What works on the CSUMB campus and why

CHESC 2014 Megan Tolbert, Transportation Planner

mtolbert@csumb.edu

Exurban Campus

Parking - Strategy - Policy - Pricing

Exurban to Suburban 1. Housing & Amenities 2. Carpool & Vanpool

Incentives 3. Ridematching 4. Parking Pricing

5. Shuttle Service 6. UPASS

1. Parking Pricing 2. UPASS

3. Housing & Amenities 4. Carpool & Vanpool

Incentives 5. Ridematching 6. Shuttle Service

Why TDM? Enhance Student Experience

Quality of life, access, safety

Low-Cost Transportation for Student Financial Freedom Unpaid internships, study time, leisure time Debt, graduate school Cost of a car - $11,000 per year

University, Individual and Community Sustainability Most environmental issues areas are affected by transportation ACUPCC, CAP, Master Plan, EIR Mitigation, Lawsuit University growth

Constraints Vehicle trips threshold Degraded infrastructure, army base (architecture) External politics Isolated from other uses, land base Lack of amenities, student union, walkable jobs Contractual limitations on food on campus The only Unincorporated student body government Lowest cost and most available parking; location of parking Student culture – underserved, low-income Other non-transportation priorities for growth Lack of student fees; lowest (competitive; recent student union failed) Current layout and land base Lack of nearby housing East Campus housing connecting road (design safety, lighting, speed),

wind/weather Transit service locations, performance, frequency and info access Lack of protected bicycle parking Commuter thoroughfare

43%

12% 11%

34%

Mode Split 2013 SOV Rideshare Transit Bike/Walk

33%

5% 9%

48%

5%

Mode Split 2020 SOV Rideshare Transit Walk Bike

22%

4%

47%

19%

8%

Portland State University Mode Split

SOV Rideshare Transit Walk Bike

Transit and UPASS New and improved routes Lowest-cost UPASS Increased ridership Convenience, apps, ID card Outreach

CURRENT WALKING/BICYCLING TDM STRATEGIES: Maps, Commuter Bike Parking Membership, On-Site Bike Rental and Maintenance, classes and tours, Outreach, Bike Month, Bike Counts

WALKING & BICYCLING STRATEGIES:

Street Network Improvements

Bike lanes and sharrows, signage Sidewalks, ramps, bus stops w accessibility, pedestrian malls, traffic calming

Branding and Marketing

Identified Parking Solutions

More on-campus housing No Freshman Car policy Campus resident periphery/remote lots only

“Central” higher-cost parking Periphery current/average cost parking Eliminate abundant small lots and develop 3 primary

periphery lots More car-free lifestyle amenities (bike, bus, rideshare)

TDM with limited resources: Build Partnerships with Local Community Resources

At CSUMB: Service Learning Institute, Faculty and student relationships and projects, Otter Cycle Center, Student Government, Residential Life, CSUMB TRIPwise Velo Club, BicyclingMonterey.com Monterey County Bicycle and Pedestrian Technical Advisory Committee, including funding and Bike Week Transportation Agency for Monterey County Technical Advisory Committee Monterey Bike Project Monterey-Salinas Transit Air Pollution Control District Council of Governments (AMBAG), including Commute Alternatives and Rideshare Month Agencies surrounding: BLM, State Parks, City of Seaside, City of Marina, Monterey County, Fort Ord Reuse Authority, Presidio of Monterey, University of California ParkABike STUDENT INVOLVEMENT

Opportunities for Student Involvement Class and Class-wide Projects (e.g., videos, bike

infrastructure study, Rideshare Month) Senior Projects (e.g., bike buner identity) Service Learning Institute Competitions (e.g., bike bunker) Advertising and promotions, design Student Assistant (e.g., MST) Bike safety trainings Special Events Field Trips The Nook Associated Students & EAC RA’s in Housing

Other TDM Measures at CSUMB Bike Storage Lockers Safety Overlay Zone Bike Boulevards BBC Bike Corral Roundabouts Remove stop signs Radar speed signs Speed humps and lumps Campus Housing Local Guaranteed Ride Home Program Carpool and Vanpool Incentives Marketing and Education Skatedocks The ORB – Otter Rideshare Board Pedestrian Malls – car-free except busses Housing – Private developer agreement Website, social media Information center and quick reference guides Free stuff! Pins, reflective stickers, maps, blinky lights, t-shirts

NEED: Bus Rapid Transit Telework Flexible workspaces Carshare Bikeshare – Departmental Shuttle System Multimodal connections/centers Greenway Plan Bike Racks More Housing Student Union Access to food and services Community gathering spaces Public bike fix-it stations Electric bike fleet and charging Indoor bike parking Showers and lockers Infill development

Measuring Effectiveness Annual vehicle trip counts, including carpools Bike parking study UPASS ridership – fare box card swipe Surveys Personal communications feedback

Exurban to Suburban 1. Housing & Amenities 2. Carpool & Vanpool

Incentives 3. Ridematching 4. Parking Pricing

5. Shuttle Service 6. UPASS

1. Parking Pricing 2. UPASS

3. Housing & Amenities 4. Carpool & Vanpool

Incentives 5. Ridematching 6. Shuttle Service

Leveraging Resources for TDM Results June 2014

Megan Tolbert, Transportation Planner

California State University, Monterey Bay

How we got 260% more riders in 2.5 years: Routing, Timing and Frequency Access Convenience Infrastructure Information Reliability Customer Service Marketing and Branding Outreach Constant improvements

and funding!

All of the Above

UPASS unlimited transit for Everyone (all inclusive) ID card integration with bus fare box swipe technology Build relationships, Leverage financial resources and

grants, negotiate Regular improvements to routing and timing Apps, real-time info, covered stops, printed schedules,

talks Coordinate with faculty, class projects

Thank you!

Megan Tolbert Transportation Planner

California State University, Monterey Bay

Phone: (831)582-4262 Email: mtolbert@csumb.edu