What is it?Building Loyal Customers One at a Time

Keeping Customers Satisfied with Past

and Future Purchases

Your Closest New Customer Already Knows One of Your Loyal Customers

Loyalty Marketing

Anchor Principle in Selling New Luxury is Loyalty Marketing

Customers making Luxury Purchases, want to receive luxury quality

promotional materials

Loyalty Marketing

Loyal Customers are not only

your Best Customers,

they are your Most Effective Sales People

Referrals are “Apostle” Marketing

Loyalty Marketing

Begins before a customer

makes their First Purchase

Continues during the Purchase Process

Happens with Continuity thereafter

Loyalty Marketing

We built our Loyalty Marketing Programs to:

Continually Affirm the Purchase your

Customers Will, or Have Made.

Build to the Next Sale.

Give Them Something to Share with Their Friends.

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Why Our Primary

Marketing Program?

In Retail your Greatest Advertising $

is your Rent

If your Location is Not pulling customers think Long and Hard about it

Loyalty Marketing

Look Like a “Destination.”

Loyalty Marketing

Our Primary Marketing ProgramNew Marketing Research says Potential Customers

need to be touched 5 to 8 times

before they take action

Unless you are engaged in a Campaign, your marketing $ may go to Waste

Loyalty Marketing

You’ll hear it a million times,

“Your best customer is the one

you already have.”That includes everyone that enters your gallery.

Remember 50%--at best—buy, but

They have expressed a Qualified Interest

Simply by Walking In

Loyalty Marketing

You’ll hear it a million times,

“Your best customer is the one

you already have.”They can purchase more than you think

They Will Trade Up

They Will Stay With You for a Long Time

They Sell for You

Loyalty Marketing

Opened with the similarities of today

and 30 years ago:

The technical innovations of art reproduction

The current position in the sales cycle

of fine art limited editions

Loyalty Marketing

There are parallels to the marketing programs as well

The principles are the same, the tools are 1,000 fold more dynamic

In our enthusiasm to embrace the new,

be careful to not throw out the old.

Loyalty Marketing

A Significant Builder of the late ’80s art market was the introduction and adoption of direct mail, loyalty

marketing programs

in the late 1970s & early 1980s

Loyalty Marketing

Greenwich was the leader in the introduction of loyalty marketing programs in the Limited

Edition marketplace.

We embrace the importance of these programs perhaps more than any other publisher.

It is where we will choose to concentrate the greatest portion of our marketing resources for

the future.

Loyalty Marketing

Greenwich Workshop Catalogue

Unparalleled Presentation of Quality

with Effortless Delivery

Loyalty Marketing

Greenwich Workshop Catalogue

Ease – Eliminates the mind numbing, time/cost process of labeling & mailing

Continuity– Your clientele receive a regular, high value representation of your gallery and offerings

Cost – underwritten by GWS with the savings of centralized distribution

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Loyalty MarketingGreenwich Workshop Catalogue

Retooled to the Principles

of Luxury SalesCatalogue reviewed by outsiders

& we took a beating

Retooled

Greenwich Workshop Catalogue

includes:

Artist Presence

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Art in environments

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Previously released limited editions, repeated in catalog

Expanding Loyalty Marketing

into New Media

Took Everything You Expect of Catalogue

&

Created a Complementary E-marketing Program

Designed to Work in Tandem with Catalogue

Loyalty Marketing

Expanding Loyalty Marketing

into New Media

We’ve developed a true E-Catalogue,

available on the same cycle as the

Printed Catalogue

Loyalty Marketing

Greenwich Workshop E-Cataloguea) A html email Catalogue with YOUR

dealer code: You send it to your email database OR We send it for you

b) The entire Catalogue in components so you can build your Catalogue email and

link it to your website

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www.greenwichworkshop.com/cataloguebuilder

Expanding Loyalty Marketing

into New Media

Monthly, New Release Emailswill show the releases shipping for the

coming month

Loyalty Marketing

Loyalty Marketing

Expanding Loyalty Marketing

into New Media

You can manage it yourself, or like Catalogue, we will manage emails for you.

What’s that you’re saying to yourself? But I don’t have an e-mail list or, what does this entail?

Loyalty Marketing

Developing an E-List

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Our Primary Marketing Program

Is Still Loyalty Direct Mail

&

We Plan to Use

The Best of the Old and New

Together

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Please Tell Us What You Prefer

1. The current, 5 Catalogue Program

(32 pages) with the addition of

E-Catalogue & Monthly Releases

Sept., Nov., Feb., Mar., Jun.Cost per-100 catalogues (premiere)

For 12 months: $445

Loyalty Marketing

Please Tell Us What You Prefer

2. 4 Catalogue Program (48 pages)

with the addition of

E-Catalogue & Monthly Releases

Sept., Nov., Feb., MayCost per-100 catalogues (Premiere)

For 12 months: $400

Loyalty Marketing

Please Tell Us What You Prefer

3. 3 Catalogue Program (56 pages)

with the addition of

E- Catalogue & Monthly Releases

Sept., Jan., AprilCost per-100 catalogues (Premiere)

For 12 months: $348

Loyalty Marketing

Please Tell Us What You Prefer

1. The Same 5 Catalogue Program with the addition of E-Catalogue

2. A 4 Catalogue Program with the addition of E-Catalogue

3. A 3 Catalogue Program with the addition of E- Catalogue

Loyalty Marketing