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What is
V2B?
V2B#1- IdeationV2B#2 - Markets and Competitors
V2B#3 - Business ModelsV2B#4 - Teams
V2B#5 - Funding
Sir Ray Avery
Sir Ray Avery
Dr Deb Shepherd & Dr Chris Woods
Purpose
Provide inspiration and insight that will assist you in your entrepreneurial journey
Process
o Explore relevant entrepreneurial frameworks, ideas and perspectives that can assist in the development of a vision into a business
o Gain insight and explore some of the key themes/challenges “from the field” through a variety of guest speakers
o Consider what this all means for entering the Idea Challenge and the $100k Challenge throughout the SPARK calendar year
o Stay connected and informed of the SPARK activities
Resources
SPARK team and websitewww.spark.auckland.ac.nz
V2B Directing Team
Deb Shepherd
Chris Woods
What we do
Inspire
Educate
Motivate
To become entrepreneurial
Business Fundamentals
Develop new ideas for new ventures
Spark Launch: An entrepreneurial story
Peter BeckRocket Lab
Key Learnings? Insights?
Think big …
Entrepreneurial Mind: 8 Dominant Themes
1. Commitment and Determination.2. Courage.3. Leadership.4. Opportunity Obsession.5. Tolerance of Risk, Ambiguity and Uncertainty.6. Creativity, Self-Reliance and Adaptability.7. Motivation to Excel.8. Intuitive.
(Timmons & Spinelli, 2008; Spinelli & Adams, 2012)
Consider these in relation to yourself and entrepreneurs you know, you meet, you hear
V2B Overview 2015Week 1: The Entrepreneurial Mind and Idea to Opportunity
Recognition
Week 2: Knowing the Market: Customers,Competitors, and Channels
Week 3: Understanding the Business Model
Week 4: Building the Entrepreneurial Team
Week 5: Resourcing the Opportunity: Funding
Entrepreneurial Process
The Business Model Canvas
(Osterwalder & Pigneur, 2010)
Ideas …
Divergent to convergent thinkingIdeation techniquesIdeas:
Fill gapsCreate disruptionsMeet challengesOvercome problemsApply new technologyDevelop trends
Where do ideas come from?
WHERE GOOD IDEAS COME FROM by Steven Johnson -YouTube
Attractive: Why will they buy?
Durable: Why will this last?
Timely: Why is it relevant now?
Anchored in a product or service that adds Value: How do consumers benefit?
Who must be uppermost in your mind? THE CUSTOMER
IDEA to OPPORTUNITY
“ADTV” ModelTimmons & Spinelli, 2008
Designing for ideas to opportunity…
Guy Kawasaki: Make Meaning
https://www.youtube.com/watch?v=lQs6IpJQWXc
$ Opportunity Discipline
Entrepreneurship: “A contact sport”Need both for success!
Q&A
Sir Ray Avery
Vision 2 Business #2
John Wikstrom6pm
Tuesday 31 March –OGGB4
Have an Idea?Need a team?
ORANGE IDEA STICKER GOLD TEAM STICKER
Ideation game!
