where

beginsand never ends!

LEARNING

FUN

Who hasn't been stumped

by the thousand and one questions of children? To them,

everything is new, urgent, full of wonder.

Museo Pambata, the Philippines' premierchildren's museum, hopes to answer some ofthese questions – and stimulate children to beeven more inquisitive and eager to learn. It is aplace of hands-on discovery, a child's window

to the world, providing a view that stayshonest and consistent amidst changing

images and meanings.

Who?

What?

When? Where?

How?

WHY?WHY?

The sorbetes cart was chosen to be the official logo of Museo Pambata, as it embodies its philosophy of involving all the senses in the learning experience.

It was designed by UP Fine Arts graduate Pia Recto.

Where is Museo Pambata?Museo Pambata is located at the historical Elks Club building on Roxas Boulevard corner South Drive, Manila.

How to get to Museo Pambata: From EDSA, turn right on Roxas Boulevard then take a U-turn on T.M. Kalaw Street. From Quiapo, take Quezon Bridge going to Padre Burgos street then turn left on Roxas Boulevard. Or you may take the LRT or a jeepney (A. Mabini route), get off on United Nations Avenue, and walk to Roxas Boulevard.

Museo Pambata is right beside the U.S. Embassy building.

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Quirino Grandstand

RizalPark

US Embassy Bayview Hotel

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South Drive T.M. Kalaw

What’s insideMuseo Pambata?

Museo Pambata What’s inside Museo Pambata?

Kalikasan EnvironmentBe inspired to help out in conserving Mother Earth by traveling through a rainforest and coastal area! There is also an herb garden where you can

learn more about the medicinal properties of plants.

Let’s all help save Mother Earth! View exhibits on climate change and other environmental issues, and how you can do your part in

saving our planet.

What do you want to be when you grow up? Discover possibilites and visualize yourself in a career of your own choice. Currently, the room is

featuring writers and illustrators.

Your favorite neighborhood shops are here! Pretend to shop in a row

of play stores and practice your entrepreneurial and budgeting skills.

My Body Works

Maynila NoonOld Manila

Take a whimsical journey back to turn-of-the-century Manila! Put on clothes

our ancestors wore, ride the Tranvia, board a Spanish galleon, or step into a miniature cathedral and bahay na bato.

Children in the Global VillageBata sa Mundo

Get a glimpse of children from around the world! Play indoor games and see dolls in national costumes, toys and musical instruments from different countries! The Karapatan Hall, a room dedicated to

the Rights of the Child, is in this area.

Katawan KoJourney inside the human body through a tunnel maze! Understand how our different organs work in harmony to keep our bodies functioning.

I Love My Planet Earth

Career Options Paglaki Ko

Pamilihang BayanMarketplace

Museo Pambata What’s inside Museo Pambata?

FacilitiesPlayground Multi-purpose Hall

Library Learning Room

Pasalubong Shop Teatro Pambata

Swing and tumble, slide and hurdle! Have a fun time at the Tutubing Bakal Peace helicopter and playground.

Discover the magic of words that can let a child's imagination soar! Available are books, audio and video CDs which children can borrow to cap off a day of fun learning.

Your one-stop shop for kiddie stuff. Find books, educational craft sets and toys for kids.

The Multi-purpose Hall is a 288 sq. ft area, where you can hold birthdays, corporate events, gatherings, and many more.

Located at the second floor of the museum's annex building. Fully air-conditioned. Seating capacity of 180 to 200 people.

Children can watch theatrical plays, concerts, and shows in our outdoor theater.

MuseumOverview

Museo Pambata is primarily a children’s interactive museum, established to enhance the lives of Filipino children. It has seven (7) theme rooms where children, families and school groups can explore new and exciting learning opportunities by reliving our rich cultural heritage, assuming a pro-active role in caring for the environment, understanding how the human body works, discovering science through play, imagining what they could become someday, and understanding human rights in a global perspective. Educational programs for children and adults enhance Museo Pambata’s interactive exhibits. Other facilities in the museum include a children’s library, gift shop, multi-purpose hall, changing exhibits hall, outdoor theater, playground, and parking space.

ADMISSION FEESGeneral Admission (2 years old and above) – Php 250

Infants under 2, teaching staff, museum workers (with valid ID) – FREE

Manila residents – FREE on Tuesdays, 50% off on other days.

Tour groups of thirty (30) or more can avail of a special discount.

MISSIONMuseo Pambata is a children's museum with relevant exhibits and programs that transform children's lives.

VISIONTo be a Filipino children's interactive museum promoting children's advocacies through creative programs and linkages to global communities.

