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HotOperator starts with the menu.

And from there, we can help you with

a wide range of services.

What sets us apart also keeps everything together.For the past 25 years, we have

been building brand identities

in the food business.

From brand development to

logo design, HotOperator® can

help you position your brand,

write a vision and mission,

create brand graphics and

trade-dress as well as your tagline.

About Mark Laux and HotOperator®

Mark is an advertising turned menu guy. He started his career in menu design-engineering as the owner of one of the most respected advertising agencies servicing the foodservice industry in the country. His company represented a long list of some of the most exciting brands in foodservice.

menu development

It all starts with your menu. This single

marketing piece is as important as the food

you serve, the people who take the orders and

the people who cook the food. It needs to fit

into your décor in a way that helps your guest

find what they are looking for that’s easy

to read and will help them make decisions

that bring you the highest possible plate

contribution. Not just any menu will do all that

because not all menu design companies are

created equal.

You have a lot of options when

choosing a partner to work on your

menu. You can do it yourself, which is really

the most expensive process; you can have a

distributor help you, but then you get Molly

from the typing pool; you can get a buddy

to do it; you can have your agency help you,

but what do they really know about menu

development? Or you can call in an expert.

What sets HotOperator apart is we’re the only

company that combines both menu design

and engineering into a seamless package.

Small PlatESSmall PlatES

SalaDSSalaDSWarm Beet Salad

Arugula and spinach wilted in a bacon dressing and topped with roasted beets, bleu cheese and toasted walnuts 6.50

Grilled Caesar and Flat BreadGrilled romaine lettuce, caesar dressing served on garlic flatbread 7.25

POP! Favoritethai Chicken-Satay Salad

Grilled chicken skewers, mixed greens, wontons, and cucumbers tossed with honey-lime vinaigrette and served with peanut sauce 10.50

Carne asada SaladMarinated steak, mixed greens, croutons, egg, tomatoes, and bleu cheese tossed in

our chimichurri vinaigrette 10.50

the WedgeIceberg lettuce, hearts of palm, hardboiled egg, cucumber, carrots, and tomatoes

with 1001 Island dressing 6.00

Spanish SaladJuicy tomatoes, spicy chorizo, bleu cheese and mixed greens tossed with our house dressing 6.50

Ecuadorian Shrimp CevicheCitrus poached shrimp in a chilled puree of roasted

tomatoes with cornnuts and popcorn 6.75

Queso FundidoSmoked cheese and poblano pepper fondue,

grilled vegetable skewers, plantain chips and flatbread 8.50

Black Bean SoupCuban black bean soup, fried risotto balls

and sofrito sour cream 4.50

Chicken Posole SoupMarinated chicken breast, hominy, tomatoes

and peppers in a chile broth 4.50

Steamed ClamsClams cooked with saffron, tomatoes, white wine,

chorizo and garlic 7.50

Pop!!as BravasFried potatoes tossed in a spicy paprika

tomato sauce served with aioli 4.75

Spanish antipastoSerrano ham, chorizo, manchego cheese,

queso fresco, roasted vegetables and olives served with flatbread 8.50

mahi mahi Soft tacosGrilled mahi mahi, black beans, avocado and

queso fresco with serrano-lime sour cream 7.50

Picadillo EmpanadasSeasoned ground beef empanadas, olive relish

and Venezuelan Aji dipping sauce 5.50

Ham CroquettesManchego cheese and ham croquettes with a

quince dipping sauce 5.75

anchovy & Pisto BocadillosThink Spanish bruschetta, only with more

love added!! 6.50

Pop!! FrittersShrimp and black bean fritters served with chipotle

sour cream and guasaca 6.25

SaNDWICHESSaNDWICHES

ENtRéESENtRéES

Pork asadoCitrus BBQ soaked pulled pork with

southwest slaw 9.50

Portobella SandwichLightly breaded portobella mushroom, black bean

hummus and smoked paprika aioli 9.50

Pop!ulure SandwichPanko-breaded walleye filet, mixed greens and

southwestern tartar sauce 10.75

Palomilla Steak SandwichChargrilled steak, caramelized onions topped with

chimichurri, queso fresco and tomato 10.50

Spanish BurgerHalf pound of black angus grilled beef topped with manchego cheese, serrano ham, roasted

