What’s New for

April 25, 2018

About ACT for Alexandria

ACT is Alexandria’s Community Foundation

Turning ideas into action and resources into results.

Introductions

● Name

● Organization

● What is your favorite thing about spring?

Agenda

● About Spring2ACTion and our History

● 2018 Prizes!

● Intro to GiveGab - your 2018 Spring2ACTion Platform!

○ The GiveGab Basics

○ Key Features and Resources

● Registering for Spring2ACTion

● Next Steps and Questions

What is Spring2ACTion?

● Alexandria’s Giving Day - one day when our community comes together to

support nonprofits!

● 24-Hour online giving event on April 25 through a single giving platform hosted

by GiveGab

● A simple way to connect donors to the charitable causes they care about

most and encourages them to take action

● Crowdfunding and peer to peer fundraising mixed with friendly competition

● Nonprofit trainings, tools, templates, and guides offered to optimize efforts

Spring2ACTion Over the Years

2011 2012 2013 2014 2015 2016 2017

Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493 $1,592,459

Nonprofit Participants 47 72 97 121 129 152 158

Number of Donations 1,265 3,698 7,184 9,969 12,660 11,958 12,819

Number of Unique Donors

Didn’t track

Didn’t track 5,872 7,516 9,431 8,316 9,058

Free Agent Fundraisers 0 35 127

219 (183 active) raised

$294,576

339 (250 active) raised

$472,977

289 (198 active) raised

$345,156

410 (275 active) raised

$342,370

Prizes for Spring2ACTion

● Prizes Awarded for 1st - 5th Place on Leaderboards for Most Dollars, Most

Donors, and Free Agent Fundraisers ( determined by most donors)

● Power Hours - Awarded for most dollars and most donors during 11am -

noon, 3-4pm, 7-8pm, and 10-11pm

● Early Bird Prizes - Awarded for most dollars and most donors from April 11 -

April 24 and Midnight - 8am on April 25

● ACTion Hero Prizes - Randomly drawn hourly prizes from 10am - 10pm

● Surprise Prizes

Leaderboards

Sponsors & Community Partners

Who is GiveGab?

Quick Guide To GiveGab

● Safe, secure, and reliable platform for nonprofits & donors

● Mobile responsive on every page

● Seamless transactions and donation processing

● Multi-Give features to encourage increased support

● Immediate “Thank You” messages to donors

● Accessible support team readily available

Pricing

6.3% - 7.6% + $0.30

2% Platform Fee

+

=

● No registration cost or subscription

required to participate

● Donors ALWAYS have the option to

cover all fees on behalf of your

organization

● Historically 65-75% of donors cover

fees on your behalf

2.1% Spring2ACTion Fee

+

2.2% Credit Card Fee (3.5% for American Express) + $.30 per

transaction

Secure & Reliable

● Partnered with Stripe - PCI Level 1 Payment Processor

● All participating organizations verified as IRS and State recognized nonprofits

● Fail Safe Redundancy Plans for your Giving Day

○ Load Testing

○ Cloud Services

○ Backup Plans

● Complete Transparency with Nonprofits and Donors

Building Donor Trust

Easy & Accessible

● On Average 61% of all emails are

opened on a mobile device

● Your Giving Day is completely mobile

responsive on every page

● Donors can give easily on any

internet enabled device

Simple Donation Processing

● All major credit cards accepted

● Securely processed through Stripe

● Donors always have the option to

cover all fees on your behalf

○ On average, between 65-75% of donors

choose to cover all fees on a Giving Day

● Option for donors to schedule

monthly recurring donations

Give, Give, and Give Again!

GiveGab’s Multi-Give features make it quick

and convenient for donors to support as many

causes in their community as they like!

Instantaneous Donor Delight

● Customizable Thank You Emails

○ Add your own text, photo, or video!

● Sent immediately after the gift is made

● Comes from YOUR organization

● Includes your organization’s EIN and donation

amount to act as a tax-deductible receipt

● Social Share links for more online engagement

● Option to encourage donors to fundraise

Support Team

● Visit Our Help Center

https://support.givegab.com/

● Send us an email at

CustomerSuccess@givegab.com

● Chat with GiveGab’s Customer

Success Team whenever you have

questions or need a hand

○ Look for the little blue chat bubble!

More Platform Opportunities

● Enhanced Profile Customization

● Peer-to-Peer Fundraising Tools

● Automatic Matching Gift Feature

● Easy Social Sharing

● Recognize Cash & Check Gifts

● Nightly Donation Deposits

● Instant Access to Donor Data

Even more features available to you year round!

