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Strategic Environmental Planning 2016/05/11
What is ecodriving for an OEM? why, for whom, what is it and what it
will be…
Patrick VINCENT
Rationale Driving and Vehicle Environmental Performance Expert
STRATEGIC ENVIRONMENTAL PLANNING
Strategic Environmental Planning 2016/05/11 2
WHY AND FOR WHOM?
01
Strategic Environmental Planning 2016/05/11 3
Source : Experimental
economics study
• Main dissatisfaction : Gap between Real & Announced FC
Increase ~ +30pts in 12 years (+18pts for Renault)
Announcement seems unachievable
• Concern shared by all customers (Fleet & Private)
CO2 tax & fuel price
EV Specificity : consumption = autonomy
• New test procedure : WLTP
• Off-cycle opportunities for CAFÉ/CO2 regulations
RENAULT DRIVINGECO² Challenge close the gap between certified vs real fc
DE² is « eco-ADAS » supporting the DRIVER with a visibly set of efficient tools
20%
40% 20%
20%
4 customer clusters
DRIVINGECO² ATTITUDE
Participating Delegating
Eco-Mode Eco-Navigation Eco-Scoring
Eco-Monitoring
Eco-Advice
Eco-Coaching
Carmaker
announce vs real fc
No
interested
Delegating
Both D&P
Participating
Strategic Environmental Planning 2016/05/11 4
WHAT IS IT?
02
Strategic Environmental Planning 2016/05/11 5
Passenger
Airbag
+-+-
R
O
R
O
OFF
MAX
AUTOAIR
AC
1
2
3
22
24
26
20
18
4 5
8
6
7
P
RN
D
P
RN
D
How to support the DRIVER : the best efficiency = adequate
information & right moment
3 zoning Real Time / On Purpose / On Demand
2 attitudes delegating & participating
Eco-Coaching • Contextual messages du to trip
report
Eco-Scoring • Trip report with advices
Eco-advice • Gear Shift Indicator
Eco-mode button • Optimization of fuel savings
depending on engine & driving style and automatic AC
Eco-monitoring
• Driving Style Indicator • Tachometer eco zone • Inst & Av. Fuel Cons.
Eco-Challenge • On board, Trip by trip I improve my
score
Navigation • Eco road choice
Zone A « On driving »
Real Time information
Zone B « On Purpose »
Trip Report
Zone C « On demand »
Activation & intervention
Customer
Value
14€
Customer
Value
40€
Customer
Value
60€
Strategic Environmental Planning 2016/05/11 6
2008 Ecodriving Launch, 2014 DRIVINGECO² first customer
feedbacks, Full range in 2016
EcoDriving
Launch
First
Customer
Feedback
2008 2009 2010 2011 2013 2012 2014
Eco-Mode
Eco-Advice
Eco-Monitoring
Eco-Navigation
Eco-Scoring
Eco-Coaching
Eco-Challenge
(B2C on board)
Eco-Challenge
(B2B w FAM)
2015
Bibendum
Challenge
2016
Strategic Environmental Planning 2016/05/11 7
2011 2012 2014
Eco-Advice & Monitoring : Consistency & Customization
2015
Advic
e
Monitoring
Driving Style
Indicator
Gear Shift
Indicator GSI
ecomode
Eco Skin
Specific eco skin and Multi sense integration of drivingeco2 functions
Driver Contextual Real Time Assistance in progress
REVs
Ecozone REVs and FC
on MFD
2018-20
Predisposal
for Contextual
Real Time
Advice
Strategic Environmental Planning 2016/05/11 8
Eco
- S
co
rin
g
Co
ach
ing
2012 2013 2014
Eco-scoring evolution will meet customer expectations
through savings staging & B2B deployment
R-Link MediaNav MMI2014
Cross car line Eco-scoring staging Savings staging : eco mode / S&S activation (ICE), energy reco. EV & ZE driving time B2B eco-score on FAM : “pay how you drive” ready
2018-20
Road Companion
2015
On Board
Off Board (B2B)
Eco scores
on all MFD
Improved
understanding Technologies
savings
Eco
-
Ch
allen
ge
Strategic Environmental Planning 2016/05/11 9
WHAT IT WILL BE?
03
Strategic Environmental Planning 2016/05/11 10
Navigation and Connectivity will shape DRIVINGECO²
evolution towards eco-ADAS
Passenger
Airbag
+-+-
R
O
R
O
OFF
MAX
AUTOAIR
AC
1
2
3
22
24
26
20
18
4 5
8
6
7
P
RN
D
P
RN
D
« Close Horizon »
200 m – 1 km
« Far Horizon »
Trip
Real Time and Contextual Driving Assistance
Contextual Eco-Mode
Energy Management by Eco-Navigation
Strategic Environmental Planning 2016/05/11 11
Connectivity will double fuel savings and increase
customer awareness
Ecomode
Assistance
Scoring
Coaching
Navigation
2 -10%
Ecomode
Assistance
Scoring
Coaching
6 - 20% 1 %
2 - 10%
4 -15%
5 %
Today
Tomorrow Tomorrow
EcoNavigation
Strategic Environmental Planning 2016/05/11 12
THANK YOU FOR YOUR ATTENTION Patrick VINCENT
Rationale Driving and Vehicle Environmental Performance Expert
Strategic Environmental Planning