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TO YOUR POTENTIAL LEADS AND PROSPECTSThese two properties are INSEPARABLE.
Digital property
Physical property
AND FOR MOST,your digital property is what they see first.
CRITICALThat’s why it’s
you make a great first impression.
DIGITAL MARKETING IS…
Communicating digital messages through digital mediums to digital devices that your leads and prospects use everyday.
DIGITAL meaning that nothing’s physically printed on paper
examples of DIGITAL MESSAGES
1. Customer benefits 2. Service offerings 3. Awareness campaigns 4. Sales campaigns 5. Product launches and updates 6. Promotions, sales, and specials
examples of DIGITAL MEDIUMS
Your website Email Internet video
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Social media Google search Pay-per-click ads
{examples of DIGITAL DEVICES
Desktop computer
TabletSmartphone
These are the devices your leads and prospects are using every day, several times a day!
HOW DIGITAL MARKETING HELPS YOU GROW YOUR BUSINESS
1. Communicate through multiple channels 2. Reach a vast audience where they are 3. Stay “top-of-mind” to prospects 4. Become the expert in your field 5. Peak interest and establish trust 6. Inspire confidence in prospects to choose you