megatrends in Management, Leadership & navigating ChangeBill McBride[ L, M-O ]
• Transform Your Club by Developing Key Core ValuesLaury Hammel[ M-O ]
• Canadian ForumPanel Discussion Moderated by David HardySponsored by Fitness Business Canada[ M-O ]
• Innovative Marketing Campaigns that drive LeadsTara Wislocki[ M ]
• Ask the Industry Leader: Aligning the Sales Process with Buyers’ ExpectationsPanel Discussion Moderated by Mark MillerPanelists: Alan Leach, Jason Reinhart, & Leila Timergaleeva [ Ms ]
1:30-3:00pm | Roundtable discussions• Increase Retention by Exceeding ExpectationsRoundtable Discussion Facilitated by Brad Wilkins[ Cs-r ]
• “Like” us – Integrating Social Media into Your Marketing InitiativesRoundtable Discussion Facilitated by Ali Lucas[ i-O, M ]
• Latin American ForumRoundtable Discussion Facilitated by Guillermo VelezThis is a two-hour session and will be presented in Portuguese & Spanish [ M-O ]
1:30-3:00pm | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.
• Personal Training Management: Building a Foundation for SuccessCecil Hightower[ F-Pt, M-O ]
• Generating Memberships: Integrating Technology with Traditional Sales MethodsCasey Conrad[ i-O, Ms ]
6:00-7:00pm | go Canada! Reception (for Canadian delegates)Sponsored by the Fitness Industry Council of Canada (FIC)
6:30-8:30pm | IHRSA Regional Association ReceptionRegional Members & Invited Guests
7:00-9:00pm | “Zumbathon!” Fundraiser for MdA’s Augie’s Quest Pre-Registration & Donation Required – Visit zumba.com
7:00-9:00pm | planet IHRSA: The International Attendee ReceptionInternational Attendees & Invited GuestsSponsored by Snap Fitness
THuRSDAY, MARCH 21
6:30-7:30am | Exercise Classes• MMA-Style Conditioning for EveryoneScott RamsdellSponsored by NASM – National Academy of Sports Medicine[ e ]
• Recess Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
6:30-8:30am | Early Morning Workout
7:00-8:00am | “Member Center” networking Roundtable • Building Loyalty by Engaging Your MembersModerated by Melissa Haase[ Cs-r ]
7:30-8:30am | Exercise Classes• Cardio BootcampLeslie GrosshauserSponsored by Polar Electro, Inc.[ e ]
• SPRI Step360™ HIIT CIRCuIT CHALLEngEPresented by SPRI® Master Instructors Sponsored by SPRI®
[ e ]
• Burn Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
8:00-9:30am | general Session• IHRSA’s Annual MeetingBill McBride
• PEAK: How Great Companies Get Their Mojo From MaslowChip ConleySponsored by Matrix Fitness[ L ]
9:45-11:00am | Education Sessions• Enhancing the Member Experience: Engagement and Communications in a Changing WorldStephen Ready[ Cs-r ]
• A Blueprint for Success: Create Raving Fans with Revenue driven EventsTrina Gray[ Cs-r, Ms ]
For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
18IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
• Produce Increased Training Revenue through an Effective Assessment programEverett Aaberg[ F-Pt, M-O ]
• A New Medical Model: Integrating the Health Club professional with the Health Care TeamKerry Olsen, M.D. & Beth Warren[ hP-W, P ]
• Steps to Proactively Avoid ADA LawsuitsKara Maciel, J.D.[ hr, L-L ]
• Position Your Club for Success: A Comprehensive guide to Club Management & operationsRoberta Kruse Fordham[ M-O ]
• Developing National Instructor Registra-tion Systems: What You Need to Know Richard Beddie[ M-O ]
• Marketing to Women: Structural Tools to Make Your Club More Attractive to WomenJasmin Kirstein[ M ]
• Score Big with a World Class Tennis programGreg Lappin[ P ]
9:45-11:00am | Roundtable Discussions• Corporate Fitness and Wellness Services & programsRoundtable Discussion Facilitated by Missy Moss & Meghan Simmons[ hP-W, P ]
• Weigh Your Options: Implementing a Successful Weight Management programRoundtable Discussion Facilitated by Constance Ruiz[ P ]
9:45-11:00am | Education TutorialsTutorials will have limited seating to ensure full inter-action between the presenter and all participants.• Managing in the Era of Texts, Tweets & Facebook: Review of Employment Laws & Legal LiabilitiesTex McIver, Esq.[ hr, L-L ]
• Generating Increased Ancillary Revenue via profit CentersC. Victor Brick & Lynne Brick[ M-O, Ms ]
9:45-11:15am | Special Networking Meeting• California Club Operators MeetingModerated by Helen Durkin, J.D.
