Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Online Social Networking
Here are some of the top benefits:1. Establishing a presence – Creating online
profiles will allow more people to get to know who you are and what you do.
2. Build your sphere – You can quickly and significantly build your network through online channels, which will build your business.
3. Educate the public – Keep your friends and followers updated on the latest industry news. You’ll be seen as the industry and neighborhood specialist.
To Increase Your Presence
To establish or increase your presence:• Create online profiles – adding your photo is a must• Keep your profiles current• Regularly update your profile status with
professional and personal happenings to keep your network interested and engaged
• Use video as way to introduce yourself and share personalized, valuable information with your network
Let’s review some examples…
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Sa
Quick Overview of a “Profile”
Sample FaceBook Profile
There are common sections to all social networking profiles:1. Personal information section (name, occupation, birthday, residence, etc.)
3. Description or tagline about yourself
4. Home page to share your updates and see updates from your network
2. A place to add your photo
Sa
Example: Increase Your Presence
Writing a fun, informative description that includes a link to your website will engage your network and grab attention.
Sample FaceBook Profile
ENERGETIC AND CRAZY! As a web 2.0 strategist, speaker and Social Media Marketer – she’s exploring it all, from the furthest reaches of web 2.0 marketing space to the most down to earth basic strategies.
http://www.letsrefresh.com
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Sa
Example: Increase Your Presence
Sample FaceBook Profile
Keeping your updates positive, engaging, and informative, will keep your network engaged and more likely to share with their network.
SamMutimer would like to welcome a fresh+driven new client of ours-Michelle Burress-http:/www.plancookeat.com/ click to sample some of these yummy dishes
Example: Increase Your Presence
To keep your network reminded of what you do for a living, post things like:• Heading to my open house at 123mainst.com, be
there 1:00-5:00• Just listed 50 Longwood Dr. Great starter home.
Don’t forget to mix personal and professional entries. The more they get to know you, the more comfortable they’ll feel when they meet you.
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Elements for Success
Let’s review the critical elements for the 2nd
benefit we discussed:
1. Establish presence 2. Build your sphere3. Educate the public
To Build Your Sphere
To build your sphere:• Invite and accept new “friends”• Include current sphere and past clients• Join online groups such as alumni, community, etc.• Check and respond to messages to develop
relationships with your network that could lead to business
• Host and invite your network to live events
Let’s review some examples…
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Example: Build Your Sphere
Where else can you stay connected with as many people?
576 Friends on FaceBook
2,983 Followers on Twitter
250 Viewers on Blogger
This user is active on FaceBook, Twitter, and blogging..
To Build Your Sphere
Joining and creating groups is a great way to connect with people locally, based on common interests.
These 3 groups would provide over 3,000 new connections
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
To Build Your Sphere
Hosting and inviting your network to live events paves the way to connecting with them face to face.
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Elements for Success
Let’s review the critical elements for the 3rd
benefit we discussed:
1. Establish presence 2. Build your sphere3. Educate the public
To Educate the Public
To educate the public:• Don’t direct sell; add value instead • Share helpful resources that will add value
such as real estate- or community-related links, videos, etc.
Let’s review some examples…
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Example: Educate the Public
Joining real estate groups is a great way for you to network, learn, and share techniques with other realtors.
Example: Educate the Public
Social networking gives you access to valuable third party information that you can share with your network.
Successful Online Social Networking
© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.
Example: Educate the Public
Additionally, there are many educational opportunities via blogs and webinars.