WHERE FITZROY NORTH MEETS CLIFTON HILL

What could be more rewarding than the opportunity to live in modern, light-filled and carefully refined living spaces that are as exceptional as the location in which they are found?

3

54

NORTH SIDE ROCKS

Situated at the top end of Queens Parade, 249QP provides a Fitzroy North address that’s perfectly centred to allow you to experience the very best of this laid-back, north side location.

Enjoy proximity to local village shopping and the relaxed cafe culture found in Clifton Hill, where everything you need for a balanced and fulfilling life is just a step to your left or a hop to your right.

76

If you’re looking for a bit of brew-ha-ha, cross the street to The Terminus Hotel - an iconic gastropub that has 16 rotating beers on tap and fridges stocked full with some of the best local and international craft beer. When you can match your drink selections to a menu of locally sourced, seasonal produce with an emphasis on shared dishes and high-quality steaks, you know The Terminus has all the necessary ingredients of a mighty fine local.

A night on the brews can be backed up with a restorative brunch at Mixed Business. Maintaining a raw aesthetic and interior styling that is a nod to the building’s industrial past, this iconic Fitzroy North cafe will make everything right again with an inventive breakfast, quietly enjoyed in a leafy green garden out the back.

You can also take this moment to freshen your home with flowers from Fowlers, a small local florist which originated out of the gardens of Mixed Business next door. This sustainable florist is the place to go for fresh, seasonal blooms styled in a natural and contemporary arrangement.

Palace Westgarth is only a few minutes up the road and offers an architecturally striking alternative to mainstream multiplex cinema chains. Get provoked, lost, amused or transformed by a thoughtful curation of art-house films, Hollywood blockbusters, operas, special events and their renowned film festival program.

Terminus Hotel

Palace Westgarth

Two:Bob

9W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS8

Primo

Collingwood Leisure Centre

Piedimonte’s Supermarket

Queens Parade Shopping Strip

St Georges Road Cafe Strip

Blackhearts & Sparrows Wine Store

Local Train Service

High Street

11W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS10

Mitte Cafe

Queens Parade is one place where you can genuinely support the locals. It’s a strip made up of an eclectic mix of independent retailers operating out of historic, character-filled stores. A place to discover quality food, interesting fashion, bespoke homewares and a little luxury.

Locals know that Mecca Bros Fruit City is the place to go for fresh fruit and vegetables. Third generation fruiterers, brothers Tony and Joe, have provided quality in-season produce, expert advice and friendly neighbourhood service on Queens Parade for close to twenty years.

McCoppins is your go-to for all things grape and gourmet, deli and delicious. It’s the grocery store that every neighbourhood should have, a place where you will find shelves and glass enclosed counters stocked with beautiful, interesting foods sourced from near and far.

With your basket full of fresh and flavoursome produce, you can join others from the neighbourhood at Edinburgh Gardens, one of Yarra’s largest and most popular parks.

Edinburgh Gardens is a people-watching paradise, where there is always something interesting going on. Yet the gardens’ true charm is found in the simple things:

the unfurling of colourful picnic rugs, watching the neighbourhood dogs at play, the sounds of “happy birthday to you” drifting over from birthday parties held under the shade of mature trees, or the lazy punt of under-inflated Sherrins across the football oval as locals act out their childhood dreams.

Perhaps the best part about all of this parkland activity is the distinct absence of active wear.

To complete your weekend, take a casual ride along Merri Creek Trail, a shared pathway that winds its way casually along the creek banks. The Merri Creek Trail is a part of the Capital City Trail, a bike and walking network that loops for about 30km around Melbourne.

For public transport, it’s a choice between two train stations; Rushall Station Fitzroy North (Mernda Line) and Clifton Hill Station (Mernda and Hurstbridge Lines). While outside 249QP is immediate access to both bus and tram services, including the number 86 tram, one of Melbourne’s more entertaining tram routes. The 86 tram transports you into the heart of Melbourne’s CBD or northwards all the way to RMIT’s Bundoora campus.

When it comes to local shopping, Queens Parade exudes a friendly community vibe.