9:45-11:30am | 17th Annual IHRSA Financial panel• An In-Depth Analysis on the Financial growth of the Health Club Industry Panel Discussion Moderated by Rick CaroPanelists: Jon Canarick, Additional Panelists to be Announced[ L, M-O ]
11:00am-6:00pm | TRAdE SHoW
12:00-1:00pm | “Member Center” networking Roundtable • utilizing IHRSA Research to Benchmark Your ClubModerated by Melissa Rodriguez[ r ]
1:30-3:00pm | Education Sessions• Membership Sales & Service – Two Sides of the Same CoinBrent Darden & Bill McBride[ Cs-r, Ms ]
• Building Your Club’s Personal Training BusinessJarod Cogswell[ F-Pt, M-O ]
• One Size Doesn’t Fit All: Which Social Media Platforms are Best?Fred Hoffman[ i-O ]
• Deliver Substantial Strategic Value to Your Club by Identifying & Overcoming problemsGerry Faust, Ph.D. [ L, M-O ]
• Team Building: Improve Employee Morale, Reduce Turnover & Mobilize Your TeamsTommy Spaulding[ hr, L, M-O ]
• Key Industry Trends Transforming Health ClubsBryan O’Rourke[ L, r ]
• The Independent Club: Insights from Successful LeadersPanel Discussion Moderated by Joe CirulliPanelists: Florence Auld, Cliff Buchholz, & Geoff Dyer[ L, M-O ]
• The Wave of the Future: Trends in Club designBruce Carter[ M-O ]
• Long-Term Strategies for Combating VATModerated by Helen Durkin, J.D.[ M-O ]
1:30-3:00pm | Roundtable discussions• Customer Service Initiatives: Exploring What Members desire in a ClubRoundtable Discussion Facilitated by Lisa Gorsline[ Cs-r ]
• Creating Loyal Ambassadors with Integrated Marketing CampaignsRoundtable Discussion Facilitated by Teresa Coffey-Gordon[ M ]
19For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
1:30-3:00pm | Education TutorialsTutorials will have limited seating to ensure full interac-tion between the presenter and all participants.• Lead Your Members to Success with Innovative Retention StrategiesThomas Kulp[ Cs-r ]
• Effective Strategies for Profitable programmingLaurie Cingle[ P ]
6:00-11:00pm | 8th Annual BASH for MdA’s Augie’s Quest Pre-Registration & Fee Required – Visit augiesquest.org
FRIDAY, MARCH 22
7:00- 8:00am | Exercise Class• Build Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
8:00-9:00am | Exercise Class• Burn Lab®
Breann Mitchell & Jenny RoweSponsored by Xercise Lab®
[ e ]
9:00-10:00am | IgnITE! Session IIHRSA will launch a new educational concept in Las Vegas, and YOU are invited to participate! IGNITE is a fast-paced, 1-hour event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all presenters 5 minutes of fame. IGNITE presenters can share their personal and professional insights on a host of wide-ranging topics that can be informative, innovative, humorous, or just plain fun! To apply for this activity, simply complete our brief application form at IHRSA.org/ignite. Confirmed speakers will be posted on our website.