tomatoes and smoked paprika aioli 10.50

talk about Pop! CheeseburgerHalf pound of black angus grilled beef topped with

cheddar cheese and caramelized onions 8.75

Chicken SandwichAchiote marinated chicken breast, Venezuelan

guasaca, and pepper jack cheese 9.25

Shrimp Cous-CousSauteed shrimp, chorizo and Israeli cous-cous in a saffron tomato broth with olive relish 13.50

Swedish meatballs?...Yes! Swedish meatballsPork and beef meatballs, potato puree and lingonberry jam 12.75

Pork tenderloin ChurrascoAchiote rubbed pork tenderloin with soft chorizo polenta with roasted pineapple serrano chili salsa 15.50

Pan Roasted SalmonPan roasted salmon filet, rice croquettes and piperade sauce 15.75

Venezuelan Beef tips and BeansSautéed beef tips over citrus black beans and fried potatoes with aji sauce 15.75

Vegetable PaellaFresh vegetables, saffron and sofrito cooked into arborio rice 12.50

Pasta aLinguini with sautéed spinach in a lemon garlic cream sauce 9.50

Pasta BWagon wheel pasta tossed with sausage, peppers and onions in a tomato basil sauce 9.50

Pizza 1A green sauce pizza topped with mozzarella, grilled shrimp and chorizo 11.25

Pizza 2Chunky tomato sauce, fire roasted red peppers, chargrilled white onions and

homemade queso fresco 9.50

DINNERDINNER

When your menu is done correctly you’ll want

to take a look around your restaurant and see

what else you could be doing to improve sales.

Of course you know it’s all about butts in seats,

and when you get them in seats, you need to

make the most of every opportunity. Cleaver

copy and great looking graphics are a start,

but how about having all of your table tents,

posters, flyers and take out menus working with

each other?

menu marketing

Advertising

Advertising is dead. Long live advertising.

The old ways of marketing and growing a

restaurant are just plain gone. HotOperator

is a new kind of restaurant communications

company focused on integrating your menu,

advertising and marketing into a high output

(or input, really, ‘cause it’s a people-in kind

of thing) growth machine. Like Miracle Grow,

but for selling food. Let’s start with your menu

and work from there.

Another list – for those who like them:

Print Advertising Billboards

Radio TV

Direct Mail

Integrated Web Presence including:

Social Media Planning and Execution with:

App Development Web Sites

Facebook Twitter

You Tube eNews

If you like lists you’ll love this next part. Here is

a list of the kinds of things we can do for your

restaurant:

Table Tents Posters

Carryout Menus Bar Menus

Dessert Menus T-Shirts

Banners Mugs

Placemats Kids Menus

We’re food folk. We’ve

been working with food

for a long time, and

have picked up a lot of

tricks of the trade.

We mention this only

because we understand

how tough it can be

working with marketing

people who try to

apply other retail trade

techniques in the food

business only to find the

ideas less than effective.

And really, from where

you’re sitting, you can

probably use all the

horsepower you can

get, right?

So working with

HotOperator is much

less risky than working

with other agencies

because you don’t have

to wonder where we’re

coming from.

New Product Development

It’s the life-blood of any great company, yours included. The types of products you launch, when you launch them and how well they fit your concept can have a huge impact on how well your business performs.

The perfect balance between creativity and practicality is essential. We have the resources and experience to help you build new items, get them named, positioned and launched and help keep your restaurant on the minds and in the mouths of your customers.

HotOperator® has helped a number of restaurants create new items, new categories and even new concepts.

BECAUSE IT ALL STARTS WITH THE MENU

HotOperator® the nations leading authority for menu engineering and design, can take your basic information and transform your menu into a cutting edge marketing power tool.

Call now for more info!800-316-3198or visit www.hotoperator.com