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What is Digital Marketing and What are different Activities come under Digital Marketing? This PPT will help you to gain more knowledge about Digital Marketing Services.
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Digital Marketing
DATE: 22nd JULY 2015
By Activ Eight Dimensions Pvt. Ltd.
What is Digital MarketingDigital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert consumers. The key objective is to promote brands, build preference and increase sales through various forms of digital media and tools. Some popular digital marketing activities are SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, SMS Marketing, Native Advertising etc.
Why Digital MarketingDigital Marketing is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional advertising like outdoor, radio, OOH etc. The enquiries generated through Digital Marketing is cheaper than other traditional offline advertising. We have done a case study of our real estate client and he used to get cost per enquiry as Rs. 50,000 for luxurious properties. Client is now getting cost per enquiry at Rs. 1500-2000. It means digital media is much better than traditional offline advertising media.
Digital Marketing Traditional Offline Advertising Cost Effective Not a Cost Effective Monitoring is Easy Monitoring is Difficult May Reach Mass Audience Can reach mass audience Custom Targeting is Possible Custom Targeting May be Possible Cost Per Enquiry is Low Cost Per Enquiry is High Can Target Users Through Income, Age Group, Location, Mobile Devices, Interest etc.
Can Target Users Through Location, Interest etc.
Can Pause at Any Time Can't Pause at Any Time Real Time Optimization is Possible Real Time Optimization is not Possible
Digital Marketing MediaDigital Marketing is mostly used for Enquiry Generation and Brand Awareness. There are various digital marketing activities if implemented effectively can generate great no. of enquiries. We need to monitor all digital marketing by consistently checking enquiry count and ROI.
• Search Engine Optimization• Social Media Marketing• Email Marketing• Content Marketing• Search Engine Marketing• Pay Per Click Advertising• Display Advertising• Affiliate Marketing• Mobile Marketing
Search Engine Optimization
What is SEOSearch engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.
SEO Enquiries QualitySEO drives genuine visitors to your website for free. SEO Enquiries Quality is much better than any other digital marketing activities. We can generate thousands of enquiries by running PPC, Email, Social Media Advertising but can’t guarantee about their quality.
See how SEO Enquiries play a role in B2B & B2C marketing
Keyword ResearchKeyword Research is the first step of SEO and all on-page & off-page activities starts from here. Keyword research tools like Google Adwords Keyword Planner, WordTracker, WordStream offer you to search keywords by their exact monthly searches, search volume & competition.
Types of SEOOn Page Optimization: On-page optimization refers to all measures that can be taken directly within the website (all web pages) in order to improve its position in the search rankings. Some of on-page factors are content optimization, meta tags, url optimization, alt tags, sitemaps etc.
Meta Title & DescriptionMeta Title & Description is a unique title and description about the web page.
Content OptimizationUnique content is a heart of content optimization. We have optimized SEO keywords in the unique content which is nothing but content optimization. We need to maintain a keyword density 3-5%. Keyword Density=(Keyword Repeated/Total Keywords on the Web Page)*100.
URL Optimization & Alt TagsURL Optimization means putting targeted (highly searched) keywords in the URL of the web
page
Images are not crawled by Search Engine Spider so we put alt tags (text in the image). When spider comes on the web page to craws then it crawls text in the image which improves keyword density.
XML & HTML SitemapsWe should update two types of Sitemaps on the website i.e. XML & HTML
XML & HTML Sitemaps
InterlinkingInterlinking means interlinking our all web pages to each other by hyperlinking a targeted keywords in the web pages..
Rich Snippet TagsIf you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. It can also be used for reviewing the services pages. See Example How it appears on Search Engine.
Rich Snippet TagsSee Example: How it shows on a Web Page
Facebook Open Graph & Twitter Card Tags
Facebook Open Graph & Twitter Card tags important tags from SEO point of view. When you share web page or blog post on social network then it automatically takes images, title and description through these tags.
Off-Page OptimizationIn search engine optimization, off-page optimization refers to factors that have an effect on your Web site listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Success of off-page optimization purely depends on quality backlinks generated by content marketing & other SEO off-page activities.
Various Off-Page Optimization Techniques Article Submission Forum Submission Blog Submission Press Release Submission Social Bookmarking Blog Commenting Niche Directory Submission Business Profile Submission Classified Submission Local Listing Submission
Content Marketing
Content Marketing is a heart of SEO and plays an important role in gaining quality backlinks. No single website would survive in the search engines without content marketing. Content Marketing is done by publishing the content on niche blog, article, guest blog, social bookmarking, social networks, forums, Q&A Sites etc.
