Personal Brand

What is a personal brand and why you want one

There’s a significant amount of competition among real estate agents trying to broaden their sphere of influence and secure new business. The aspect of marketing that’s gaining prominence to help agents differentiate themselves, is “personal branding.”

This set of PDFs is created to help you quickly propel your personal brand to new heights. It’s intended to make it easy for you to implement changes right away and to help you develop and support your own personal brand.

What is a Personal Brand?

Your personal brand is whatever you do to bring attention to who you are and what makes you unique professionally and personally. A personal brand helps you create an impression on prospects before you start a relationship with them. It also helps people remember you. If you like formal definitions, we’ve included one for personal brand in the back of this document, too! Why You Need to Enhance Your Personal Brand?

A core function of the Weichert Evolution is to help our Sales Associates foster more personal connections and gain more business. Enhancing your personal brand will help you connect with more buyers and sellers. It will also make them more likely to think of you and to perceive the value you can deliver when they need the help of a Sales Associate.

Let’s face it, most prospective buyers and sellers assume that real estate agents all have expertise and knowledge. What will make you stand out are your image and your personal traits and, for instance, how you can be of value to specific customer segments. It’s because “people buy people first,” as we’ve always believed, that communicating your uniqueness will help you grow your business.

WORKWhat I’m

like professionally

HELPWhat I’ve

done for others.

PLAYWho l am

personally

Contact me about buying or selling anywhere in the area. Let’s connect at facebook.com/janesmith Let’s connect at facebook.com/janesmith

FRIENDLY – As an experienced Weichert Sales Associate, I love finding the right home for my buyer and the right buyer for my listing. In fact, as a former actor, working collaboratively with people comes naturally to me. Through this personal collaboration, my clients – who are often making one of life’s biggest decisions – come to appreciate my commitment, attention to detail and occasional humor that make their personalized journey easy, stress-free and hopefully even a little fun.

PASSIONATE – After traveling extensively throughout Paris in search of fun, great food and a relaxing beach, I now have a 2-year old daughter who pretty much rules the roost. Even if life is a little less adventurous, I still love laughing, exploring (even just my own neighborhood) and eating (mostly cake). When not showing properties, you can often find me at home baking pies or raising funds for the local charities.

TRUSTWORTHY – I pride myself on knowing the market conditions and being honest about its realities with my clients. I do exactly what I say I am going to do, setting expectations and living up to them. My clients know I care about them on a personal level, so they trust me to look out for their best interests. If a customer’s perfect home is not on the market, I’ll actually knock on doors to find it. Buyers find that commitment surprising; to me it’s just part of my job.

Personal Brand

How We’re Helping You with Your Personal Brand

In order to partner with you better, we’re placing new emphasis on you, your image and whatever makes you unique – beyond any awards and certifications you may have earned.

We will help you think about your identity and how you want to “position” yourself in the marketplace. It can be something unique about you or your appeal to a specific group of people, like seniors for example, or your reputation as a specialist.

Ask yourself what you want to be known for. Is there a specific audience you’d like to target? Do you speak a second language? Can you specialize in helping military families? Have you been heavily involved with volunteering in your community?

Ultimately, personal brand is about who you are, how you want to be perceived and then telling your story.

This may not sound easy, but we’ve made it easy. We’ll walk you through the steps using Weichert University videos and PDFs like this to build the foundation of your personal brand. Then we’ll show how you can leverage it through our new marketing materials that give you a choice of design collections.

Next Steps

Once you’ve built the foundation of your personal brand, our plan is to help you use it to take your business to the next level. Watch the Personal Brand videos and read the PDFs for everything you need to know to propel your personal brand!

Personal Branding Definition

Personal branding describes the process by which individuals differentiate themselves in order to stand out from the competition. By identifying and articulating their own personal and professional uniqueness, along with the value one can deliver to specific target audiences, Sales Associates are able to present a consistent message and image in all their communications. A strong personal brand enables a Sales Associate to establish the kind of reputation and credibility that will lead to more connections and increased success.

© 2017 Weichert, Realtors. If your home is currently listed with a real estate broker, this is not intended to be a solicitation of the listing. Each WEICHERT® franchised office is independently owned

and operated. REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and

subscribes to its strict Code of Ethics. All square footage, room dimensions, and lot sizes are approximate. Offering subject to errors, omissions, prior sale, change of price or withdraw without

notice. The information herein is provided by the seller and not Weichert, Realtors, and while deemed reliable is not guaranteed. Equal Housing Opportunity

Jane Smith

Gloria H. Pritchard-Gittings

7 5 % T H I N

Jane SmithGloria H. Pritchard-GittingsFoodie . Artist . World Traveler

LIVEWhat I know

about the area.

KNOWLEDGEABLE – Although my experience and licenses extend throughout

New Jersey, there is no place like my hometown of Morristown. It’s where I grew up,

and I know it like the back of my hand. I love the live-work-play combination its

downtown has to offer, with loads of great restaurants and bars, shops, parks and

walking trails for a fun escape! What’s more, on Monday morning, you can just walk

to the office a few blocks away. You never have to set foot in your car. I love it!

Contact me about buying or selling anywhere in the area.

Sales Assoc ia te

973.650.2357 (cell)

973.839.4646 (office)

janesmith@weichert.com

weichert.com/janesmith

Weichert Pompton Plains Office

97 Rt. 23 Pompton Plains, NJ 07444

Jane Smith

Cap Height

X Height

Gloria H. Pritchard-Gittings

7 5 % T H I N

Gloria H. Pritchard-Gittings

Jane Smith

R E A L T O R S®

R E A L T O R S®

R E A L T O R S®

R E A L T O R S®