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ARE YOU ADAPTABLE TO CHANGE?
CHARLES DARWIN THE FATHER OF EVOLUTION WHO JOINED FITZROY ON THE BEAGLE SAID...
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IT’S NOT THE STRONGEST OF THE BRANDS THAT SURVIVES IT’S THE ONE MOST ADAPTIVE TO CHANGE
WELL MARKETING IS ALSO THE SURVIVAL OF THE FITTEST ISN’T IT
OUR (MARKETING) WORLD IS CHANGING
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CONSUMER BEHAVIOR AND (MEDIA)TECHNOLOGY DRIVE THIS CHANGE
BEING THE BIGGEST ADVERTISER OR HAVING THE BIGGEST AGENCY WITH THE BIGGEST CARS IS NOT GOING TO SAVE YOU
ADAPT THE CHANGE
BY GIVING (CONSUMER)RESEARCH A MORE PROMINENT ROLE
ADAPT THE CHANGE
ADAPT THE CHANGE
BY UNDERSTANDING THAT SOCIAL MEDIA TOOLS WILL IMPACT EVERYTHING FROM PRODUCT INNOVATION TO CUSTOMER SERVICE
ADAPT THE CHANGE
BY HAVING A MORE ACTIVE AND FLUID APPROACH TO MARKETING INVESTMENTS
BY IMPLEMENTING (SOCIAL) MEDIA PLANNING IN THE CREATIVE PROCESS
ADAPT THE CHANGE
BY HAVING THE RIGHT CONVERSATION AT THE RIGHT PLACE AT THE RIGHT TIME
ADAPT THE CHANGE
FOR THE RIGHT REASON OR JUST FOR THE RIGHT EMOTION
ADAPT THE CHANGE
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THE OLD METHODS DON’T WORK ANYMORE
http://www.unurth.com/
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DON’T OUTSPEND YOUR COMPETITOR
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OUTSMART THEM
FITZROY HELPS BRANDS TO BECOME THE BEST ADAPTABLE TO CHANGE
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BY KNOWING THE ZEITGEIST, BY ACTIVATING THE TARGET GROUP AND HAVING A FLUID AND PRO-ACTIVE APPROACH
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WE HAVE 17 SPECIALISTS WORKING ON: WISDOM (N=4), MAGIC (N=9) AND OPERATIONS (N=4)
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WHAT MAKES US UNIQUE?
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WE HAVE STRATEGIC DIRECTION INSTEAD OF CREATIVE DIRECTION
WE ALWAYS START WITH RESEARCH RESEARCH RESEARCH
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WE HAVE (SOCIAL)MEDIA STRATEGISTS
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WE BELIEVE THAT YOU NEED MAGIC TO ACHIEVE YOUR GOALS
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WE ARE FLUID AND HAVE A PRO-ACTIVE APPROACH WE ARE IN IT TOGETHER
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WE HELP 1%CLUB/ACCENTURE/ BACARDI/CREYF’S/DESPERADOS/GALL&GALL/HEINEKEN/HYUNDAI/MALMBERG/WHATSER
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HOW? SOME EXAMPLES
29 ESPRIX AWARD
CO-CREATE+RETAIL WWW.JOUWHEINEKEN.NL: CONVERSION TARGET WITHIN 7 WEEKS
IDENTITY ONLINE ADVERTISING
WEBSITE
PACKAGING
ONLINE ADVERTISING
ONLINE ADVERTISING
CLOSENESS+COCREATE
NOMINATION DUTCHBLOGGIES
WWW.ONDERWIJSVANMORGEN.NL: 25% OF TARGET GROUP VISITS THE BLOG MONTHLY
CO-CREATION
BLOG
SEEDING
150 MOVIES ON 1 PLATFORM
SEEDING ON BLGOS
100K FREE PUBLICITY
PROMOTION
FLIRT=FUN+PROMO BACARDI’S FLIRTATION CAMPAIGN: 550.000 VISITS IN 6 WEEKS
THEFWA + DOPE AWARD
32 ERE RECUITING AWARD
LOWER HR COSTS INTRANET ACCENTURE REFERRAL: 33% OF ALL NEW EMPLOYEES
WEBSITE
INTERNAL COMMUNICATION INTERNATIONAL OUTROL
WEBSITE
UPGRADE+TRIAL SEVERAL CAMPAIGNS: INCREASE TRIAL THROUGH INTERNET BY 300% IN LAST 2 YEARS
NO 9 DUTCH TWITTER BRANDS
MUSIC+MEMBERS
BEST PROMO BY PROMZ
HEINEKEN CASSETTESTICK: 30.000 NEW MEMBERS HEINEKEN.NL
MOJITO+PROMO MOJITO KIT & VIRAL: INTERNATIONAL ROLLOUT & THIS YEAR 4TH TIME
MOJITO KIT
WORLD
ARE YOU WILLING TO CHANGE?