MUSEUM HOURSTuesdays to Saturdays: 8 AM to 5 PM (September to February)9 AM to 5 PM (March to August)Sundays: 1 to 5 PM

LEADERSHIPMuseo Pambata is a private foundation with a Board of Trustees. Honorary Chairperson: Luisa Ejercito-Estrada, M.D. (representing the City of Manila)President and CEO: Nina Lim-Yuson, Ph.D.Vice President for Administration:Edwina Consunji LaperalVice President for Exhibits and Programs: Bambi Mañosa-Vice President for Marketing and Communications:Francisco D. MagsaysayTreasurer: Evelyn R. SingsonCorporate Secretary/Legal Counsel: Wilfredo E.J.E. ReyesMembers:Emily A. AbreraRegina Aguinaldo-YoungOlivia M. Campos Gizela Gonzales-MontinolaLaura Jimenez-WestfallVictoria PanlilioExecutive Director: Maricel P. Montero

Tanjutco

YEARLY ATTENDANCEAn average of 200,000 children and adults visit Museo Pambata every year. At least 15% are subsidized by the Ninong/Ninang Endowment Fund.

FUNDINGMuseo Pambata is a non-stock, non-profit organization certified by the Philippine Council for NGO Certification (PCNC), with revenues from investment income; contributions and grants from individuals, groups, foundations, corporations, and government agencies; earned income; and admissions income.

Museo Pambata Museum Overview

History

Opened in 1994, Museo Pambata is the dream come true of Nina Lim-Yuson, an early childhood educator and mother of four, who once brought her young children to the Boston Children’s Museum in America. They had so much fun with the museum's hands-on exhibits that she wished there was a similar place back home where her kids - and millions of Filipino children - can learn and have fun at the same time.Image from the Boston Children’s Museum home page.

Former Department of Social Welfare and Development secretaryEstefania Aldaba-Lim shared Yuson’senthusiasm over the idea of having achildren’s museum in the country due to her past involvement with children for over three decades, including a United Nations appointment as Special Envoy for the International Year of the Child in 1979. They envisioned the museum as a venue for alternative learning for children, specially for those who have no access to formal education.

Museo Pambata History

In March 1993, Lim and Yuson presented a proposal of their dream museum, to be situated in the historical Elks Club Building in Manila, to then Manila Mayor Alfredo Lim who had just arrived from a UNICEF Mayors’ Meeting on the Rights of the Child in Mexico City. Much to their joy and surprise, he readily approved it.

The Museo Pambata officers were elected in the first Board of Trustees meeting held in June 1993.Chairman: Mayor Alfredo Lim President: Estefania Aldaba-LimVice President: Elizabeth ZobelTreasurer: Wilfrido Tecson Legal Counsel: Atty. Leocadio de Asis Executive Director: Nina Lim-YusonHonorary Chairperson: Former First Lady Amelita RamosFounding Members:Zenaida AmadorBetty Go-BelmonteDoris HoLeandro LocsinJose PardoTeresa Escoda RoxasCarlos Soriano

Museo Pambata History

Educators, visual artists, architects, m u s e u m wo r ke rs a n d o t h e r professionals met regularly to brainstorm. Concepts were then translated into several theme rooms designed and produced pro bono by architect and stage designer Joselito Tecson. Scale models were made and presented to prospective sponsors. A brochure conceptualized by premier advertising agency McCann Erickson, led by Emily Abrera, and a 10-minute video produced by Cheche Lazaro's Probe Productions helped "sell" the idea of Museo Pambata.

Finally, on December 21, 1994, the dream museum became a living reality! With a strong leadership, a definite plan of action and imminent success, the list of Ninongs and N i n a n g s h a s g r o w n l o n g e r : Department of Tourism, PAGCOR, Department of Environment and Natural Resources, Department of Health, Sen. Ramon Magsaysay, Jr., C o n s u e l o A l g e r Fo u n d a t i o n , Philippine Charity Sweepstakes Office, Coca-Cola Foundation, Development Bank of the Philippines, PHINMA Group, Splash Foundation, Aldaba-Lim Foundation, WS Family Foundation, Sen. Francis Pangilinan, E. Zobel Foundation, Globe Telecom, Inc., C Com Foundation, and Ford Foundation Philippines.

In December 1993, the City Council of Manila, in a memorandum of agreement (MOA) granted the Museo Pambata a 10-year-free-of-lease-use of the Elks Club Building. The funds raised by the board of trustees were used to start its rehabilitation.