9:00-10:00am | Education Sessions• Retention Calendar Planning from A to ZPaul Brown[ Cs-r ]
• Jump-Start Your Client’s Motivation & unlock Lifelong ResultsJoshua Gould[ F-Pt ]
• Physical Therapy in the Health Club SettingBill Gvoich & Chris Purvis[ hP-W ]
• Running an Effective and Motivational Strategic Planning Session with Your Management TeamJeff Griffith-Jones[ hr, M-O ]
• 5 Ways Technology Helps You Manage, Maintain & Grow Your BusinessZach Green[ i-O ]
• Implementing Provisions for People with disabilities in the Fitness SectorCatherine Carty[ i-O ]
• A Strategic Approach to Improve Revenue & Increase profitabilityEric Goetsch[ L, M-O ]
• Diversify Your Business: Focus on Attracting the other 80% of the populationPresenter to be announced[ M-O, Ms ]
9:00-10:00am | Roundtable discussion• Youth Performance & Programming InitiativesRoundtable Discussion Facilitated by Bill Parisi &Ingrid Owen[ P ]
10:15-11:15am | IGNITE! Session IISee previous details. To apply for this activity, simply complete our brief application form at IHRSA.org/ig-nite. Confirmed speakers will be posted on our website.
10:15-11:15am | Education Sessions• utilizing Biometric Devices for Retention & EngagementRyan McFadden & Michael Rucker[ Cs-r, i-O ]
• Master Mind: Business School for personal TrainersKathleen Weber[ F-Pt, M-O ]
• Building a Team that Builds Your Business: Creating a Culture of AccountabilityLaurie Cingle[ hr, M-O ]
• Becoming a Great Leader: Getting the Best out of Every Employee, Every Member & YourselfEric Vandenabeele[ L ]
• Prevailing in a Competitive MarketChris Pacifico & Maria Parrella-Turco[ M-O ]
• Embrace a New Approach to Traditional SalesThomas Kulp[ Ms ]
• Increase Membership, Participation & Revenue with 360 degree programmingJulie Lincoln[ P ]
11:30am-12:30pm | general Session• FL!P: Creative Strategies for Turning Challenge into opportunity, and Change into Competitive AdvantagePeter SheahanSponsored by MYZONE[ L ]
“I came home with many valuable lessons and feel more inspired than ever thanks to IHrsa 2012!” ~ anne-marie Cey snap Fitness saskatoon, sK Canada
20
• Everett Aaberg, Owner & Director of Fitness Services, TELOS Fitness Center, Founder & CEO, Ortho-Kinetics Institute
• daron Allen, President & CEO, Visual Fitness Planner• Frank Ancharski, Vice President, Club One, Inc.• Nicki Anderson, NASM-CPT, Owner, Healthy Innovations• Florence Auld, President, The Women’s Club Fitness Center and Day Spa• Amy Bantham, MS, MPP, Deputy Vice President of Government
Relations & Health Promotion, IHRSA • Richard Beddie, Chairman, International Confederation of Registers
for Exercise Professionals (ICREPs), NEW ZEALAND• Michael Benton, Owner, Executive Health & Fitness Center • Paul Bosley, Executive Vice President, First Financial• C. Victor Brick, M.Ed., CEO, Brick Bodies Fitness Services • Lynne Brick, RN, President, Brick Bodies Fitness Services• Paul Brown, President, Face2Face Retention Systems, AUSTRALIA• Cedric Bryant, Ph.D., Chief Science Officer, American Council on
Exercise (ACE)• Cliff Buchholz, Owner, Miramont Lifestyle Fitness• Jon Canarick, Managing Director, North Castle Partners• Luke Carlson, Founder & CEO, Discover Strength• Rick Caro, President, Management Vision, Inc.• Debby Carreau, MBA, CHRP, Chief Executive Officer & Founder,
Inspired HR, CANADA• Bruce Carter, Owner, Optimal Design Systems International• Catherine Carty, Lecturer, Institute of Technology Tralee, IRELAND• Heather Castellanos, Operations Manager, 212 Health and
Performance• Nicholas Christakis, M.D., Ph.D., MPH, Author, and Professor, Harvard
