Where Preparation Meets Opportunity™ COMPANY OVERVIEW

Where Preparation Meets Opportunity™ www.B2groupconsultants.comWhere Preparation Meets Opportunity™ www.B2groupconsultants.com

COMPANY OVERVIEWCOMPANY OVERVIEW


WHO WE ARE

B2 Group B2 Group guides companies in regards to sales & marketing programs, including digital marketing, channel development, OEM partnership building and business development activities. We also have an extensive mobile strategy group; helping companies in all facets of mobile business integration, including mobile website development, mobile health, mobile infrastructure build out’s; including guidance in API integration, application development, and all technical platform integration.

We extensively work with brands & companies to help utilize and structure strategy’s for penetrating and gaining traction with consumers utilizing digital tools including the mobile ecosystem and our own platforms in other areas like social media and SEO.

We can actively guide your firm in everything from constructing new and innovative marketing programs to assisting with sales and business development programs to drive new business.


DIGITAL MARKETING


MARKETING SERVICESMobile Marketing Innovative Reach | Mobile Web Creation | Application Development> Blended campaigns to reach customers everywhere

Web/Mobile SitesEngaging Branding | Top Technology | Easy Manageability> Sites that perform & convert visitors to customers

Search SEO/SEMHolistic Web Marketing | Organic + Paid + Metrics > Continually-managed, for traffic and conversion

Social MediaConnect | Convey | Converse With Audiences> Active dialog that creates a bond and advocacy

E-Mail & Creative ServicesCreative | Reach & Response | Lists Provided To Clients> Massive Reach and Response Campaigns

Technical ServicesProprietary Platforms | Technical Project Integration | iFrame/API’s> Womb to Tomb Technical Integrations and Delivery


Digital Marketing Campaign Strategy

Core Strategy Elements1. Relevant To Your Customer2. Welcome Invitation To Participate3. Entertaining4. Drives A Specific Action5. Integrated Where Appropriate6. Connects What Was Previously

Disconnected7. Simplicity/Measurable

Campaign Interaction Quest.1. Design2. Implementation3. Insight4. Management5. Technical Delivery

B2 Group uses five core strategy elements; applied to seven campaign interaction questions to build our clients digital marketing campaigns.


A New Marketing Paradigm

Old Way of MarketingOld Way of MarketingIndustrial MarketingIndustrial Marketing

New Way of MarketingNew Way of MarketingInteractive Digital Marketing (B2 Group)Interactive Digital Marketing (B2 Group)

•MonologueMonologue•One wayOne way•Mass communicationMass communication•StaticStatic•No interaction among customersNo interaction among customers•Shotgun approachShotgun approach•Hard to identify customersHard to identify customers•Hard to manage customersHard to manage customers

•DialogueDialogue•One-to-one marketingOne-to-one marketing•Real-timeReal-time•DynamicDynamic•CollaborativeCollaborative•SegmentedSegmented•Rich customer interactionRich customer interaction•Rich customer dataRich customer data

Customer CustomersSupplier Supplier

InternetMobile Web

SMS/TextSEO/SEM

Mobile MrktSocial Media

E-mail


The B2 Group Marketing Platform

The B2 Group Platform allows you to better target customers with your product and services and increase revenues by marketing to them on their mobile phone, computer, or any other device!

B2 Group offers womb to tomb delivery of your campaigns including the complex setup and provisioning of keywords and short-codes with the carriers, campaign design, technical delivery, site setup, social media placements, SEO & SEM placements, and data base management. We offer the total solution!


Technology Services

B2 Group offers extensive services around technology sourcing and project management. We also offer extensive services around analytics development for digital marketing platforms, mobile website development – our team has the ability to build mobile websites and host these very cost effectively for your company we also offer cutting edge platforms like geo.to, for local marketing and advertising.

– Analytics– Technology Consulting– Mobility Platforms– Specialized Platforms for GEO Location– System Integration– Application Development– Website & WAP (Mobile) Site Development– Emerging Technologies Development– Proprietary Platforms (geo.to)


The easiest and fastest way to find, call, visit, and share locations!The easiest and fastest way to find, call, visit, and share locations!

®

… We help Your Customers Reach You

Our geo link platform, engaging consumers!Our geo link platform, engaging consumers!


geo.to Meets the Needs for Fast and Easy, Mobile Social Media and Location Based Services

• Patented short, permanent and readable GeoLink™ URLs for including in all digital media and communications (Tweets, SMS and email marketing)

• Scannable GeoLink™ QR Codes for including in print and display ads

• Brandfind® “Find the Closest” GeoSite™

• Special Purpose “Go, Call or Share Now! GeoSite™ Mobile Website with specials, custom, real-time information and more

• Real-Time publishing tools, including coupons, specials, open APIs and analytics

http://geo.to/Farmers


Mobile Brandfind® GeoSite

• Auto-locates the end users,• Then lists the closest locations• One touch Calling• One touch directions• Links to GeoSite for each Location


GeoSite™ For Each Location

Landing Page More Info. Directions

• One Touch Sharing• Daily Coupons• Search Nearby• Public Transit• ParkingTips

And More:

Merchants also get easy, aggregated reporting and GeoAnalytics™

GeoLink™ URLs and QR codes link to each of your locations’ GeoSites that instantly provides real-time, “go, call and share now” and services dedicated to that location.

