DECLAN CAROLANECR IRELAND &ECR COMMUNITY

ECR Ireland

Supply Chain & Product

Availability Summit

23 August 2018

Carlton Hotel, Dublin Airport

www.ecrireland.ie#ECRSupplyChain

WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?

ECR Community - The Association ECR - The Concept

An Association

&

A Concept

ECR – THE CONCEPT

“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”

ECR VISION

Logistics & Stock Management

Buying & Merchandising

Production & Distribution

Sales & Marketing

Enabling Technologies

SUPPLY

MA

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FAC

TURER

RET

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DEMAND

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Source – ECR Europe 1996

ECR IRELAND 2018MEMBERSHIP DETAILS, EVENTS & ACTIVITIES

Download @

www.ecrireland.ie

BENEFIT OF ECR IRELAND MEMBERSHIP

People Development Skills & Knowledge Conferences & Awards Peer-to-peer networking

Join Industry GroupsECR Shopper

Workgroup

ECR Supply Chain &

OSA WorkgroupECR Digital Forum

Work together as an

industry

ECR Ireland

Steering GroupFeeding Ireland’s Future

International links:

ECR Community & CGF

ECR IS THE FLAGSHIP FOR COLLABORATION

ECR STEERING GROUP

Co-Chairs1. Brian Donaldson, The Maxol Group2. Jim Cummins, Irish Distillers Pernod Ricard

Members1. Simon Marriott, BWG Foods2. Eoin Butler, MRPI3. John Brennan, Tesco Ireland4. Judy Glover, Circle K5. Alex Hughes, Diageo6. Andrew Shaw, Nestle7. David Cotter, P&G Ireland 8. Alan Freehill, J & J9. David Keeling, Keelings10.John McCarthy, Unilever11.David O' Neill, ESMA12.John Twomey, Kerry Foods13.Mike Byrne, GS1 Ireland14.Owen McFeeley, PwC15.Colm O’Brien, IBM16.Sarah Love, Goosebump

New Steering Group Members for 2018 are welcome.

NEW FOR 2018RETAILER

HOSTED STORE TOURS

ECR is the flagship for collaboration

Retailer members of ECR Ireland will host guided tours and insight presentations for ECR members to showcase effective collaboration in action and new ways of retailing.

Each retailer will decide the areas of focus from the following -

Effective collaboration in action

In-store activation

Category Management

Shopper Marketing

New ways of retailing

Retailer insight / consumer insight.

Promotions

Product availability

Hot Topics

The initiative would be beneficial for the retailers and suppliers/service providers attending while providing value to ECR members.

This is a new event for the industry and each event would be tailored to meet each retailer’s objectives. Dates will be confirmed.

SHOPPER SYMPOSIUM SERIES BY V360° & ECR IRELAND

Three Symposiums during which delegates can expect to hear insights & case studies from experts & leading practitioners in shopper engagement.

WEBINARSTHE FUTURE OF ONLINE CATEGORY MANAGEMENT

In an increasingly online and Omni Channel world, brands and retailers need to rethink their approach to category management.

With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search and how it engages consumers across multiple channels.

ECR hosted 3 webinars in 2017 attended by 100-250 global demand-side managers.

The series will continue throughout 2018

The Future of Category

Management

1. Tomorrow’s Category Management Today:How do Brands Achieve their Goals in a World Without Planograms and Shelves

2. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales

3. Content, Consideration and Online Customers: How to drive the conversation online

2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS

ECR DIGITAL FORUM

The ECR Digital Forum is a series of workshops to discuss, debate, better understand & track the impact of digital in the grocery sector

It includes all digital activities along the “path to purchase”, consumer & shopper facing.

The emphasis is on insights & case studies followed by interactive “round table” discussion.

3 events in 2017 attracted 25 – 40 attendees per event.

Free to attend for ECR members.

NEW FOR 2018!ECR PHARMA

Quarterly ECR Pharma Workgroups

For all trading partners along Pharmacy value chain.

1. Small, medium & large Pharmacy groups

2. Independent owners

3. Suppliers / distributors / manufacturers

4. Pharmacy service providers

Purpose

1. Neutral platform to work together to advance the industry

2. Predict future changes in pharmacy consumer & shopper behaviour

3. Irish Pharmacy Shopper Insights.

4. Understand successful category management & shopper marketing in the Pharmacy sector.

5. Establish Best Practices for operations & collaboration

6. Examine data accuracy & store inventory accuracy as current issues.

7. Monitor new business models (including paid services, e-commerce and the role of digital technology in the future of Irish pharmacies)

8. Track international & digital developments

FEEDING IRELAND’S FUTURE2014 – 2018

Providing job seeking skills for 5,000+ young

people

FEEDING IRELAND’S FUTUREYoung unemployed

people & early school leavers

ECR LEADERS CONGRESSSEPTEMBER 27

The Irish Grocery & Pharmacy Market 2023

Opportunities, Challenges & Shopper Behaviour in place for 2023

The ECR Leaders Congress assembles senior global & domestic experts from leading edge companies to keep Irish senior executives abreast of actual global advancements to consider the current opportunities & challenges.

It is a major event in the Irish food & grocery calendar attended by CEOs & senior executives from Irish retailers, suppliers & service providers.

ECR COMMUNITY SHRINK & OSA GROUP

ECR Community

Shrink & OSA Group

Retailer-manufacturer working group

Key focus: collaboration on industry wide problems

Out of Stocks

Unknown Loss (Shrink)

Food Waste (Damage, Mark Down, Out of Dates)

Thought leadership group over 2017:

57 unique retail organization’s

8 unique CPG organization’s

6+ academics and universities

www.ecr-shrink-group.com

ECR SUPPLY CHAIN PUBLICATIONS ECR develops leading supply

chain best practices for Europe

ONLINE AVAILABILITY

The number of items that are available online (OLA) is 80 percent worldwide and 85 percent in the U.S.

The 15 percent out-of-stock rate online in the U.S. is nearly double the out-of-stock rate of 8.3 percent for physical stores.

Consumer reaction to out-of-stocks are quite different in the online sales compared to stores. U.S. consumers are more likely to remain on the E-commerce site and switch a brand or substitute an item within the brand, which the researchers dubbed “the Amazon effect”. However, if a physical store is out of a product, the consumers are more likely to switch to another store to find the product.

ECR SUPPLY CHAIN & OSA WORKGROUP

A quarterly peer-to-peer workgroup & network for product availability & FMCG supply chain leaders.

MAIN FOCUS 2018

Impact of Brexit

Supply Chain technology & innovation

NEXT WORKSHOPS

Wed 12 Sep

Wed 21 Nov

SUPPLY CHAIN & OSA

CHALLENGES IN IRELAND

What are the major supply chain & OSA challenges in Ireland?

Can ECR Ireland Supply Chain Workgroup help with these issues?

• OSA

• Brexit

• Food Waste

• Supply Chain technology & innovation

• Supply Chain collaboration between trading partners

• Supply Chain talent development

• Forecasting & Promotions Management

• Product Data accuracy

• Challenges of Omnichannel shopping - eCommerce & Online

• Transportation & distribution

• Competing with new entrants & disruptors