University• Laurie Cingle, M.Ed., President, Laurie Cingle Consulting and Coaching• Joe Cirulli, President & Owner, Gainesville Health & Fitness Center• Philip Coady, President, Motionsoft, Inc.• Teresa Coffey-Gordon, Chief Marketing Officer, Millennium Partners
Sports Club Management, LLC• Jarod Cogswell, General Manager, ClubSport Oregon• Chip Conley, Author, and Founder, Joie de Vivre Hotels• Casey Conrad, President, Communication Consultants WBS, Inc.• Art Curtis, Ph.D., President, CurtisClubAdvisors, LLC• Brent Darden, Owner & General Manager, TELOS Fitness Center• Steve Datte, Vice President, Youth Fitness, 24 Hour Fitness• James Decker, MBA, CPCU, ARM, ARe, ASLI, AINS, AIM, Assistant Vice
President, Philadelphia Insurance Companies• Kristy DiScipio, Master Trainer, Reebok International, Helix Master
Trainer, and Area Group Fitness Manager, Equinox Fitness• Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA• Todd Durkin, MA, CSCS, NCTMB, Owner, Fitness Quest 10 & Todd
Durkin Enterprises• Geoff Dyer, CEO & Founder, Aussie FIT
• Gerry Faust, Ph.D., President, Faust Management• Garrett Felix, MS, CISSP, Information Security Officer and Privacy
Officer, MediFit• Kilian Fisher, Managing Director, Kilian Fisher Leisure Solutions,
IRELAND• Marty Flanagan, US Corporate Club Director, Anytime Fitness• Allison Flatley, Chief Operating Officer, L&T Health and Fitness• Roberta Kruse Fordham, Industry Consultant• Janet Frenkel, Chief Operating Officer, American Council on Exercise
(ACE)• Josh Gerber, Marketing Director, Brick Bodies Fitness Services• Eric Goetsch, NSCA-CSCS, NSCA-CPT, Senior Director of Operations,
Fitness Together• Lisa Gorsline, President & General Manager, Corpus Christi Athletic
Club• Scott Goudeseune, Chief Executive Officer, American Council on
Exercise (ACE)• Joshua Gould, ACSM-CPT, Owner, Exercise Expertise, LLC• Trina Gray, Owner, Bay Athletic Club• Zach Green, Vice President, Technology, Paramount Acceptance• Jeff Griffith-Jones, General Manager – Operations, Almaden Valley
Athletic Club• Leslie Grosshauser, Owner & President, Lexyfit Consulting• Bill Gvoich, MS, Medical Wellness Program Director, Spectrum Fitness
& Medical Wellness• Melissa Haase, Regional General Manager, Midtown Health• Maureen Hagan, Vice President of Operations, GoodLife Fitness,
CANADA • Chuck Hall, Executive Director & Membership Director, Big Vanilla
Athletic Club• Laury Hammel, President & Founder, The Longfellow Clubs• David Hardy, Partner, Ultimate Fitness Group, LLC; President, Fitness
Industry Council of Canada (FIC), CANADA• Brian Heermance, J.D., Partner, Morrison Mahoney LLP• Cecil Hightower, Director of Ortho-Kinetic Training, TELOS Fitness
Center, Vice President of Systems Analysis and Integration, TELOS Consulting• Mike Hills, Operations Director, The Retention People, UNITED KINGDOM• Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE• Bert Jacobs, Co-Founder & Chief Creative Optimist, Life is good®
• Stephanie Jennings, Director of Sales, MINDBODY, Inc.• Viveca Jensen, Creator, PILOXING®
• Kevin Kane, Vice President & General Manager, Saw Mill Club• Jasmin Kirstein, Owner & CEO, My Sportlady GmbH, GERMANY• Amanda Konigsberg, Corporate Director of Sales, Newtown Athletic Club• Thomas Kulp, Director, Solution Consultants• Greg Lappin, CEO, G&D LLC• Alan Leach, Regional Manager, West Wood Clubs, IRELAND• Scott Lewandowski, MS, Regional Director, Fitness Formula Clubs• Julie Lincoln, Fitness & Wellness Director, Big Vanilla Athletic Club
Speakers / Moderators / Instructors
IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
BoLd names identify presenters who are speaking at IHRSA’s Annual International Convention for the first time.
