What is it?Intellectual Property Culture and Leadership1. Promoting Creativity and Inventiveness2. IP Visioni. Corporate IP Policyii. Leading an IP enabled Organization;iii. IP Responsibilities of the CEO and Board of Directors3. Promoting IP Culture in an Organization4. IP Advocacy5. IP and Standards6. Setting up and management of an IP Function/Unit/Departmenti. Role and Relevance of a Chief Intellectual Property Officerii. Standard Operating Manual and Protocolsiii. Relationship with outside IP consultants/IP counsels/IP firms

Methods of transmissionAsserting IP Rightsi. Settling IP Disputes (Mediation and Arbitration)ii. Enforcing IP Rights (Police, Customs, Judiciary)1. Potential competitors may knowingly or unknowingly copy some aspect

of a client's business.This may include outright infringement of a patented product or service,

copying written materialor designs, using a business' slogan, logo, or brand name, lifting quality

web site style or art ortext, or improperly acquiring trade secrets. Accusing a business of

infringement is a seriousmatter, which could lead to legal complications if the accusation is false

or threatening. Typically,any alleged infringement should be reviewed prior to writing any letter or

making any claim ofinfringement.

Symptoms Intellectual Property and Business Relationships/Strategic Alliances1. Licensing (arm’s length)2. Vendors3. Outsourcing4. Marketing and Distribution Agreements5. Contract Manufacturing6. R&D Agreements7. Spinoffs, Divestitures8. Joint Ventures9. Mergers & AcquisitionsNon-Disclosure Agreements - Non-Compete Agreements - Licensing – Purchases Mergers, Divestitures,Acquisitions - Due DiligenceBusiness dealings may involve buying, selling or licensing of intellectual property. Some of the mostimportant agreement terms involve licensing a product from a supplier, which may propose significantintellectual property obligations.Just a few of the potential agreement situations include: Software license agreements, whether shrinkwrapor requiring written signature; Non-disclosure Agreements with potential business partners,contractors; Non-compete Agreements with employees, contractors, contracting companies; InventionAgreements with employees, contractors, contracting companies; License Agreements with suppliers fornew product lines ;Remarketing Agreements with suppliers or national Internet companies; AdvertisingAgreements, including Internet-based advertising and search engine promotion; Web developmentAgreements, ownership of the domain, web site and web content; Sale of product or service; Sale ofproduct or service to resellers; Due Diligence on purchase of a portfolio, including patents, licenses,brand names, software; Sale of portfolio or asset, including license assignments, brand names, patents

Highest risk9. Role of IP in business: Today, both small and large corporate clients benefit

fromadequate management of IP. IP plays four major roles.• Patents, copyrights, and trademarks provide a company with a right to

assert amarketplace position.• Intellectual property positions may also be used to defend against accusedinfringement.• Compliance, such as software and copyright compliance is a part of good

corporategovernance.• Business dealings often carry a significant intellectual property component

thatmust be properly handled, such as non-disclosure agreements, licenses, andemployee invention agreements.10. Industry and competitor analysis; strategic and competitive analysis

How to protect yourselfAvoid contact with people with symptomsMinimize time spent in crowded placesAvoid touching your eyes, nose or mouth

after contact with surfaces or symptomatic people

WASH your hands regularly with soap and water or alcohol gel

Cough or sneeze into tissues or the sleeves of your clothes

Take paracetamol if you have a fever with your cough, rest and drink plenty of fluids

What to do if symptomsAs symptoms are very similar to malaria,

Go first to hospital to have temperature checked and blood tested for malaria parasites

If only mild fever, stay at home, PLENTY of rest, drink PLENTY of fluids

Take paracetamol every 4hours if feverish

EMERGENCY SIGNSIn children- fast or difficult breathing, pale

colour, refusing to drink fluids, severe or persistent vomiting, difficulty waking up from sleep

In Adults- shortness of breath, pain or pressure in chest and abdomen, sudden dizziness, confusion, severe or persistent vomiting