Article & Blog SubmissionArticle & Blog submissions are the popular off-page seo activities that generate quality backlinks to the website.
Social BookmarkingSocial bookmarking helps to make content viral and also provides quality backlinks.
ForumsForums helps to generate quality backlinks but it needs a lot of research and knowledge to reply to threads in the forum. You need to represent yourself as a thought leader in your industry
Groups, Pages & Communities
Facebook, LinkedIn Groups & Pages, Google+ Communities helps us to get new visitors to the website. Content marketing can be done by posting latest blog posts and replying to existing queries posted on Groups and Pages.
Niche Directories
Niche directories means directories that are relevant to your websites. It adds quality backlinks to your site but don’t put link on directories who have too many external links
Blog Commenting
Blog Commenting is done by commenting on a blog posts that are relevant to your product or services.
Business ProfilesBusiness profiles helps you to get quality backlinks from high PR Sites.
ClassifiedClassified submissions helps you to promote your business locally by targeting specific cities.
Press Release
Free Press Release Distribution site helps you to distribute company news across free PR networks. It provides good visibility and some quality backlinks.
Local Listing
Local Listing play an important role when you promote your site locally. Your business also appears in local business directories or yellow pages.
Social Media MarketingSocial media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Every day a new BRAND is born and is given a name to be known with. It starts taking small steps into this huge world of other big names brands. One day the brand starts to feel it is not known by many and then seeks for help. To help the brand comes forward Mr. SoMe. With the help and proper guidance this brand becomes a big name and is loved by many.
So what did Mr SoMe do? And who is Mr SoMe?Mr. SoMe was The Social Media that came to the rescue of the brand. For those who know how social media works, we don’t need to say what Mr SoMe can do. And what we tell you is how we can team up with Mr. SoMe to help your brand reach its peak.
Social Media Marketing
Through social media communication strategies, we help you reach and engage with your target audience. We let you communicate with your audience to know what they feel about your brand and how better are you than your competitors on social media.
Number of social network users worldwide: 1.79bn and increasing…
Social Media Marketing
Social Media MarketingTARGETING RIGHT AUIDENCE, AT RIGHT PLACE, WITH RIGHT
BUDGETS AND ON RIGHT PLATFORM
Facebook AdvertisingFACEBOOK name is enough. A popular free social networking website that allows registered users to upload content, advertise your brand, engage your customers, build reputation, shout out on new launch and what not. Ad Model:
1. Page Post EngagementsThese ads are an advancedway to boost your post to increase your engagementsby liking, commenting andsharing. We can promote product or services through boost post and may take some users to our website pages.
Facebook AdvertisingFACEBOOK name is enough. A popular free social networking website that allows registered users to upload content, advertise your brand, engage your customers, build reputation, shout out on new launch and what not. Ad Model:
2. Page LikesThis is a proven way to get more fans for your page. Having “likes” is important because it gives your page a certain social proof.
3. Clicks to WebsitesThese ads are helpful when we try to get some-one off of Facebook. Someone to read our blog, or check out our Landing pages and become more familiar with our Product or Service. Once they are on our website, we may convert it to enquiries by offering a form on landing pages.
Facebook Advertising
4. Website ConversionsThese will come in handy if we want to get someone to our page to “do something”If we want someone to come purchase a product or webinar, then we should use a website conversion ads. This not only gets people to our page, but directs them to action.
Facebook Advertising
5. Apps Install AdvertisingApps Install Campaign works on Cost Per Download Campaign. Apps Install campaign helps us to get more installs to our app but we have to pay some ‘X’ amount to Facebook.
Facebook Advertising
6. Event ResponseDo we have any conference or big event coming up? These ads get us a yes/maybe/no response. We want to not only let our audience know about our event, but want them to go ahead and RSVP.
7. Claim an OfferIf we have a special deal or discounts, why not give these ads a try? They we get someone to click and claim a deal/discount/ or coupon. Everyone likes to feel like they are getting a deal! This will drive clients to your product.
Facebook Advertising
8. RemarketingRemarketing is a tactic that lets you advertise to people who have visited your website and but didn’t take action your product or service landing pages. We can run special discount campaigns for those who already visited our website and convert them in actual customer.
