When OpportunityMeets Action

Using Search Engine Optimization and Social Media to Increase Your Business

By: Sherry Callahan & Colleen Foshee (817-821-4223) (817) 798-6606

White Sheep Social Marketingwww.WhiteSheepSocialMarketing.com

What you will learn today:

• How the “online search” world works (Google )

• Your most significant opportunity for getting found online

• Super charged tactics for connecting with your target audience and giving them what they want

How Search Engines Work

What is what after you search?

Getting Found Online

Our Focus Today

(SEO = Search Engine optimization)

Your BIG Opportunity

Keywords

KeywordsKeywords are those words that people (potential consumers) type in search engines (such as Google) in order to find a product, service or information.

Keyword versus Long-tail Keyword

Where Do I Use Keywords? Keywords are used on the back-end

of your Website (meta description, meta keywords, headings and page descriptions)

Keywords are used in the titles or the body of articles posted on your Facebook Business Page or your Blog to drive traffic to your business.

Back End Keywordsin your website code

What the title tag looks like in the website source code

Front End Keywords

In your website content, blogs, social media posts

Keywords inserted in the Notes section of Facebook

Longtail Keyword = ADA building elements are tax deductible

Used as the Note title

How Do I Find Keywords?

• Google Adwords Tool• Keyword Optimizer Pro• Search Marketing Companies• SEO Tools

This number is the one that matters

Remember: You are looking for high search numbers and low competition numbers.

The Right Keywords =

People coming to YOUR:-Website

-Business Facebook Page

-Blog- Social Media Account

Another Example…I did a search on the word “Faith”

There are 22 people A DAY who type in the following phrase in Google:

“The Lord has more faith in me than I have in myself”

NO competition – No other website uses this phrase as a keyword.I used it as a “tag” on my blog.

Results? Site is #1 on GoogleKeyword Phrase used in Blog AND Facebook Tag:“The Lord has more faith in me than I have in myself”

Let’s Search for “Energy Drinks”

Examples of Long-Tail Keyword PowerSearch on Energy Drinks

#Inquiries

Keyword Phrase per Day Competition

Energy Drinks 1,146 529,064

energy shotssports drinks private label energy drinks 204 0

energy drinks and adverse effects 84 1

caffein in energy drinks 80 3

what are in energy drinks 75 4

physical effects from energy drinks 72 1

behavior prombles from energy drinks 61 0

What’s the EASIEST route to quickly become visible

online?

Set up a Facebook Business Page and use Keywords in Noteshttps://www.facebook.com/page

Adding “Tags” (Keywords)to your Notes (Articles or Blog posts)

Tags = Keywords

NOTE: Put a comma between keywords

Refresher:Where ELSE Do I Use Keywords? Inserted in the back-end of your

website to drive traffic to your website.

Title Meta Description Meta Keywords Headings Each Page has it’s own Meta Description

What’s the BEST route to take to build your online business?

Your business website should absolutely be optimized with the right keywords

You should have a professional business Facebook page and be posting in the Notes section with keywords as titles and tags

Use your Blog to insert keywords as tags

Remember:

How can YOU be the one found?

Understand the importance of keywords.

Use them correctly and deliberately.

Let’s Help Each Other “LIKE” each other’s Facebook business page “LIKE” each other’s comments and articles

on the Facebook Business Page Sign up on each other’s BLOG to receive

information (RSS Feed) Comment on each other’s BLOG

Romans 14:19 “So then we pursue the things which make for peace and the building up of one another.”

Thank You!

Presented by Colleen Foshee

www.whitesheepsocialmarketing.com