Wrapping up Paris

11.1.2010 IN TAMPERE

TIME TO STEP OUT FROM COMFORT ZONE

Thursday, October 28, 2010

10.12.2009 GOAL SETTING

LANGUAGE SKILLS>ENGLISH

>FRANCE

INCREASESELF-ASSURANCE

CREATE A GLOBAL NETWORK


11.1.2010 IN PARIS

NO PHONE CALLS

NO MEETINGS

NO DAILY RHYTMN

>> TIME FOR YOURSELF


PGSMParis Graduate School of Management


18.1.2010 PGSM

242 Rue du Faubourg Saint-Antoine, 75012 Paris, France


“Je m’appelle Markus. Je suis Finlandais. Je viens de Nokia. Cette ville est au sud de mon pays. J’Habite a Paris. J’etudie la marketing. Je suis etudiant a la univercite de Tampere, Tamk. J’ai deux soeurs et mére et pére dans ma famille. Je suis nèe le vingtdeux mars Milleneuf quatrevingtsix a Nokia. J’ai vingtquatre ans. J’ai ces cheveux blonds et raides et les yeux verte. Il fait 1 mètre 80 (quatrevingt) et pèse 75kg. J’ai une lunettes. Il porte un gris t-shirt et un jeans. J’aime prendre des photos de personnes. J’aime ecouter de la musique electronique. Je n’aime pas ecouter la musique pop finlandaise. J’adore la course á pieds dans les parcs. Ma journée typique. D’abord je me léve á 6 heures. Après je vais à l’école. Dans la soirée, je sors avec mes amis. Je vais au lit á 22 heures.”

FRENCH FOR BEGINNERS


BRANDING FOR LUXURY PRODUCTS

BRIC countries

Bang & Olufsen, Burberry

Competition mapping, POP / POD

Salience

Resonance

ImageryPerformance

FeelingsJudgements

GRIFFE

MASTIGE

LUXURY

UPPER RANGE


BUSINESS ETHICS

Lobbying in Brussels

The Hall / Hofstede Model

PESTEL analysis

Corporate Veil

= increasing the common knowledgeThursday, October 28, 2010

ADVERTISING AND PROMOTION

1. Situation analysis

2. Setting one object

3. Target definition

4. Selecting key message

5. Creative concept

6. Media selection

STRATEGIC PLANNING:


INNOVATION AND NEW PRODUCT DEVELOPMENT

PEOPLEAmazing world of people

SET -> POG

ROCIGIGO

EMOTION is the key


[ what’s important today ]- New ideas- Thinking/ thinking different- Taking risks....exploring.....participating

> FLY


VALUE OF YOUR BODY

“Eat food. Not too much. Mostly plants.”- Michael Pollan


NUTRITION

Brendan Brazier - Thrive in 30

White Brown BL578 (R.I.P)

Organic, Green, Liquids, PH Balance

5 devils: White sugar, white flour, white salt

Trans fats, food additives

Stress, digestion

“Listen to your body”


EXERCISE

>> 17.7.2010 Hämeenlinna Half Marathon

Break a sweat everyday!

2450m -> 2820m

“The bowel movement”


PARISThursday, October 28, 2010

Paris

PAPIERSThursday, October 28, 2010

SANS-PAPIERS


AMAZINGPEOPLE


AMAZINGPEOPLE


AMAZINGPEOPLE


AMAZINGPEOPLE


AMAZINGPLACES


AMAZINGPLACES


AMAZINGPLACES


AMAZINGPLACES


PEOPLEPEOPLEPEOPLEPEOPLE

PEOPLEPEOPLEPEOPLEPEOPLE


Mentors


MICHAEL

“My whole life is a vacation.”


TERO

“Know thyself. Trust thyself. Love.”


“BROS”


NICKLAS


WONHO


ALEX


...and MANY MORE!


“QUOTES”


“Insanity: doing the same thing over and over again and expecting different results.”- Albert Einstein

“What is the great revolution in science of the last 10, 15, years? It is the movement from the search for universals to the understanding of variability.” - Malcolm Gladwell


“If people never did silly things, nothing intelligent would ever get done.”- Ludwig Wittgenstein

“Saying no to loud people gives you the resources to say yes to important opportunities.” - Seth Godin


“We are all potentially free to know, go, doand be whoever we want to be.”- Funky Business

“More products; more markets; more people;more competition. More is the fact of life.” - Funky Business


TOP MOMENTS





TWO DIFFERENT LANGUAGES

TOP CHALLENGES

ADAPT TO A NEW CULTURE

STEP UP FORTH AND BELIEVE MYSELF

LEARN TO SAY “NO”

AVOID STRESS - BE AN OPTIMIST


AFTER EXCHANGE24.4.2010 Goal setting

TRAVEL: 31.12 2010 4 NEW COUNTRIES

SCHOOL: 1.9.2010 THESIS READY AND 205 ETCS

WORK: 1.10.2010 JOB IN AN AD AGENCY

LIFESTYLE: MINIMALISM - SELL 50% OF UNNECESSARY STUFF - MAKE YOUR LIFE AS PORTABLE AS YOU CAN


markuskarjalainen.net


Career

Wrapping up Paris