What is Advertising?

Advertising

• To make something known to the public• An advertisement may include an image,

item, action, concept, or gimmick used to promote, market, or make us think favorably about a product.

Advertising Mediums

• Billboards and magazines• TV commercials• Movies and Radio Ads• Brand names and logos on everything

from clothing and personal accessories, racing cars, cocktail napkins, etc.

What is BADvertising?

BADvertising

• It is the Truth through Contradiction• The act of “doctoring-up” misleading ads

to create a more accurate picture.

BADvertising

• Cigarette advertisers will never tell the truth.. they can’t.

The truth is deadly.

BADvertising

• Instead, they promise us pleasure, fun, status, and glamour, and their idyllic images are accepted as a given: they are urban wallpaper. We see them; we do not question them.

Advertising

• Seeing is believing," we are told, but advertisements are created and composed, they are not candid photographs of real life.

• Children are exposed to these false images from the cradle, but the process through which the ads come into being is not visible to the eye of a small child...or any of us!

BADvertising• The "smooth" camel is

apparently enjoying his smoke. He's real. He's cool. He's having fun.

• TV and movies are creating the illusion that smoking is an acceptable activity and everybody's doing it.

Why we need to BADvertise

• Children have no idea who's being paid or pressured to give them these ideas. Without some kind of rude awakening, they grow up to be oblivious, complacent, addicted adults.

BADvertising

• Is designed to startle viewers• To shake up the consciousness before we

can ask, “What’s really going on here?”

Information may influence what we think……

• But it is imagery that kindles desire, and desire determines behavior.

Deceptive Advertising

• While many products and their advertisers are willfully misleading the public with deliberately deceptive advertising, no deception is currently more blatant than that of the tobacco industry

Deceptive Advertising

• Today tobacco billboards are illegal and the number of magazine ads have diminished.

• But Tobacco advertising has not gone away

• Their tactics are becoming much more subtle and devious….and more difficult for the unaware to recognize.

Subliminal Message• They’ve even duped

the Pope into advertising their cigarettes for them!

• He thinks they’ve asked to talk to him about racing cars, but in fact, they’re using his name and his highly esteemed position to sanctify their cigarettes.

BADvertising

• The forms may be more subtle today, but their intent remains the same.. To seduce more young people into a lifetime addiction to tobacco and thereby increase their profits.

BADvertise by creating your own honest ads…..

The purpose of BADvertising

• BADvertising is a special way of seeing; a way of thinking.

• Anyone can Badvertise, any time, by looking for the truth behind an ad

Examples of BADvertising

BADvertising

By superimposing an honest image over a dishonest ad, the truth of the matter becomes very clear.

And nowhere are the consequences so deadly!

And nowhere are the consequences so deadly!

BADvertising can be accomplished by:

• Physically cutting and pasting the ads• Manipulating the images on a computer

screen, or• Correcting the images in your own mind

every time you see a deceptive or misleading ad

Resources

• The BADvertising Institute• Debbie• High School Bathroom