Mecca Bros Fruit City

Merri Creek Trail Edinburgh Gardens

Queens Parade Shopping Strip

13W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS12

Merri Creek Trail

15W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS14

Taking its name from the Wurundjeri-willam phrase Merri Merri meaning ‘very rocky’ or ‘stony’, this basalt lined waterway flows perennially from the foothills of the Great Dividing Range, winding its way gently through Melbourne’s northern suburbs until it reaches the Yarra River at Dights Falls.

The modern-day Merri Creek has taken shape over many years by incising its way through basalt, an igneous rock, formed from the cooling of molten lava that once flowed epically down the valley of Merri Creek and across northern Melbourne, following volcanic eruptions as far back as 4.6 million years ago.

As you wander along the Merri Creek Trail there are many points of geological interest, particularly the rocky cliff faces

on the eastern side of the creek close to 249QP. It is at this point that tall, fragmented and geometric basalt columns, arising from the cracking and cooling of lava, are visible. These natural formations have, in part, influenced the architecture and sculptural form of 249QP.

Merri Creek is much more than rocks and running water; it's a thriving natural habitat for birds and native wildlife which have steadily returned, as the banks of the Merri have been regenerated and revegetated.

If you take your time, breath the air a little deeper and look a bit closer, you may see large fish, tortoises and even platypus at play.

A 249QP address means that you are living only moments from nature and THE culturally significant Merri Creek.

Merri Creek Flora

Merri Creek Trail

CFairfield Park Boathouse

17W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS16

Fitzroy North

Sm

ith

St

Leicester St

Scotchmer St

Kerr St

Na

pie

r S

t

Bru

nsw

ick S

t

Bru

nsw

ick S

t N

ort

h

We

llin

gto

n S

t

Go

ld S

t

Ho

dd

le S

tH

igh

St

St G

eorg

es

Rd

Queens Pde

Rowe St

Alexandra Pde Eastern Fwy

Roseneath St

Noone St

Ramsden St

Barry St

Spensley St

Victoria ParkStation

Clifton HillStation

WestgarthStation

86

TR

AM

86

TR

AM

11 T

RA

M11

TR

AM

96

TR

AM

96

TR

AM

96

TR

AM

96

TR

AM

86

TR

AM

11 T

RA

M

Easey St

Hotham St

Sackville St

Michael St

Park S

t

Park St

Trenerry Cres

Edinburgh Gardens

Park Street Reserve

Darling Gardens

CollingwoodLeisure Centre

Victoria Park

Que

ens

Pde

RushallStation

86

TR

AM

86 TRAM

11 T

RA

M

Clifton Hill Interchange

Clifton Hill

SURROUNDING AREA

EAT & DRINKCavallini

Citrico

Clifton Cafe

Clifton Hill Brewpub

Cookshop Rotisserie

Little Tony’s Pizza

Maccaroni Osteria Italiana

Ma Mi Thai Restaurant

Marigold Indian Restaurant

Queen Margaret

Rubber Duck Cafe

Some Velvet Morning

Triakosia

Tutti I Sapori

Two:Bob

Shopping & GroceryBruce

Frootz on Parade

Keegan

McCoppins - Clifton Hill

Mecca Bros Fruit City

Moppit

QUEENS PARADE STRIP

Immerse yourself in the sights, sounds, scents and surrounds of Fitzroy North, Clifton Hill, Fitzroy, Collingwood, Northcote and Abbotsford - a collective of the most creative, eclectic and historic suburbs of Melbourne’s north.

