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Save Our Heritage Organisation • 2476 San Diego Avenue • SDDayOfTheDead.org • [email protected] • (619) 297-9327
Dear Invited Sponsor,
Old Town San Diego’s 5th Annual Día de los Muertos celebration will take place on November 1 and 2, 2014, from 12-9pm both days. We would be honored to have you join us this year as a sponsor. Your support will allow us to provide an array of free activities for the public and cover the costs of holding the event. The following pages will outline the many benefits of supporting this exciting annual event.
Old Town’s Día de los Muertos celebration is the premier Day of the Dead event in San Diego County, attracting 75,000+ event-goers to the historic heart of our city. This event is free to the public and provides an opportunity for families to learn about the history, culture, and heritage of the region and take part in traditional activities. The event is designed to promote visitors interacting directly with local businesses and historical sites. The authenticity of this celebration is held as a top priority in planning all aspects of the event and the result is a truly fantastic San Diego tradition.
What is Día de los Muertos? Día de los Muertos, or Day of the Dead, pays homage to the presence of the dead among the living, and is a colorful tribute to California’s own Mexican heritage. The holiday’s roots are deep in history, culture, and family, making it the perfect event for Old Town San Diego.
Who are we? Save Our Heritage Organisation (SOHO) is a 501(c)3 nonprofit dedicated to the San Diego region. Our mission is to preserve, promote, and support preservation of the architectural, cultural, and historical links and landmarks that contribute to the community identity, depth, and character of our region. The historical tradition of Día de los Muertos is one way our 44-year-old organization reaches this goal. For more information about SOHO visit SOHOsandiego.org.
With the help of our community partners such as you, we hope you will grant this request and take part in upholding this important San Diego tradition. We will follow up with you next week, but in the meantime if you have any questions please feel free to call us at (619) 297-9327.
Sincerely,
Alana CoonsSOHO Education & Communications Director
Save Our Heritage Organisation • 2476 San Diego Avenue • SDDayOfTheDead.org • [email protected] • (619) 297-9327
Highlights of the Event
Tour of the Altars - Over fifty local businesses, restaurants, museums and shops will create Día de los Muertos altars that make up the Tour of the Altars. 25,000 printed tour maps will guide visitors to the many altars and accompanying activities around Old Town.
Candlelight Procession - On Sunday, November 2 at 6pm. From Old Town State Historic Park Plaza winding its way through Old Town to El Campo Santo Cemetery.
Two full days of activities and entertainment in the only community-wide event in Old Town.
The Grand Public Altar in El Campo Santo Cemetery with festive and traditional decoration, offering visitors the opportunity to add their own photos or tributes of their loved ones.
Fun Workshop Activities - Families can enjoy creating their own Día de los Muertos mementos to take with them at one of the many free or (marginal) fee workshops. Kids can decorate their own colorful sugar skulls, hats and masks, as well as learn how to make papel picado and other traditional crafts.
Live Entertainment - Folk, mariachis, and other live performances will be staged around Old Town in several locations during the entire event.
Restaurant Festivities - Participating restaurants will be displaying their own altars and will be featuring special Día de los Muertos menus, drinks and decorations.
By creating an altar at your place of business or at a prominent place in Old Town, you are making your business an integral part of the event. Altar sponsors typically experience a significant increase in business on the weekend of the event and well beyond. 75,000+ event visitors will be invited to come by your altar as they proceed through the Tour of the Altars. Use your creativity or engage your staff in assembling a traditional Día de los Muertos altar. Your altar could honor family, friends, or even a historical person relating to the event or San Diego in general. Don’t miss out on the 75,000+ event visitors coming to Old Town, give them a reason to come by your business!
Save Our Heritage Organisation will host the 5th Annual Old Town San Diego’s Día de los Muertos celebration on November 1 and 2, when it is traditionally celebrated in Mexico. Día de los Muertos is considered to be the most important holiday of the year by many in Mexico and other Latin American countries. The unity between life and death is celebrated when families come together and offer hospitality to the spirits of their loved ones. This event is designed to celebrate the history, culture and heritage of the San Diego region and to pay homage to this very important and festive tradition. Old Town’s diverse and historic legacy makes it the best site in San Diego to hold this celebration. Old Town itself takes the place of the mercado, a traditional marketplace, providing goods, entertainment, and regional foods. There will be entertainment and activities for participants of all ages to enjoy.