In March 1994, the recognition dinner for Museo's first Ninongs and Ninangs, (sponsors who gave one million pesos each) namely Luis H. Lim Foundation, Juan and Lualhati C o j u a n g c o F o u n d a t i o n , A .Y. Foundation, Petron Corporation, Fe S. Panlilio, Don Emilio T. Yap, Helena Z. Benitez, Security Bank and Trust Company, Landbank and GSIS.

Programsand Activities

RIGHTS OF THE CHILDMuseo Pambata’s educational programs and special activities are anchored on the advocacy of children’s rights, primarily on their right to education, health, recreation, and mental and physical development. An outstanding activity held in the Karapatan Hall, an area in the museum dedicated to children's rights, is the Rights of the Child Awareness Tournament in 1995. It was followed by Mag-ROCK Tayo! (Rights Of the Child Kontest) in 2001-2002. In cooperation with the Council for the Welfare of Children (CWC), Plan International, UNICEF, Department of Social Welfare and Development, (DSWD), Department of Education (DepEd), and the Manila City Schools, these projects familiarized children with their basic rights as stated in the UN Convention on the Rights of the Child. Kanino ba ang CRC? was a three-day children’s summit held in November 2009 to celebrate the 20th anniversary of the Convention on the Rights of the Child. The summit brought 50 children who are living in different, often difficult situations. The summit aimed to raise awareness on the convention on the Rights of the Child by posing the question “whose responsibility is the CRC?” Children participants, in plenary and discussions in workshops, shared their views of the rights and responsibilities of the child and the crafted messages to people and agencies concerned. The summit was organized with the help of the DSWD, UNICEF, National Council of Social Development, Children’s Lab CHILDREN Asia-Philippines, and other private donors.

LITERACY PROGRAMSStarted in 1995, the Mobile Library Program is a reading campaign for the economically disadvantaged children and out-of-school youth of Manila. It aims to impart the value of reading to children through storytelling and book-lending sessions. Six years later, the Mobile Library van was inaugurated through a grant from Ford Foundation Philippines. It is a six-wheeler roving library with over 3,000 children's books and other learning aids for thebenefit of the children of Manila and neighboring cities. The van was refurbished in 2011, this time with the support of Atty. Gizela G. Montinola and Pilipinas Hino, Inc. In line with the Centennial celebration in 1998, Museo Pambata launched Aklat: Karapatan at Kapangyarihan para sa Kabataan (The Book: The Right and Empowerment of the Youth) or Aklat: KKK. It had two components: the outreach and the in-house programs. Four mini librarieswere turned over to the Manila baranggays as part of the outreach component, while storytelling sessions became regular Friday and Saturday activities at the Museo Pambata Library and Resource Center.

In 1999, the Office of Manila Mayor Lito Atienza and Museo Pambata launched Sa Aklat, Sisikat!, a Manila-wide literacy campaign to promote the habit of reading among children in the Manila public schools. This innovative pilot campaign addressed the alarming decline in reading abilities and literacy rate in the country, particularly among public schoolchildren.

Museo Pambata Programs and Activities

TRAVELING EXHIBITSIn 1998, Museo Pambata launched its first traveling exhibit, Ipagmamalaki Ko...Pilipino!, to highlight the Philippine Centennial. It toured Makati, Alabang, Cebu, and Iligan. Museo Pambata's goal to reach Filipinos outside Metro Manila gave birth to another traveling exhibit inMay 2000 called The Philippine Rainforest. It has been shown in various cities in Luzon, Visayas, and Mindanao and continues to tour the country to promote awareness on our endangered rainforests.In December 2000, Museo Pambata launched Be Smart, Don't Ever Start/Maging Matalino, Iwasang Manigarilyo!, an anti-smoking traveling exhibit sponsored by the Department of Health. It aims to discourage children from taking up the habit of smoking and addresses the increasingcases of health problems and deaths caused by tobacco smoke. Museo Pambata also teamed up with the National Commission for Culture and the Arts (NCCA) to showcase the richness of Filipino culture in Iba't Ibang Kamay, Iisang Buhay... Filipino!, an interactive traveling exhibit on native arts and crafts launched in August 2001. It aims to help children understand that Filipinos can be united in the midst of cultural diversity. In November 2009, through a grant from CITI Foundation, Museo Pambata launched the Money Matters for Kids! traveling exhibit on financial literacy. This was then turned over to the Bangko Sentral ng Pilipinas in 2011.

