What have you learned from your audience feedback ?Evaluation Question 3 By Jemma Fowler

This presentation will show the feedback we received from friends, class mates and family members after they watched our trailer.

We researched our target audience and the conventions of our genre for our trailer so we would know what types of music to use, how to edit and what appeals to our target audience when they watch a trailer.

Feedback from class matesWe received feedback from our class mates on our trailer, we allowed them to watch the trailer and then we asked them questions and allowed them to write down their answers; like a questionnaire; this was to allow the answers to be open. Using our class mates for feedback was good for us as their age was in our age range for our target audience; 15-24yrs.

The questions were; What is the genre and was it obvious? What is the narrative? Are the characters conventional? Comments on soundtrack, Two positive comments and two negative comments.

Genre obvious; social realsimNarrative wasn’t clear – just gang fight?Conventional characters- yes they are, costumes etcSoundtrack fit genrePoss; the way characters introduced and titles Neg; voice over quiet and could have used different scenes

Genre is obvious; social realismNarrative is hard to understandCharacters are conventional Soundtrack suited trailer, voice over worked needed to be used more oftenPoss; well edited piece, edited well with soundtrack and music was good and good use of actorsNeg; voice over more often

Genre is obviousNarrative not obviousThe characters are conventionalSound track- good voice overPoss; good lighting Neg; Repeated scenes

Most of our feedback we received about the narrative was that it was hard to understand; we did try to make the narrative more obvious by adding the voice over but perhaps we should of thought about how we were portraying the narrative more when editing and filming.

We also received feedback about how we shouldn’t have repeated scenes; if we was to go back and do this again we would have allowed more time for shooting scenes.

Genre obvious - gang film- social realismCouldn’t really understand narrative just that gangs are bad and something is bad and he is beaten upConventional charactersSoundtrack- only really liked the last song, should have been used all the way throughVoice over bit quiet and didn’t fit togetherPoss; liked the end and the last song and good acting and charactersNeg; punching sound didn’t fit and didn’t understand what going on

The genre is obviousThe narrative is to do with some kind of gang violenceThe characters are conventional for social realismSoundtrack and voice over were really good!- the was over was especially goodPoss; music and voiceover goodNeg; narrative was kind of hard to understand and no sure what some of the scenes were about

It’s really positive that everybody thought the genre was obvious and that they all got the genre correct. This shows that the research we made into conventions of social realism worked and is obvious to our target audience.

We received some feedback about how they liked the second soundtrack more than the first soundtrack and that we should have used it all the way through; we researched that most social realism films use more than one soundtrack therefore we included two different soundtracks in our trailer; however after receiving the feedback we could have chosen a different soundtrack for the first soundtrack.

Obvious genreDidn’t understand narrativeConventional charactersGood soundtrackPoss; good titles and characters representationNeg; confusing narrative

Genre is obviousDidn’t understand narrativeCharacters are conventional in the way they dress and propsNeeded better use of music – couldn’t hear voice overPoss; good use of actors

Genre obviousNarrative not obviousCharacters are conventional- use of slangSoundtrack is good and worked wellPoss; lots of actors

Genre obvious; social realismNarrative; the black kid was subjected to gang violenceConventional characters- yes the use of slang Soundtrack- the second part of the soundtrack was very good but the first was only okayVoiceover- was good, soft voice shows he is not hard like the gangsPoss; easy to understand and actors were goodNeg; structure could be better and titles could be better

We received positive feedback about our actors and how our characters were conventional which shows that our researched worked.

From the feedback we received from our class mates I would conclude that the research we did prior to making the trailer really did help as all of them knew the genre and thought it was obvious, they all thought our characters and costumes were conventional, and a lot of them liked our soundtrack and the voice over we included.

Feedback from familyI decided to receive audience feedback from my family also as I thought it would be interesting too see what people out of out target audience thought about our trailer.

