WHEN I’M MOBILE Mobile Website Optimization Services

February 2009

YOU DECIDE:

…

This? … Or this?

INTRO

WHEN I’M MOBILE provides:• Mobile formatting for band & label websites

• Rich offerings designed for immediate fan engagement via mobile web

• Info and content delivered direct to fans on their device of choice• Custom versions optimized for specific categories of mobile &

portable devices • Ongoing site maintenance • Overall online / mobile strategy

WHY GO MOBILE?Your fans are already there• Social networking• Reading e-mail• Checking out their favorite activities

No “delayed gratification”• The info and content fans want

when they want it

Undivided attention on phone

Extend your bands & brands across multiple platforms

MARKET BACKGROUNDVery strong trend toward mobile web browsing and

smartphones• Smartphone sales to go from 130 MM (2008) – 530 MM (2013)• WW mobile internet usage to grow 490 MM (2008) – 1.3 BB

(2012) – average Y-O-Y growth 25%• Mobile social networking projected average Y-O-Y growth 58%

over same period• Carrier plans promoting heavy data

usage among US subscribers: US smartphone browsing 4.5 hours per month (2008), 2x UK average

ABI Research, eMarketer, M:Metrics

DESIGN & TECHNOLOGY STRATEGY

Simple, clean design approach• Rich & engaging user experience designed from

fan’s perspective• Provides easy access to key content & info• Reflect design approach of main band site

Ease of use for fan and client• Device detector delivers fully mobile-standards-

compliant versions optimized for each device category

• Simple, flexible back-end site update system to add news & content

KEY SITE ELEMENTS

Menu / Main page

• Content elements determined by client in partnership with WIM to bring appropriate content, functionality and graphics to the mobile user experience

• iPhone version preserves character, personality and integrity of main site; WAP version also emulates main site within current browser limitations

• Menu items on WAP version are hotkey-linked - activated using the number pad on supported devices

KEY SITE ELEMENTS

Artist Select Screen

• Quick access to multiple label artists or other content offerings• Home / Main menu button facilitates easy access / navigation

KEY SITE ELEMENTS

Artist Detail Page• iPhone version exploits advanced navigation

capabilities of device – horizontal top-nav button• WAP version efficiently presents all offerings on

one page

News & press releases• Latest news headlines / press releases –

maintained manually or database-driven / RSS content

• Headlines page links to detailed items• Pages cross-linked to other areas of mobile site

KEY SITE ELEMENTS

Audio / Video streaming• Audio presented via streaming mp3 or QT files

(downloads available on WAP deck)• Videos via the Youtube application (iPhone) or

the YouTube Mobile website (WAP), or via client-hosted streams.

Tour Dates• Tourdate maintenance module – new dates (also

news items, etc.) can be added remotely by authorized users.

• Module also works for news items & other dynamic info.

KEY SITE ELEMENTS

Buy Links• Affiliate link programs in place with iTunes and Amazon providing

immediate revenue and gratification. • Additional m-commerce opportunities (PayPal mobile, carrier-

billed transactions) under discussion.

KEY SITE ELEMENTS

Additional elements - to be reviewed based on client needs and tech capabilities:

• CRM/data capture• Sponsorship offerings / strategic partnerships• Ad-supported sites and elements • Community elements: contests, polls, UGC, social network tie-ins,

etc.

TRY IT YOURSELF.

Please visit these sites from your favorite mobile device:

• www.bmlinx.com

• www.theshackeltons.com

• www.whenimmobile.com/bgusa

THANK YOU.

Contact info:

John Hammond

(862)596-0722

john.hammond@whenimmobile.com

Jonathan Thaler

(347)831-4870

jonathan@whenimmobile.com