Museo Pambata Programs and Activities

Ipagmamalaki Ko...Pilipino! (1998)

The Philippine Rainforest (2000)

Be Smart, Don’t Ever Start! (2000)

Money Matters for Kids (2009)

Iba’t Ibang Kamay,Iisang Buhay... Filipino! (2001)

Museo Pambata Programs and Activities

CHILDREN’S ADVOCACY PROGRAM

The Children's Advocacy Program or CAP is an alternative educational program that aims to help children understand and appreciate their roles in their families, schools, communities, and in society. It uses the child-to-child approach wherein children advocates serve as mentors who help inspire other disadvantaged Filipino children through outreach activities in schools and communities. Children advocates are chosen from various street children centers and disadvantaged communities and are exposed to workshops, field trips and film showings to enhance their awareness on identity, nation-building, rights and values formation. CAP is a venue for children to learn how to formulate ideas and speak their minds on issues affecting them. The program ran from 2001 until 2014.

TRAININGS/WORKSHOPS FOR CHILDREN

Invited artists conduct workshops for the Museo Pambata's young visitors throughout the year. The museum's tour guides also serve as art instructors and conduct art, craft and cooking demonstrations as well as storytelling sessions and simple science experiments. Every summer, children enroll in Art’s Cool workshops that hone their talents and skills in the different arts such as painting, crafts, writing, theater, pottery, cooking, etc. By providing an atmosphere of fun and encouragement where children can learn and express themselves through their chosen art, Museo Pambata has become a popular venue for children’s workshops.

Museo Pambata has also organized two outstanding series of workshops: the Establishing Children’s Museums and Establishing Reading Centers. Both seminar series were launched in 2001. The Asian Children's Museum Conference was also pioneered by the Museo Pambata. The first two conferences were held at the historic Manila Hotel in February 2008 and 2012 with delegates from all over the Philippines and other countries.

Museo Pambata Programs and Activities

Money Matters for Kids! Earn it, Save it, Spend it, Share it! features information, puzzles, games and ways to understand money and how significant it is in their lives. Similarly, a box of activity cards which comes with workbook provide ideas for a child to further inquire about the meaning of money in their lives. This publication was made possible through a grant from CITI Foundation.A partnership with a group of children's book authors called KUTING (Kuwentista ng mga Tsikiting), the Batang Bayani book series introduces and instills the value of heroism among children. The series is composed of four books about young children who have made a difference in their own lives and in the lives of others.Museo Pambata encourages kids to help save the planet while honing their craft-making skills in 101 Crafts to Make with Toilet Paper Roll Tubes. This book was conceptualized and created by the museum's guides.Visitors can supplement their museum experience through Museo Pambata’s workbook series, featuring a drawing and coloring book, an activity book, and a recycled crafts book.The museum commemorated its 20th anniversary with Imagine: Looking Back and Looking Forward. The book explores the 20 faces of Museo Pambata throughout the years, and envisions the various possibilities of the future.Museo Pambata also produces its own line of Christmas cards which are designed by artists and illustrators for children. It is an annual fund raiser that helps sustain the Mobile Library Program

PUBLICATIONS and CARDSIn line with its reading advocacy, Museo Pambata has published children’sand child-related books. Paglaki Ko/When I Grow Up is a series of storybooks based on real-life-role-models. It exposes children to different careers and encourages them to find the path they wish to tread in the future. Recognized by the Manila Critics Circle for its innovative approach in writing children’s stories, these books are bilingual (English and Filipino) and show full-colored pictures of successful career persons. It features an architect, fire fighter, journalist, mail carrier, rural doctor, scientist, teacher, actress, farmer, priest, police officer and entrepreneur.Launched in the International Year for the Older Persons in 1999, Lettersfrom Lolo and Lola is a collection of letters written by the Filipino grandparents which crystalizes in firsthand words and pictures the joyful experience of Pinoy-style grandparenting, celebrating the power of the written letter as a bridge of love and hope between two generations.Dulaang Pambata: Buhay ng mga Bayani is a compilation of skits about ourNational heroes which children can perform. It was published in cooperation with the National Commission for Culture and the Arts (NCCA).In 2003, Touch Discover Explore! The Story of Museo Pambata was launched, marking the 10-year existence of a “noisy and happy place” that continues to be a touchstone of wonder and discovery for ever-growing numbers of Filipino children.

Museo Pambata Foundation, Inc.Telephone

523-1797/98, 536-0595Fax

522-1246E-mail

info@museopambata.orgWebsite

www.museopambata.org

museopambata

© Museo Pambata Foundation Inc.2015

www.museopambata.org

Selected photographs by Alex Westfall, Daniella Mabanta and NPPA Images

Illustrations by Robert Alejandro