Leads with One Touch Directions and calling

Automatically locates user and provide directions. Keep users on Merchant’s GeoSite™

Provides robust real-time “Direct from the Source” information


More from Sample Mobile GeoSite™

Daily Specials Easily Share on Social Media

Easy yet powerful real-time Couponing Engine Easy and fast social networking User can select and modify

customized ‘quick text’ message or type custom message

Scan GeoLink QR Code from the Phone for Instant Sharing


Note: Easy Fast Social Media Sharing

Typical geo.to Online GeoSite™

Easy Local Search around Destination

Fully Interactive Map and Traffic

Satellite, Terrain and Hybrid ViewsAvailable

Flexibility to add/ delete almost any additional tabs • More Info.• Request a Quote• What’s Nearby

Copies to Clipboard

QR Code Connects anyone to this GeoLink

You can adjust map to show your precise location!


Using GeoLink URLs and QR Codes


Can create Dedicated Favicon for Brandfind GeoSite Each Location’s GeoSite™


Advantages of geo.to v. Other Sites


geo.to v. Other Sites (continued)


Real-Time Reporting


geo.to’s Organic Search Results

geo.to/Rubys Ranking from geo.to’s unique SEO efforts

Within 1 week geo.to/Rubys was getting great SEO results on Bing.com

All geo.to Sites are:

Optimized for SEOCompliant with new Schema.org structure for Google, Bing and Yahoo Updated content and information and customer usage helps SEO Results from our design, efforts and use will get better over time


Example and geo.to/Ruby’s Case Study

• Ruby’s included geo.to Links and QR Codes in their email blast for a fairly new store.• Included geo.to coupon• Drove over 3,000 click throughs and 200+ requests for directions


FTD & Yellow Pages Media Using geo.to


SEO SERVICES

We use organic SEO to build a great presents for your brand and products on the web. We also provide SEM tactics when the client so desires.

SEO has to be designed or re-designed into your websites (mobile or web) and SEO practices have to be used daily to drive traffic to those sites. There are no magic bullets in SEO, just hard work and daily maintenance. We provide this for you.


SEO Programs from B2 Group

Optimize your website with our SEO services Drive more traffic to your brand and your specials Integrate Landing Pages and Offers We will write articles and mine articles to assist in promoting your

business Be easily found by using our technology geo.to

– www.geo.to/frys– www.geo.to/holidayinn


App Splash Page

DTC Splash Page• Linked back to the Holiday Inn Home Page as well as the App Stores noting keywords

•Click on link →

•Consists of RSS feeds from consumer reviews

•Should consists of a comment section for real-time feedback

•Incorporate a video – or talking head – demo

Sample Splash Page


Outbound Campaign

Through multiple channels, including our SoCalText site, B2 Group has obtained access to millions of opt-in mobile numbers. As a client, you have access to send mobile offers using our database.

• B2 Group Programs contain a minimum database of Opt-In clients to start marketing to. There is a small premium for additional names, but it is a great way to start. Eventually you will build your own mobile database.

Once patrons have opted-in to receive future messages, you can send targeted messages to a client base who is interested in your restaurant.


Become Digital and Viral!

Make it easy to be discovered by increasing the number of locations your restaurant information and links can be seen (e.g. Facebook, Google+, blogs….etc) and by enabling others to easily spread the word of mouth about your establishment.

B2 Group can build out, manage, and manage content additions in social media for you!


Just a few Social Media objectives:• Improve internal communication• Change perception• Customer service• Generate leads• Build awareness• Thought leadership• New ideas (crowdsource)• Reach a new audience• Research & market intelligence

• NOT: “because everyone else is”, “we need a Facebook page”, “it’s cheap”, etc.


Target a Niche Audience | Mobile Sites & Campaigns


Creative Design – InnovativeInteraction with Clients


Multiple Approaches For Social Media

Multiple Managed Multiple Managed Pages – Providing Pages – Providing Specialized & Relevant Specialized & Relevant Promotions & Promotions & InformationInformation


Customer Touch | Messaging Blogs


Integrated Social Media


Social MediaIt’s a BIG WORLD – We can Help you Navigate it!


Harnessing Human Interaction


PURCHASES START WITH CONVERSATIONS!

THERE IS STILL ONE TRUSTED

MEDIUMLEFT IN THE

WORLD – YOUR FRIENDS &

FAMILY!

MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT; INCLUDING THIS GUY!

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Where Preparation Meets Opportunity™ COMPANY OVERVIEW