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What to expect when wrapping your fleet

Fleet wrapping is a cost effective way to give your vehicles a more professional look and improve your visibility in the communities you service. There are a number of benefits you'll find from adding vinyl wraps to your company's vehicles, and it won’t send costs through the roof. Below, you will find a few things to expect when wrapping your fleet.

A Cost-Effective Solution.

The Process

Before you can turn your fleet into a mobile billboard, you’ll need to understand pricing specifics. That’s why you’ll need to get a quote from someone who specializes in wrapping vehicles. Some of the main elements they’ll consider are below.

> Design charge: This is the base cost of designing the wrap to fit the exact specs of your fleet vehicles. Within this process, you’ll be working with a designer to make sure everything is exactly as you need it to be.

> Cost of materials: As with everything, the installer will need to accommodate the cost of the materials (lamination, ink, etc.). This varies with each design as some need more than others.

> Installation: This is the labor of physically installing the customized wrap onto your fleet. Depending on the vehicles size and shape, installation is a cost that needs to be determined on a case-by-case basis.

The quoting process is a discussion between you and the installer to find the right value for both sides. Considering you’re adding a high-impact billboard to the roads your fleet consistently travels, finding fair market value results in a win-win situation.

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thoughtleadership

GRS

No matter what mix of vehicles you use on the road for your business, fleet wrapping creates a clean and unified look. Vinyl materials can be applied to cars, trucks, vans, SUVs, box trucks and tractor trailers. Vehicle wraps are available in a wide range of colors and finishes, to give you the look that you want.

This saves you money, too, as you can replace individual vehicles but still maintain a uniform appearance when people see your vehicles on the road. Plus, vinyl wrapping gives even the older vehicles in your fleet a clean, bright appearance.

A Unified Look Durable, Yet Easy to Remove MaterialsWrapping film can stand up to everyday wear and tear while maintaining bright colors and a smooth finish. You can choose temporary adhesive for short time promotions or permanent film that stays on for years. A permanent wrap can last as long as 5 to 10 years, significantly reducing the maintenance needed to keep your fleet looking great.

More Noticeable VehiclesOf people surveyed, 91 percent said that they notice words and pictures on fleet vehicles. And, 29 percent said that they would base buying decisions on those impressions. Nearly all respondents say that graphics on your fleet has more impact than the same message on a billboard.

Money spent wrapping your fleet is a savvy way to spend your advertising dollars. A typical trailer will be seen 10 million times over a year; a local delivery van will be seen over 16 million times. Multiply those impressions by the number of vehicles in your fleet, and you have massive return on your fleet wrapping investment. Consider the eyeballs the same expenditure in billboards, newspaper ads and other media will get, and you can see the benefits of investing in wrapping your fleet.

Safer OperationWhen you opt for reflective vehicle wraps for your fleet, you don't just get a marketing boost. Your fleet becomes safer, as well. In a safety study conducted in Florida and Pennsylvania, trailers with reflective wraps reduced rear and side impact collisions by 29 percent in dark conditions. In dark conditions without street lights, they reduced crashes by 41 percent. And, crashes that resulted in injuries or death were reduced by 44 percent.

Results were even better with SUVs, vans and light trucks, as reflective materials reduced night time accidents by 49 percent. And, in unlighted areas, they achieved a 44 percent reduction in these accidents.

When you wrap your fleet, a host of positives for your company will follow. Take advantage of any opportunities you have to install them on to your fleet.