EAT & DRINK1 Barry

2 Black Pearl

3 Dirty Apron Cafe

4 Dr. Morse Bar & Eatery

5 The Gem Hotel

6 Industry Beans

7 Matteo’s

8 Mitte

9 Mixed Business Cafe

10 Moroccan Soup Bar

11 Neighbourhood Wine

12 Pavlov’s Duck

13 Primo

14 Robert Burns Hotel

15 Son in Law

16 The Rose Fitzroy

17 Terminus Hotel

18 Unlcle Drew Cafe

Shopping & Grocery19 Fowlers Flowers

20 Loafer Bread Organic Bakery

21 Northroy Nursery

22 Piedimonte’s Supermarket & Liquor

23 Terra Madre

PARKS & RECREATION24 Collingwood Little

Athletics

25 Dights Falls

26 Fairfield Boathouse

27 Fitzroy Bowls Club

28 Fitzroy Swimming Pool

29 Merri Creek Reserve

30 Palace Westgarth Cinema

31 Quarries Park Skatepark

32 Yarra Bend Golf

Education33 Clifton Hill Primary School

34 Fitzroy North Primary School

35 Fitzroy High School

36 St John’s Primary

37 Spensley Street Pimary School

ARTS & CULTURE38 Backwoods Gallery

39 Brunswick Street Gallery

40 Centre for Contemporary Photography

41 Lamington Drive

42 Off the Kerb

1

17

9

7

11

10

2

16

4

5

12

8

3

18

2220

21

23

19

28

29

30

32

31

25

27

2426

34

37

33

41

40

38

42

39

35

36

14

6

15

13

19W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

NORTH SIDE ROCKS18

Designed by Fieldwork, 249QP is responsive to the context of its surrounding location and yet sets new standards and aspirations for the precinct in which it is found.

Expressing itself in a series of sculptural volumes, 249QP steps from the grounding of its red brick podium upwards in a slender, angular and finely sculptured ribbed concrete clad form.

Artistry & Architecture

2120

Textured brickwork on the lower levels is a subtle reference to the materiality of the early residential architecture that characterises the wider local neighbourhood, while rebates in the brickwork provide a subtle variation in patternation and opportunities for shadows to play.

This warm, familiar red brick base is offset by a visually recessive and expressive upper form. Here, Fieldwork has referenced the patterns and fragmentation of columnar basalt formations found along Merri Creek, an interpretation of the significant shapes, shadow lines, vertical fractures and patterns these rock formations can create.

The light and dark colour shades of the triangular ribbed facade, variations in the size of window openings, metal reveals for sun shading and open-air corner balconies add further visual appeal. These architectural details ensure 249QP

presents as a series of interesting and connected environments, rather than as one singular form.

Beyond the artistry of its architecture, the shape, structure and orientation of 249QP all work together to ensure apartments enjoy direct natural light, inspirational views and natural ventilation.

Importantly, the approach to design and a robust, natural materiality make a clear statement that the people behind 249QP are committed to producing a high-quality, environmentally sensitive and socially responsive residential address.

The result is a visually interesting and socially appealing building that is not set rigid in time. With a recognition of the historical context of its north side neighbourhood, 249QP will age gracefully and offer an architectural form and function that will make a meaningful and positive contribution in the immediate and distant years ahead.

This warm, familiar red brick base is offset by a visually recessive and expressive upper form.

Artist Impression - 249QP

23W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

ARTISTRY & ARCHITECTURE22

Such activities provide convenience to residents and bring the energy, vibrancy and culture of the area’s active street life to 249QP, through the daytime and into the evening.

The ground floor architecture of 249QP makes a subtle reference to the frontages of heritage shop fronts nearby, with angled entrances and darkened lower wall sections providing a visual invitation and sense of connection to the community.

A generous, ground floor canopy is another subtle reminder of years gone by, creating a moment of arrival, providing shade from the sun and protection from Melbourne’s often changing weather.

The warm characteristics of timber enhances the entryways, provides further texture and variation, and a natural element that will age elegantly over time.

249QP comes alive at its street level with two dedicated retail offerings ideally suited to a local cafe, wine bar or providore.

Artist Impression - 249QP

25W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

ARTISTRY & ARCHITECTURE24

The foyer of 249QP is a thoughtfully designed, welcoming and homely space, where you can relax while waiting for your ridesharing service or greet friends and family before venturing out.

With a sophisticated, natural aesthetic, the foyer features spotted gum inspired timber panels, warm, ambient lighting, a pop of colour in the banquette seating and large bluestone coloured tiles for the floor.

The dado wall treatment highlights Fieldwork’s understanding of the heritage of 249QP’s residential context, in a subtle and modern take on this decorative element from the past.

In acknowldegement of modern working life, the foyer provides further function as an area to meet or collaborate for those who work from home.