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• Ali Lucas, Director of Marketing & Assistant General Manager, BodyBusiness Health Club & Spa
• Kara Maciel, J.D., Attorney, Epstein Becker & Green, PC• Michael Mahoney, Senior Vice President & General Manager, Midtown
Athletic Club• Bonnie Patrick Mattalian, Vice President, MediFit• Adrienne McBride, MS, Corporate Program & Fitness Director, Club
One, Inc.• Bill McBride, President & COO, Club One, Inc., Chairperson, IHRSA
Board of Directors• Ryan McFadden, Manager of Market Research & Consumer Insights,
Club One, Inc.• Blair McHaney, President, Gold’s Gym of Wenatchee Valley, Vice
President of Strategic Initiatives, Medallia, Inc. • Tex McIver, Esq., Senior Partner, Fisher & Phillips LLP• Michele Melkerson-Granryd, General Manager, BodyBusiness Health
Club & Spa• Mark Miller, Vice President, Merritt Athletic Clubs• Smaiyra Million, Chief Executive Officer, Millennium Partners Sports
Club Management, LLC• phillip Mills, Founder & CEO, Les Mills International, NEW ZEALAND• Breann Mitchell, Director of Training & Choreography, Xercise Lab®
• Linda Mitchell, Director of Marketing and Public Relations, Newtown Athletic Club
• Joe Moore, President & CEO, IHRSA• Missy Moss, General Manager, Nike Sports Centers• Bruce Mylrea, Fitness Consultant, Savvier Fitness• Mindy Mylrea, International Fitness Champion, Savvier Fitness• Mark nutting, NSCA-CSCS, NSCA-CPT, ACSM-HFD, ACSM-HFS, Fitness
Director, Saco Sport & Fitness• PJ O’Clair, Master Instructor Trainer, Merrithew Health & Fitness™
• Bryan O’Rourke, MBA, CEO, Integerus, LLC & Fitmarc• Kerry Olsen, M.D., Medical Director, Dan Abraham Healthy Living
Center, Mayo Clinic• Ingrid Owen, Vice President of Group Fitness, 24 Hour Fitness• Chris Pacifico, Senior Partner, New Paradigm Partners• Bill Parisi, Founder & CEO, Parisi Speed School• Maria Parrella-Turco, Senior Partner, New Paradigm Partners• David Patchell-Evans, Founder & CEO, GoodLife Fitness, CANADA• Beto Perez, Co-Founder, Zumba® Program• Chris Purvis, PT, MS, ATC, CSCS, Physical Therapist & Owner, Peak
Performance Physical Therapy and Spectrum Fitness & Medical Wellness • Roger Ralph, Owner, Hockessin Athletic Club• Scott Ramsdell, NASM CPT, CES, PES, MMACS, NASM – National
Academy of Sports Medicine• Stephen Ready, President & CEO, VCT Communications• Jason Reinhart, Vice President of Sales, Sport & Health Clubs• Thomas Richards, J.D., Senior Public Policy Manager, IHRSA• Melissa Rodriguez, Senior Manager of Research, IHRSA• Martin Rooney, Chief Performance Officer, Parisi Speed School• Jenny Rowe, Founder, Xercise Lab®
• Michael Rucker, Senior Digital Strategist, Club One, Inc.• Constance Ruiz, Co-Founder & President, VivaFit, PORTUGAL
• Pedro Ruiz, Co-Founder & CEO, VivaFit, PORTUGAL• Meg Sharp, Executive Director of Personal Training, Cambridge Group
of Clubs, CANADA• Peter Sheahan, Author, and Founder & CEO, ChangeLabs™, AUSTRALIA• Debra Siena, President, Midtown Health• Meghan Simmons, Wellness Center Manager, Nike Sports Centers• Tommy Spaulding, President, Spaulding Companies LLC• Lauretta Stace, CEO, Fitness Australia, AUSTRALIA• David Stalker, CEO, Fitness Industry Association, UNITED KINGDOM• Kevin Steele, Ph.D., Principal, Communication Consultants WBS, Inc.• Justin Tamsett, Managing Director, Active Management, AUSTRALIA• Christine Thalwitz, Director of Communications & Research, ACAC
Fitness & Wellness Centers• Stephen Tharrett, President, Club Industry Consulting• Leila Timergaleeva, Regional Manager, Complete Body & Spa, IHRSA