Registering for

April 25, 2018

www.spring2action.org

Screenshot of “Register Now” button on landing page

If I participated last year, do I need to register / search for my organization this year?

Yes! Spring2ACTion is on a new platform this year (GiveGab), so you will need to search and register your organization

Screenshot of “Add My Organization” information screen

Your Preparation Checklist

Your Preparation Checklist

The Basics

● Logo

○ As one of the first things a donor sees on

your profile, make sure your logo is

current and represents your brand

● Tagline

○ A quick one sentence overview of your

organization or giving day campaign

● Website

○ Add your website so donors will be able

to learn more about your organization

● Causes

○ Select up to 3 causes to help donors find

causes they’re interested in.

Telling Your Story

Highlighting Impact

● Custom Amounts

● Unique Descriptions

● Optional Photos

● Unlimited Giving

Levels

Personal Gratitude

● Write your own custom

thank you message

● Add your own photo

or video

● Sent immediately to your

donor’s email when they

make a gift

● Comes directly from your

organization’s contact

Recruit Free Agent Fundraisers

What is a free agent fundraiser?● A champion for your organization who agrees to raise

money for your cause on Spring2ACTion – April 25

Who can be a free agent fundraiser?● Board members, volunteers, donors, staff, etc.

Why do you want free agent fundraisers?● Extend your reach by using their networks● Compete on separate leaderboard and add to your

total # of donors and $ raised

How do I register my free agent fundraiser?● That’s next!

Viewing & Sharing Your Profile

Tips, Tools, and Resources

● The Nonprofit Toolkit has

everything you need to plan,

prepare, and promote

Spring2ACTion and reach your

goals!

○ Customizable Templates

○ Communication Timelines

○ Spring2ACTion Graphics

○ Helpful resources for your board

members, volunteers, and fundraisers

Other FAQs

● What is the minimum/maximum donation?

○ $5 minimum, no maximum

● Can donors cover the fees?

○ Yes! Each donor is given the option to cover the credit

card, platform, and Spring2ACTion fees.

● Who receives the donor information?

○ Each individual organization receives their own donor

information. The Spring2ACTion team and GiveGab

also has access to this information. GiveGab will never

contact your donors without your permission except

donation receipts.

Other FAQs

● Can we add offline donations?

○ Yes! You can easily add offline donations right through

your Giving Day Dashboard. NOTE: Offline donations

will NOT be included in leaderboards.

● Can I add sponsor matching to my campaign?

○ Yes! If you have previously acquired a matching gift

opportunity from a sponsor, you can include that on

your profile to encourage and excite donors to make a

gift.

● Can donors search for my organization’s page?

○ Yes! There is a search bar on the main Spring2ACTion

landing page.

Other FAQs

● What’s the difference between my GiveGab Profile and

my Spring2ACTion profile?

○ When you signup for Spring2ACTion you have both a

GiveGab profile and a Spring2ACTion profile within it.

Your GiveGab profile is a “static” presence of your

organization that will not be used for Spring2ACTion.

Your Spring2ACTion profile is a snapshot in time of a

story you’d like to tell for this specific fundraising

opportunity. This profile will be shared

Other FAQs

● When do early donations begin?

○ April 11

● Do I need to issue a tax receipt to donors?

○ No! Immediately after your donor makes a gift, they will

receive a tax-deductible receipt from your

organization automatically.

● When will I receive my donations from S2A?

○ Within 24-48 hours after the donation is made via

direct deposit to the bank account you provided during

registration.

Visit FAQs at www.Spring2ACTion.org for more details.

Your Next Steps

● Register for Spring2ACTion

● Like and Follow Spring2ACTion on Social Media!

● Watch your inbox for important emails

● Sign up for and attend upcoming training sessions and office hours

● Check out the Nonprofit Toolkit, including

○ Factsheet

○ Timeline

○ Email Templates

○ Sample Facebook and Twitter Posts

○ Social Media Tips

Upcoming Dates

February 27 – Ask the Experts Training

March 2 – Deadline: Nonprofit registration (print materials)

March 13 – Free Agent Fundraiser & Board Engagement for S2A Training &

GiveGab Office Hours

March 15 – Deadline: Final nonprofit registration

April 9 - Final Steps to Success for Spring2ACTion Webinar

April 10 – Last Chance Q&A and Materials Pick-Up for Spring2ACTion

April 11 - 24 – Early Giving for Spring2ACTion

April 25 – Spring2ACTion – Alexandria’s Giving Day!

May 18 – Spring2ACTion Celebration, 9:30-11am at Virtue Feed & Grain

Questions?

April 25, 2018