Artist Impression - 249QP Foyer

27W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

ARTISTRY & ARCHITECTURE26

Central to the design and development of 249QP is a belief that residents can thrive vertically in a well-designed apartment building, where residents have equitable access to views and building amenity.

This ethos is brought to the fore with a stunning roof-top outdoor terrace that unfolds elegantly from the building form.

Enjoying outstanding views across Fitzroy North towards the glittering lights of Melbourne’s CBD, this year-round terrace provides a tranquil space to enjoy a casual BBQ as the sun’s last rays cast golden sunlight over the city and surrounds.

Artist Impression - 249QP Rooftop Terrace

29ARTISTRY & ARCHITECTUREW

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

28

WHE

RE FI

TZRO

Y NOR

TH M

EETS

CLIFT

ON H

ILLARTISTRY & ARCHITECTURE

30

Consistent with its architectural form, 249QP offers an outstanding collection of modern 1, 2 and 3 bedroom apartments that are superbly

designed to make the most of natural light, space, captivating views and the function of everyday living.

APARTMENTLIVING

31

Artist Impression - Warm Scheme

33W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living32

249QP’s interiors have a design essence and a quality that is distinctly Australian. A quality referenced through colours and by a considered curation of surface and material elements, such as Australian-inspired timbers, which are notable for their natural texture and warm, earthy shade.

These authentic interior spaces are completed with high-quality fixtures and fittings, including tapware and accessories, soft close joinery and premium appliances for the kitchen. An astute selection of interior fixtures and fittings ensures the spaces of 249QP are not only stylish and functional, but are also timeless and durable in their design.

Artist Impression - Fresh Scheme

35W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living34

Purchasers are invited to make a choice between two contemporary colour schemes- the ‘warm’ and ‘fresh’. The warm scheme projects a cosy, intimate atmosphere in its choice of materiality and colour. In contrast, the fresh scheme adopts a monochromatic approach, achieving a natural balance and harmony between light and dark shades.

Each colour scheme has a unique personality and yet has an elegant air of restraint, with a palette of neutral and natural colours that will easily allow you to style the interior spaces as your own.

Artist Impression - Fresh Scheme

37W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living36

Artist Impression - Fresh Scheme

Apartments are designed to connect seamlessly with their private, enclosed balconies. These outdoor spaces expand the liveable area and provide natural ventilation and year-round enjoyment of neighbourhood views.

39W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living38

superbly designed to make the most of natural light, space, captivating views and the requirements of everyday living.

Each interior is designed to ensure that space is used to the best of its potential. Smart, customised solutions for storage and a detailed, generous approach to cabinetry keeps life organised and spaces clean and uncluttered.

The ‘warm’ and ‘fresh’ colour schemes extend into luxurious yet uncomplicated bathroom spaces. Large format tiles on the floor are complemented by refined feature wall tiles, establishing cohesion and accentuating the space, while timber-inspired cabinetry and contemporary accessories add a layer of style, sophistication and serenity. Artist Impression - Warm Scheme

41W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living40

Better for You and the EnvironmentNumerous Environmentally Sustainable Design (ESD) practices feature in the design, build and future operation of 249QP.

The ESD practices at 249QP include:

• Quality tapware and bathroom appointments selected for water efficiency.

• Water-saving initiatives such as rainwater harvesting for toilet flushing.

• The use of sustainable and environmentally certified materials, with all timber from sustainable sources - not from rainforest or old-growth forest.

• Sourcing select building materials from environmentally responsible suppliers.

• A target to recycle 90% of all demolition and construction waste.

• Energy saving practices that reduce greenhouse gas emissions and energy demand.

• Solar panels to harvest nature’s own energy for lighting the common areas.

• Practices to ensure the comfort and wellbeing of residents through direct sunlight, natural ventilation and by specifying low VOC paints and materials for cleaner air.

These environmental initiatives combine to make 249QP a home that is better for your health, wallet, wellbeing and the planet.

Clean and GreenAn important design and environmental element is the greening of 249QP’s shared rooftop and the inbuilt planter boxes of the larger terrace spaces.

Designed by Tract, greenery softens edges, enhances amenity and liveability, connects residents with nature and provides sustainable benefits, including heat reduction, bio-diversity, and improved air quality.