ABOUT THE EVENT
PUT YOUR BUSINESS ON THE MAP
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Save Our Heritage Organisation • 2476 San Diego Avenue • SDDayOfTheDead.org • [email protected] • (619) 297-9327
Altar Display on the 2-Day Tour of the Altars
Sponsorship Levels
Altar/ Business listed on 25,000 EventMaps and Counter Cards
Altar/ Business and Event Activitieslisted on the Website
Altar/ Business listed on large TourMaps Displayed around Old Town
Name on Brochures & Posters
Logo on T-Shirt
Logo & link on Event WebsiteSocial Media Feature and listing onEvent Facebook Page & Old TownFacebook Page (30,000+)
Logo on Brochures & Posters
Logo & link thanking Sponsor on FrontPage of Event Site
Logo on 8+ large event Banners
Mention in Media & Radio Coverageand Press Releases
Placement*
40 banners on light poles throughoutOld Town on display for 3 months(Only one sponsorship available)
Presenting$20,000
Platinum$10,000
Banner$8,500
Gold$5,000
Silver$2,500
Bronze$1,500
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Over 25,000 printed maps will highlight and guide visitors to your altar and denote any activities that you have going on at your business.
Your altar and business will be included on large tour maps displayed around Old Town.
Show your community support by participating in this great event.
Benefits of creating an Altar
BENEFITS OF SPONSORSHIPOLD TOWN SAN DIEGO’S DIA DE LOS MUERTOS
Inclusion of your name or your company’s name/logo in the 2014 Old Town San Diego’s Día de los Muertos marketing and promotional materials is subject to printing deadlines.
These sponsorship offerings are not to be supplemented with in-kind donations of product.In-kind donations will be gratefully received with their own benefits but are separate of those listed here.
*Banner placement at event: Banner must be provided by sponsor.
Save Our Heritage Organisation • 2476 San Diego Avenue • SDDayOfTheDead.org • [email protected] • (619) 297-9327
This event brings local San Diegans and visitors together in order to celebrate the historical and cultural heritage of our region. This event is put on for the public benefit; we only seek limited sponsorship to cover the costs of putting on a large, free public event. No outside sales vendors are permitted to solicit event-goers and detract from the special holiday and its family and community oriented festivities.
Save Our Heritage Organisation is excited to invite you to join us in our efforts. By working together, we can promote this important San Diego tradition, while also helping to position your company as an outstanding community leader.
Thank You for Your Consideration
We sincerely appreciate your taking the time to learn more about Old Town’s Día de Los Muertos Celebration. If you have any questions, require more information or would like a formal presentation, please let us know. We would be proud to partner with your business in producing this fantastic event.
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This is the premier DDLM event in the San Diego region
Central location for San Diego County and Tijuana, Mexico
Family-oriented audience of an estimated 75,000 in attendance
Demonstrate corporate responsibility to a broad diversity of cultures
Make an investment in the traditions and heritage of our San Diego Community
WHY SPONSOR THIS EVENT?
Alana CoonsEducation & Communications Director
Save Our Heritage Organisation • 2476 San Diego Avenue • SDDayOfTheDead.org • [email protected] • (619) 297-9327
Company Name (As it should appear on printed materials)
Contact Name
Address
Phone Fax
Company website
*Please email high resolution logo (if Presenting, Platinum, Gold, or Silver) prior to September 1, 2014to Alana Coons at [email protected]
SPONSORSHIP CONFIRMATIONYes. We would be proud to be a $20,000 Presenting Sponsor*Yes. We would be proud to be a $10,000 Platinum Sponsor*Yes. We would be proud to be an $8,500 Banner SponsorYes. We would be proud to be a $5,000 Gold Sponsor*Yes. We would be proud to be a $2,500 Silver Sponsor*Yes. We would be proud to be a $1,500 Bronze Sponsor
Please send an invoiceNo invoice is required, a check will be mailedCheck is included
Save Our Heritage Organisation2476 San Diego Avenue • San Diego CA 92110
Tel: (619) 297-9327 | Fax: (619) 291-3576SDDayoftheDead.org
501(c)3 nonprofit, Tax ID #23-7104876
