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1. Hunt for counter-intuitive patterns in metrics
2. Map your product to existing human behavior
3. Seek out and reduce friction
Listening posts: customer obsessed edition
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
“Alexa, play the song that goesI’ll Be Your Lifeline Tonight”
“Alexa, Play the song that goes I don’t need dollar bills to have fun
tonight”
“Cold Water by Major Lazer”“Cheap Thrills by Sia”