On Your BikeRecognising that many residents will want to get around by pedal power, 249QP provides a dedicated space for that messy part of bike repair and maintenance.

The inclusion of bike storage racks provide the convenience and security of internal bicycle parking on the ground floor.

Car Parking 249QP utilises the latest space-saving technologies from leading manufacturers of car parking systems.

Artist Impression - Bike Workshop

43W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

Apartment Living42

The development of 249QP is underpinned by the credentials and financial strength of

Salta Properties, the name behind some of Melbourne’s finest residential addresses.

ROCK SOLID

4544

DeveloperSalta Properties is a leading property development company that has played an active part in the changing face of modern Melbourne.

Since 1972, this pioneering property development and former logistics business has been behind every part of the city’s rapid evolution, from innovative industrial parks to high-density, inner-urban apartment precincts.

A focus on stability and diversity has seen Salta flourish in over 40 years of operation. Breadth of investments and property development projects across multiple sectors has steadied Salta through the good times and in times of challenge, seeing Salta grow to become one of Australia’s largest privately-owned companies with more than $4 billion worth of projects completed or in active development.

Salta develops and builds a wide range of residential properties. From masterplanned precincts to townhouses and apartments,

Salta’s innate understanding of the market and widespread land holdings means it is able to develop residential properties at the best time to benefit prospective homeowners and the wider community.

By looking at the bigger picture, these residential properties are carefully designed in collaboration with leading architects to deliver highly-crafted and considered places that people are proud to call home.

Although Salta is one of the largest privately-owned companies in Australia, it remains at heart a family business, with strong values now passed down to its second generation of management.

Driven by strong ethics and high standards, Salta believes in building long- term partnerships with its clients and positive community engagement in every project.

Salta reflects proudly on an enviable catalogue of timeless, sustainable and enduring property projects.

678 Victoria Street Richmond

Artist Impression - Walmer 639 Victoria Street Abbotsford

Essence - 35 Wilson Street South Yarra

47W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

ROCK SOLID46

Development managementWulff Projects brings development management expertise to 249QP.

With a passion for innovative development in an often standardised industry, Wulff Projects build great environments in which to live.

It’s in their process that they establish solid foundations - where proactivity, consultation and collaboration is key.

Functionality, sustainability and liveability is a priority in every Wulff project. It’s why they’ve become known for providing meaningful development solutions which achieve sustainable investment and social outcomes.

Architecture and Interior design Fieldwork is responsible for the architecture and interior design of 249QP.

For Fieldwork, design is about aspiration and practicality – an optimistic view in which things can be made better through design.

Through creativity and the exploration of systematic solutions, they design buildings optimised for both function and enjoyment. With a belief in the value of good design, Fieldwork translates beauty and functionality into every project.

Landscape ArchitectureTract is responsible for the landscape architecture of 249QP.

As a recognised leader of landscape architecture in Australia, Tract’s philosophy is to ensure that the landscape outcome is of the highest design quality. This philosophy results in creative, dynamic, robust, site responsive landscapes that contribute positively to the environment and its inhabitants.

Newry Street, Richmond

49W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

ROCK SOLID48

“249QP takes inspiration from the shapes, fragments and formations of basalt, an igneous rock found throughout the nearby waterways of Merri Creek”

– Quino Holland: Director - Fieldwork

Important note: This brochure has been prepared for information purposes. All images are artist impressions, may not be to scale and are intended as a guide only. Fittings, fixtures, finishes and other items are subject to change. Furniture and whitegoods are shown for illustrative purposes and, unless expressly stated, are not included with any property. Options and extras attract additional costs. Dimensions, areas and layouts are approximate and may differ from the property as sold or constructed. Plant and equipment necessary for services (or bulkheads containing them) are not depicted. No representation is made as to the availability of views from any property and these should be independently considered. The information in this brochure does not constitute a representation for the purpose of any contract of sale which will constitute the entire agreement in respect of any purchase. Prospective purchasers should review the contract of sale carefully and seek independent advice.W

HERE

FITZ

ROY N

ORTH

MEE

TS CL

IFTON

HILL

50

249QP.COM.AU

249 Queens Parade, Fitzroy North03 9673 1121