I asked them the same questions and here is their feedback…

Male 48yrs

Social realism; obviousNarrative was about a young black lad who was brought up in gang violenceYes; in fitting with the youth todayMusic fits the genre of the filmPoss; clear and preciseNeg; to many repeated scenesSet in Brighton; doesn’t have a black gang violence

Female 47yrs

Social realism; genre obviousNarrative- gang warfareConventional characters- true to lifeSoundtrack- fits genre; rap musicPoss; nice use of reviews makes want to go watch it more as have good reviewsLike the montage at the endNeg; didn’t understand narrative completelyLocations could have been more rundown.

From this feedback it shows that even adults older than our target audience still understand the genre and think that the characters were conventional and even would think about going to watch it because of showing the good reviews in the trailer.

Female 15yrs

Obvious genre- social realismNarrative- gangs and violenceCharacters conventional because of their clothesMusic matched well to the genrePoss; liked the ending- ‘safe bruv’ sceneGood use of locationsNeg; Didn’t like the repeated scenesDidn’t understand the narrative completely

I also asked my younger sister for feedback which gives us feedback right from the minimum age of our target audience.

Again like all of our other feedback she understood the genre and thought it was clear and obvious.

She also thought the characters were conventional; by the clothes we used.

And she liked the ending the most were we added a stereotypical hand gesture of ‘gang’ members and youth today with stereotypical slang; ‘yeah bruv.’

From all the feedback I have learnt that we should have thought about the music we used more and how they would have worked together as we decided to use two tracks. We should have thought longer and planned more about locations and scenes we could have shot so that we could have had more to work with in the edit suite. But I do think that the research we made contributed well to our final piece and that we have created a great piece which matches conventions, is obvious to the target audience what the genre of the film is and has conventional characters, costumes, props and locations.

“As a film maker, I know only too well that films do notexist for their own sakes… they only exist when theyare experienced by an audience.” Sir Alan Parker CBE

http://www.launchingfilms.tv/pdf/fda_guide_2012interact.pdf

Right at the heart of the film industry, there’s a dynamic sector working to deliver the largest possible audience to every new release? This is the distribution sector.

❯ Identifying its audience ❯ Considering why they’d go and see it ❯ Estimating the revenue potential

across all the formats of its release ❯ Developing plans and partnerships

to build awareness of and interest inthe film

❯ Aiming to convert as much interestas possible into cinema visits

❯ Persuading exhibitors(cinemaoperators)to play the film

What distributors do:Distribution is the highly competitive business of launching and sustaining films in the market place. Films don’t become talking points, or find their place in the world, by accident. The distributor’s challenge is to bring each one to market by:

❯ Identifying its audience: By researching Kidulthood; a film similar to ours which is of the same genre helped us identify our target audience. The UK film council exit polls data showed that out of the 211 people who were surveyed, 158 were under 25 years old and only 58 where older than 25 years old. This helped us decide on our target audience as we wanted to attract similar audience members as Kidulthood as our films are similar in genre and characters.

❯ Considering why they’d go and see it: We also decided to choose the age range of 15-24 years of age as our target audience because we thought that people of that age would be more likely to go se our film as they could relate to the narrative and characters more than a 60 year old as our film was based in modern times with modern situations.

❯ Developing plans and partnershipsto build awareness of and interest in the film: We put in our trailer that ‘BRUV’ was brought ‘from the team how brought you Kidulthood’ as we would like to attract the same audience as Kidulthood. We could have made partnerships with Kidulthood to help promote our film as they are vey similar and this would of helped us promote our film and potentially having Kidulthood audience members come to the cinema to see our film.

❯ Aiming to convert as much interestas possible into cinema visits: By having our film on the front cover of EMPIRE; a popular film magazine we were able to reach film fans easily and therefore they would have read about our film and then decided to come to the cinema and watch it. We also created a film poster which we tried to make catchy and we would post them on bus shelters, bill boards and on the internet digitally to try and reach the widest potential audience as possible. By posting our poster and trailer online this, when people would watch it they would tell their friends and family creating an online buzz.

http://industry.bfi.org.uk/exitpolls