Ambassador to Russia, RUSSIA • Eric Vandenabeele, Director, Fitness.be, BELGIUM• Guillermo Velez, Editor & Director, Mercado Fitness, ARGENTINA• greta Wagner, General Manager, The Sports Center at Chelsea Piers• Beth Warren, MBA, ACSM FHI, Director, Dan Abraham Healthy Living
Center, Mayo Clinic• Kathleen Weber, General Manager, Fitness Formula Club• Doug Werner, Vice President of Lean Sales Management, Healthtrax
Fitness and Wellness• Brad Wilkins, Vice President & General Manager, Cooper Fitness Center• Emmett Williams, President, CFM• Tara Wislocki, Director of Marketing, Healthworks Fitness Centers• Dave Wright, CEO, CFM, UNITED KINGDOM• Jim Zupanic, J.D., Chairman, Stafford Hills Club
For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
“Being surrounded by so many successful industry leaders that
understand how important relationships and building
a club culture is to their business excites me and makes me realize I am in
the right industry.”~ diane Karpus, The atlantic Club
red Bank, nJ
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Save the Date!
Eighth Annual BASH for Augie’s Quest
March 21, 2013Mandalay Bay • Las Vegas, NV
For more information: (858) 277-8206 and augiesquest.org
Presented by
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AccommodationsTo reserve a hotel room, simply contact Mandalay Bay directly and ask for the discounted IHRSA Convention rates as noted below. Requests for eleven or more guest rooms, suites, hospitality rooms, and meeting space, must be submitted in writing to IHRSA for review and approval at [email protected] or by fax to +1 617-737-3323.
IHRSA’s discounted hotel rooms are subject to availability until Friday, February 15, 2013, unless the hotels sell-out prior to this date. Therefore, you are encouraged to place your reservation as early as possible before the hotels are sold-out, which is expected to be before February 15. After this date the official IHRSA room blocks will be released and the hotels will charge significantly higher rates. All rates are per room, per night; hotels may charge additional fees for rooms with more than two occupants. Special requests should be provided to the reservation agent and are subject to availability at the time of check-in.
Both hotels are located in the same facility as the site of the IHRSA 2013 International Convention & Trade Show, and reservations can be made at either hotel by calling the same phone number. Be sure to tell the reservations agent which hotel you prefer.
For questions about IHRSA’s official hotels, please call our message center at +1 617-316-6796.
Reservations require a one night’s deposit per room, a credit card guarantee, and are subject to a 12% room tax and a $15 resort fee per night; be sure to ask the reservation agent about any additional fees and the hotel’s cancellation policy.
Mandalay Bay (Main Tower)3950 Las Vegas Boulevard SouthLas Vegas, nevada 89119T: +1 877-632-9001 | +1 702-632-9000W: mandalaybay.comRoom Rates: $230 Single | $230 Double / Twin
THEhotel3950 Las Vegas Boulevard SouthLas Vegas, nevada 89119T: +1 877-632-9001 | +1 702-632-9000W: mandalaybay.com/accommodations/thehotelRoom Rates: $263 Single | $263 Double / Twin
For the latest updates and to register: ihrsa.org/convention • 800-228-4772 (US/Canada) • +1 617-951-0055 (international)
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Complete one form per attendee. Only facilities eligible for IHRSA membership may attend the Convention. All members must be in good standing at the time of the event to receive member rates. The Trade Show is open to all health and fitness industry professionals.
To REgISTER
IHRSA MEMBERSHIp HAS ITS BEnEFITS! Join and save with our Membership Plus Package for IHRSA 2013. Register online today or contact IHRSA for more information.
