Embed Size (px)
DESCRIPTION
Great question! Client referrals can be tough to come by, especially if you are just starting out in the personal training industry. However, word of mouth can be one of the best promotional strategies for building your business. Here are a few key things you can do to jumpstart (and maintain) the client referral process…
Citation preview
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
Great question!
Client referrals can
be tough to come
by, especially if
you are just
starting out in
the personal
training industry.
www.fitnessprofessionalonline.com
Word of mouth can be
one of the best
promotional strategies
for building your business.
Here are a few key things
you can do to jumpstart
(and maintain) the
client referral process…
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
1. Make it easy for your
client to want to refer
you
Recognize your client’s willingness to bring you
new business by
setting up a “referral reward program”.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
This could be anything
from a free session, a
certain dollar amount
off their next package
purchase, a drawing
to win a gift certificate,
or whatever works for
you and your clients.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
This ends up being a
“win” for all parties
involved.Along the
same vein, I encourage
you to actively refer
your friends to your
clients’ businesses when
feasible.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
This principle of
reciprocity is the
foundation of many
business
networking organizations
and can work just as well
for you too.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
2. Make it easy for your
client’s friend to get in touch with you
Have something tangible
that your clients can give to
their friends. Business cards
are a great tool for this
purpose and easy to
distribute.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
There are a number
of online sites, such
as Vistaprint.com,
that will create free
(or inexpensive)
business cards.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
Make sure to include all of your
social media handles to make it
simple for new clients to get
in touch with you however
they’d like… it also serves as a way for potential clients to
follow all of the great content
that you put forth on the social
media channels that you
and/or your business utilize!
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
3. Just ask!
As a confident trainer, you should feel secure that your
clients are happy with the
service that you provide.
Simply asking your clients if they know of anyone
looking for a personal
trainer could generate a
lead or two.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
Granted, sometimes
it’s easier said than done! If you are
hesitant about how to
approach this topic
with your client, start
off with a simple
email.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
Think about your niche or
desired client demographic
(e.g. student athletes, pre-
and post-partum
women, etc.) and ask your
client if they know anyone
who falls in that category
who could benefit
from working with a trainer.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
No matter how
confident you are
though, hold off on
asking for a client referral
until you’ve built up an
established relationship
with your client,
otherwise your request
could come off
as disingenuous.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
This isn’t something you want to ask after
finishing up your first
assessment
or training session.
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
www.fitnessprofessionalonline.com
Client referrals can start off slow
but if you continue to treat your
clients like they are the
most important aspect of your
business (which they are!) and
foster that client/trainer relationship then they will be your
biggest advocate and will willingly
refer you to everyone they know!
What techniques can I use to encourage my clients to refer me to their friends?
By Maureen Faherty
SHARE your PASSION and
KNOWLEDGE with world.
Get published on
Fitness Professional Online
www.fitnessprofessionalonline.com