Advantages:a. Lower Cost per Clickb. Drive Higher Conversionsc. Capitalize on Social Proofd. Expand Market Reach
Facebook Advertising
9. Video ViewsVideo ads appear large in the user’s News Feed and offer more engaging content. Video is becoming more and more popular among brands and individuals alike. In fact, 50% of people who visit Facebook daily watch at least one video a day, and the number of video posts by brands as increased 3.6X in just one year. Videos have clear call to action and so do the ad model to increase video views.
Facebook Advertising
TwitterTWITTER on other hand is a free micro blogging service that allows registered members to say everything in 140 characters called tweets, follow other users' tweets by using multiple platforms and devices, build and talk on a trending hashtag.Ad Model: Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers.
TWITTER ADS1. Promoted Hashtag2. Promoted Accounts3. Promoted Tweet
LINKEDIN is a social networking site designed specifically for the business community, to establish and document networks of people they know and trust professionally.Ad Model:1. CPC Ads2. CPM Ads3. Sponsored Ads
GOOGLE+ is designed to replicate the way people interact offline more closely than is the case in other social networking services. The slogan is “Real-life sharing rethought for the web.”
PINTEREST is a social curation website for sharing and categorizing images called Pins.
Google+ & Pinterest
INSTAGRAM is an online mobile social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Results & Achievements• Helps create brand awareness in the social networks• Synergizes the SEO and internet marketing campaigns for
the website• Drives good quality traffic to your website from social
networking websites• Social media helps find new customers and expand your
audience• Social media helps generate leads for one third of the cost• Create meaningful relationships with customers through
social media
Other Digital Marketing Techniques
Email MarketingEmail marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email Marketing is done in two ways i.e. existing users and new users. Email marketing works very well when we send emailers to existing users with new offers and discounts. Email Marketing gives better conversion rate for eCommerce sites who have existing large users database.
Content MarketingContent Marketing is one of the important digital marketing activities as it drives free visitors to the website. It provides quality backlinks and make brand popular.
Search Engine MarketingSearch engine marketing (SEM) is a part of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising by placing text, banner, video, interactive ads.
Various Types of Search Engine Marketing:1.Pay Per Click Advertising2.Banner Advertising3.Product Listing Advertising4.Mobile Advertising
Pay Per Click AdvertisingPay Per Click (PPC) Advertising is a heart of Search Engine Marketing. An advertiser has to pay for every click to a publisher by setting maximum Cost Per Click.
Banner AdvertisingBanner Advertising is another advertising technique which follows CPC and CPM model. An advertiser may have to pay or impressions by setting up the cost.
Product Listing AdvertisingProduct Listing Advertising one of the best advertising featured by Google Adwords. You can promote products on Google Search Engine with product images, cost, reviews, ratings.
Mobile Advertising80% Internet users are Smartphone users and a websites get minimum 30% visitors from mobile devices & tablets. We can run banner, text, apps install, apps engagement campaigns.
Display AdvertisingMillions of websites are registered with Google and Yahoo Display Network. You can reach to billions of users by running display ads. You can run text, banner, video, interactive, lightbox ads on display network.
Affiliate MarketingAffiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing sites drive direct sale to the advertiser and advertiser has to pay for every sale.
Conclusion
Digital Marketing is one of the booming industries in India. It is growing thrice every year and has grown rapidly in India. Digital marketing is somewhere threat to traditional offline marketing. The no. of enquiries generated and their quality is better than traditional offline marketing. Digital marketing is cost effective marketing technique where we get real time results. We can create customize campaigns and can have full control on campaigns. We can edit, schedule, pause, delete campaign at any time. We do analysis of all digital marketing activities by consistently monitoring enquiries, spend, reach, ROI etc.
Why AED• Activ Eight Dimensions(AED) has proven expertise in the
Digital and Social Media space• Our esteemed client/brand list includes HDIL, DHFL,
FCPuneCity, Sangam Realty, Avanse, ItzCash, SFL, etc• Over 12 years of experience in the field• Expert, qualified teams to service and manage brands in
the online space
Const UsActiv Eight Dimensions Pvt. Ltd.Address: Capri 1st Floor, Opp. HDIL Tower, Near Bandra Court, Bandra East, 400051Contact No: 022-61232121Email: [email protected]: www.aed.in