IHRSA 2013 – 32nd Annual International Convention & Trade Show • March 19-22, 2013 • Las Vegas, Nevada, USA
Educational Activities
General Sessions
Tuesday Opening
Reception
Trade Show
(Wednesday &
Thursday)
Exercise Classes (Tuesday-
Friday)
Early Morning Workout (Thursday)
Full Package (4-day) ✔ ✔ ✔ ✔ ✔ ✔
3-Day Registration* ✔ ✔ ✔ ✔ ✔ ✔
2-Day Registration* ✔ ✔ ✔ ✔ ✔ ✔
1-Day Registration* ✔ ✔ ✔ ✔ ✔ ✔
General Session Plus ✔ ✔ ✔ ✔ ✔
Trade Show Only ✔ ✔ ✔
IHRSA 2013 Package Rates and Descriptions
Full Package (4-day)Non-member $825 $925 $1,025Member $625 $725 $825
3-Day Registration*Non-member $750 $825 $925Member $550 $625 $725
2-Day Registration*Non-member $625 $675 $750Member $425 $475 $550
1-Day Registration*Non-member $475 $500 $550Member $275 $300 $350
General Session PlusNon-member $625 $675 $750Member $425 $475 $550
Trade Show Only $30 $30 $50
Registered Registered Registered by 11/15/12 by 1/25/13 after 1/25/13
All prices listed are in US dollars; *Includes all educational activities and evening social events on the days purchased only.
pACkAgE RATES And dESCRIpTIonS
WeBsite teLePhOne FaX MaiL
ihrsa.org/convention 800-228-4772 US & Canada +1 617-737-3323 IHRSA Convention Registration (Credit Card Required) +1 617-951-0055 International (Credit Card Required) Seaport Center, 70 Fargo Street (Credit Card Required) Boston, Massachusetts 02210 USA
o Mr. o Ms. o Dr. First Name: ____________________________________________ Last Name: ________________________________________
Job Title (position): _______________________________________________________________________________________________________
Club or Company Name: __________________________________________________________________________________________________
Street Address: ________________________________________________________ City: ____________________________________________
State/Province: _________________________________ Postal Code: ____________ Country: _________________________________________
Telephone: ( ) ________________________________ Fax: ( ) ______________________ E-Mail†: __________________________________
Hotel Name: ___________________________________________________________________________________________________________
Arrival Date: (MM/DD/YY) ________________________________________________ Departure Date: (MM/DD/YY) __________________________†This e-mail address will be shared with those contracted vendors you visit during the Trade Show that utilize the badge scanning program. o Check if you DO NOT wish to participate in this program
32nd Annual International Convention & Trade Show
REgISTRAnT InFoRMATIon (Complete one form per attendee. ALL information MUST be provided; please print)
pACkAgE SELECTIon (See opposite page to determine appropriate fees; All fees are listed in US dollars)
ATTEndEE pRoFILE
PAYMENT (Select one)
1
2
3
4
IHRSA Use Only: CO#: ID#: Badge #:
Full package (4-day) ....................................$USD__________
3-day Registration .......................................$USD__________(Check Three Days: o Tuesday o Wednesday o Thursday o Friday)
2-day Registration .......................................$USD__________(Check Two Days: o Tuesday o Wednesday o Thursday o Friday)
1-day Registration .......................................... $USD__________(Check One Day: o Tuesday o Wednesday o Thursday o Friday)
general Session plus pass .............................. $USD__________
Trade Show only ............................................. $USD__________
QuESTIon #1Which of the following best describes your facility/ affiliation?o� Commercial Health or Athletic Clubo� Personal Training Facilityo� Spa Facilityo� Medically Based Facility (Hospital, PhysicalTherapy / Sports Medicine, Rehab)o� Not-for-Profit Athletic Facility (YMCA / YWCAJCC, Church) o� Militaryo� College, University, High Schoolo� Corporate Onsite Facilityo� Manufacturer or Provider of Services to theFitness Industryo� Retail or Distributor of Fitness Equipmento� Other (please specify):_______________
_________________________________
Name _______________________________________ Signature ______________________________________
Billing Address _______________________________________________________________________________
QuESTIon #2Which of the following best describesyour title?o� Ownero� Executive Level Directoro� General Managero� Assistant Managero� Fitness Directoro� Personal Trainer / Instructor o� Facility Staffo� Consultant o� Dealer / Distributoro� Other (please specify):_____________
_______________________________
QuESTION #5How did you learn about this event?o� E-Mailo� Fax Promotiono� Websiteo� IHRSA e-newslettero� Club Business Internationalo� Industry Event o� Direct Mailo� Social Media (Facebook, Twitter, YouTube, etc.)o� Through My Companyo� Referred by an Exhibitoro� IHRSA contacted meo� Other: _______________________
o Check here if you require special assistance. Describe: __________________________________________
QuESTIon #3What is your role in purchasing or leasing equip-ment, products or services for your facility?o� Final Decisiono� Make Recommendationso� No Role in Purchasing Processo� Not Applicable
QuESTIon #4What is your time frame for making purchases on products or services you see at the show?o� Purchase at show / Within one montho� 1 - 3 Monthso� 3 - 6 Monthso� 6 Months - 1 Yearo� Undecided
ACCEpTAnCE: As a member, invitee, or guest of IHRSA, I intend to and will engage in physical activities and classes at MANDALAY BAY (hereafter referred to as the “Facilities”) while attending the meeting referenced above in Las Vegas over the dates of March 19-22, 2013. I assume and accept full responsibility for any and all injuries or damages that may occur to myself and any member of my family, including children, or the property of any member of my family, in or about the Facilities and forever fully release, remise, indemnify, and agree to defend and hold harmless IHRSA, MANDALAY BAY, FREEMAN, and ALL CONTRACTED VENDORS (hereafter referred to as the “Participating Parties”); these terms include the Participating Parties’ owners, employees, agents and assigns from any and all causes of actions, costs, damages, expenses, and liability whatsoever. By registering, I accept the terms outlined above and represent that I am in good physical condition and that I have no impairment or ailment that would prevent or make it medically unwise for me to engage in activities. Participants must be 16 years of age or older. By registering, I understand and accept IHRSA’s position regarding participation by children, and have been advised that IHRSA is strongly against having anyone under the age of 16 on the Trade Show floor at any time for the child’s security and safety, as well as to maintain a business environment during the entire event for all attendees and exhibitors. Children are prohibited from the trade show floor during set-up and dismantle periods. Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of such events and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.
Us$__________
ToTAL FEES
Exp: -Credit Card:
Signature _________________________________________________________________________________Date __________________________
WIRE TRAnSFER dETAILS: Bank of America, 100 Federal Street, Boston, Massachusetts 02110 USA; Account Name: IHRSA; Account Number: 29108269; Routing/Transit (ABA) Number: 0260-0959-3; Swift Code: BOFAUS3N
REFuND POLICY: If, for some reason, you won’t be able to join us for this exceptional learning and networking experience, please notify us in writing by February 15, 2013. Refund requests received by February 15, 2013 will be processed less a US$75 fee. No refunds will be made after February 15, 2013, or for no-shows. Substitutions are welcome at any time. Please submit your request to Jill Grant at [email protected], or by fax to +1 617-737-3323.
o Check Attached (made payable in U.S. dollars to: IHRSA)o Credit Card (complete below)
International Health, Racquet & Sportsclub Association • Seaport Center, 70 Fargo Street, Boston, MA 02210 USA
Heighten
ExperienceYour Clean Club
RobustBody wash dispensers torture-testedfor 10 years in club showers
RefreshingContains invigorating botanicalextracts and natural moisturizers
CustomizableVibrant, durable graphics expressyour club identity and decor
Citrus GingerShampoo& Body Wash1250mL Refill
Shower Dispenser
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International Health, Racquet & Sportsclub AssociationSeaport Center, 70 Fargo StreetBoston, MA 02210 USA